

Strategy Meets Finance
Steve Coughran
Welcome to Strategy Meets Finance, the podcast for business owners and entrepreneurs who want to start, grow, and run a business that lasts.Most business owners struggle because they treat strategy and finance as separate. But without a clear strategy, your finances won’t support long-term growth. And without strong financial planning, even the best business ideas fall flat.On this show, we bring both sides together—so you can grow your business with confidence, improve cash flow, increase profit, and make better decisions.Hosted by Steve Coughran, a former CFO and founder of Coltivar, each episode shares simple tools, real examples, and practical advice from working with companies of all different sizes. You’ll learn how to set smart goals, fix money leaks, build stronger teams, and create lasting value.
Episodes
Mentioned books

Mar 24, 2026 • 16min
The 3 Phases Every Failing Business Goes Through (And How to Escape) | Ep 222
A breakdown of the three phases businesses slide through before failure. How to use ROIC to tell if a strategy is actually working. The ways pricing, volume, costs, and hiring squeeze margins. Practical levers to unlock cash tied up in receivables, inventory, payables, and CapEx. Why tracking free cash flow and cash conversion can reveal trouble early.

8 snips
Mar 17, 2026 • 11min
Why Your Business Makes Money But Never Seems to Have Any | Ep 221
They unpack why profitable businesses still run out of cash. Shortcomings in margin, pricing and estimating get called out as major cash leaks. Working capital dynamics like receivables, inventory and payables are shown to quietly sap funds. Owner withdrawals are highlighted as an often-overlooked drain on free cash flow.

6 snips
Mar 12, 2026 • 18min
If You've Been Watching the News, You Better Know Your Numbers | Ep 220
A clear call to stop guessing and get control of your company’s cash. Discussion of three key metrics every owner should track. Warnings about low-value AI dashboards and the need for contextual financial interpretation. Practical focus on cash flow uses, return on invested capital levers, and the cash conversion cycle. Emphasis on building systems: forecasts, KPIs, clean records, and regular review.

9 snips
Mar 9, 2026 • 24min
This is Why Profitable Companies Run Out of Cash | Ep 219
They break down the cash conversion cycle and why profit can hide cash problems. Short segments define DSO, DIO, and DPO and show how to calculate them. Practical tactics cover invoicing, inventory strategies, and negotiating payment terms. Growth’s impact on working capital and funding gaps is highlighted with a clear numerical example.

7 snips
Mar 2, 2026 • 20min
The #1 Thing Holding 99% of Businesses Back | Ep 218
They explore how hidden personal stories and beliefs stop business owners from acting on clear financial roadmaps. Real client cases show millions in untapped cash blocked by fear and resistance to change. The conversation links childhood narratives to self-sabotage and explains why good intentions can backfire. Practical reframing techniques are offered to break excuses and enable execution.

Feb 26, 2026 • 7min
Why Working Hard Isn’t Fixing Your Business | Ep 217
A dramatic turnaround story about a leader working nonstop yet losing ground. A critique of busyness culture and why long hours can hide failing systems. A weight-loss metaphor shows activity can rise while outcomes fall. Practical focus on the few financial levers, KPIs, and unit economics that actually move results.

Feb 23, 2026 • 10min
How Strategy Turns Growth Into Cash Flow | Ep 216
Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check Financial Intelligence Toolkit Growth does not automatically create cash flow. A lot of businesses learn that the hard way. Steve explains how strategy is supposed to turn growth into real free cash flow, not just more revenue and more chaos. He connects the dots between free cash flow, return on invested capital, and the three generic strategies so you can see whether your strategy is actually creating value or just sounding good on paper. When the numbers line up, you generate strong margins, efficient use of capital, and cash that can be reinvested, used to pay down debt, or distributed. When they do not, growth can actually make the squeeze worse. If you want to understand how strategy should show up in your financial results, this will help you see what to measure and why it matters._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information.LinkedIn | YouTube coltivar.com

12 snips
Feb 19, 2026 • 28min
The 8 Cash Flow Levers Every Business Owner Should Know | Ep 215
A clear breakdown of eight practical ways to unlock hidden cash in a business. Topics include pricing power and perceived value, unit economics and customer volume, and labor efficiency in cost of goods. Cash risks from receivables, inventory, and payment timing get attention. Capital spending and how strategy ties all levers together are also explored.

9 snips
Feb 16, 2026 • 10min
The 3 Generic Strategies and How to Tell If Yours Is Working | Ep 214
A clear tour of Porter’s three generic strategies and how to spot them in your numbers. Short explanations tie differentiation to margins and cost leadership to capital efficiency. Warnings about trying to do everything at once and practical metrics for testing which path you really follow. An invitation to use financial ratios to verify strategy decisions.

10 snips
Feb 12, 2026 • 15min
The Turnaround I Didn’t Think Was Possible | Ep 213
A high-stakes corporate rescue story about a company secretly running out of cash and the urgent decisions that followed. Financial triage and ruthless simplification become survival tools. Tough cuts, consolidation, and rebuilding trust with lenders get spotlighted. Personal resilience, disciplined systems, and strategic pivots drive a surprising recovery.


