Eat Blog Talk

Megan Porta
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Jun 21, 2021 • 37min

212: Manage Your Blog Metrics in a Single Spot with Otherboard with Justin Sainton

If you feel like you are spending too much time bouncing from one platform to the next in an attempt to manage your blog metrics, Justin has the tool you need! Otherboard is a content management system for Wordpress users that allows you to track various blog metrics and glean insights from them. - Otherboard focuses on connecting platforms and providing brilliant insights. - Track all WP content, Google analytics, Slickstream data as well as insights from social platforms such as Facebook and Pinterest.
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Jun 17, 2021 • 42min

211: Cookbook Publishing 101 with Sally Ekus

Sally is the co-owner of the full service culinary agency, The Lisa Ekus Group. From concept to contract, she has brokered more than 150 book deals with top publishers. In this episode she talks about things to consider when publishing a cookbook. - Do you want to hire an agent? Sally talks through the benefits of doing so. - Do you need a book proposal? You will learn why this is a good idea. - How do you land on a topic? Listen and learn! - Cookbooks take time and energy so make space for it.
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Jun 14, 2021 • 45min

210: Use Digital PR to Rank for Short Tail, High Value Key Phrases with Dayana Mayfield

Dayana is a digital PR strategist who helps bloggers become the authority in their market by combining publicity with SEO. In the episode she provides fresh tips and strategies for upping your SEO game. - "Digital PR" is when other websites tell Google what to rank you for. - Doing guest blogging, being a guest on podcasts and offering your content to digital magazines are ways to expand your portfolio. - Create "pillar pages" for your top content and build content around those. - Quality content is key!
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Jun 10, 2021 • 34min

209: Turn Menu Planning Into Editorial Planning with Marni Katz

Marni believes that life, cooking and blogging should be kept simple. She has found a way to plan her family meals that streamlines her personal life as well as her blogging business. She uses menu planning and editorial planning in tandem, saving a ton of time and energy. - Try planning by the month! Themes work well, such as Taco Tuesdays. - Review your editorial calendar when planning your family meals and food for gatherings. - There's no day like today to start simplifying your life.
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Jun 7, 2021 • 44min

208: Diversify Your Income Through Online Cooking Classes with Cynthia Samanian

Cynthia is an online marketing expert dedicated to helping culinary pros achieve more freedom, flexibility and fulfillment through teaching online classes. When her marketing agency came to a halt at the start of the pandemic, she developed Cooking Class Business School. Teaching online classes is a great opportunity for food bloggers looking to add revenue streams to their businesses. - Online classes aren't going anywhere! - This is a great way to engage your audience in a new way. - You might just fall in love with this new avenue to bring in money!
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Jun 3, 2021 • 55min

207: The Necessity of Adaptability and Resilience in the Food Blogging Space with Tiffany Edwards

Tiffany has one of the longest-standing, most successful food blogs in the world. She is a 7-figure blogger who has weathered many challenges and changes and she shows up in this episode ready to share her wisdom! - Adaptability is EVERYTHING. Show up ready and willing to adapt and bounce back and you've got the battle half won. - Find out how to buy back your time so you can spend your time the way you want. - During tough stretches, take a step back, observe and research. Then revisit other interests.
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May 31, 2021 • 60min

206: Using Live Video to Build a Strong Community with Kathy Hester

Kathy teaches people how to reach their audience and create community through live video. Doing live video consistently will pay off and will help you build a strong connection with your people. - Show up imperfectly and throw "rules" out the window! Your audience will love you even more. - Try going live 7 days in a row and watch the magic unfold. - Embrace those times when everything goes wrong. Consider those to be teaching moments! - Have a "show and tell" pile ready so you never run out of words.
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May 27, 2021 • 41min

205: Surrendering to the Journey - How One Blogger Overcame Massive Overnight Traffic Loss with Danielle Fahrenkrug

There are valuable lessons to learn from journeys filled with struggle, loss and disappointment. In this episode, Danielle shares how her overnight traffic (and revenue) loss helped turn her into a more focused and determined entrepreneur. - Don't resist the stream! Even when it is challenging, going with the flow is the best way to go. - If you experience a dip in traffic/revenue, find a different project to focus on! - This is not always an easy job, but you do need to just keep moving forward.
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May 24, 2021 • 1h 1min

204: Take Action and Transform Your Business with Jay Scherr

Jay is a business consultant who deeply understands the impact taking action has both on an individual and a business. In this episode, Jay talks about moving past limiting beliefs to take control of our businesses in an impactful way. - Build a mental map to uncover potential limiting beliefs. - Use visualization to minimize trauma and magnify dreams. - Habits & morning routines can have a PROFOUND impact on a business. - If you're in it for the long haul, remember that the magic lies in taking ACTION.
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May 20, 2021 • 45min

203: The Power of the Story Behind the Recipe with Elena Davis

The stories Elena tells on her blog run deep to relate to most anyone reading. The concepts of love, food, tradition, culture, and simplicity meld together to create a delicious food experience. In the episode, she explains why bloggers shouldn't entirely ditch the stories. - People want facts and helpful information, but they also want YOU. - Keep the heart in the things you share with the world. - Show behind the scenes glimpses into your world to make yourself more relatable.

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