

The Product Boss with Jacqueline Snyder
Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
Episodes
Mentioned books

Nov 17, 2020 • 55min
206. Holiday Gift Guide: Paper Goods & Stationery and Jewelry Categories
Ep. 206: In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. Our Monday episodes are typically dedicated to our Female Founder episodes, but as we head into the holiday season, we are going to change things up a bit and spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season!Today we're sharing a few of the businesses from the Paper Goods & Stationery and Jewelry categories in The Product Boss Small Biz Shopping Directory!These are only a fraction of the many small businesses in the Directory so make sure to check out the almost 600 small businesses in 15 incredible categories.Small Businesses in Paper Goods & Stationery:The Traveler's PlaybookSweet Little Nothings XOSparkle Hustle GrowSound + CircleShuffle Designs StudioRather PuckishPacific BlueprintMalaina Kinne PhotographyA Jar of PicklesSmall Businesses in Jewelry:Shoebox MarketPoly PersonalizedMoi AccessoriesKarla Bonilla DesignsErin Pelicano JewelryDynamoCrazy Cactus GiftsCadorahBlythe Baubles--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Nov 16, 2020 • 58min
205. Holiday Gift Guide: Art & Collectibles and Clothing & Shoes Categories
Ep. 205: Today, we're shining the spotlight on a few of the small businesses from The Product Boss Small Biz Shopping Directory in the Art & Collectibles and Clothing & Shoes categories. In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. As we head into the holiday season, we are going spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season! These are only a fraction of the many small businesses in the Directory so make sure to check out the almost 600 small businesses in 15 incredible categories.Small Businesses in Art & Collectibles:Ten Dots TextilesSoul Sparkle UniverseShine in All ShadesRachel Alvarez ArtImagined AwakeningsGraceful SageBible Art for YouArt ConfessionsAdwoa DesignSmall Businesses in Clothing & Shoes:Tadani BoutiqueSustainable Threads BoutiquesStyle With Char StudioSmitheryKreative KnitsJane Fifteen ThirtyHey Mavens!Gift Baskets & MoreBack to Nature Apparel--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Nov 12, 2020 • 25min
204. The Secret to Getting Customers Excited Before Your Holiday Promotions
Ep. 204: The holidays are approaching and we want you to know it's not too late to build anticipation around your holiday promotions! Get ready to step into the holiday season as we talk about the different steps you can take to get your customers excited now!Links Mentioned:Happinest DesignsThe Product Boss: Product Biz Community on Facebook--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Nov 11, 2020 • 57min
203. Holiday Gift Guide: Craft & Hobbies Supplies and Baby & Kids Categories
Ep. 203: In today's episode, we showcase small businesses from The Product Boss Small Biz Shopping Directory in the Craft & Hobby Supplies and Baby & Kids categories. In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. As we head into the holiday season, we are going spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season! These are only a fraction of the many small businesses in the Directory so make sure to check out the almost 600 small businesses in 15 incredible categories.Small Businesses in Craft & Hobby Supplies:Yarn Bits ShopThe Preserved FloristSpecialty BeadsRock Solid DesignsFern & FossilFairy Tale Yarn Co.Craftee BoxCerulean OrchidAntigo KnitsSmall Businesses in Baby & Kids: The WinkleTiny Lil PrincessSweeter Than Pan DulceOne Kind ClothingLil' LabelsEver After BabyEarly Intervention VillageClaire & Bella Co.Chilly ChildBig City KidsBack to Nature Apparel--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Nov 10, 2020 • 1h 2min
202. Holiday Gift Guide: Food & Treats and Beauty, Bath, & Body Categories
Ep. 202: In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. Our Monday episodes are typically dedicated to our Female Founder episodes, but as we head into the holiday season, we are going to change things up a bit and spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season!Today we're sharing a few of the businesses from the Food & Treats and Bath, Beauty, & Body Categories in The Product Boss Small Biz Shopping Directory!These are only a fraction of the many small businesses in the Directory so make sure to check out the almost 600 small businesses in 15 incredible categories.Small Businesses in Food & Treats:Wild Roots ApothecaryUncorked Wine JellyTropical Shores PopcornThe Holiday in a Box Co.Sweet EfflorescenceSweet DeliverySen Sea SeafoodsNaja TeaBeach House TeasSmall Businesses in Bath, Beauty, and Body:Wild Acorn Artisan SoapsThe Rooted HookSouth Mountain BeesPuremessKheimistrriFrosty Roots FarmForever & AlwaysEmogene & Co.Eden Body Care--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Nov 9, 2020 • 47min
201. Holiday Gift Guide: Spirituality & Religion and Pets Categories
In today's episode we showcase small businessess from The Product Boss Small Biz Shopping Directory in the Spirituality & Religion and Pets categories. In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. As we head into the holiday season, we are going spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season! These are only a fraction of the many small businesses in the Directory so make sure to check out the almost 600 small businesses in 15 incredible categories.Small Businesses in Spirituality and Religion:ZenBalancedThird Eye CandleThe Queen of CrownsNine Divine CoinsLittle Lamb BooksJust Love PrintsHints for Prayerful... PauseBack to Nature ApparelAtmosphere Three SixtySmall Businesses in Pets:Unique 2 KeepSalty Dog & Sweet P's SwagRoute 66 KitesRipley and RuePurrmaidsJasper Go FetchDry Cloud CoversBrittany Tilley ArtBlanket Safe--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Nov 5, 2020 • 28min
200. The 200th Episode - What Clicked for Us
Ep. 200: Today we're celebrating our 200th episode of The Product Boss Podcast! Thank YOU for listening, following along, supporting us, and allowing us to support you. Supporting you and small businesses is something we feel so passionate about, so today we're introducing the Shop 1 in 5™ Pledge. --Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Nov 2, 2020 • 45min
199. Holiday Gift Guide: Holiday and Health, Wellness & Relaxation Categories
Ep. 199: Introducing The Product Boss Small Biz Shopping Directory! In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. Our Monday episodes are typically dedicated to our Female Founder episodes, but as we head into the holiday season, we are going to change things up a bit and spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season! Today, let's kick it off with shining a spotlight on some of the Holiday and Health, Wellness, and Relaxation businesses we love! Small Businesses in the Holiday Category: Skumps Santa Anna's Christmas Paloverde Botanicals Mother Snacker Masala My Life Horse Hound and Human Gia Roma Circuit Breaker Labs Circle B Ranch Small Businesses in the Health, Wellness, and Relaxation Category: True Spark CBD The Little Reason Sweet Sally's Soaps Solitude Living Sipping Streams Tea Company Peace Treats Lai Life Products Forever & Always Canna Onia Other Links Mentioned: The Product Boss Small Biz Shopping Directory Copper Cow Coffee -- Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here! -- Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today! -- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

Oct 29, 2020 • 1h 5min
198. It's Important to Celebrate Your Wins - Here's How
Ep. 198: It's no secret that 2020 has been the longest, most unexpected year yet, and it's only the end of October! As we head into Q4, we want to focus and reflect on some of our unexpected wins this year. Join us (and our families) from Minna's garage and ask yourself, "What's my win?"Links mentioned:The Product Boss InstagramThe Survival Kit BundleRocket Fuel by Gino Wickham--Join us LIVE for Bosses & Breakfast every Wednesday morning at 10am EST on Instagram or Facebook.--Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Oct 26, 2020 • 30min
197. Female Founder: From In-Person to Video on Instagram with Maureen Kovacik
Ep. 197: This week's Female Founder is the "video queen" Maureen Kovacik of Blythe Baubles! We've been so honored to watch her spread her wings and grow from a bit of an introvert to becoming a video boss! Today she's sharing how she's transitioned her business from in-person to online. Support and follow Maureen at: Blythe Baubles Website Blythe Baubles Instagram Blythe Baubles Facebook Links Mentioned: Canva (Grab a 30-day Free Trial of Canva Pro by clicking here!) *Please note we decided to become affiliates of the partner above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We may earn a small commission as affiliates of these brands. Jamcat Candles Ivy and Ash Shop Big City Kids Cadorah Eden Body Care The Materials Design Co. Modern Eleven Iron and Pearl Cottage and Thistle Kai Blends Click here to listen to Kai Blend's Episode Ever After Baby Click here to listen to Ever After Baby's Female Founder Episode -- This episode was recorded LIVE on FB! Check it out here! -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna


