The Product Boss with Jacqueline Snyder

Ep. 276: Our special guest today is Lynsey Thornton, Managing Director of US West @ Shopify​. With a background in design, project management, and business, she focuses on building high capacity, cross-functional teams in growing tech companies. She created the first-ever UX Research team and as her focus shifted, she moved into the role of General Manager for Core Product, building the company’s flagship product along the way. She is currently focused on scaling Shopify in the United States by enabling independence and success for entrepreneurs in the entire Region.Lynsey discusses how listening to the Shopify audience and innovating early in the Pandemic not only assisted countless businesses to get online for the first time but further solidified the Shopify brand by supporting small and local businesses. From showing up for your audience to pivoting and providing a better experience than Amazon, to continuing to invest to remove any obstacles that your consumers face. Listen in, you'll want to hear how you can innovate and better connect with your audience.--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Ep. 275: In today's episode, we're reairing one of our favorite episodes ever, Hard Truths to Growing a Product Biz Today.  If you're new here, we are so excited to share one of our most popular episodes ever with you. If you're a longtime listener, we still encourage you to tune in and listen. You never know what new lessons and "aha" moments might stand out to you now that didn't before.Being so immersed in the product world, we have seen firsthand the trends of the changing landscape of retail and how the product business marketplace is rapidly-changing in the modern world. In this episode, we are going to share four hard truths about product based businesses which might push you out of your comfort zone, but also must be considered if you are serious about growing your business.--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

Ep. 274: We are SO honored to welcome Cat & Nat, co-hosts of #MOMTRUTHS Podcast, on the show today! These fellow biz besties & business partners are an incredible duo that know how lonely and isolating motherhood can be and they share it truthfully, honestly, and with comedy. Their hilarious honesty and friendship have led to an incredible career as podcasters and now as product bosses with their recently launched brand, TAYLIVI.In this extra special episode, we're getting a behind-the-scenes look at how these phenomenal women went from biz besties to biz partners to life partners. Their mission is to give mom's a space where they know they are not alone, free of judgment, and are able to find fun in motherhood. From going on tour to creating memberships and building a product-based business inspired by their daughters, Cat & Nat share how they balance business and motherhood. Support and follow Cat & Nat at:Cat & Nat WebsiteCat & Nat InstagramTAYLIVI Website--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Ep. 273: In today's episode, we're reairing one of our most popular episodes of all time, The 30 Second Video That Converts to Sales - Without Sounding Sale-sy. If you're new here, this episode will give you a freebie that will help you stand out. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!We believe that video is the number one way to convert and connect with your customer. That's why today we're giving you this extra special freebie! This exact 30-second video script will help you show up and stand out. We've seen SO many of our students use this script and gain confidence and sales. Thirty seconds of bravery leads to a 30-second video that can change how you stand out this quarter.[Download the script here]--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Ep. 272: Today we're sharing a conversation we had with not one, but two, very special guests - Angie & Mike Lee, the brother and sister partnership behind Soul CBD. Together, they created a product-based business to help people with natural products. With different and unique backgrounds, Angie & Mike have grown an incredible business that provides relief to millions of people. In this episode, they're sharing how they built a business from the ground up, the importance of their brand, and how being authentic to themselves set their brand apart.Connect and support Angie and Mike at:Soul CBD WebsiteSoul CBD InstagramAngie Lee InstagramMike Lee Instagram--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review, Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Ep. 271: In today's episode, we're reairing one of our most popular episodes of all time, Your Customer's Journey. If you're new here, this episode will help you understand your customer's journey to buying. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!Knowing your customer's journey is key to understanding how you can best serve them. But how do you map out a customer journey? In this episode, we're breaking down how you can understand your customer on multiple platforms whether they are there to discover brands & products or when they have the intent to buy.This episode originally aired at: https://www.theproductboss.com/thepodcast/episode90Download the two worksheets mentioned for this episode - https://www.theproductboss.com/customerjourneyLinks mentioned:The Product Boss Mastermind--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Ep. 270: In this extra special episode, we're joined by expert PR Strategist, Sabina Hitchen! As an entrepreneur, public speaker, and publicity strategist, Sabina is dedicated to amplifying the voices of small business owners. With her business, Press for Success, she's able to help turn business owners into PR pros.Today, she's sharing her wealth of knowledge on how to feel confident in knowing what you need to get your product-based business out there. From showing up in media to building strategically, Sabina is sharing her expert tips. Get ready to learn the tools you need to know for what matters most in showing up for your product-based biz.Support and follow Sabina at:Press For Success: https://www.pressforsuccess.com/bundles/press-for-success-all-access-membership?ref=5e0e32Sabina Hitchen InstagramLinks mentioned: The Product Boss Mastermind --Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Ep. 269: In today's episode, we're reairing one of our most popular episodes of all time, 3 Simple Ways to Boost Your Product Sales. If you're new here, this episode will give you three ways to boost your product growth and sales. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!So often we hear product bosses wondering how they can get more sales and boost growth in their product-based business. In this episode, we're going over three simple and effective ideas to help product-based biz owners get to their bottom line. If you're ready to focus on what's working, get on new platforms, and keep it simple then this is the episode for you!This episode originally aired at: https://www.theproductboss.com/thepodcast/episode84--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

Ep. 268: Joining us today is the brilliant Kelly Roach, Founder of The Unstoppable Entrepreneur, host of The Unstoppable Entrepreneur Show, and Co-Founder of Give Her Courage. Kelly helps turn overworked service-based entrepreneurs into seven-figure CEOs, by teaching them how to leverage timeless business principles, employed by billion-dollar corporations, with the speed and agility of the most powerful online marketing strategies of today.In her second time joining us on the show, Kelly is sharing how she believes in empowering education to allow individuals to achieve financial freedom. From building a team, empowering yourself, and making your vision your north star in your life and business, Kelly is talking all about how to allow your vision to drive your life. She's giving tips on how to build a team and stay true to the vision and values you have in your business.Connect and support Kelly at:The Unstoppable Entrepreneur WebsiteThe Unstoppable Entrepreneur ShowGive Her CourageStarting at Zero: How 2 Women Gained 100k Followers Through IGTV and DMs with Amy and Kelly of Give Her Courage--Brought to you by The Product Boss Mastermind. Imagine where could your business be in 3 months, 6 months, or 12 months if you went all-in on your business now! It’s time to level up and become the visionary of your business. The Product Boss Mastermind is designed to facilitate a breakthrough year in your business and life through coaching, connections, and true masterminding. If you're ready to take the leap and never make a decision alone again, apply to join The Product Boss Mastermind NOW! Space is limited and we're looking for serious product-based business owners who are ready to grow into 6 or 7-figure product bosses.-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Ep. 267: In today's episode, we're reairing one of our most popular episodes of all time, Three Emails Every Product Biz Needs. If you're new here, this episode will give you the three emails that every product-based business needs. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!One of our most popular questions is "What emails should I be sending my customers?" In this episode, we're sharing the three most important emails you should have set up for your product-based biz. Grab your pen and notebook - these examples are ones you won't want to miss!This episode originally aired at:https://www.theproductboss.com/thepodcast/episode91--Brought to you by The Product Boss Mastermind. Imagine where could your business be in 3 months, 6 months, or 12 months if you went all-in on your business now! It’s time to level up and become the visionary of your business. The Product Boss Mastermind is designed to facilitate a breakthrough year in your business and life through coaching, connections, and true masterminding. If you're ready to take the leap and never make a decision alone again, apply to join The Product Boss Mastermind NOW! Space is limited and we're looking for serious product-based business owners who are ready to grow into 6 or 7-figure product bosses.--Links mentioned:The Product Boss Product Biz Community*KlaviyoActive CampaignSign up for our email list and get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"*Please note we decided to become affiliates of the partners above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We may earn a small commission as affiliates of these brands.-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna