The Agency Profit Podcast

In this episode, Bob Ruffolo from IMPACT joins us to share the story behind IMPACT - an award winning marketing agency. Among his lessons, he shares the struggle of getting stuck in the 20 ish employee range, and how he finally broke out of that to grow to over 60 employees today. About Bob Ruffolo Bob is the founder and CEO of IMPACT, a company focused on helping people find success with inbound marketing through education, events, and agency services. In 2017, IMPACT was recognized as HubSpot's Partner Agency of the Year. Personally, Bob is a graduate of Central Connecticut State University and was inducted into their School of Business Hall of Honor in 2014 for entrepreneurial excellence. In the same year, he was also recognized as one of Hartford Business Journal's 40 Under Forty. Beyond being driven to grow IMPACT, Bob strives to be at the forefront of the inbound marketing movement and loves helping similar agencies execute their growth. In his spare time, he is a regular speaker at HubSpot's annual Inbound Conference and local universities, an active member of several entrepreneurial groups, and sits on the boards of local educational and community foundations. He is also an avid Yankees and Jets fan. Resources from Bob Jim Collins Books: http://bit.ly/JimCollinsBooks EOS System: https://www.eosworldwide.com/what-is-eos The Game of Business: http://bit.ly/GreatGameofBiz IMPACT Elite FB Group: http://bit.ly/IMPACTElite IMPACT LIVE: https://www.impactbnd.com/live Follow Bob Online Impact Website: https://www.impactbnd.com LinkedIn: https://www.linkedin.com/in/bobruffolo/ Twitter: https://twitter.com/BobRuffolo Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Kim Barrett shares some of the most important lessons from his journey growing Your Social Voice. He shares how things got out of hand, and how he scaled back his team, dramatically increased his profitability and systemized his business to take up less of his time. About Kim Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures. He's also the founder of Your Social Voice, which helps businesses get heard on social media, and most importantly, build engagement, generate more leads and more sales. Follow Kim Online Website: http://www.kimbarrett.com.au/ Your Social Voice: https://www.yoursocialvoice.com.au Instagram: https://www.instagram.com/realkimbarrett/ Facebook: https://www.facebook.com/mrkimbarrett/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Karl Sakas walks us through the differences in strategy for agencies who want to sell their business vs those who want to own it and fund their lifestyle. We talk specific metrics to measure & optimize, strategy changes and actionable tips to achieve your goals. About Karl Karl Sakas helps agency owners increase profits and reduce stress, by conquering growing pains. As a management consultant and executive coach at Sakas & Company, Karl has advised hundreds of agencies on every inhabited continent. He is the author of "Made to Lead," "The In-Demand Marketing Agency," and more than 300 articles on agency management on what we believe is one of the best agency blogs on the internet. When he’s not helping clients, Karl is an award-winning Past President of AMA Triangle and volunteers as a bartender on a 1930s railroad car. Resources from Karl Agency Growth Style (Lifestyle vs. Equity) blog: https://sakasandcompany.com/agency-growth-style/ Making yourself "needed but not necessary" blog: https://sakasandcompany.com/needed-but-not-necessary/ The "pile of crack" analogy, on sales pipeline strength: https://sakasandcompany.com/feast-or-famine/ Preparing to sell, by building a "Dream 100 Acquirer" list: https://sakasandcompany.com/get-acquired/ Free weekly tips: https://sakasandcompany.com/newsletter/ Agency Resource Library (50+ time-saving agency tools, templates, and SOPs): https://sakasandcompany.com/agency-resource-library/ Follow Karl Online Website: https://sakasandcompany.com/ Twitter: https://twitter.com/KarlSakas LinkedIn: https://www.linkedin.com/in/karlsakas/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Andrew Dymski walks us through his process for creating beautifully documented processes your entire team can follow. We'll get into the how, who, when, where and why of documenting process, and cover some other great tips for agency scalability along the way. About Andrew Dymski Andrew is a Founder at ZenPilot where he helps marketing agencies buy back time by developing the processes and systems they need to scale without reinventing the wheel for every client. He's also co-host of the Agency Journey podcast where each week he interviews an agency owner, consultant, or author. He's also a founder at GuavaBox, an inbound marketing agency. Formerly he ran DoInbound, a software platform that helped agencies manage their projects and process and is truly a master when it comes to setting agencies up for scale and profitability. Follow Andrew Online Website: https://www.zenpilot.com/ Podcast: https://www.zenpilot.com/inbound-agency-journey Twitter: https://twitter.com/AndrewJDymski Linkedin: https://www.linkedin.com/in/andrewdymski/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Robert Craven walks us through what he's learned from helping 100's of agencies develop market-proof strategies that lead their companies to success. From the long term vision and plan, to pricing and positioning and even how to plan and communicate to your team, we cover it all. About Robert Robert Craven is the bestselling author of 8 books on how to grow a profitable service business, including his newest book "Grow Your Digital Agency". He's also an international keynote speaker, the director of the Google Partners Business Coaching Program, the President of the GYDA Initiative (Grow Your Digital Agency) and the President of the Director's Center. Needless to say, he's a respected authority when it comes to helping agencies reach peak performance and has helped 100's do so through his consulting, training programs and content. Resources from Robert GYDA Book: http://bit.ly/GYDABook Free GYDA Facebook Group: http://bit.ly/GYDAFBGroup Follow Robert Online Website: https://robert-craven.com Twitter: https://twitter.com/Robert_Craven Linkedin: https://www.linkedin.com/in/robertcraven/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, CEO and founder of Proposify Kyle Racki joins us to share the story of how he transitioned from running an agency to running a fast-growing startup. You'll hear the pitfalls to avoid, some great advice for mitigating risk and a few pro tips on sending better proposals. ** About Kyle Racki** Kyle Racki is the CEO and Founder of Proposify, an angel investor, speaker, host of the LTV Podcast and author of his newest book: Free Trials and Tribulations - How To Build A Business While Getting Punched In The Mouth. He went from running a small digital agency back in the early 2000's to building a software platform as a side project that eventually turned into Proposify, a company that now serves over 6,000 businesses worldwide. ** Follow Kyle Online** Website: https://www.kyleracki.com/ Proposify: https://www.proposify.com/ Twitter: https://twitter.com/kyleracki New Book: https://www.kyleracki.com/book/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Mandi Ellefson walks us through step by step tactics for agency owners who want to increase their prices and profits, while spending less time running day to day operations and build a business that can scale without them. About Mandi Mandi Ellefson is the founder of The Hands-Off CEO and a Scalable Freedom Strategist. She works with owner managed 7 and 8 figure consultancies, agencies, tech businesses, and B2B service business owners to first recover 20-40 extra hours per month. Then use that time to scale up without working more hours. When you’re removed as the bottleneck, you can sustain dramatic growth in a way where quality increases. She also offers a program for fast growing 6 figure businesses called Scale to Freedom. She got into this line of work to solve a problem she had. She was a manager at the time, but with an entrepreneurial spirit. She wanted freedom to play and travel, but also wanted to make a big impact. So she found another way, and simplified and systematized their business for them. In the process, she worked a quarter of the time, and got to travel around the world when it suited her. Now she helps other agency owners create the same lifestyle. Follow Mandi Online Website: http://handsoffceo.com/ Twitter: https://twitter.com/mandiellefson?lang=en Linkedin: https://www.linkedin.com/in/mandiellefson/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Carl Smith has done and seen it all. He's worked his way up the ladder at a big agency. He's gone off to start his own agency, growing it to millions in revenue with thought leadership in his niche. Finally, he's taken over an organization that brings together agency owners all over the country. What's the most important thing he's learned through his trials and tribulations? Tune in to find out. About Carl A theater major who decided to act like he understood business, Carl spent 14 years in advertising before launching his digital agency, nGen Works, in 2003. nGen ran for 12 years, constantly experimenting with different models of management and team structure, including the Jellyfish Model which was flat before flat was cool. Towards the end of nGen’s run, Carl attended the very first Bureau event and fell madly in love with the concept of building community in the web industry. So much so that a few years later he closed nGen to take over the Bureau in 2016. Now Carl spends every day connecting digital professionals to give them the support they need. Follow Carl Online: Website: https://bureauofdigital.com Twitter: https://twitter.com/carlsmith Linkedin: https://www.linkedin.com/in/carl-smith-4b46a32/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tune in to learn from Lee Goff on how you can start doubling your profits, cutting down your workload and setting your agency up for scale through productization. In this episode, we discuss what productization really means, how to do it, and what mistakes to avoid. About Lee Goff: Since founding GetUWired in 2003 in Lee’s upstairs bedroom, GetUWired has helped thousands of business owners around the world break through the glass ceiling and live the lives they deserve — making more money with less work and having more time for all the things they love. Lee is living proof that his formula works. In May 2016 he sold out his remaining shares to his longtime partners to pursue his lifelong passion of mentoring small businesses. His motto is “Success using vision, leadership and shared knowledge”. He shares everything he learned while building GetUWired. His new venture is leegoff.com and is in business to help small businesses grow faster and more profitable than they could have ever imagined. Follow Lee Online: Website: https://marketingagencycoach.com Twitter: @Agency_Coaching Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jody Grunden is CEO & C0-Founder of Summit CPA Group - an accounting firm that works exclusively with Agencies. He's also an industry speaker, and a published author. He started Summit CPA Group in 2002, bringing more than 23 years of public and corporate accounting leadership, tax expertise, and executive management experience to his role with the company. With the mission of changing the way that people think about accounting, Summit CPA Group specializes in helping digital agencies manage and scale their financial health through solid forecasting based on both financial and non-financial metrics through its Virtual CFO Services. His latest book, Digital Dollars and Cents: A Virtual CFO's Playbook to help Digital Companies Create a Financial Roadmap to Success can be read on Kindle. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.