Total Retail Talks

Ellen Webb, Vice President of Shopper Analytics and Insights at PepsiCo, dives into the PepViz initiative, aimed at understanding Gen Z shoppers. She discusses their unique shopping behaviors, blending digital and in-store experiences. The conversation also highlights the need for brands to build authentic connections with this generation. Webb shares insights on enhancing retail partnerships through data integration and the role of AI and machine learning in optimizing data analytics for better consumer insights.

Discover the fascinating origins of a retail technology platform born from experiences at Target. Dive into the rise of Generative AI in streamlining retail operations and inventory management. Explore the latest advancements in retail tech, including robotics and electronic shelf labels, while addressing labor shortages. Uncover shifting consumer behaviors as wealthier shoppers flock to Walmart, leaving specialty retailers facing tough times. Get insights into the future of familiar brands in an evolving market.

In episode 463 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rah Mahtani, head of marketing, North America at Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce. Listen in as Mahtani discusses the launch of Alibaba Guaranteed (0:55), how the solution addresses global sourcing challenges (2:45), and the process of incorporating feedback from buyers…

In episode 462 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lauren Benton, general manager, U.S. at Back Market, a verified refurbished technology marketplace. Listen in as Benton provides an overview of the business (1:00), its process for sourcing quality used devices (1:55), and Back Market's first Impact Report showcasing its sustainability efforts (3:55). She…

In episode 461 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Maya Baluschak, director of digital marketing and loyalty at Rexall, a leading Canadian pharmacy and drugstore chain. Listen in as Baluschak provides an overview of the Rexall business (0:45), her role at the company (1:15), and digital marketing efforts to differentiate the pharmacy chain…

Discover how Barkbox revolutionized the pet industry with their dog-centric approach and advanced personalization strategies. Learn about the evolution of tech tools for tailored customer experiences and the importance of partnerships in enhancing customer satisfaction.

Discover how The Vitamin Shoppe revamped its loyalty program with three tiers, personalized offers, and bonus points. Learn how they leverage zero-party data for tailored experiences and engage customers across multiple channels to enhance loyalty.

Lowe's teams up with soccer star Lionel Messi to engage diverse audiences through Copa America, emphasizing authentic brand promotion and community involvement. They analyze loyalty data to measure partnership effectiveness and highlight the importance of evolving sports partnerships in meeting consumer demands.

Margot Grinberg, Movado President, shares insights on balancing innovation and heritage in the watch industry. She discusses the brand's history, leadership lessons, evolving trends, and strategies for brand evolution while maintaining brand loyalty and attracting new customers.

West Marine executive discusses the shift to proactive CRM strategies using predictive modeling and AI. Emphasis on measuring ROI and enhancing customer relationships through CRM data integration. Utilizing CRM data for personalized customer journeys and evaluating success beyond revenue metrics. Insights on harnessing the power of direct mail in modern CRM programs.