Total Retail Talks

Total Retail
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Sep 14, 2020 • 20min

Zappos Adaptive Offers a Solution for Disabled Shoppers

In episode 264 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Dana Zumbo, business development manager at Zappos Adaptive, a division of Zappos that carries a wide range of adaptive clothing and shoes with unique features to fit a variety of needs. Listen as Zumbo discusses why Zappos launched its Adaptive program, how the initiative was sparked…
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Sep 8, 2020 • 20min

Re-Platforming Project Helps JTV to Integrate Live TV and E-Commerce Data

In episode 263 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Meystrik, chief technology officer of JTV, one of the largest jewelry retailers in the United States offering live TV programming to customers across the country. Listen in as Meystrik discusses the company's history, JTV's recent re-platforming project, and the goals the company wanted to achieve…
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Sep 3, 2020 • 6min

Highlights From Total Retail's Free Shipping Report

In this special episode of Total Retail Talks, Editor-in-Chief Joe Keenan and Digital Content Manager Kristina Stidham discuss Total Retail’s latest research report, “How to Make Free Shipping Profitable.” The report is the compilation of a 10-part article series that Total Retail published on the topic earlier this year. The article series, which was published…
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Aug 31, 2020 • 19min

Callaway Golf Uses Augmented Reality to Showcase In-Store Products

In episode 262 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Pete Avery, director of retail marketing at Callaway Golf, a leading seller of golf products, including clubs and equipment. Listen in as Avery discusses why Callaway decided to invest in augmented reality (AR) technology, how the company is using AR to improve the in-store shopping experience, and how it's allowing customers to see Callaway's golf clubs from the inside out.
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Aug 24, 2020 • 13min

How Beekeeper's Naturals is Disrupting the Retail Medicine Market

In episode 261 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Carly Stein, founder and CEO of Beekeeper's Naturals, a bee-powered natural wellness company that's obsessed with revamping the conventional medicine cabinet. Listen in as Stein discusses the inspiration behind the natural medicines company, her career background, and how she informally tested Beekeeper's Natural products…
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Aug 17, 2020 • 12min

Product Development, UGC Drive CALPAK's D-to-C Growth

In episode 260 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jennifer Kwon, president of CALPAK, a luggage and travel essentials company. Listen in as Kwon discusses the history of the company, its recent product development and direct-to-consumer (D-to-C) growth, and her career journey. She shares how the brand is staying competitive in a crowded luggage…
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Aug 11, 2020 • 14min

Why Integrated Store Communications Became Essential at Hy-Vee

In episode 259 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jessica Ringena, senior vice president and chief digital officer at Hy-Vee, an employee-owned grocery retailer with over 250 stores in eight states, headquartered in West Des Moines, Iowa. Listen in as Ringena discusses the challenges that the retailer has faced operating as an essential…
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Aug 3, 2020 • 21min

E-Commerce Platform Change Boosts Plain Jane Hemp's Fortunes

In episode 258 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Evan Marshall, co-founder and chief technology officer of Plain Jane Hemp, a CBD brand selling smokable hemp products. Listen in as Marshall discusses the inspiration behind starting the company, why launching via an e-commerce site was the right choice for the brand, and the…
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Jul 27, 2020 • 23min

Shapermint Shifts Marketing to Social Responsibility Messaging, Sees Sales Boost

In episode 257 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Massimiliano Tirocchi, co-founder and chief marketing officer at Shapermint, an online marketplace for women's shapewear. Listen in as Tirocchi discusses the Sharpermind brand, the body-positive message at the core of the brand, and his professional background. He shares how Shapermint adjusted its marketing strategy during the…
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Jul 20, 2020 • 23min

Collaboration, Social Influencers Position Luxie Beauty for Growth

In episode 256 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Conor Riley, CEO of Luxie Beauty, a luxury cosmetics company specializing in high-end, vegan, cruelty-free makeup brushes. Listen in as Riley discusses why the company was founded, how he ended up at the beauty brand, and the typical Luxie customer. He shares how the…

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