

Total Retail Talks
Total Retail
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
Episodes
Mentioned books

Sep 14, 2020 • 20min
Zappos Adaptive Offers a Solution for Disabled Shoppers
In episode 264 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Dana Zumbo, business development manager at Zappos Adaptive, a division of Zappos that carries a wide range of adaptive clothing and shoes with unique features to fit a variety of needs. Listen as Zumbo discusses why Zappos launched its Adaptive program, how the initiative was sparked…

Sep 8, 2020 • 20min
Re-Platforming Project Helps JTV to Integrate Live TV and E-Commerce Data
In episode 263 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Meystrik, chief technology officer of JTV, one of the largest jewelry retailers in the United States offering live TV programming to customers across the country. Listen in as Meystrik discusses the company's history, JTV's recent re-platforming project, and the goals the company wanted to achieve…

Sep 3, 2020 • 6min
Highlights From Total Retail's Free Shipping Report
In this special episode of Total Retail Talks, Editor-in-Chief Joe Keenan and Digital Content Manager Kristina Stidham discuss Total Retail’s latest research report, “How to Make Free Shipping Profitable.” The report is the compilation of a 10-part article series that Total Retail published on the topic earlier this year. The article series, which was published…

Aug 31, 2020 • 19min
Callaway Golf Uses Augmented Reality to Showcase In-Store Products
In episode 262 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Pete Avery, director of retail marketing at Callaway Golf, a leading seller of golf products, including clubs and equipment. Listen in as Avery discusses why Callaway decided to invest in augmented reality (AR) technology, how the company is using AR to improve the in-store shopping experience, and how it's allowing customers to see Callaway's golf clubs from the inside out.

Aug 24, 2020 • 13min
How Beekeeper's Naturals is Disrupting the Retail Medicine Market
In episode 261 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Carly Stein, founder and CEO of Beekeeper's Naturals, a bee-powered natural wellness company that's obsessed with revamping the conventional medicine cabinet. Listen in as Stein discusses the inspiration behind the natural medicines company, her career background, and how she informally tested Beekeeper's Natural products…

Aug 17, 2020 • 12min
Product Development, UGC Drive CALPAK's D-to-C Growth
In episode 260 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jennifer Kwon, president of CALPAK, a luggage and travel essentials company. Listen in as Kwon discusses the history of the company, its recent product development and direct-to-consumer (D-to-C) growth, and her career journey. She shares how the brand is staying competitive in a crowded luggage…

Aug 11, 2020 • 14min
Why Integrated Store Communications Became Essential at Hy-Vee
In episode 259 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jessica Ringena, senior vice president and chief digital officer at Hy-Vee, an employee-owned grocery retailer with over 250 stores in eight states, headquartered in West Des Moines, Iowa. Listen in as Ringena discusses the challenges that the retailer has faced operating as an essential…

Aug 3, 2020 • 21min
E-Commerce Platform Change Boosts Plain Jane Hemp's Fortunes
In episode 258 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Evan Marshall, co-founder and chief technology officer of Plain Jane Hemp, a CBD brand selling smokable hemp products. Listen in as Marshall discusses the inspiration behind starting the company, why launching via an e-commerce site was the right choice for the brand, and the…

Jul 27, 2020 • 23min
Shapermint Shifts Marketing to Social Responsibility Messaging, Sees Sales Boost
In episode 257 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Massimiliano Tirocchi, co-founder and chief marketing officer at Shapermint, an online marketplace for women's shapewear. Listen in as Tirocchi discusses the Sharpermind brand, the body-positive message at the core of the brand, and his professional background. He shares how Shapermint adjusted its marketing strategy during the…

Jul 20, 2020 • 23min
Collaboration, Social Influencers Position Luxie Beauty for Growth
In episode 256 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Conor Riley, CEO of Luxie Beauty, a luxury cosmetics company specializing in high-end, vegan, cruelty-free makeup brushes. Listen in as Riley discusses why the company was founded, how he ended up at the beauty brand, and the typical Luxie customer. He shares how the…


