Total Retail Talks
Total Retail
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
Episodes
Mentioned books
Aug 9, 2021 • 22min
How PepsiCo Uses Data and Technology to Create Holistic Brand Interactions
In episode 310 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jeff Swearingen, global senior vice president of demand accelerator, venturing and global business services at PepsiCo, an American-based multinational food, snack, and beverage corporation. Swearingen discusses the business and consumer changes PepsiCo has experienced in the last year-and-a-half during the COVID-19 pandemic, and how his…
Aug 3, 2021 • 18min
CVS Updates its Loyalty Program With Eye Towards Omnichannel Experiences
In episode 309 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Michele Driscoll, vice president of customer engagement, loyalty and personalization at CVS. Driscoll discusses recent updates to the CVS ExtraCare rewards program, how extensive customer research and feedback factored into changes made to the loyalty program, and how the retailer collected this data. She…
Jul 26, 2021 • 16min
Live Shopping Events on Facebook Help Abercrombie & Fitch Engage Customers, Drive Sales
In episode 308 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Megan Brophy, senior director of brand marketing at Abercrombie & Fitch and Abercrombie Kids. Brophy discusses Abercrombie's partnership with Facebook for its Live Shopping Fridays initiative, how livestream shopping brings the in-store and digital experience together, and what customers experience when engaging with the live…
Jul 19, 2021 • 23min
Big Lots' SVP of Marketing Details its "Be A BIGionaire" Campaign
In episode 307 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Joice Wirkus, senior vice president of marketing at Big Lots, a national neighborhood discount retailer. Wirkus discusses Big Lot's new "Be A BIGionaire" marketing campaign, the consumer research that factored into this campaign, and the shifts in customer behavior the retailer experienced during the…
Jul 13, 2021 • 25min
Customer Feedback, Relationships Foster 20 Years of Growth at LATHER
In episode 306 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Emilie Hoyt, founder and CEO of LATHER, top quality products for the body, face, hair and home made from unique, natural ingredients and pure essential oils. Hoyt discusses LATHER's business, what led her to start the brand, and to what she attributes the company's 20-year…
Jul 5, 2021 • 24min
Mall of America EVP on COVID Silver Linings and Brick-and-Mortar's Future
In episode 305 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jill Renslow, executive vice president of business development at Mall of America, the nation’s largest retail and entertainment complex. Renslow discusses her current role and 24-year career at the mall, the various entertainment and attractions that set Mall of America apart, and what the…
Jun 29, 2021 • 30min
How FTD is Reimagining its Digital Experience for Both Florists and Consumers
In episode 304 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matt Powell, chief technology officer of FTD, a premier floral and gifting company. Powell discusses how the COVID-19 pandemic created a surge in gifting demand at the company, why FTD is focusing on improving its technology, and how the 110-year old company is reimagining its…
Jun 24, 2021 • 7min
How to Optimize BOPIS Execution With Automated Order Replenishment
In this bonus episode of Total Retail Talks, Digital Content Director Kristina Stidham interviews Editor-in-Chief Joe Keenan about Total Retail's recently published report, Automated Order Replenishment Drives High-Level BOPIS Execution .... and Customer Satisfaction, produced in conjunction with SPS Commerce. Listen in as Keenan shares a few key highlights from the report and how retailers can use automation…
Jun 22, 2021 • 22min
How Jane's Curated Marketplace of Small Businesses is Drawing Consumers
In episode 303 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Taleeb Noormohamed, CEO of Jane, a boutique marketplace featuring the latest in women's fashion trends, accessories, home decor, children's clothing, and more. Noormohamed discusses Jane's curated online marketplace of small businesses, his professional background, and how the online retailer supports the small business community. He…
Jun 14, 2021 • 20min
Immersive Store Experiences Bring Apparel Brand DUER to Life
In episode 302 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Gary Lenett, co-founder and CEO of DUER, a Canadian apparel brand combining everyday wear and performance wear for men and women. Listen in as Lenett discusses DUER's business and products, his professional background in fashion, and the inspiration behind launching the brand. He details…
