Total Retail Talks

Total Retail
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Dec 21, 2021 • 19min

Lids' CEO: Global Brick-and-Mortar Retail is 'Alive and Healthy'

In episode 329 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Tom Ripley, chairman and CEO of Lids, the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the U.S., Canada and Puerto Rico. Ripley discusses his professional background, Lids' partnership with the National Hockey League (NHL) to open…
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Dec 14, 2021 • 16min

Retail Strategist Melissa Gonzalez on Positioning Stores as a Point of Loyalty

In episode 328 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Melissa Gonzalez, founder and CEO of The Lionesque Group, an experiential retail firm, as well as a principal and shareholder in global architecture firm MG2. Listen in as Gonzalez discusses the presentation she gave at CRMC 2021 focused on brick-and-mortar stores as a point…
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Dec 6, 2021 • 15min

Lands' End's Chief Customer Officer on its Data-First Road Map

In episode 327 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sarah Rasmusen, executive vice president and chief customer officer at Lands' End, an American clothing and home décor retailer that specializes in casual clothing, luggage, and home furnishings. Listen in as Rasmusen discusses Lands' End's current digital offerings, how the business operated during the…
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Nov 30, 2021 • 12min

Crafting the Art of Personalization in Loyalty and CRM at Michaels

In episode 326 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sachin Shroff, vice president of CRM, loyalty and marketing technology at Michaels, the largest arts and crafts retail chain in North America. Shroff discusses the technology investments the retailer made to support its personalization efforts, how Michaels is using personalization to optimize the performance…
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Nov 23, 2021 • 23min

Google Commerce Exec on Creating an Open, Equal and Fair E-Commerce Marketplace

In episode 325 of Total Retail Talks, Joe Keenan interviews Bill Ready, president of commerce, payments and next billion users at Google. Ready discusses his professional background and current role, as well as how Google is trying to create a different online commerce experience for both consumers and merchants, fostering democratized choice and transparency. He…
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Nov 15, 2021 • 16min

Diverse Merchandise, Financial Accessibility Led Rent-A-Center's COVID Strategy

In episode 324 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sarah Philips, vice president of marketing, and Tim Pitt, former senior vice president of marketing and merchandising, at Rent-A-Center, a rent-to-own industry leader. Philips and Pitt discuss how consumer behavior has shifted among Rent-A-Center customers in the last year-plus, how the business has reacted to those…
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Nov 9, 2021 • 19min

Rite Aid Redesigns Itself for Today's Customer

In episode 323 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Andre Persaud, chief retail officer of Rite Aid, the trusted, everyday care connector operating over 2,500 retail pharmacy locations across 17 U.S. states. Persaud discusses Rite Aid's RxEvolution strategy, how the business is redesigning the in-store experience for its customers, and the internal cross-functional…
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Nov 2, 2021 • 17min

How VF Corporation Evaluates and Supports Loyalty Programs Across its Brands

In episode 322 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Paul Kang, senior director of product management and consumer loyalty at VF Corporation, one of the world’s largest apparel, footwear and accessories companies operating a family of outdoor, active and workwear brands including Vans®, The North Face®, Timberland®, and Dickies®. Kang discusses how product management…
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Oct 25, 2021 • 28min

Western Brand Tecovas Sees Growth Spurred By Stores, Brand Experience and Culture

In episode 321 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Paul Hedrick, CEO of Tecovas, a seller of handmade, high-quality western boots. Hedrick discusses the Tecovas business and his professional background, his inspiration for launching the western brand, and the factors he believes have spurred growth during the COVID-19 pandemic through physical retail expansion…
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Oct 19, 2021 • 26min

How Macy's Integrates Giving, Volunteerism and Social Impact With Everyday Business

In episode 320 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Christine Grasser, manager of corporate communications, giving and volunteerism, and Sam Di Scipio, vice president of corporate communications, giving and volunteerism at Macy's. Grasser and Di Scipio discuss Macy's recent partnership with the National Retail Federation Foundation's RISE Up training and credentialing program, and how the…

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