

Under the Influence with Jo Piazza
Jo Piazza
Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
Episodes
Mentioned books

Aug 31, 2025 • 32min
Sunday Nice Things: Totally Booked with Zibby
Today, we are sharing my recent interview on the Webby Award-winning daily podcast Totally Booked with Zibby. Hosted by Zibby Owens, Totally Booked delivers interviews with the best, buzziest, and underrated authors to share work that’s truly worth your time.
For more episodes, follow Totally Booked with Zibby on Apple Podcasts, Spotify, or wherever you get podcasts. New episodes are released daily!
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Aug 28, 2025 • 45min
What No One Teaches You About Taking Care of a House
Most of us don’t know how to put on a duvet cover without swearing, let alone clean a dryer vent before it catches fire. Enter Casey Finn, creator of The DIY Playbook, who has spent over a decade proving that anyone can take control of their home. In this episode, she breaks down the hacks that actually work, the real price tags behind renovations, and why the least sexy chores are the ones that save you the most money.
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Aug 26, 2025 • 39min
Why Dads Get a Medal and Moms Get Judged—Parenting Double-Standards and Back to School
This week’s episode is part back-to-school survival guide, part summer highlight reel, and part investigation of parenting double standards. We reflect on the chaos and joy of crisscrossing the country on book tour with three kids, what we learned about road-tripping as a family, and why hiking with toddlers is best done with candy.
Also why do dads traveling with kids get treated like heroes while moms get judged?
Plus: the reality of childcare, the myth of “parenting experts,” and what it really takes to keep all the balls in the air as working parents.
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Aug 21, 2025 • 43min
Instagram Made Me Feel Like a Bad Mom — So I Started a Podcast
Five years ago, I was a new mom recording a podcast in my closet, wedged between a toddler and a baby who wouldn’t sleep. For the past few months I had been exhausted, leaking milk, hating my husband and endlessly scrolling Instagram, wondering why my messy, chaotic life didn’t look like the linen-clad perfection of the moms in my feed. So I decided to start reporting on the world of mom influencers. That reporting turned into a revelation. Those “perfect mothers” weren’t just moms, they were marketers. They weren’t just sharing their lives, they were selling them.
That was the start of this podcast. At the time, mom influencing was still dismissed as fluff. Now it’s a multi-billion dollar industry shaping how we shop, vote, and even think about gender roles. But the mission of Under the Influence has never changed. It has always been to pull back the curtain on the industries and ideologies that tell women who we should be, and to ask what’s really being sold when we scroll.
So in celebration of our five-year anniversary, we’re rerunning the very first episode, A More Perfect Mother, the blueprint for everything we’ve built together.
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Aug 19, 2025 • 53min
Attainable Over Aspirational: How Kate Strickler of Naptime Kitchen Keeps It Real
When Kate Strickler started Naptime Kitchen in 2015, it was just a way to share the meals she cooked while her baby slept. Now it’s a thriving brand, a sold-out book tour, and a must-follow for anyone who wants real-life motherhood content that’s actually doable. We talk about the evolution of Instagram, reframing how we talk about work with our kids, and the small, practical changes—like showering in the dark—that can change your day. Plus, why “attainable over aspirational” might be your new life motto.
Follow @naptimekitchen for everyday cooking inspiration, practical advice, and Kate’s musings on motherhood.
Order the book I Just Wish I Had a Bigger Kitchen here.
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Aug 17, 2025 • 1h 18min
Sunday Nice Things: Death Virgin
My friend Kristen is a woman in her fifties who has never lost anyone close to her. So her decision to embark on the journey of becoming a death doula could at first seem like a strange one, but when you get to know her it makes perfect sense.
Join Kristen as she tackles the universal experience of death with humor, honesty, and sincere introspection. Through personal stories, interviews, and her journey to becoming a death doula she explores how we mourn and how to prepare for life's final chapter. This podcast is for anyone curious about life, loss, and finding laughter along the way.
Binge all the episodes of Death Virgin here.
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Aug 14, 2025 • 48min
Breaking the Cycle of More
We live in a culture of more. More toys. More shoes. More jumpsuits buried in the back of the closet. But what happens when you try to break free from the endless cycle of buying, decluttering, and buying again?
This week’s episode takes you inside a self-proclaimed “low-buy summer,” a real-world experiment in owning less and living with more intention. The first half features Diane Boden of Minimalist Moms on how to reset your relationship with stuff—practical hacks like closet tricks, tiny habits, and the emotional archaeology of letting go.
In the second half, we tackle the chaos of kids’ closets with Jackalo founder Marianna Sacks, exploring how fast fashion took over children’s clothing and how parents can push back with sustainability, hand-me-downs, and circular fashion that actually works.
Listen to the Minimalist Moms podcast here.
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Aug 12, 2025 • 45min
The Patriarchy’s New Branding: From Tradwives to Soft Girls With Dr. C. Nicole Mason
The patriarchy is getting a rebrand. From tradwives to “soft girl” culture, conservative influencers are using the language of feminism to sell women a polished version of submission. In this episode, Dr. Nicole Mason, the policy expert who coined the term “she-cession,” explains how this messaging is pulling women out of power and why the left still doesn’t have a strong counter-narrative.
The conversation digs into the unfinished business of feminism, why equality feels so hard to sustain, and how younger women are being seduced by curated fantasies of homemaking and “letting men lead.” Nicole also shares insights from her groundbreaking U.S. Women’s Power and Influence Index and breaks down what is really behind the stubborn wage gap.
This is a conversation about power, work, motherhood, and the cultural battle over women’s choices and how we can finally stop carrying it all alone.
Subscribe to Dr. Mason's newsletter here.
Learn more about Future Forward Women here.
Follow Dr. Mason on Instagram here.
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Aug 10, 2025 • 50min
Sunday Night Things: The Billionaires Who Want to Live Forever
This week I am bringing back one of my favorite episodes of Too Much Money, the show I created with Doree Shafrir of Forever 35 about the ridiculous sh*t that billionaire do with their billions. This one is a delight.
What’s the gift that keeps on giving and giving and giving? Immortality of course, and it is the eternal brass ring that so many billionaires are trying to get their grubby hands on. Join us as we tell the tale of centi-millionaire Bryan Johnson’s efforts to reverse his biological age. This real life Benjamin Button takes more than a hundred supplements a day, only eats in the morning and gets injections of his teenage son’s blood. But at what cost? Is living forever worth it when you strip life of all its joys?
Binge all the episodes of Too Much Money here.
Find Forever 35 here.
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Aug 7, 2025 • 42min
Sleep Is Not Self-Care (It’s Survival)
Sleep is not a luxury, a reward, or a wellness trend. It's a biological necessity. In this episode, writer and sleep coach Lindsay Scola shares her journey from high-functioning burnout to a late-in-life narcolepsy diagnosis, and why she's helping others rethink their relationship with rest. The conversation explores why traditional sleep advice often fails, how the sleep industry profits from our exhaustion, and what actually helps—from sound sleep masks to mocktails to restoring cast iron skillets on YouTube. This is a no-shame, no-snake-oil guide to making sleep work for your real life.
Learn more about Rest Assured and all of Lindsay's sleep work here.
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