

CX Files
Mark Hillary and Peter Ryan
CX Files features your hosts, CX industry analysts Mark Hillary and Peter Ryan, speaking each week to leading analysts, thinkers, and practitioners focused on managing the Customer Experience (CX). In each episode Mark and Peter talk to their guests about the future of CX, the important trends, and what customers really expect from brands today.
Episodes
Mentioned books

Jun 22, 2023 • 39min
Peter Klayman - Bottle Rocket - Justifying Investment In CX
Peter Klayman is the VP of Strategy at Bottle Rocket Studios. He is based in Denver, Colorado. Bottle Rocket is focused on the design of digital CX with a focus on helping to accelerate growth. In this conversation with Mark Hillary, Peter talks about how to justify investment in CX and how to start thinking of the complete customer journey - extending beyond just customer service and contact centers alone. All customer-facing functions need to be coordinated and working together. https://www.linkedin.com/in/peterklayman/ https://www.bottlerocketstudios.com/

Jun 15, 2023 • 31min
Jeremiah Okello - Collins Consulting - Kenya And Emerging Africa Opportunities For CX And BPO
Jeremiah Okello is the founder and owner of Collins Consulting International, a consulting firm focused on CX and BPO outsourcing and based in Nairobi, Kenya. In this interview, Jeremiah talks about the CX market in Kenya and the wider emerging opportunities for CX in Africa with Peter Ryan. https://www.linkedin.com/in/jeremiah-okello-8875689/

Jun 8, 2023 • 28min
CxO Glasgow Feedback / Stephen Loynd / Founder of TrendzOwl 🦉
Last week, both Peter and Mark were at the CxO Glasgow conference in Scotland. Peter was one of the event organisers. Mark featured on a panel exploring the future of CX with Stephen Loynd, the founder and principal analyst at TrendzOwl. Once Mark was back home in São Paulo, he called Stephen at his base in Virginia, just outside Washington DC, to talk about the various discussions that took place in Scotland last week. https://cxoutsourcers.com/ https://www.linkedin.com/in/stephenloynd/ https://www.trendzowl.com/

Jun 1, 2023 • 21min
Barry Winkless - Cpl Group - What is The Future Of CX Work?
Barry Winkless is the Chief Strategy Officer at Cpl Group and Head of the Future of Work Institute Cpl. He is based in Dublin, Ireland. CPL is a major HR and recruitment company that works across multiple industries - including CX. Barry is always considering the future of work for both employers and employees so in this discussion with both Peter Ryan and Mark Hillary he explores some of his ideas around how the evolution of work itself may change and affect CX executives. https://www.linkedin.com/in/barry-winkless-7357094/ https://www.cpl.com/ie barrywinkless.com

May 25, 2023 • 33min
Shane Jackson - Knowledge Rhino - The Value of WFM in CX
Shane Jackson is the founder of Knowledge Rhino. He is based in Sarasota, Florida. Shane is focused on data, analytics, and workforce optimization. In this interview he talks to Peter Ryan about the value of workforce management (WFM) and how critical it is for an efficient CX process. https://www.linkedin.com/in/shaneajacksondata/ https://knowledgerhino.com/

May 18, 2023 • 25min
Sadiq Mohammed - USMAART - Matching CX Clients To The Right BPO Partner
Sadiq Mohammed is the managing director of USMAART. He is based in Manchester in the UK. USMAART provides outsourcing consultancy support to retail, travel, energy and telecoms sector clients such as N Brown, Studio Retail, Music Magpie, Sky, Coast, Comparison Technology Ltd and many others. Peter Ryan talked to Sadiq about how clients can find the right outsourcing partner for customer experience (CX) projects and what has changed in the selection process in recent years? https://www.linkedin.com/in/sadiq-mohammed-b281293/ https://usmaart.com/

May 11, 2023 • 38min
Marianne Withers & Cath Wohlers - How Can BPOs Handle Vulnerable Customers With Empathy?
Peter Ryan has been talking to Marianne Withers for some time about the special needs of vulnerable customers. Marianne is the founder and CEO of The Verity Centre, a boutique contact centre and BPO in Portsmouth, UK. Marianne is joined in the discussion by Cath Wohlers, LIAISE Manager at England Illegal Money Lending Team, to talk about how comanies can engage with their most vulnerable customers. How can contact centres and BPOs help vulnerable people get their life back on track if they have been caught out by gambling addiction, loan sharks, or just huge increases in their regular energy bills? How can BPO agents handle customer contact effectively when they may be talking to customers that are threatening to take their life if the company insists on collecting the debt? Can it ever be moral to hire a BPO for collections and pay them only if they force customers to pay? This aggresive approach is common, but does it ever achieve results if it just forces customers into even more debt? How can a BPO force their employees to act in an aggresive way, ingnoring the need of any vulnerable customers. The difference between what a company wants to do may not be morally correct. How do BPOs handle this dilemma? The economy remains uncertain in many major economies at present, but in the past year the UK has had a very tough time with energy and property rental/mortgage prices soaring. How can BPOs help their clients to ensure bills are paid, but in a way that also accepts that vulnerable customers need more empathy that others? Marianne Withers Founder and CEO, The Verity Centre Portsmouth, UK https://tvc15.co.uk/ https://www.linkedin.com/in/marianne10/ Cath Wohlers LIAISE Manager at England Illegal Money Lending Team Liverpool, UK https://www.linkedin.com/in/cath-wohlers-2a5328134/

May 9, 2023 • 26min
BONUS! What Is Happening With BPO Mega-Consolidation?
Peter's recent article: https://ryanadvisory.com/5-impacts-of-cx-bpo-mega-consolidation/ Peter Ryan leads a discussion on the recent wave of M&A activity in the BPO industry. What does it mean for CX innovation and diversity in the industry? This emergency CX Files features these speakers joining Peter from his base in Montreal, QC, Canada: Anne Bibb Founder and CEO, Remote Evolution Dallas, TX, USA https://remoteevolution.com/ https://www.linkedin.com/in/annebibb/ Lian Rowlands Owner, Tayma Solutions Swindon, UK https://www.linkedin.com/in/lian-rowlands-a26119/ https://www.meetami.ai/ Rod Jones Founder, Rod Jones Contact Centre Consulting Johannesburg, South Africa https://rodjones.co.za/ https://www.linkedin.com/in/rodjonessouthafrica/

May 4, 2023 • 29min
Ian Barkin - What Is The Future For BPO?
Ian Barkin is a well-known expert inside the BPO industry. He is an entreprenuer and investor, has founded 4 companies, has written popular LinkedIn courses on automation, is an external adviser to Bain & Company ... the list could go on. Most recently in the BPO world he was the Chief Strategy and Marketing Officer at SYKES until May 2021. Ian is based in Tampa, Florida. Mark saw Ian recently contributing to a new feature of LinkedIn, collaborative documents. These resemble a wiki and allow several different experts to contribute ideas to documents and many of them were focused on BPO as an industry. Taking this as a start to the conversation, Mark called Ian to talk about BPO consolidation, AI, automation, and where customer experience specialists go from here? https://www.linkedin.com/in/ianbarkin/

Apr 27, 2023 • 19min
Marko Torovic - NSourcing - Where Is My Limo? Luxury Auto Travel And Luxury CX
Who managed the limousine logistics at the Academy Awards in Hollywood, California earlier this year? You might not expect it, but one of the leading customer care and dispatch services for luxury autos is based in Serbia. Marko Torovic is the founder of NSourcing, a specialist BPO focused on limo logistics and trucking. Peter caught up with him during his recent tour of Europe to talk about limos and managing customer expectations when they demand luxury from start to finish. https://www.linkedin.com/in/markotorovic/ https://www.nsourcing.net/


