Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.

Former assistant district attorney turned Youtuber, Emily D Baker, discusses the importance of legal preparation for online businesses, challenges in hiring remote workers, navigating content creation, and the value of a legal background in the online business space.

Over the years I've heard a lot about Masterminds. I'm not talking about cartoon supervillains, I'm talking about business owners coming together in small private communities to help each other go further, faster.I host masterminds, and I'm also a member of other people's. This week I asked mastermind veteran and the host of my favourite Mastermind group, Chris Ducker, to join me and talk about his business, journey, entrepreneurial isolation but most importantly about masterminds and what they can do for your business.About Chris DuckerChris is a serial entrepreneur and author of the bestselling books,“Virtual Freedom”, and more recently, “Rise of the Youpreneur”. Based in Cambridge, England, he owns and operates several businesses, including the VA recruiting hub, VirtualStaffFinder.com and the personal brand education company Youpreneur.com, that combined house over 350 full-time employees around the world. He’s also a trusted international business mentor, keynote speaker, podcaster, blogger, as well as the founder of Youpreneur.com - the world’s fastest growing personal brand business education company.Chris hosts the annual Youpreneur Summit, which is held in London each November and is the self-proclaimed ‘Proudest Brit’ doing business online!---Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

What is the right thing for you to be spending your time on? This is a big question for a lot of people and it's hard to get advice on this because where you can both give and receive value changes over time. It changes with experience and changes as your business grows.This week my guest is Matt Paulson. Mat is the author of five books on digital marketing and online business. He now runs a business offering financial market intelligence turning over 10 million dollars a year. Where others might build a coaching business around there books and online success, Matt had to make other decisions.About Matt PaulsonMatt Paulson is the founder and CEO of MarketBeat, an Inc. 5000 financial media company that publishes stock market news, data, and research tools. MarketBeat was recognized as the fastest-growing privately held company in South Dakota by Inc. Magazine in 2016 and has since been recognized by Barron's, Entrepreneur Magazine and several other publications for its continued growth and success. Receiving more than 15 million monthly page views, MarketBeat is arguably South Dakota's widest-reaching vertical media company.As an active private equity investor, Matt has invested in more than 60 small businesses and high-growth startups, including Buffer, Dollar Shave Club, Lime, Lyft, Ripple, and Wikia. He has significant real estate holdings that includes interests in more than a dozen hotels and apartment complexes. He also serves as the chairman of Falls Angel Fund, which makes early-stage capital investments in high-growth companies in South Dakota and surrounding states.In 2019, Matt founded Startup Sioux Falls, a community organization that aims to connect founders with each other and with the startup ecosystem. He provides leadership to several other startup organizations and events, including 1 Million Cups, Hey Sioux Falls, Innovation Expo, and the Zeal Center for Entrepreneurship. He has also published eight business and personal finance books, including 40 Rules for Internet Business Success, Email Marketing Demystified, The Ten Year Turnaround, Automatic Income and Online Business from Scratch.---Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

We're all often very clear about what customers should expect from us. We're all trained and tuned to sell our services that way. But how often are we crystal clear about what we expect from a client? If you're honest, do you pander or do you genuinely serve the customers stated goals?This week my Guest is Brandy Lawson. Defining what she does seems hard at first but when we dug into things she's done an outstanding job of specializing in filling the needs of a very particular type of business owner.To the specific person Brandy serves she brings a stand out framework and a very particular set of goals and expectations. She's very focused on who she serves, where they hang out, what they need to accomplish and has built a framework she can communicate and s service set to deliver it predictably. She's nailed down systems and she's confidently expanding in while others are scratching their heads and wondering how.About BrandyBrandy is a lover of ridiculous shoes, advocate for the best & highest use of technology, bringer of clarity and recovering know-it-all. At FieryFX, her marketing & consulting agency, she makes it simple for business owners to attract the right clients and make business decisions easily, without all the trial & error by using the 4 simple machines of business.Brandy's passion stems from the failure of her parent's first business as she experienced first-hand how critical being found and working effectively are for businesses to survive, and thrive.Brandy' site : http://fieryfx.com/---Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

For many people just becoming visible online is a challenge. But once you've got that nailed down how do you turn that into a business? How do you navigate the complex world of funnels, lead magnets, ads and webinars.This week my guest is the funnel queen Teresa Heath Waring and she's going to walk me through all of this and some simple tips anyone can use to start on the lead generation journey.About TeresaAward winning International speaker, TEDx speaker, trainer, podcaster and business owner, Teresa works with businesses, entrepreneurs and marketers to help them enhance their digital marketing & social media efforts.She is recognised alongside some of the world’s social media & digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. Teresa has spent the last 16 years in Marketing working with international brands such as Land Rover, Jaguar, Rightmove and Leadpages. She speaks and trains entrepreneurs all over the world. As well as in her online membership - The Marketing that Converts Academy.  Teresa hosts a popular weekly podcast called ‘Marketing that Converts’ and has interviewed the likes of Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, James Wedmore, Mike Stelzner and Dean Graziosi.---Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

That’s it - Episode 100 is out!  In this week’s show Alex Curtis turns the tables on me and guest hosts the show - interviewing me!We talk about what I do with my clients and how I bring them value.  We explore my podcast journey and how my attitude to and perspective on my business ( outside the podcast ) has changed over the last two years. If you want to know what I do, how I do it and who I do it for then this is the episode for you. As well as that I explain, very candidly, what my challenges have been about how the podcast has changed everything.---Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Visibility is a clear precursor to success online. On social media this means showing up. For some people being outgoing and the centre of attention is easy. For others it's actually very challenging if not downright painful, especially online. Does that mean it's ok to leave social media for those who are less introverted? Of course not.This week my guest is Susanna Reay. Susanna works with business owners, introverts in particular, to help them take their traditional businesses online. We talk about tips and tricks for overcoming the fear, why you need ( like really need ) a framework and why over thinking will kill your business faster than anything ( and how to fix it. ).About SusannaSusanna Reay is an introverted coach & mentor who specialises in supporting service-based like-minded entrepreneurs create an online business that is authentic and aligned with who they are, to empower them to turn up the dial on their talents so they can change the world from their living rooms.https://susannareay.com/The Over-thinkers Action Plan---Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Having a plan for your business sounds so simple. In reality, it's often an over complicated, stressful mess. People respond to extreme situations in very different ways. That's true for all kinds of disaster situations and for many the COVID -19 situation is just that.This week my guest is Roger Edwards. Rodger had built his career on three words. Keeping, marketing, simple. In this episode we talk about why pivoting should really just be an adjustment to what your customers want, how the content creator lifestyle can support you through the tough times and going big on personal branding can help you stand out during lockdown - and beyond.Rogers website : http://rogeredwards.co.uk---Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

When you visit a sales page or read an email what is it that moves you to take action? If you're like most people then it's because the website or email did two things. First - it made you aware of a burning need. Secondly - it moved you to act. That, right there is a magical thing. Every single business is essentially very simple. It's a value exchange.In this week's show I'm talking to Amisha Shrimanker about sales page and funnel copy. Often seen as a dark art Amisha will walk us through how to connect and sell online with integrity.About AmishaAmisha Shrimanker is a conversion copywriter and a launch strategist. She writes personality-based launch copy for course creators, coaches, and membership site creators. She’s made her clients mid to high six-figures in a single weekend with her launch copy. Amisha specializes in sales page copywriting and has a digital product that teaches non-copywriters how to write sales copyhttps://roi.thecopycrew.com/roiWhen she’s not writing copy for her clients, she’s busy playing mom to her two kids, biking in the park, and adding exotic destinations to her travel bucket list. ---Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Playing bigger as an entrepreneur or as a content creator is a continuous process. Whether it's in your marketing, your business or the impact you're having on an audience. If you're not growing and challenging yourself then you are not going to move forward. This is as true of learning new tactics and strategies as it is embracing your personal brand challenges and simply showing up on ever bigger stages.There comes a time when showing up asks more of us and this week my guest is verbal communication and story coach, Helen Packham. Helen helps people show up and play bigger through public speaking, both online and on physical stages and in this episode she's going to walk us through exactly how she does that.If being a podcast guest, live streaming, being a guest expert or delivering in person or even virtual keynotes leaves you feeling frozen with fear - grab a coffee - chill out and get ready for a breakthrough.---Subscribe to my Youtube!! Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.me/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.