Video Creators

The normal approach for most creators making educational content on YouTube is to just straight up teach the content. Provide the cold, hard facts and wrap up the video. After all, years of experience in the modern educational system have taught us to deliver information void of emotion, feelings, and sometimes even context. While there is still certainly a place on YouTube for tutorials and educational content that delivers information in that way, there's another approach to education that, when done well, many people don't even notice that it's actually education. That's because the education is wrapped up in a story that captures the viewer's attention, holds their attention, and actually makes them feel something. It gets the viewer's heart involved and, before long, causes them to even build a perceived relationship with the educator. Those are the channels that often find the most success on social media platforms like YouTube. Justin Rhodes is a great example of this. As a homesteading channel, if his videos were strictly about how to raise chickens and plant a garden, he'd have some success, but he'd be at a much higher risk of blending in with literally thousands of other videos that essentially say the same thing as his videos. Instead, Justin has quickly risen above the competition by wrapping engaging and heart-felt stories around the education he provides and, as a result, has grown a successful business that now supports his family and a small team. In this episode, Justin will share his process for how he takes what most people would turn into a normal tutorial or educational video and instead wraps a story around it that captures not only your attention, but your heart, too, which more quickly converts viewers into subscribers, subscribers into fans, and fans into customers. Check out Justin's channel here: https://www.youtube.com/channel/UCOSGEokQQcdAVFuL_Aq8dlg

It's one thing to have a channel with a big subscriber number, but it's another to have a thriving community of people surrounding the channel. People that, if you didn't show up to post would be DM'ing you to see if you're okay. People that comment on every video and defend you to the haters. People that even PAY you. The problem is that we see community as something we build. Something that if we post consistently and ask people to comment, that's all it takes. But, community is not built - it's earned. We're not here to lay the right tactical bricks so people sit in our house, it's our job to foster a culture that allows them to lay the bricks alongside us. Today we're going deep into how you can start to build a thriving community that serves your channel, your business, and each other. CREATOR SPOTLIGHT: Mike and Erin of, "Our Wyoming Life," are a perfect example of what a strong, online, earned community looks like. Check out their channel here: https://www.youtube.com/c/OurWyomingLife/featured SCHEDULE A PRIVATE YOUTUBE CONSULTATION WITH US: videocreators.com/consulting

Many creators feel frustrated when they don't understand why some videos take off and others fall flat. Or why one thing on their channel is working well, but everything else isn't. Or when the thing that used to work no longer is. Is it possible that there's a process, or even a formula, that any creator can follow and get predictable results? There is. Derral Eves has been actively growing YouTube channels for years. In fact, he's behind over 70 billion views on YouTube. He recently wrote a book called, "The YouTube Formula," where he breaks down everything he's learned about growing channels and millions of views and subscribers. In this episode, he introduces us to the YouTube Formula and provides insights into the mistakes that often hold creators back as well as the things they should be doing, but often aren't. Take this information, implement it, and watch your channel grow! GET DERRAL'S BOOK HERE: www.ytformula.com CHECK OUT DERRAL'S CHANNEL HERE: https://www.youtube.com/derraleves

When creators get started on YouTube, it can be very exciting at first -- you have fresh expectations and are looking forward to the potential. However, it doesn't take very long before you start to feel like the YouTube creator life is really not all it's cracked out to be -- especially if you are working a full-time job, have kids, or are a business owner. How are we supposed to work a full-time job AND have a family AND eat healthy AND workout AND implement new YouTube strategies AND get our videos out on time? We're going to talk about the 5 time management mistakes that most creators make AND how to fix them. CREATOR SPOTLIGHT: Check out Oscar's channel, "Inside The Score," here https://www.youtube.com/c/InsidetheScore/featured DOWNLOAD "PRODUCT TO PROFIT" HERE: https://videocreators.com/product-to-profit/

When the things you always used to do to grow your channel no longer produce the same results, it's time for another approach. Today we discuss three questions you should wrestle with when trying to figure out how to move forward. These aren't easy questions to answer but should provide clarity, focus, and direction that will help you ultimately spark new growth on your YouTube channel and the business that surrounds it. CREATOR SPOTLIGHT Check out Brad's channel, Fix This Build That, right here: https://www.youtube.com/fixthisbuildthat REGISTER FOR VIDEO LABS: Join us in our 8-week channel growth process that shows you how the algorithm works, how to rank on home, suggested, and search traffic, and how to create videos that utilize storytelling skills to capture and hold your audience's attention. It's limited to only 20 creators per session, so register today at videocreators.com/videolabs POWER TIP: Click here to learn more about setting up Studio Permissions for brand accounts on YouTube: https://support.google.com/youtube/answer/9367690

We often work with YouTube creators who are frustrated with their channel because they can't seem to predict what's going to help them grow and want's not. Why do some videos perform well while others fall flat? Why do their views seemed to be capped no matter what they try? Today we'll give you 7 ideas for how you can stabilize your channel growth so it's more consistent as you move forward with your content strategy. CREATOR SPOTLIGHT Check out Scott Mansell of Driver61 here: https://www.youtube.com/channel/UCtbLA0YM6EpwUQhFUyPQU9Q CONSULTING: Book a private YouTube consultation with our team here: https://videocreators.com/consulting LINKS MENTIONED IN THIS EPISODE: Check out, "Primal Branding." https://amzn.to/37r8FFn 5 ways to use stakes in your stories to grip your audience's attention: https://podcasts.apple.com/us/podcast/5-ways-to-use-stakes-in-your-stories-to-grip-your-viewers/id1073455415?i=1000501196325 Blur faces or a custom area of a video: https://support.google.com/youtube/answer/9057652

Today we focus our conversation on how to launch an online course to your YouTube audience. We've done it here several times at Video Creators, sometimes successfully, sometimes not. About a year ago we started working with Wade Alters who specializes in course publishing for YouTube creators. He and his team have a process that they use with YouTube creators that have led to millions of dollars in course sales. His process certainly worked for us! And today he's going to share with you what the process looks like so you can experience similar results with your next online course launch. CREATOR SPOTLIGHT: Bulk Reef Supply was stuck at about a half-million views per month, but after working through our YouTube growth process, they quickly saw that grow to almost 1.5 million views per month. Today they share some of the main tactics they implemented that resulted in tripling their views. Check out their channel here: https://www.youtube.com/channel/UCcJv2rQDivg8NwXIxydJ86A SCHEDULE A ONE-ON-ONE YOUTUBE CONSULTATION: We'd love to dive into your channel with you for an hour and give you the insights you need that will unlock your growth potential. Schedule a consultation with us here: https://videocreators.com/consulting WORK WITH WADE: Learn more about how Wade can help you create and launch your next online course here: https://www.wadealters.com/

Google is always tweaking its search algorithms. In fact, they're making changes to it every single day. But last month they rolled out a big core update that was clearly noticeable, which they tend to do several times a year. December's core update impacted a lot of websites and, while we won't get into all the details of what that looks like on the website, it paints a picture for us of where YouTube's search and discovery systems are headed in 2021. Today we want to dive into what that is, what we can learn from it, and what we need to focus on as creators in 2021 if we want YouTube's improving algorithms to continually surface our videos to the right viewer at the right time. CREATOR SPOTLIGHT: Check out Annie Long's YouTube channel at https://www.youtube.com/c/AnnieLong/ SCHEDULE A ONE-ON-ONE YOUTUBE CONSULTATION: We'd love to dive into your channel with you for an hour and give you the insights you need that will unlock your growth potential. Schedule a consultation with us here: https://videocreators.com/consulting In this episode, we mentioned Google's insights into what you should consider when creating quality content that ranks well across their platform. Here's the link to their full post: https://developers.google.com/search/blog/2019/08/core-updates

A lot has happened on YouTube this past year! The platform is constantly changing, updating, adding new features, taking old ones away, tweaking algorithms, not to mention all the different trends that are being created! Today we summarize the biggest changes that happened this year on YouTube and talk about how those changes impact our channel growth strategies next year. REGISTER FOR VIDEO LABS: Let's dive into your channel together for 8 weeks in Video Labs and work through a process that hundreds of creators have used to unlock growth on their channel. Register here: https://videocreators.com/videolabs CREATOR SPOTLIGHT: Scott Mansell grew from almost a new channel to 350k subscribers and 6 million views per month in 1 year. He shares what he did to accomplish that. https://www.youtube.com/channel/UCtbLA0YM6EpwUQhFUyPQU9Q

This year we worked with over 650 YouTube creators as clients, helping them with their YouTube strategy. From everything we learned this year by working with these creators, today we share the top lessons we've learned about YouTube growth, strategy, and tactics that you will take forward into 2021 with you for your own successful YouTube channel strategy. REGISTER FOR VIDEO LABS: Let's dive into your channel together for 8 weeks in Video Labs and work through a process that hundreds of creators have used to unlock growth on their channel. Register here: https://videocreators.com/videolabs PRIMAL BRANDING: https://amzn.to/3ajoRur (affiliate) CREATOR SPOTLIGHT: Brad surpassed 1 million subscribers with his woodworking tutorials that combine storytelling elements in them. He shares what he does to capture and hold a viewer's attention today. Check out his channel, Fix This Build That, here: https://www.youtube.com/channel/UCHYSw4XKO_q1GaChw5pxa-w