Expert Edge Podcast

Discover the secrets behind high-converting offers that make potential customers say, "I need this!" Learn how refining your pitch can turn failure into multi-million dollar success. Explore the power of strategic bonuses that enhance the perceived value of your offer. Uncover the psychological strategies that focus on outcomes to simplify purchasing decisions. Plus, hear inspiring success stories of those who transformed their careers through effective marketing techniques.

As coaches and experts, we often strive for more—a bigger business, greater impact, financial freedom—but true prosperity begins within. What if abundance isn't something you chase but something you become? In this episode, I'm joined by Cathy Heller to explore a fresh, aligned approach to abundance. We unpack how your mindset shapes your results, why stepping into your power creates ripple effects for others, and what it really means to open yourself to effortless prosperity. If you're ready to shift from hustle to flow and step into the life you're meant to lead, this episode is for you! cathyheller.com/book Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode250 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima

What's the key to keeping clients coming back? For coaches and experts, it's all about how you handle those critical first 100 days. Research reveals that if clients feel connected and valued early on, they'll stick around for years to come. In this episode, I sit down with customer experience expert Joey Coleman to explore how you can elevate your client relationships from day one. We dive into unexpected strategies that foster trust, create meaningful connections, and set the stage for long-term loyalty. If you're ready to transform how you engage with clients, this is the episode for you! JoeyColeman.com Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode249 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi

What makes someone a leader worth following? As a coach or expert, stepping into that role means you're declaring yourself as a guide, a leader—but that alone isn't enough. You need a spark that attracts people to you, a quality that makes you stand out: charisma. We've all seen it, even if we can't quite define it. So, how do you develop that magnetic presence? In this fan-favorite episode, I break down what charisma really is and share practical steps to help you cultivate it. Don't miss this one—it's a must-listen for anyone looking to inspire and lead! Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode248 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima

Many coaches overcomplicate their work—whether it's their online courses, their systems, or especially their messaging. The truth is, when your messaging is unclear or overly complex, your audience will quickly tune out. In this week's replay episode, I sat down with Donald Miller, a master at simplifying messaging and a household name in the expert business space. Together, we dive into actionable strategies that will help you cut through the noise and deliver a message that sticks. Here's what you'll learn: How to simplify your messaging into a clear and powerful tagline so you own a problem and become the go-to solution. 3 mental shifts Donald made that propelled him to become one of the most respected leaders in the expert business. 3 practical hacks to get out of a tight spot, whether it's cash flow issues or other business challenges. And much more! Don't miss this episode! Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode247 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima

As coaches, the way we approach our business & personal growth has a profound impact on the direction we take. Because of that I thought it was necessary and important to dedicate an entire episode on reflection and goal-setting to prepare for an incredible 2025. From choosing your word of the year to acknowledging both wins and challenges from the past year, we explore how to harness momentum and leverage for growth. You'll learn how to reflect on your successes, tackle fears holding you back, and answer questions that will set you up for success in 2025. Tune in! Here's a sneak peak of a few questions: If you were to make 2025 the best year you ever had, what would need to happen for that to occur? What's the one project you know you need to do but haven't yet because of fear? What parts of you must come out even more in the next 12 months to allow yourself to be the fully expressed version of yourself? Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode246 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima

As promised, here is part 2 of the big business lessons we learned after reflecting back on 2024. While part 1 covered the first 3 lessons, part 2 dives deep into the final 6 lessons we learned. We cover topics that are responsible for up to 50% of our business to how to make sure your business and you are growing WITH your partner/spouse so that there are no unnecessary conflicts that might hinder your and your business' growth. Make sure you tune into this one as we jump immediately into Lesson 4. Pre-order Sarah's new book "Turn Down The Noise" with special limited bonuses: https://sarahboyd.co/turn-down-the-noise Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode245 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima

As a coach and expert, there's going to be a ton of "lessons learned" along the way. The sooner you can recognize them the better. But oftentimes there are bigger picture lessons that require a bigger lens to really understand them. That's why at the end of each year, my business partner (who happens to be my wife) and I always take time to reflect on the past year. We look back at what worked and what didn't work. As well as the lessons learned. That's what I want to share with you today during part 1 or this 2 part series - Business lessons from this past year. Sarah & I go over the first 3 lessons during this episode. Don't miss this! Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode244 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima

Have you ever noticed that during some seasons in your business everything seems to happen easily with little resistance. You easily scale your business to the next level and you're attracting the right person or the right thing exactly when you need it? And then other times it feels so challenging that you want to quit? This my friends is the difference between having momentum and not having it. In order to get momentum, you need to first have a momentum mindset. I've laid out 3 simple but powerful strategies during this episode that will help you cultivate momentum with ease. Tune in! Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode243 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima

As coaches we are always looking at ways to enhance the customer experience. One of the easiest ways to do this is by adding a physical product into the mix. This could be one that they asked for by adding it to their cart via an order bump or it can be one that comes to them completely unexpectedly. Both versions work extremely well at enhancing their experience. In an effort to really help you with the implementation of this, I brought "Product Boss" Jacqueline Snyder on to the podcast to give you a bunch of examples and ways to bring them to life for you business & your customers. Tune in! Jacqueline's podcast: theproductboss.com/podcast Jacqueline's instagram: @theproductboss Jacqueline's course: ayearofcontent.com Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode242 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima