Expert Edge Podcast

Email can be one of the most powerful tools for you as an entrepreneur. But, most coaches and course creators are doing it completely wrong. Email is effective when you use it as a vehicle to build a strong connection and ultimately convert them into your programs. In this episode, we unpack with email marketing expert Bobby Klinck exactly how to stop writing emails that suck and start creating ones that your audience looks forward to opening each week. Bobby has just released a new book called Email Marketing That Doesn't Suck! In this episode you'll discover: Why your weekly newsletter will never give you the results you want and exactly what to do instead The secret to connecting with your audience through personal stories (this will give you so many great ideas for your email marketing) Why the 'click through' rate doesn't matter and the real focus you should have with your emails. Bobby's new book "Email Marketing That Doesn't Suck" and the strategies you can use right away. If you found this valuable please take a screenshot and share it on Instagram Colin @ colinboyd @ bobbyklinck Make sure to hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode109 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Bobby's new Email Marketing book here: http://colinboyd.co/bobbyemail Join the next free 'Sell From Webinar Workshop' https://colinboyd.co/workshop If you're interested in Sell From Stage ELITE™, and getting coached directly by Colin you can apply here: http://colinboyd.co/elite

One of the hardest parts of growing your business is the moment when you make an offer. For so many coaches and course creators, this can be a really uncomfortable transition. Maybe you're running a webinar and you've taught some great content and then you have to transition into your pitch. Or you're having a one-to-one call with a prospect and you want to invite them into your program. This transition point is what I called the point of sale. In this episode I talked about how to feel more comfortable making an offer to your audience so that you grow your business, make more money and serve more people. In this episode you'll discover: The simple acknowledgment strategy I use to move past my fear and into confidence when I'm about to pitch to an audience The one thing you should be thinking about when you are about to make an offer, and it's got nothing to do with making money My journey from pitching programs and making $250, to now doing a $100,000 per presentation and how you can do that too If you found this valuable please take a screenshot and share it on Instagram Colin @ colinboyd Make sure to hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode108 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Join the next free 'Sell From Webinar Workshop' https://colinboyd.co/workshop If you're interested in Sell From Stage ELITE™, and getting coached directly by Colin you can apply here: http://colinboyd.co/elite

Growing your expert business can be a challenging experience. It can feel very overwhelming and confusing to know what to focus on. That's exactly why I wanted to share with you some wisdom that I've gathered over the last 13 years in growing a million-dollar expert business. In this podcast, I share with you 4 ideas that have made the biggest difference in growing my business and creating the success we have had. In this episode you'll discover: How I've managed to meet, connect with and coach some of the biggest influencers in the world this is my secret sauce Why implementing faster is the secret to generating cash on demand How to create what I call a 'major league mindset' so that you start charging more and actually showing up for your audience in a way that attracts and demands influence and respect How to create personal accountability in your expert business without having a boss – this one secret can make all the difference to your implementation and stop you from procrastinating forever If you found this valuable please take a screenshot and share it on Instagram Colin @ colinboyd Make sure to hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode107 Here is the link to my wife's new course: Raising A Highly Sensitive Child Program http://resilientlittlehearts.com/start Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ If you're interested in Sell From Stage ELITE™, and getting coached directly by Colin you can apply here: http://colinboyd.co/elite

Scaling your expert business can be a complex task. In fact, very few coaches and content creators get above the $100,000 mark. The reason is that they don't have the mindset and strategies in place to 'scale with simplicity. This is the exact reason I wanted to bring one of my best friends and scaling expert Stacy Tuschl to share with you her latest strategies for growing your Expert Business without overcomplicating it. In this episode you'll discover: What things do you need in place if you are under $100,000 and ready to scale to multi six-figure and even seven-figures Who to hire first if you've never made a full-time hire in your business - this is going to take out all the guesswork and give you a clear path ahead A simple way to structure your business specifically designed for coaches and consultants who want to scale faster and easier. If you found this valuable please take a screenshot and share it on Instagram and tag Colin and Stacy. @ colinboyd @ stacytuschl Make sure to hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode106 Check out Stacy Tuschl website: https://stacytuschl.com/ Check out Stacy Tuschl Podcast: https://stacytuschl.com/podcast/ Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ If you're interested in Sell From Stage ELITE™, and getting coached directly by Colin you can apply here: http://colinboyd.co/elite

This episode is short and sweet as you get an insider's look into a common struggle you've probably faced yourself: Confidence in Your Offer. If you've felt uncomfortable with your offer price tag and are in a rut of self-doubt, this Sell From Stage ELITE coaching call snippet will unlock your chained perspective so that you can get the confidence you need to be able to move forward and scale your business to the next level. Ariel Garcia, self-taught web and graphic designer coach has an amazing flair for creative branding and in this short coaching session, we unlocked some resistance she had for stepping into her next level. This coaching session is taken directly (with permission) from the regular coaching sessions I do with my ​​Sell From Stage ELITE™ every other week!! As you listen to this episode you'll discover: How to move past limiting beliefs about what's possible for you and your offers The practical steps as an entrepreneur to create a mindset of gratitude [without the burden of comparison culture] Quick and easy tips to attract your goals in your life [without bringing up past hurts and failures] Make sure to hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode105 Check out Ariel Garcia's website: https://byariel.co/ Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ If you're interested in Sell From Stage ELITE™, and getting coached directly by Colin you can apply here: http://colinboyd.co/elite

As an entrepreneur, goal achievement is high on the priority. However, the problem is that this can bring a huge amount of stress, anxiety, and worry. This episode reveals three achievable secrets that have helped me to attain great success in a business while staying unattached to the outcomes. The benefit of doing this is that you achieve your goals feeling more calm, confident, and collected. You ultimately create momentum in your business, without the crazy stress. As you listen to this episode you'll discover: How to achieve your goals without feelings of anxiety and stress about the outcome The practical steps as an entrepreneur to create a mindset of gratitude [without the burden of comparison culture] Quick and easy tips to attract your goals in your life [without bringing up past hurts and failures] Make sure to hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode104 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ If you're interested in Sell From Stage Academy® make sure to join the waitlist here: https://sellfromstageacademy.com/ Check out Colin's Virtual Studio Gear recommendation: https://colinboyd.co/virtualstudio/

One-to-one sales can be the most rewarding, or the most frustrating way to get people to join your program. It all comes down to the way you set up and have the sales conversation. Today Brandi Mowles is going to show you how to have high converting sales conversations without feeling pushy or slimy. With 8+ years of experience she is a weapon in sales calls, so starting today you will be transformed by the practical steps she has to offer. I'm super excited for what your business will become as soon as you take your sales calls to the next level. As you listen to this episode you'll discover: How to (re)-incorporate one-on-one sales calls into your business model [without the fear of failure] The practical applications of customizing your calls to your target audience… so that you get an intimate preview of your customers needs and they show up ready to buy Quick and easy tips to pre-qualifying your calls [without wasting your time on a low quality leads] Want to connect with Brandi? Listen to her Podcast! "Serve, Scale, Soar" https://brandimowles.com/podcast/ Instagram Link https://www.instagram.com/brandimowles/?hl=en Also, make sure to hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode103 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

"Pinterest is the visual google," said Rachel Ngom. Amazing revelation!! Rachel Ngom is a Pinterest expert which is why her knowledge will blow your minds. If you feel apprehensive about your website traffic steadily decreasing and sales numbers plummeting, Pinterest is a platform that can boost your website traffic by x3 and heighten your sales to the next level. As you listen to this episode you'll discover: How to utilize Pinterest as a search engine… while expanding your business authority to warm and even cold customers. The practical application of "niching down" and the steps needed to specialize for your target audience [without the hassle of starting over] Quick and easy tips to getting your target customer on your email list [minus the headaches of other more complex social platforms] Also, make sure to hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode102 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get in Contact with Rachel!Podcast: "She's Making an Impact" https://podcasts.apple.com/us/podcast/shes-making-an-impact-online-marketing-pinterest/id1358520278 Free Masterclass:colinboyd.co/rachelngom

Onboarding a new client can be overwhelming for both you and your customer. Luckily we have a special guest who is a ninja when it comes to onboarding, her name is Andrea Ames. I wanted her expertise on this podcast to really help unpack and strengthen key pillars that you might be struggling with in your onboarding process so that you can get your clients to rant, rave, and positively refer your business. As you listen to this episode you'll discover some of the key onboarding foundations: 1. How to set clear and concise expectations for your new client …so that they can comfortably navigate your program 2. Creating an atmosphere for positive client interaction [in order to triple your customer lifetime value] 3. Simple hacks to consistent cadence of your programs [without client complacency] Contact Andres L. Ames on Facebook or Linkedin! Linkedin: https://www.linkedin.com/in/andreaames Facebook: https://www.facebook.com/alames Get the Client OnBoarding Checklist: The 7 Pillars of a Wow Journey andreaames.com/pillars Also, make sure to hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode101 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Mastering your message is crucial to really attracting the right type of audience into your program. In fact, it's the difference between having a bunch of people asking to join or having crickets! Brandon Lucero specializes in amazing messaging that cuts through the clutter which is why I wanted to have him on the podcast this week! As you listen to this episode you'll discover: How to dominate your niche with messaging to specifically target your audience [without the hassle of sifting through the crowd] What it means to SAY something without REALLY saying it… [while allowing your message to articulate authority] Quick tips to becoming the master of your craft so that you can give meaningful moments to your clients [without feeling pushy] ANNOUNCEMENT: Brandon is currently in the middle of his free 3 day training series called Master Your Messaging and in this exclusive interview he gives us quick and easy hacks to master your message, so that your audience is instantly drawn to your business. Get access to his limited free series here: http://colinboyd.co/brandon Also, make sure to hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode100 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/