Creator Economy Live

Send us Fan MailIn this episode we’re joined by Mark Book, Head of Content for North America from Digitas, to discuss how the definition and role of content has evolved in marketing, what makes a great content partnership as well as his career highlights. PLUS; we dive into a whirlwind of new social platform features, the booming TikTok Shop, the battle against social media misinformation, and TikTok's groundbreaking creator scoring system.Our Creators Of the Week (COW):• Haley Kalil (@haleyybaylee) - scientist turned content creator graduated summa cum laude with a Bsc in medical biology and psychology, and a minor in chemistry has done amazing collabs with Ed Sheeran, Jaret Leto, Zach King and more.• Dylan Huey - President of Reach/USC influencer organization. Has his own audience of 2million followers+. Done a great job of being out in the industry, giving back and educating others.• Hallie Tutt –TikTok influencer who calls herself a ‘Universe Builder’ doing a lot of amazing visual things and creating experiences that will work well for brands and a great collaborator.Our Brands Of the Week (BOW) • CB2 (Crate & Barrel) - Innovatively took social content and used it across other channels. They launched a social marketing campaign showing its new “Best of” collection on Instagram before it was then repurposed on display ads and CTV.• MrBeast’s ‘Feastables’ will be the first creator product on NBA jersey after he signed a deal with the Charlotte Hornets• Lipdub by the creators of Captions– can upload a video into 45 languages which not only translates but also autodubs the video. In addition to 45 languages you can also translate into Pirate, Gen Z and Baby Talk.This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.Sign up to our newsletter:This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.https://creatoreconomylive.com/

Send us Fan MailSarah Shaker, Head of Brand Engagement at Maybelline joins us this week to discuss how Maybelline are supporting their community beyond cosmetics with mental health initiative Brave Together. Listen in to learn how big brands can create real impact, why influencers stole the show at New York fashion week and if TV commercials are still a valuable part of the media mix for brands. PLUS; is Gen X being neglected by the creator economy and the Taylor Swift NFL effect.   🐄 Our Creators Of the Week (COW):  Comedy creator DeWayne “Kountry Wayne” Colley debuted his first ever stand-up special ‘A Woman’s Prayer’ on Netflix which opened as the platforms no. 1 TV show in the US.  Mark Rober, the former NASA engineer turned Youtuber, who has amassed 26 million followers for his wild inventions. Rober recently partnered with Nerf to create the world's smallest Nerf gun.  Isabel Clancy gained followers for her early 00’s throwback content and now partners with Maybelline after featuring millennial favorite Dream Matte Mousse in her content  Hayden Cohen (@hayderz) an up-and-coming creator who pokes fun at influencers with their hilarious bits such as ‘how to pack your kids' lunch’  👏 Our Brands Of the Week (BOW)  Olaplex – launched a product called Oladupe – got a lot of press and engagement. A great example of social first product creation  Nerf – The first brand to hire a Chief TikTok Officer led the way with clever, long-term strategic partnerships  Rare Beauty - Donated 100% of their proceeds at Sephora to the Rare Impact fund for mental health for World Mental Health Day  This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. Sign up to our newsletter:  This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/ 

Send us Fan MailIn this episode we’re joined by Meredith Almond, Social Media Lead for Jimmy John’s to discuss the evolution of social, her career highlights, as well as dive into the latest creator economy headlines. Tune in to hear how Meredith and her team create stand out social content that truly engages, the Jimmy John journey with Threads as well as the proudest posts of her career. PLUS; YouTubes new generative AI tools, is X moving to a subscription model and TikTok eyes more social networking features. 

Send us Fan MailWe are mixing things up today.... We’ve had some incredible people on this pod, but we have a ton of news to break down, so we’re going no guest! Social platform updates Brendan and Keith will be deep diving include TikTok making their social algo optional in Europe, TikTok going at it alone with Shop, Meta rolling out a new tool that shows which influencers brands are working with, and potentially one of the biggest revenue opportunities for creators: Meta releasing new multilingual AI translation model across almost 100 different languages!  Sign up to our newsletter:  This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/  🐄 Our Creators Of the Week (COW): @theaengelbrektsson isn’t a typical influencer partner. Rather than turn to the 22-year-old Irish creator to promote their products directly, brands like Ruggable, Amazon Prime Video and Burberry are tapping von Engelbrechten to weave their products into her ongoing @sylvaniandrama TikTok series, in which she uses miniature animal dolls to act out melodramatic—and often darkly comedic—storylines of infidelity, violence and mental illness.  Sasha DiGiulian @sashadigiulian pro rock climber with 500k followers on instragram – building a CPG company. 👏 Our Brands Of the Week (BOW) Hyundai’s chocolate car (Future Social - Jack Appleby).  They made branded content with TikTok Creator Amaury Guichon (22 million followers) to create the IONIQ 6 out of sweets, and the video got 36.7 million views.  They then partnered for a branded duet with another TikTok Creator, ChefReactions, who makes content critiquing other food content on TikTok. This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to ⁠hello@linqia.com⁠ to speak with an influencer expert. 

Send us Fan MailIn this episode we’re joined Adrienne Lahens Global Head of Operations, TikTok Creator Marketing Solutions. We dive into Adriennes multi-faceted career journey, her current role and focus at TikTok as well as how she has seen social evolve over the years. PLUS; we take a look at headlines from Linqia’s State of Influencer Marketing Report.  🐄 Our Creators Of the Week (COW):  Vivian Tu (Your Rich Bff) - Vivian her Wall Street career to teach financial literacy to the masses with bit sized educational videos.   Chico Guerra (@chicoguerra) - turned $60 to get $680 sales on TikTok shop through someone else’s TikTok live  👏 Our Brands Of the Week (BOW)  Cetaphil – the sensitive skincare brand shifting its marketing strategy by collaborating with makeup artists as experts. Liquid death – turned promotion into profit by using Steve-Os real hair Sign up to our newsletter ⁠here⁠!This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. This podcast is brought to you by the biggest event for influencer marketers in the US ⁠Creator Economy Live⁠! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  

Send us Fan MailIn this episode, we’re joined by a very special guest Ryan Serhant whose accolades include Celebrity real estate broker, TV personality, entrepreneur, CEO, tech investor, content creator and thought-leader. We dive into the mindset and methods that have shaped Ryan’s journey as an entrepreneur and how he’s turned community into customers. Ryan discusses the importance of leaning into your strengths and creating a personal brand in order to turn content into a business that drives revenue.   This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. Sign up to our newsletter here!This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  

Send us Fan MailWe’re joined by Webby award winner and social media’s fave fluffy creator Maxine the Corgi and Maxine’s owner Bryan Reisberg. Bryan’s a creator and entrepreneur. He founded Little Chonk, a pet brand currently offering dog backpacks with more products to come. We’ll be learning about Bryan’s journey - what its been like going from film maker, to 9-5er, to creator and entrepreneur. As well as... the problem with creator brands, why beast burgers was a mistake, and how Maxine collab’d with Ed Sheeran. Check out our Instagram page for a pic of a very young, fresh faced Keith meeting Ed!  🐄 Our Creators Of the Week (COW):  Tara Stiles co-founder of Strala Yoga, a best-selling author, and a well-being expert.   David Pinsof/ Substack - Everything Is Bullshit. Founder of Cards against Humanity  Call Her Daddy podcaster Alex Cooper for her Unwell launch  👏 Our Brands Of the Week (BOW)  McDonalds’ latest campaign “As Featured In” Meals is their biggest Famous Order yet, celebrating the most memorable McDonald’s references across the world of entertainment  Rare Beauty by Selena Gomez – a creator brand with a great message  New Balance x FIGS collab  This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. Sign up to our newsletter. This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/ 

Send us Fan MailBrian Camen, Senior Director, Media, Content & PR at Ferrara Candy Company joins Keith and Brendan to  discuss igniting brand love through culture and their 3 pronged approach to leveraging the creator economy. PLUS trendspotting - traction or distraction? the state of the US ad market and Twitter vs Threads… the debate continues 🥊🐄 Our Creators Of the Week (COW): Alex Cooper @alexandracooper on Twitter (aka X)Oliver Tree @OliverTree on YouTubeJen White @.jenwhite on TikTok 👏 Our Brands Of the Week (BOW) Vuori @vuoriclothingWhoop @whoop This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.  Sign up to our newsletter:  This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/

Send us Fan MailWe’re celebrating 10 episodes with this bonus pod featuring Tony Colvin, Senior Growth Marketing Manager at Albertsons as we explore where influencer belongs at big brands. We’ll also be touching on this week’s headlines – is TikTok’s new Creative Challenge good for brands? Is it good for creators? And TikTok is planning to launch an online retail store in the U.S. as soon as next month, putting it in direct competition with e-commerce platforms like Amazon, Shein, and Temu. Will this change the way US retail brands treat TikTok? 🐄 Our Creators Of the Week (COW): @vlogbrothers  John Green (famous author of Fault in our Stars, Hank Green’s Brother). Called on his social community to pressure Johnson & Johnson into making tuberculosis medication more accessible. Within 24 hours J&J gave in. Powerful! @eugenewei  Eugene Wei's latest article, "How to Blow Up a Timeline" does an incredible job highlighting Twitter’s allure, its struggles, and its current state under Elon Musk's ownership.  👏 Our Brands Of the Week (BOW) Roku -  adds Shopify checkout @drinkolipop This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. Sign up to our newsletter:  This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/

Send us Fan MailWhat are the implications of the new long-awaited FTC guidelines? And Hollywood is on strike! But what does this mean for the creator economy.  Plus Brendan and Keith are joined by Reza Izad. Reza is Co-Founder and Partner at Underscore Talent, a next-generation management company that he started in 2021 to help talent leverage today’s “attention economy” to build long-lasting and lucrative careers.