eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

My guest on today's episode is Casey Armstrong, CMO from ShipBob, a technology-enabled third party logistics company (3PL). The tech-enabled part of ShipBob is the technology that was developed to streamline shipping and fulfillment solutions for Shopify brands.In addition to fulfillment services, such as warehousing, picking, packing, and shipping, ShipBob also provides software that integrates data from multiple sources to give you the complete visibility into the lifecycle of an order.We're going to dig into some important topics today about how to shift logistics from a cost-center, to a revenue driver, by increasing your average order value, lifetime value, word of mouth, NPS score, and more.If you’re not already considering how to compete against and differentiate from the Amazon, Walmart, Target and others, then this is a great episode for you…. Let’s jump in.What You Will Learn Today…How to turn your logistics from a cost center to a revenue driver.How to unlock additional growth opportunities by focusing on the post-purchase experience.Learn efficiencies and opportunities that ShipBob has discovered for Shopify merchants.How to open up additional top-of-funnel opportunities by improving ROI via reductions in abandoned cart rates and increases in average order value. Links And Resources Mentioned In This EpisodeShipBobStart fulfilling your Shopify orders with ShipBob and get your first $100 in shipping free.Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months. Hosted on Acast. See acast.com/privacy for more information.

My guest on today's episode is Jordan Gal, the Founder & CEO of CartHook. We chat about how they help Shopify merchants to improve conversion rate and grow average order value through their checkout and funnel solution. What You Will Learn Today…Learn how CartHook allows for complete control over the entire checkout process with your Shopify store, including a customizable one-page checkout to increase your store’s conversion rate and a one-click, post-purchase upsells to increase your average order value. It’s a compelling solution used by Shopify and Shopify Plus merchants.Links And Resources Mentioned In This EpisodeCartHookNatural StacksOrganifyBombtech GolfKettle & FireKinobodyThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months. Hosted on Acast. See acast.com/privacy for more information.

Today's episode was recorded on the show floor at IRCE 2019 in Chicago (Internet Retailer Conference & Exhibition)This years event merged a few shows into one mega-show called RetailX.It was marketed as the only complete solution for a transformative retail market. RetailX is a colocation of the Internet Retailer Conference & Exhibition (IRCE), the world’s largest e-commerce event, with GlobalShop, the world’s largest annual event for shopper facing retail design, technology, and in-store marketing, and RFID Journal LIVE! Retail, the world’s only RFID event dedicated specifically to retail application.With 20,000 attendees and more than 1,200 exhibiting brands, it was an amazing show for all things commerce, be that in-store or online.What You Will Learn Today…Steve Hutt attended IRCE and let serendipity happen as he explored all the vendors that help Shopify brands grow and scale. In this special live recording, Steve interviews 12 partners that are doing interesting things to help Shopify entrepreneurs.Companies Featured In This EpisodeTimestamps have been added if you prefer to jump directly to a specific interview. Each five-minute episode is right to the point and very educational for the problems they are solving for Shopify brands.EasyShip (6:10)Easyship.comEasyship Shopify AppComplete Easyship Podcast EpisodeBold Commerce (11:42)Bold CommerceCashier by Bold CommerceComplete Bold Commerce Podcast EpisodeGorgias (16:37)Gorgias.ioGorgias Shopify AppVeriship (25:11)VeriShipVeriship on LinkedInOctaneAI (33:12)OctaneAIConversational Commerce PlaybookOctaneAI Shopify AppBokksu.comFeatsocks.com​JustUno (40:15)JustUnoJustUno Shopify AppEllamila.comSkubana (46:47)SkubanaSkubana Shopify AppDeathWishCoffee.comAwayTravel.com​Cocofloss.com​Nomadboutique.com​Skubana Series-A RoundShoelace (50:01)ShoelaceShoelace Shopify AppRhone.com​Follow Reza (CEO - Shoelace) on TwitterZaius (57:21)ZaiusZAM (Zaius Assisted Marketing) Empowered Marketer PodcastMizzen and MainPrivy (64:04)PrivyPrivy Shopify AppPrivy Cart SaverDormifyZutanoShopPad (70:10)TheShopPadMesaLoox (75:15)LooxLoox Shopify AppThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and b...

My guest on today episode is Mike Averto, the Co-Founder & CEO of ChannelApe. We chat about how they help Shopify merchants unify sales and fulfillment operations as they have done for many Shopify merchants including AllBirds, Steve Madden, Kids Shoes, Monster, Skicks, Campus Protein, and more.ChannelApe is Mission Control for Direct to Consumer (D2C) order management operations. The platform is the single source of truth to view & control how orders are fulfilled through 3PLs, warehouses, distributors, retail stores or a combination of some or all of these. Trusted by top Shopify brands to build successful high-touch supply chain solutions for fulfillment.What You Will Learn Today…How to build your own last mile supply chain to offer unique customer experiencesHow that give them a competitive edge against the competitionTake control of your margins, rates, and shipping policiesFulfill faster with smarter distributed order managementSave time by aggregating all of your orders into one unified platformHow to add complementary products to your catalog with fulfillment sync on the originating Shopify brands admin Links And Resources Mentioned In This EpisodeChannelApeChannelApe Shopify AppThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months. Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting with Liran Tadmore, the founder of WooHoo, an engagement platform for Shopify brands. He talks about boosting your conversion rate and taking your coupon game to the next level.Who said pop-ups can’t be fun? Add some playful spirit to your pop-up ads, pop-up banners and pop-up windows and watch as the gamified email capture process boosts subscriptions and sales.It’s a win-win situation. You get to build your marketing email list and close more sales. Your customers get to enjoy a fun and engaging email capture process.What You Will Learn Today…How to increase your subscribers list by 400% in less than 10 minutesLearn how the gamified email capture process boosts subscriptions and salesLearn how your customers can enjoy a fun and engaging email capture processLearn how to lower your site’s bounce rate and increase time on-site by displaying personalized exit-intent notifications Links And Resources Mentioned In This EpisodeWooHoo (30-day extended trial)WooHoo Demo StoreThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months. Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting with Mark Faggiano, CEO of TaxJar, a leading technology for Shopify eCommerce businesses to manage sales tax.TaxJar seeks to make eCommerce easier for everyone by helping merchants spend less time on sales tax to focus on growing the businesses they love.What You Will Learn Today…How you can accurately and easily automate sales tax for your Shopify storeWhat the Wayfair decision by the Supreme Court means for your businessHow to determine in what states you have to collect sales taxHow to manage sales across multiple channelsManaging the complexity that comes from a growing business Links And Resources Mentioned In This EpisodeTaxJarSales Tax BlogSales and Transactions CheckerTaxJar in the Shopify App StoreAutomate Sales Tax for your Shopify storeThe Entrepreneur Roller CoasterSouth Dakota v. WayfairThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months. Hosted on Acast. See acast.com/privacy for more information.

On today's episode, I'm chatting with Sharoon Thomas, the Co-Founder and CEO of Fulfil.ioFulfil gives modern Shopify retailers the tools to deliver a superior customer experience that feels effortless. Whatever your current process is and wherever you are selling.Complete post checkout operations are covered with the Fulfil.io Platform.It's your one-stop for everything from purchasing and manufacturing, to inventory and order management, straight through to accounting. The solution works out-of-the-box with marketplaces including Amazon, eBay, Jet, Etsy, Walmart and has a tight connection with Shopify.Everything you need to scale your business, in one place.What You Will Learn Today…Why EPR failure is common?What is different about Fulfil?What makes it exempt from ERP failure?Should you be scared to take on an ERP implementation?Learn how Shopify brands have identified their customer experience bottlenecks and pivoted to Fulfil.io Links And Resources Mentioned In This EpisodeFulfil.ioBraceabilitySellerLabsRoadIDFree EPR Consulting Session (for the first 50 listeners)Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.^^ GROWTH MINDSET? ^^ …thought so! Never Miss An Episode. ^^ SUBSCRIBE HERE! ^^Episode SponsorThis episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months. Hosted on Acast. See acast.com/privacy for more information.

On today's episode, I’m chatting with Ron Dod, Co-founder, and CMO of Visiture. They are a Shopify Plus Agency Partner that is focused on helping eCommerce companies grow their brand online and increase the bottom line.Through an omnichannel marketing approach, they incorporate web design, development, conversion rate optimization, Google shopping campaigns, SEO, content marketing, social ads and more….They help Shopify brand to gain more market share, loyalty, and growth.Lot’s of gold nuggets shared in this episode that you can apply to your Shopify business today!What You Will Learn Today…What is search engine marketing?Is voice search a tactic you should consider for your Shopify store?Pitfalls that Shopify merchants make when it comes to SEOHow does PPC work and where should a Shopify merchant start advertising with Google?The future of PPC and paid acquisition strategiesTools and Shopify Apps that can give you a strategic advantageShould you hire an agency or marketing company right away? Links And Resources Mentioned In This EpisodeVisitureAhrefsBuzzSumoBacklinkoSkyScraper TechniqueAdRollPerfect AudienceGoogle Shopping App by ShopifyShopMessage.meSearch Engine JournalPractical EcommerceShopify BlogShopify Plus BlogThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.^^ GROWTH MINDSET? ^^ …thought so! Never Miss An Episode. ^^ SUBSCRIBE HERE! ^^Episode SponsorThis episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months. Hosted on Acast. See acast.com/privacy for more information.

On today's episode, I’m chatting with Aidan Mattrick from Pixel Union. They are a triple threat when it comes to Shopify Partners. They are one of the top premium theme developers, they’re a Shopify Agency partner who has helped design and launch 1000’s of digital brands, and they are also a Shopify App partner, with 6 apps in the Shopify App store. We chat about one today called: Wholesale ClubAccording to a 2019 eCommerce Market Report, transactions in the United States processed through B2B ecommerce sites, log-in portals and online marketplaces grew 11% in 2018 to reach over $1 trillion dollars. And 50% of total B2B sales, or $7.37 trillion, are still conducted manually, by account managers and sales reps.But much these sales are moving to Shopify now...The new reality is buyers are seeking the convenience of using an ecommerce site to make their wholesale purchases and more sellers are seeing this as ways to reach more customers, process more sales orders and operate more cost-efficiently.This is a great discussion to learn about how selling wholesale on Shopify just got a whole lot easier!What You Will Learn Today…The market opportunity that B2B offers Shopify brands todayChallenges that Shopify brands can experience when making a decision to offer their products to wholesalers and distributorsThe benefits of getting involved in wholesalingHow to create a wholesale pricing strategyTips for locating wholesalers Links And Resources Mentioned In This EpisodePixel UnionWholesale Club Shopify AppWholesale Club Demo StoreLean StartupStoretaskerEmpire ThemeSuperstore ThemeThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.^^ GROW & SCALE YOUR SHOPIFY BRAND BY SUBSCRIBING ABOVE ^^Episode SponsorThis episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months. Hosted on Acast. See acast.com/privacy for more information.

On today’s episode, I’m chatting with Jill Liliedahl, Business Development Manager from Inventory Planner. It’s an incredible time and money optimizing solution that puts you in charge of your inventory. Sales forecasting does sound sexy but it helps to anticipate your customer demand and it’s a way to see what trends are happening in your business.You can view all of your sales trends and inventory needs in one place. Control what products to replenish at each warehouse and for all sales channels and marketplaces. Powerful insights put you in control of your inventory. It even helps you to identify overstock to help you free up needed cash by clearing out stock that is not moving.The Inventory Planner platform will allow you to take the necessary time to review your store’s inventory data, compare product lines, brands, and suppliers to see financial trends in your business.What You Will Learn Today…How sales forecasting can help your businessWhat makes a good forecastLearn how to handle forecasting for multiple sales channels or locationsHow seasonality can affect sales forecastingConsiderations when dealing with several different suppliersHow the 80-20 rule applies to inventory planning and demand Links And Resources Mentioned In This EpisodeInventory PlannerInventory Planner Shopify AppSitStayUltimate Guide To Inventory PlanningMVMT Watches Case StudyThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.^^ GROW & SCALE YOUR SHOPIFY BRAND BY SUBSCRIBING ABOVE ^^Episode SponsorThis episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months. Hosted on Acast. See acast.com/privacy for more information.