eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Steve Hutt | Shopify and eCommerce Expert
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Dec 4, 2019 • 30min

72: How To Provide World-Class Phone Support For Your Shopify Brand

My guest on today’s episode is Rob Statsky, Director of Customer Success at Aircall. He talks about his experience at Aircall as the Director of Customer Success, their Shopify integration, and how Shopify brands can make sure their phone channel is the best it can be.Let’s jump in and learn more about this important customer experience channel for the modern shopper.What You Will Learn Today…Reduce resolution time by working as a team to enhance the shopping experience with your brand.How a modern business phone has the unique ability to integrate with all of your business tools.Make customer experience a competitive advantage with custom IVR menus, skill-based routing, live call monitoring, and more.Links And Resources Mentioned In This EpisodeAircall - Exclusive Free Trial + 30% Off For 2 Months (use code: aircallfastlane)Aircall Customer Success StoriesGorgiasZendeskThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Hosted on Acast. See acast.com/privacy for more information.
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Nov 30, 2019 • 42min

71: Get The Actionable Insights You Need To Drive Massive Sales Now And Cultivate Customer Lifetime Loyalty

My guest on today’s episode is Michael Vadini the Co-Founder and CEO of Glew.io. They have a powerful Ecommerce Analytics and Business Intelligence (BI) software solution that consistently helps Shopify brands save time and sell more. They deliver business intelligence, alerts, and automation to help you generate more revenue, cultivate loyal customers, optimize product strategy and most importantly help drive longterm profitability.For Shopify businesses of all sizes, this is an important episode to level-up your knowledge on what growth insights can be revealed paired with an easy process to implement.What You Will Learn Today…How to fix the disconnected marketing analysis process that many Shopify brands have.A business intelligence solution that will better assist in the collection, reporting, and actioning of your data.Connecting your Shopify store, Google Analytics, advertising channels, and marketplaces to help you understand key performance indicators and maximize your profitability.How to gain a significant competitive advantage with a data warehouse, ecommerce analytics, and business intelligence.Links And Resources Mentioned In This EpisodeGlew - Exclusive 30-Day Free Trial For Podcast Listeners (use code: 1STMONTHFREE)Glew Shopify AppGlew PlusThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Hosted on Acast. See acast.com/privacy for more information.
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Nov 21, 2019 • 39min

70: Impact Success Of Your Shopify Brand With A Virtual Marketing Assistant

My guest on today’s episode is Brent Spicer (a.k.a. Spice), the co-founder, and CEO of Marsello.They are a marketing automation platform that uniquely pairs email with loyalty & retention features to target the right customers, at the right time, with the right message.Today you’re going to learn how Marsello can be your virtual marketing assistant to deliver smart and targeted marketing, that’s designed to increase your customer retention and revenue for your Shopify store.Thanks for listening in today...What You Will Learn Today…What is retention marketing and why is it so important.How to implement lifecycle marketing into your Shopify brand.How to grow sales with loyalty marketing automation.Links And Resources Mentioned In This EpisodeMarsello - exclusive 30-day free trialMarsello Shopify AppMarsello Success StoriesBold CashierReCharge PaymentsJustunoPrivyThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Hosted on Acast. See acast.com/privacy for more information.
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Nov 14, 2019 • 8min

69: eCommerce Fastlane's 2019 Epic Black Friday Shopify App Deals

"Who says, Black Friday Deals should only be for consumers?"As a Shopify business owner or marketer, you deserve to get in on the action and score some amazing app deals to help your brand grow and scale this holiday season! ...and that's exactly what you're going to get access to today!THE SETUPA survey was sent out to Shopify Experts, Shopify Plus Experts, Agency Partners, and Ecommerce Professionals to share the best Shopify Apps and Marketing Platforms they consistently recommend to their clients and merchants. This crowd-sourced vetted list is below.SUPER-EXTENDED FREE TRIALS AND DISCOUNTSToday you get access to never before released super-extended free trials and discounts to some of the best and most popular Shopify Apps and Platforms. It's perfect timing to implement some of these solutions during the busy holiday season. And the great thing about these app deals, is many have super-extended free trials! Now you get the opportunity to try apps for free and let them prove their ROI without having to invest any of your money!YOU WIN!With Black Friday just around the corner, it's perfect timing to implement some of these solutions at no cost to you! Let these Shopify App Developers prove their value and potential impact on your business over the holiday season and into 2020! These Shopify Apps and Marketing Platforms are driving millions in revenue and improving efficiencies for other Shopify brands. Take their lead and implement a few for your business today!NEED MORE CONTEXT?You'll notice many of these solutions have a microphone icon in the description. It will link you to a complete podcast episode so you can learn more about that solution and the problem it solves for other Shopify brands. I'm so excited to share these incredible deals! Let's jump in!Alphabetical List Of Shopify Apps Mentioned In This EpisodeAdvanced Shipping ManagerAircallAmp by Shop SheriffBack in StockBold UpsellCarroConsistent CartConversificCovet.picsCrush.picsDataQDelmDiscounted UpsellsDrop A HintEasyLockdownEasyshipEndearEvermarkFourSixtyFree GiftsFullstoryGatsbyGorgiasGrowaveInstant Search+Judge MeJustunoKlaviyoLatelyLooxMarselloNostoOctane AIOkendoOmnisendOrder LookupOrderly EmailsOutfyPageFlyPerfect AudiencePickyStoryPixleePlug in SEOPre-Order ManagerPrivyProveSourcePushOwlRecartReConvertReferral CandyRefersionReturn MagicRewindRiseAISegmentsSEO ManagerShipupShoelaceShogunShopMessageSmileSMSbumpSpentlyStampedStockyTracktorOrder TrackingViselyWishlist PlusThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Hosted on Acast. See acast.com/privacy for more information.
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Nov 8, 2019 • 23min

68: Increase Retention Rates, Customer Loyalty, And Brand Advocacy Through Packaging And Unboxing Experience

My guest on today’s episode is Phil Akhzar the founder from Arka, a company on a mission to help Shopify brands delight their customers with custom printed boxes which creates a memorable unboxing brand experience. If you ship a physical product, chances are you’re not slapping a label on it and tossing it in the mail. It’s going to go in some sort of package. With Arka, you’re able to select and design packaging with just a few clicks and with as few as ten boxes, you can get fully branded to reflect your company’s design. Let’s jump in a learn more about how you can surprise and delight your customers...Links And Resources Mentioned In This EpisodeArka - exclusive listener only promotion of 10% off, thanks Phil!Arka Shopify AppBokksuThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Hosted on Acast. See acast.com/privacy for more information.
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Oct 30, 2019 • 30min

67: Marketer’s Dream: An Easy-To-Use And Powerful Tool That Leverages Your Shopify Data To Segment And Generate Actionable Insights To Fuel Growth

My guest on today’s episode is Andreas Roell, the founder of DataQ. They are an intelligent and easy-to-use tool that maximizes marketing ROI and drives long term customer relationships.Analytics, attribution, and lifetime customer value, these are KPI’s and hot topics. I’d argue that many Shopify brands can appreciate the benefits of having access to this data, and how it would help their businesses, but most are challenged in having a weekly workflow with actionable recommendations for growth.This recording shares a solution that will help you grow and scale your Shopify brand!What You Will Learn Today…Harnessing the power of your first-party data to attract and retain high-value customers effortlessly.Actionable insights to improve customer lifetime value, average order value, and purchase frequency.Dashboards that uncover product journeys and customer behaviours.Streamline workflows and enhance your existing tech-stack with easy integrations to apps you already use.Links And Resources Mentioned In This EpisodeDataQ - 30-Day Free TrialDataQ eCommerce Resource Center5 Ways To Prepare Now For The Holiday Shopping SeasonThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Hosted on Acast. See acast.com/privacy for more information.
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Oct 24, 2019 • 25min

66: Boost Your Holiday Conversion Rate With A Unique Solution That Engages With Your Store Visitors

My guest on today’s episode is Stan-Avner Almaleh, the founder of AppSolute, the developer of the Drop A Hint Shopify App. This one-of-a-kind, clever app displays “Drop a Hint" under or next to your add to cart button on your Shopify product page. This allows a browsing customer to send an electronic hint card to a person of their choice. The person receiving, (the “hint receiver”) gets an on-brand styled hint card that includes a live link to the exact product including size and color, that the browsing visitor "hinted" at.This is a very unique and impactful app that will improve the customer experience and drive revenue.Links And Resources Mentioned In This EpisodeAppSolute (Drop A Hint developer) - 30 Day Free TrialBashert JewelryLake PajamasLocal EclecticLunyaNoemieThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Hosted on Acast. See acast.com/privacy for more information.
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Oct 18, 2019 • 56min

65: Research, Discover And Implement The Right Tech Tools To Grow Your Shopify Brand

My guest on today’s episode is Derric Haynie, the founder of EcommerceTech, where he works to connect Shopify merchants with the right tech tools and partners to grow their stores. We talk about necessary ecommerce tech stacks, the process to vet software vendors, and how to successfully roll out new tools for your Shopify brand.What You Will Learn Today…Expectations and considerations when implementing a new tech tool for your Shopify business.How to save countless hours in boring demos and confusing trials.Links And Resources Mentioned In This EpisodeEcommerceTechFree ConsultationOperational Excellence Before Black FridayFenix CommerceDelm.ioCarroSegmentsGorgiasThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Hosted on Acast. See acast.com/privacy for more information.
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Oct 9, 2019 • 43min

64: Streamline Your Social Media Strategy So You Can Set Yourself Up For More Sales And Success

My guest on today’s episode is Taylor Loren the Head of Content Marketing for Later.com, the #1 marketing platform for instagram.Their platform will also help you to visually plan, schedule and analyze posts for Facebook, Pinterest and Twitter. Its use by over 2,000,000 of the world's top brands, agencies, and influencers.With Later, you can spend less time posting to Instagram and more time growing your business.What You Will Learn Today…Plan a week of Instagram posts in 20 minutes.Keep all of your Instagram content in one place and accessible on any device.Create a beautiful Instagram feed and see what your Instagram aesthetic will look like before you post.Find and repost user-generated content by sharing what your customers are loving.Links And Resources Mentioned In This EpisodeLaterLater BlogFree Instagram CoursesTenTree - Instagram FeedBando - Instagram FeedPink House - Instagram FeedInstagram StoriesThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.Go to ShopMessage.me/fastlane and get started today! Hosted on Acast. See acast.com/privacy for more information.
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Oct 3, 2019 • 48min

63: Deliver A Unified Brand Experience By Harnessing Your Shopify Data To Drive Email Marketing Success

My guest on today’s episode is Greg Zakowicz the Sr. Commerce Marketing Analyst from Oracle NetSuite, where he has a strong focus on the Bronto Marketing Platform.Bronto is one of the leading email service providers (ESP) for some of the top retailers around the world. Personalized email and marketing automation are important strategies to have a firm grasp on, which is precisely why I invited Greg onto the show today.Simply put, Bronto is built for growth. They supply the tools and capabilities to be the first and last marketing automation platform you will ever need for your Shopify brand.Even if you believe you are happy with your current email marketing platform, this episode has some great strategies to level-up your business with the goal to help maximize your revenue opportunities.What You Will Learn Today…Lifecycle messaging automation and how can it help your Shopify brand.Build strong customer engagements that translate into sales by sending the right message at the right time.Use your Shopify store data to create targeted, relevant cross channel messages that are unique to each customer.Links And Resources Mentioned In This EpisodeBronto Marketing PlatformBronto BlogThe Commerce Marketer PodcastThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.Go to ShopMessage.me/fastlane and get started today! Hosted on Acast. See acast.com/privacy for more information.

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