

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection
Steve Hutt | Shopify and eCommerce Expert
Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.
I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.
Here's what makes this podcast different: I've been on both sides of the table.
6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.
Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.
Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We dig into Shopify apps, digital marketing, retention tactics, AI tools, and the operational stuff that actually reduces overwhelm—while building customer loyalty that lasts.
You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from guests across 430+ episodes who've been exactly where you are.
This isn't content for content's sake. It's what you'd get sitting at a mastermind table with someone who's built, scaled, and exited—and helped hundreds of others do the same.
Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."
Steve Hutt
DTC Founder | Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com
I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.
Here's what makes this podcast different: I've been on both sides of the table.
6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.
Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.
Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We dig into Shopify apps, digital marketing, retention tactics, AI tools, and the operational stuff that actually reduces overwhelm—while building customer loyalty that lasts.
You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from guests across 430+ episodes who've been exactly where you are.
This isn't content for content's sake. It's what you'd get sitting at a mastermind table with someone who's built, scaled, and exited—and helped hundreds of others do the same.
Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."
Steve Hutt
DTC Founder | Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com
Episodes
Mentioned books

Nov 3, 2020 • 34min
112: Build Operational Efficiency And Raving Fans With Exchanges, Store Credits, And Refunds
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Jonathan Poma the Founder & CEO of Loop Returns. They are a platform that allows Shopify brands to automate the entire return process including exchanges. Some of the largest brands on Shopify have made the Loop choice including AllBirds, Puravida Bracelets, Brooklinen, Chubbies Shorts, and more…What You Will Learn TodayHow to reduce shipping costs while helping shift refunds into exchanges.Why consumers are looking for convenience and connection with brands.Why an important point of differentiation for a brand is the digital experience they offer.How to deliver a user experience that incentivizes a customer to exchange vs refunding.Links And Resources MentionedLoop ReturnsExclusive 10% DiscountIn the Loop blogShopify Plus Certified App PartnerThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!Growth Mindset?Listen to the podcast on iTunes, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Episode Sponsor: PushOwlRecover carts and store visitors without emailThis episode was brought to you by PushOwl. Shopify’s leading Web Push Notifications app and the only Shopify Plus approved Certified App Partner in its category.Browser-based web push notifications push your retention marketing and conversion rate optimization to the next level because you can re-engage store visitors without the need for an email address. Send web push notifications right to their smartphone or desktop…by just using the browser. And the great thing about PushOwl is they are used by over 20,000 Shopify stores and more than 600 Shopify Plus brands! You can be confident that their solution has the security, privacy, speed, and reliability that Shopify brands come to expect.Test it for yourself! The PushOwl Playground allows you to opt-in and send yourself web push notifications without installing PushOwl. You can test the complete flow, learn more about web push, and create your own notifications.Need more inspiration? We have built Perfect Push Notifications as a public library of inspiring push notifications that help you to get creative!Free online course! PushOwl teamed up with Shopify to deliver a Shopify Compass course “What Are Push Notifications”. Learn the basics of web push notifications in 15 minutes with 32 bit-sizes lessons.CLICK HERE FOR A 30-DAY FREE TRIAL ON A PAID PLAN. Use code: FASTLANE Hosted on Acast. See acast.com/privacy for more information.

Oct 30, 2020 • 32min
111: Align Your Customer Experience, Marketing, And Shopify Store With The Real Needs Of Key Customer Segments
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today's episode is Tim Ash, who’s an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.For nineteen years he was the co-founder and CEO of SiteTuners – A Digital Optimization Agency.Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco and countess DTC brands.What You Will Learn TodayThe benefits of personalized content for returning visitors.How to identify and cultivate high-value customers.The paradox of choice overload and customer paralysis.Benefits of a visual hierarchy by reducing distractions.Why you should sweat every customer-facing touchpoint including email, packaging, returns, chat, and phone.Links And Resources Mentioned In This EpisodeTimAsh.comPrimalBrain.com Unleash Your Primal Brain Book | Get it now on Kindle or AudibleSiteTuners.comLanding Page Optimization Book | Get it now on AmazonThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups. Hosted on Acast. See acast.com/privacy for more information.

Oct 22, 2020 • 28min
110: Incredible Image Editing AI Assists Shopify Brands With Scaleable Photo Retouching
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Brian Guidry, Partner and Chief Growth Officer from Pixelz.com. They are a photo retouching service that helps merchants boost online sales with commercial product images. They’ve processed more than 50 Million images for e-commerce brands and their platform allows you to edit, retouch, and remove the background from product images. What You Will Learn TodayWhy Shopify brands need beautiful product images with their omnichannel strategy.How to reduce returns with accurate color matching.How to produce higher quality photos, faster, and at a greater volume than ever before.Links And Resources MentionedPixelzPixelz Shopify AppPixelz Case StudiesPixelz - Exclusive eCommerce Fastlane Listener PerksPixelz Image Grader - Product Photography AuditCreative ForceFlow RetouchingThe Definitive DIY Guide to Beautiful Product PhotographyE-commerce Product Photography and Retouching How-To GuidesThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups. Hosted on Acast. See acast.com/privacy for more information.

Oct 12, 2020 • 49min
109: Maximize Revenue And Profitability Through Data-Driven Omnichannel Analysis
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Dan LeBlanc the Co-Founder and CEO from Daasity.They are the first and only data analytics platform built for Shopify Direct-to-Consumer brands by industry leaders in the D2C space. Their proprietary data model empowers merchants with strategic insights that move beyond basic reporting to drive their businesses forward. What You Will Learn TodayWhy Shopify brands need to become data-driven organizations.How to transform and combine disparate data sources together in a meaningful way to take action.Learn how successful D2C brands are creating a cohesive data model to understand the metrics that matter.Links And Resources Mentioned In This EpisodeDaasity - Free TrialDaasity Shopify AppEnquireGoogle Analytics Data Foundation AuditThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups. Hosted on Acast. See acast.com/privacy for more information.

Oct 9, 2020 • 47min
108: Convert 3x More Customers And Build Brand Loyalty With The Best Mobile Shopping Experience
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Eric Netsch, the Founder and CEO from Tapcart. They are a mobile commerce SaaS platform that integrates directly with Shopify which enables brands to quickly and easily build a native mobile app for their eCommerce store. The company is trusted by over 20,000+ Shopify brands including Fashion Nova, Chubbies, Urban Planet, FIGS, The Hundreds, and more. Tapcart has also been recently been listed as a Shopify Plus Certified App Partner, so you know they have the technology and scale to help your brand with mobile commerce.What You Will Learn TodayWhy traditional “mobile-friendly” websites aren't providing the conversion and retention brands need today.Why having a mobile app gives you full control over the end-to-end shopping experience.How to implement real-time communication to generate a steady stream of sales.How to engage with shoppers with your blog, lookbook, and video content directly in your native iOS and Android app.Links And Resources Mentioned In This EpisodeTapcart - 30-day free trialTapcart Shopify AppShopify Plus Certified AppsHeapThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups. Hosted on Acast. See acast.com/privacy for more information.

Oct 2, 2020 • 24min
Launch And Scale A Profitable Affiliate And Influencer Marketing Strategy
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Alex Markov the CEO of Refersion. They are a Certified Shopify Plus Technology Partner that helps Shopify brands to manage, track, and grow their affiliate and influencer marketing programs. If you’ve not implemented an affiliate or influencer program yet, this episode will educate you on why this strategy is incredibly important today and the tech stack to make it all happen.What You Will Learn TodayHow brands can reduce their customer acquisition costs (CAC) with performance-based affiliate marketing.Why influencer marketing is entering its next stage of maturity.Why brands are starting to align themselves with influencers that reflect their value (ethos) through long-term, direct relationships.How to get free access to a network of qualified affiliates and publishers ready to market your products.Links And Resources Mentioned In This EpisodeRefersionRefersion Shopify App30-Day Free TrialLive Walkthrough Demonstrating The Refersion PlatformShrimp and Grits KidsThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups. Hosted on Acast. See acast.com/privacy for more information.

Sep 23, 2020 • 27min
106: Accelerate Your Influencer Marketing Success With Scalable Product Seeding
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today's episode is Cody Wittick, the Co-Founder and Managing Partner from Kynship.They are an Influencer Marketing Agency based in Orange County, CA. They work with brands across different industries but typically find themselves within categories of fitness, health/wellness, apparel, beauty & cosmetics, and the pet market. I'm excited to chat about their new Shopify app that offers a scalable way to "seed" or get products into the hands of the content creators who have a following and influence.What You Will Learn TodayWhat is product seeding and why is it important for a modern Shopify brand.The difference is between a creator vs a distributor.Understanding your brand story and finding others who can tell it best.The greatest influences on purchase decisions come from recommendations of people we trust.Links And Resources Mentioned In This EpisodeKynship.coKynship Shopify App - Exclusive 30-day free trialMaster Influencer Marketing to Grow Your Business (Free Shopify Compass Course)Law of ReciprocityQaloCommon Thread CollectiveThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups. Hosted on Acast. See acast.com/privacy for more information.

Sep 7, 2020 • 31min
Choose The Best Shopify Apps Through The Plus Certified App Program
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Matt O’Leary, who leads Technology Partnerships at Shopify Plus. Matt joined Shopify just over a year ago to revamp and relaunch of the Plus Technology Partner Program including the recently launched Plus Certified App Program which was designed to help Plus merchants find best-in-class technology partners that will meet their needs. We discuss the background on how the program was developed, where it’s at now, and what is in store for the future. What You Will Learn TodayHow to discover and work with the best technology solutions and partners in the world.The importance of Plus Certified App Partners to focus on security, privacy, speed, scalability, reliability, customer support, and data handling for Shopify brands.How to decide which apps are going to best fit your needs and business case.Links And Resources Mentioned In This EpisodeShopify Plus Certified App PartnersShopify Plus Certified App ProgramApply to the Shopify Plus Certified App ProgramThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups. Hosted on Acast. See acast.com/privacy for more information.

Aug 31, 2020 • 32min
104: Build Mutually Beneficial Partnerships With Influencers, Press/Media, And Other Shopify Brands To Sell More Together
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Jason Goldberg the President & Co-Founder of Carro. They are a Shopify Sales Channel that helps brands partner with influencers, press, media, and each other so that they can sell more together.Let's jump into this show and learn more!What You Will Learn TodayHow to find and collaborate with influencers and creators that love your brand.What is a Brand Partnership and how can it help your Shopify store.How can you sell the products from another Shopify store without the capital investment of inventory.Links And Resources Mentioned In This EpisodeCarroCarro Shopify AppThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups. Hosted on Acast. See acast.com/privacy for more information.

Aug 24, 2020 • 40min
103: Shoppable Quizzes: A Game Changing Technology To Drive Engagement And Personalized Brand Experiences
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Matt Schlicht and Ben Parr from Octane AI. Over the past 4 years, they have built the wildly popular Facebook Messenger and SMS App used by 1000’s of Shopify brands.Today's episode we learn about a game-changing new technology that has been built into the platform to drive engagement and personalized brand experiences through shoppable quizzes.The Octane AI Shoppable Quiz enables Shopify brands to get to know the needs, preferences, and concerns of each customer and then uses this information to build a relationship where the right products and information can be shown at the right times.What You Will Learn TodayWhy a consultative experience on your Shopify store builds trust through guided questions and product recommendations.The difference between Buyer Personas and Buyer ProfilesBuilding detailed buyer profiles will assist in personalizing your brand's emails, SMS, Messenger, and ads.Learn how to collect more emails and discovered segments of customers with a 75% higher AOV than the average customer.Links And Resources Mentioned In This EpisodeOctane AIOctane AI Facebook Messenger PlaybookSkinny Mixes Shoppable QuizThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups. Hosted on Acast. See acast.com/privacy for more information.


