Informed: the podcast for LinkedIn® users

John Espirian
undefined
May 30, 2015 • 35min

67. LinkedIn Publishing - find your voice.

NewsSenior LinkedIn Executive hints at why superusers are being ignored by stating they are "making products universally usable regardless of ability"Report claims that Twitter is now the number one social media tool for sales people - I really doubt it!LinkedIn engineer states "We have to constantly re-iterate the recommendation process and make sure that our members always get relevant results by analysis of various user statistics" in this interview. I wonder what those statistics are?CommentaryThe Ingredients of a great post:Topical subjectEye catching headlineStriking header imageAsk a questionAlternative answers work wellTagged for a channelKeyword rich (channel keywords)Quote others (link to their profiles)Link to your websiteSend it to individual connections and ask them to commentReply to all comments and try to keep the conversation goingShare on other channelsRe-share later (if still relevant)And finally....luck!Here is a link to Greg Coopers article on LinkedIn published postsQuestionsI used to see when my connections made new connections in my home page stream. Where has this gone and how do I switch it back on?ANS = I don't know where they have gone, I am still seeing them from my connections (not all as this is related to their settings) but the setting to adjust what you see in your stream has annoying disappeared so you can't do anything about it!Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
undefined
May 23, 2015 • 32min

66. LinkedIn profile Autoview Services

NewsCEO's prefer LinkedIn & Twitter. In fact LinkedIn is the outright winner really!Why Asia matters for LinkedInUnfortunate names on LinkedIn!LinkedIn are now restricting group messages to 50 a day.Hilary Clinton signs up to LinkedIn but hasn't put skills in her profile - sensible lady!Indian woman 'outs' LinkedIn sexual harasserCommentaryThis week I interviewed a florist from Grimsby about how she has had success with LinkedIn for my other podcast Winbusinessin and she revealed several real golden nuggets.I recently put some LinkedIn profile autoview services through their paces and my conclusion is that they have a part to play in how we use LinkedIn. Services mentioned were;AutopilotDux-soupMentioned in this episode:This show was created by the original host of the show, Mark Williams.
undefined
May 16, 2015 • 33min

65. LinkedIn groups best practice

NewsPublished post sharing via 3rd party apps appears to be broken, links go to main Pulse page.LinkedIn announce Economic graph challenge winners.LinkedIn stock drops to $193Keen computer gamers are getting information about future game titles from LinkedIn profiles. This article and this one are two separate examples.Jeff Weiner admits "We are sending some members too many emails"!CommentaryPosting articles and links in LinkedIn groups is not effective unless you are actually creating a discussion. People are treating groups as poster boards for 'interesting' articles but all that does is lower the amount of interaction and provides no benefit to the person that shared the link.I was shocked to see these stats recently;Article 1 - 348 views - 41 LinkedIn sharesArticle 2 - 162 views - 302 LinkedIn sharesWhen I explored this in more detail it turned out the the vast majority of the shares of article 2 were people sending the post to multiple groups (each one counting as a separate share). Clearly these group shares were simply being ignored!QuestionHow can I get notifications about a specific person? I want to know when specific connections of mine post updates, articles and share/comment on others?ANS= Unfortunately you no longer can, 3rd party sites such as Zapier and IFTTT used to do this but LinkedIn no longer allow access to this information.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
undefined
May 9, 2015 • 32min

64. LinkedIn Profile Personality Assessment!

NewsLinkedIn imposes a limit of the number of group messages that can be sent.Confirmation that the commercial use limit on search is not just the amount of searches but also the number of profile views.Groups lose stats feature but gain a new 'about' page which includes the members section.27,000 US intelligence staff on LinkedIn revealed in a recent report.LinkedIn introduce 'who's viewed your posts' feature.LinkedIn celebrate their 12th anniversary by featuring members stories, I especially enjoyed this one.India surpasses 30 million LinkedIn membersLinkedIn's share priced dropped below $200 last week and still remains weak.CommentaryThis new web product claims to assess someone's personality from their LinkedIn profile. It sounds crazy but my experience is that it is amazingly accurate! Here are the results for meQuestionWhy do some people put their name in their professional headline?ANS= This allows people to be able to see your full profile even if they are outside of your network. When you search for anyone by name you can always see their profile but when you search by keywords you can only see up to your 3rd tier.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
undefined
May 2, 2015 • 39min

63. LinkedIn Shares Tumble after Q1 Results

NewsThe LinkedIn advertising hack that gained a company $100,000 funding for a penny!LinkedIn Announce their Q1 results. Financial analysts are OK with the results but hate the revised prediction for Q2 and shares plummet!Sponsored update advertising grows by 40% and the number page views grows at impressive rate again.LinkedIn hints that the Lynda.com acquisition will result in 'cross selling models and integration'. What exactly will this mean?So this is why LinkedIn bought all those copies of Reid Hoffman's new bookCommentaryLinkedIn published posts desperately need a 'read it later' feature. We all lead busy lives so the chances of having the time to read a long form post when we see it are limited. Perhaps a feature similar to Twitter's 'favorite' link would be the easiest option. At the moment I suspect we are kidding ourselves if we believe the 'read' numbers as people who have actually read the post. QuestionThis week's question comes from Carl, it's more of a point/commentary than a question but a really interesting one; Hiya Mark,I was just thinking about LI buying Lynda, and the imminent arrival ofFacebook at Work.If LI wanted to go mega they'd be tackling this by looking at systems like Slack https://slack.com. This would really get them into companiesby becoming an actual part of the employees daily workflow, which iswhat I'm betting the FB at work thing will aim for. Right now, LI isstill broadly seen as the thing you use when changing jobs (rightly orwrongly).We all know how big mobile is now, and how it's just getting bigger eachday.Slack has massive take up and is really well respected. The need for LIto get a better collaboration tool will come soon anyway, 4G is here nowwith rich services growing daily.  We're about to be hit by the wave of"realtime videoisation" - all apps will be able to use it (its in thenext Android SDK) - think Twitters Periscope, which I know you love, butfor any app. And obviously phone/video calls. Right now, how can a LIuser call another LI user? Use their phone number. That's 3G and earlier- old style GSM. This next IP-only system allows username to usernamecalls within a closed system, such as LI, FB etc - and its much morethan a traditional phone call.ANS = I totally agree with this. LinkedIn challenge is to combine moving with the times and giving users a really valuable tool with protecting members from spam - unwanted messages and calls. To be honest though I suspect this is way beyond their capabilities at the moment. I have unofficially heard that they are already really struggling with mobile as it is so this seems a bit of a stretch for them! Perhaps this is inevitable outcome of rejecting partnerships with 3rd party developers? Opening up the API provides so much opportunity for innovation but LinkedIn are closing down their API and trying to do everything themselves.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
undefined
Apr 25, 2015 • 38min

62. 'Free' LinkedIn searches

News LinkedIn applies for a patent to check the accuracy of facts and statements in profiles. LinkedIn spends $500,000 on buying Reid Hoffman's new book. $115,000 are donated to a local teen centre America's three most hated companies;  Facebook, Twitter and LinkedIn! This Chinese article about fake accounts is a timely reminder to us all.Are you frustrated with the commercial use limit on search?The following searches are all "free" and do not count against your monthly allowanceAlumni searchField of study searchConnections network searchTagging Are InMail responserates dropping?QuestionsHow do I post a job on LinkedIn for free?ANS = There are four ways in which this can be done; A job discussion in a relevant group A personal status update A published post Company page update (pinned to the top)Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
undefined
Apr 18, 2015 • 29min

61. Elevate is Launched

NewsYahoo Mail Contact cardsKey senior executive leaves LinkedInUpdate on the Lynda.com dealLinkedIn launch their new corporate Elevate productLinkedIn are top payers!CommentaryTip - This is what to do if you can't save a 2nd tier to contactsKeywords in name fields. It works from an optimisation perspective but it is still against the rules. QuestionHow many different type of emails do LinkedIn send you and how can you stop them?ANS = There are 20 different types of emails (excluding group emails) which can all be controlled from within your settings. Go to Communications> Set the frequency of emails. Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
undefined
Apr 10, 2015 • 39min

60. The BIG Takeover!

NewsCharacter from Ex-Machina film has a LinkedIn profile - even though she is a robot! Update since recording - it looks as though this profile has been taken down.If you have a really good post that you believe should be featured in a channel on Pulse then you can try tweeting @linkedinpulse to ask if they can help to get it promoted. Lynda.com is acquired by LinkedIn for $1.5billion!The Mashable article about LinkedIn's acquisition of Lynda.comJeff Weiners post about the dealLynda Weinmans postViveka Von Rosen's profileCommentarySponsored updates appear to be an attractive option as opposed to normal adverts on LinkedIn but there is a downside!Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
undefined
Apr 4, 2015 • 38min

59. LinkedIn quizzes & the damage they could be doing to you!

NewsI had a reply from the person whose published post achieved over 3 million views and she doesn't know why it was so successful!LinkedIn acquire RefreshLinkedIn's April fool jokeUniversity offer premium accounts to 1000 studentsThe latest big thing in social media? Periscope is a live video streaming app from Twitter and it is amazing!CommentaryInteresting article that lists 10 LinkedIn invitation templates. Some are pretty cheesy and I would always suggest writing your own but these may help get you started.Tip: Consider contacting some people who have viewed your profile. I saw a potential prospect had viewed my profile and as a result of contacting him I have generated some new business.QuestionsI keep seeing this nonsense on my LI feed. This and various other mathematical questions  trying to get a million 'likes'. I generally only see them because one of my contacts comments. To me they have no place on LI. But why do people do it and is there a way to stop it?ANS = I think they create them to gain a high number of views but to what end? More damaging though is the people who participate, not realising that they are annoying their connections who may well hide their future updates as a result. My advice - if you enjoy quizzes, do them but don't post your answer on LinkedIn, no-one will think you are clever - quite the opposite!I am an employee of a company which has changed  its name and email domain.  I was requested by a colleague to join LinkedIn over a year ago and so I did the email I registered was my old one.Anyhow I keep getting emails from prospective employees linked to my profile and when I click on it from my work email is says access denied. So we have been blocked off.  I now don't know how to get back in I don't know which email to use and when I try both domain & opal email is says invalid email.  I want to now log in my same profile by setting it up with my personal email can u help with this?ANS = A real complicated mess isn't it and LinkedIn are partly responsible for this. The simple way to avoid such problems is to list all your email addresses under one LinkedIn account.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.
undefined
Mar 28, 2015 • 37min

58. The Mystery of the LinkedIn Certified Publisher

NewsLinkedIn finally bring their Jobs app to AndroidA member increases their profile views by 425%!LinkedIn settles battle over email invitesA LinkedIn post gets 3.3 million views...and they are not an Influencer!Interesting new 'search relevance' feature added to LinkedIn RecruiterCommentaryThe mystery of the 'Certified LinkedIn Publisher'.Brain De Haaf's profile and the Google search (below) that proves he did have the phrase in his profileKathy Caprino's profileThe Publishers group where my question has so far been conveniently ignored!QuestionsI no longer receive an email from LinkedIn when someone accepts my invitation to connect. Has this feature gone or are my settings wrong?ANS = Firstly the feature does still exist, I received an email just this morning. Your settings may need re-adjusting and it might not be your fault as it appears that this settings has had a recent facelift! Go to Settings>Communications>Push notifications and make sure that the relevant box is ticked. Follow this by logging out, clearing cookies and then check whether it works the next time.  Failing that it's a case for the Help Center.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app