

Professionally Offensive
Joseph Cabrera
Honest, Raw and Unfiltered Conversations About Leading Tribes, Running Businesses, Family and Life.
Join Joseph Cabrera as he and his guests uncover authentic insights of becoming a better person and pulling back the curtain on what it really takes to make a difference.
Joseph is CEO & Team Principal of CabreraToro- An Adventure Leadership Company Focused On Building Epic Leaders. Joseph's A Former FinTech Sr. Executive & Performance Brand President, Investor, West Point Grad, Texas MBA, Wartime Leader and Citizen of Humanity.
"Curiosity Above Judgement, Courage Above All"
Join Joseph Cabrera as he and his guests uncover authentic insights of becoming a better person and pulling back the curtain on what it really takes to make a difference.
Joseph is CEO & Team Principal of CabreraToro- An Adventure Leadership Company Focused On Building Epic Leaders. Joseph's A Former FinTech Sr. Executive & Performance Brand President, Investor, West Point Grad, Texas MBA, Wartime Leader and Citizen of Humanity.
"Curiosity Above Judgement, Courage Above All"
Episodes
Mentioned books

Mar 21, 2024 • 18min
EP. 129 Art of War: Power, Energy, Vision (Part 3)
On this series, Joseph takes a look at a historical piece “The Art of War”. These writings have served generals to business entrepreneurs on their journey to find success and empower a winning culture. Joseph is often asked by founders, business Leaders and executive coaches what they can read to enhance their ability to Lead their Teams, better formulate strategy and navigate the tough headwinds associated with business- Joseph’s recommendation “The Art of War”. This is not just a book that helps battlefield commanders, but the simple lessons apply to business and life.
In Part 3 of this series, Joseph focusses on “Forms and Dispositions", "Potential Energy" and "Empty and Full". Being able to find success and win, begins before we even send one round downrange. We must understand where we are going, clearly articulate it and then move toward it with maximum power.... and nothing wrong with running down hill.
Looking For Adventure? check out Joseph and the Team at www.wyldwhisper.com
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LinkedIn: Joseph-Cabrera-Explore & WyldWhisper

Mar 14, 2024 • 20min
EP. 128 Art of War: Sustain Execution, Attack The Strategy (Part 2)
On this series, Joseph takes a look at a historical piece “The Art of War”. These writings have served generals to business entrepreneurs on their journey to find success and empower a winning culture. Joseph is often asked by founders, business Leaders and executive coaches what they can read to enhance their ability to Lead their Teams, better formulate strategy and navigate the tough headwinds associated with business- Joseph’s recommendation “The Art of War”. This is not just a book that helps battlefield commanders, but the simple lessons apply to business and life.
In Part 2 of this series, Joseph focusses on “Waging War" and "Strategic Offense". Execution only matters if you can sustain it. Prior planning and considering the logistics needed to win, is what counts. Warfare, new ventures, investments should mean that you take time to consider the plan of attack prior to committing to this heavy and consequential endeavor. Sometimes saying no, is the best decision. When you put a Leader in charge, let them run.
Looking For Adventure? check out Joseph and the Team at www.wyldwhisper.com
Follow @Joseph.Cabrera (Instagram)
Follow www.youtube.com/@JosephCabreraExplore
LinkedIn: Joseph-Cabrera-Explore & WyldWhisper

Mar 7, 2024 • 27min
EP. 127 The Art of War: Weight Of Big Decisions (Part 1)
On this series, Joseph takes a look at a historical piece “The Art of War”. These writings have served generals to business entrepreneurs on their journey to find success and empower a winning culture. Joseph is often asked by founders, business Leaders and executive coaches what they can read to enhance their ability to Lead their Teams, better formulate strategy and navigate the tough headwinds associated with business- Joseph’s recommendation “The Art of War”. This is not just a book that helps battlefield commanders, but the simple lessons apply to business and life.
On this episode, Joseph focusses on “Making of Plans” and the weight of a major decision. Whether it’s attacking a foe or embarking on a new venture, bringing to awareness factors that surround a decision and the effects of those decisions are critical.
Looking For Adventure? check out Joseph and the Team at www.wyldwhisper.com
Follow @WyldWhisper (Instagram)
Follow www.youtube.com/@JosephCabreraExplore
LinkedIn: WyldWhisper

Feb 29, 2024 • 14min
EP. 126 High Risk Decisions Are EASY In War
On this episode Joseph Cabrera and Joe Wolfel, CEO of Terradepth discuss the importance of making decisions... Just make one. We often are mired by the million "potential" outcomes, but the magic is where we start to gain inputs. Once we start the flywheel of inputs, we can make better and better decisions. It's counter-intuitive to think that it's tough to make decisions in high-risk environments, but it's actually easier than you think. The stress and high stakes take procrastination out of the picture and forces you to trust you gut.
Listen to the full conversation back on EP. 39
Looking For Adventure? check out Joseph and the Team at www.wyldwhisper.com
Follow @WyldWhisper (Instagram)
Follow www.youtube.com/@JosephCabreraExplore
LinkedIn: WyldWhisper

Feb 22, 2024 • 1h 4min
EP. 125 American Made: Adventure, Off Road Gear & Owl Vans
John Willenborg, Founder & CEO of Owl Vans, has built a company on Adventure & American Manufacturing. John started Owl Vans out of necessity and soon found that other folks really enjoyed what he was building. His uncle who was a Navy Seal and underwater welder taught him how to put metal together and the rest was history. From specialty van racks, tire carriers to expedition boxes, Owl Vans is helping van lifers and adventurers push the limits of their exploration. John shares his passion for blue collar work and being industrious. This used to be a skill we honored in America and it’s finding its way back. Working with our hands is as natural as our desire to explore unknown places and Owl has figured out how to harness both. John talks about the future of the industry and how he believes it will only get stronger, especially since vans have transformed RV travel into something that is much more refined and rugged. No longer are we traveling around the world in RVs that shake them self apart, but instead, the top manufacturers are investing in Adventure Vans that same way they do their top model SUVs. The way of looking at success is what we get to do with the limited time we have on Earth (not the drop top Corvette or gold Rolex), and John and the Owl Team are on the forefront of making this an enduring reality.
Learn More About Out Owl Vans: www.owlvans.com
Looking For Adventure? check out Joseph and the Team at www.wyldwhisper.com
Follow @WyldWhisper (Instagram)
Follow www.youtube.com/@JosephCabreraExplore
LinkedIn: WyldWhisper

Feb 15, 2024 • 25min
EP. 124 Why Do We Go To ALASKA?
On this episode, Joseph dives into the Greatness that is ALASKA. Joseph share's why Alaska serves as a great canvas to build grit, Teams and confidence. The special rawness of the Alaskan Wilderness and its ability to galvanize the physical, spiritual and mental make the Last Frontier the premier place to forge People and Teams.
Looking For Adventure? check out Joseph and the Team at www.wyldwhisper.com
Follow @WyldWhisper (Instagram)
Follow www.youtube.com/@JosephCabreraExplore
LinkedIn: WyldWhisper

Feb 9, 2024 • 8min
EP. 123 Look Up At The Leaves....They Are Cool
Flashback convo with, Alex Harstrick, Managing Partner at J2 Ventures. He shares that even through the world is complicated, it is inherently good... but we still have to do our part to keep it that way. Being present might be the most important thing we can do for our lives - A lesson he learned from his daughter, as she looked up on a windy day and starred in awe of some leaves. The future is always better, it's our job to keep pushing towards it.
Looking For Adventure? check out Joseph and the Team at www.wyldwhisper.com
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LinkedIn: WyldWhisper

Feb 1, 2024 • 57min
EP. 122 South African Grit, With Bold Texas Swagger
JH Hugo, Co-Founder of TX Biltong, has brought a staple of South Africa to the Great State of Texas...and beyond. Biltong is more than just a cured meat snack, but it represents the toughness and grit of the South African People. JH shares his journey from aviation to starting a business and how embracing his new home, Texas, might be the foundation for future success. Growing up in South Africa showed JH the importance of self-reliance and enduring hardship. From restricted access to water and security concerns South Africans are used to the discomfort the world can bring. These hardships taught JH and his family to lean into action and rely on the strength of the community. Later in JHs journey, he was given the opportunity to go to Texas and after praying about it, they jumped on the opportunity, little did they know that this would also be the start of a new venture. JH talks about the critical relationship between Texas and Biltong- Not only are the People of both places similar in personality, but respect each others grit. The Texas swagger has provided a critical ingredient for Americans to embrace a South African staple and momentum is picking up. JH also dives into the importance of responsibility and being accountable for one's actions. In a world where it's easy to point fingers, he believes the key to a peaceful life is one where we take responsibilities for our success and failures.
Learn more about JH & TX Biltong at: www.txbiltong.com
Need Some Adventure, check out Joseph and the Team at www.wyldwhisper.com
Follow @WyldWhisper (Instagram)
Follow www.youtube.com/@JosephCabreraExplore
LinkedIn: WyldWhisper

Jan 25, 2024 • 23min
EP. 121 Executive & Leader "Presence": What's Your Energy?
Executive Presence or Leader Presence is that X Factor we often hear about. It's how a person makes you feel when they deliver a plan, give you bad news or chair a town hall meeting. A Leader's Presence is often underestimated in the world of business, but it is the very thing that can create successful or failed companies. We all have experienced the energy of an inspirational boss and the deflation of an arrogant or weak Leader. Even when plan is mechanically delivered well, it is "HOW" it is delivered that makes all the difference.
Need Some Adventure, check out Joseph and the Team at www.wyldwhisper.com
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LinkedIn: WyldWhisper

Jan 18, 2024 • 1h 4min
EP. 120 A Contrarian Mindset: The Key To Staying Ever Upward
Dan French, CEO of ResProp, Managing Director of ATX Acquisitions and longtime partner at Rex continues to believe in the power of communities. He grew up with a strong sense of Service that he learned from his father and that sitting on the sidelines never helped anyone. You’ve got to lean into action and use the successes & failures to help you make the next decision. After a good run as an elected official, Dan moved his family to Texas where he joined forces with Pete Rex to run their ecosystems of real estate, investment and tech companies. Dan shares that their Team’s contrarian thinking is what sets them apart and allows them to gain outsized returns. This thinking doesn’t only exist in their investment thesis, but also how they look for the right Teammates. Dan believes it’s not just one’s extensive experience in real estate that matters, but it’s one character (especially during tough times) that determines if someone is going to be a fit. Tough times are as normal as the changing weather and building a Team around strong character and loyalty is the foundation to a strong company. Dan strives to live a life that is “Ever Upward” and as he continues to honor God, his family and Team, he is hopeful that they will stay at the tip of the spear and help the momentum of growth here in Austin.
Check out what Dan and the Team are working on: www.https://www.atxacquisitions.com/ and www.rex.com
Need Some Adventure, check out Joseph and the Team at www.wyldwhisper.com
Follow @WyldWhisper (Instagram)
Follow www.youtube.com/@JosephCabreraExplore
LinkedIn: WyldWhisper


