Turnaround Boardroom
Paul Maskill, Blue Collar Business Advisors
Most $3–10M home service businesses don't fail from lack of sales.
They fail from hidden financial leaks, broken pricing, and decisions that quietly destroy cash flow and valuation.
The Turnaround Boardroom is a private conversation for growth-minded operators who know their business is underperforming—but still believe it can be fixed.
This show dissects:
• Why profit disappears despite rising revenue
• How labor, pricing, and overhead silently crush cash flow
• What banks and buyers actually see when they look at your numbers
• And what decisive owners do to reverse the damage
Hosted by a turnaround-focused CFO who works behind the scenes inside $3–10M home service companies, this is where real financial conversations finally happen.
If your business looks successful on the outside—but feels tight, stressful, or fragile underneath—this show is for you.
They fail from hidden financial leaks, broken pricing, and decisions that quietly destroy cash flow and valuation.
The Turnaround Boardroom is a private conversation for growth-minded operators who know their business is underperforming—but still believe it can be fixed.
This show dissects:
• Why profit disappears despite rising revenue
• How labor, pricing, and overhead silently crush cash flow
• What banks and buyers actually see when they look at your numbers
• And what decisive owners do to reverse the damage
Hosted by a turnaround-focused CFO who works behind the scenes inside $3–10M home service companies, this is where real financial conversations finally happen.
If your business looks successful on the outside—but feels tight, stressful, or fragile underneath—this show is for you.
Episodes
Mentioned books
May 31, 2024 • 25min
001: Hiring Rockstar Technicians on Auto-Pilot with Jody Underhill
Jody Underhill is an established internet marketing and recruiting strategist who helps organizations leverage social media to share their message to increase profits and recruit and retain A players on their team. Jody has blended his unique experience as an Executive Director with a Fortune 250 company along with his meteoric rise as one of the most sought after marketing digital strategists for local businesses and blended it into a "unique recruiting process" exclusively for the Home Services industry. As CEO of RapidHirePro.com he has grown the business from inception to working with 300+ home service companies in just 24 months. In the interview, Jody hits on: The top tips to hire A-Players The best way to reduce our dependency on job boards. How to avoid only getting in front of people who are desparate for a job. Why core values are so important in recruiting. What do you tell the person who always says "I can never find good help."
May 31, 2024 • 7min
000: Welcome to the Blue Collar Prosperity Podcast
In this quick episode, you'll learn all about the who, what, when and why of The Blue Collar Prosperity Podcast with your host Paul Maskill. If you own a blue collar business (i.e. HVAC, plumbing, electrical, landscaping, windows, doors, garage doors, garage floors, roofing, cleaning, etc.) this show is for you! Paul Maskill founded Blue Collar Business Advisors in 2024 after spending the previous 13 years scaling and selling four different service-based businesses in the Raleigh, NC area. His most recent exit was of a residential electrical service company that grew by over 500% in the three years that he owned it. After a short stint in the corporate finance world (2007 – 2011), Paul set out to combine his financial experience with his passion for business. During these 13 years, Paul met 1000's of business owners who were amazing at the service yet struggled with the financials and numbers. Most business owners just say "I don't know, my accountant (or bookkeeper) handles that." The truth is that in order to be successful, you need three amazing financial professionals – a bookkeeper, a CPA and a CFO. Bookkeepers and CPAs are great at telling you what happened in the past (rearview mirror). The CFO uses that information to help guide you to your future goals (windshield). When using the numbers to make business decisions, we are able to remove the emotional tie that every business owner has with their business. Instead, we can use the financial data and KPI's to make educated decisions that will help our clients achieve their personal and professional goals. Paul and his team love working alongside blue collar business owners as their advisor, guide and outsourced CFO.
