Turnaround Boardroom

Ali Alden is a seasoned small business strategist and marketer with over 15 years of experience. Specializing in the trades and home service industry, she dedicates her expertise to helping small business owners break through growth barriers and claim a larger share of the market. As a Pumpkin Plan Strategist and StoryBrand Certified Guide, Ali uses proven strategies for scaling small businesses, identifying untapped opportunities, and creating a distinctive market presence. In today's podcast we dive into: How can the Pumpkin Plan by Mike Michalowicz transform our business. Why is having a strong brand so important. What is the #1 reason blue collar businesses struggle to grow? When a technician starts their business, they first usually say YES to everything. How do we stop doing everything and find our sweet spot in the marketplace? Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today: https://thebluecollaradvisors.com/

In this week's podcast, Paul hosts his monthly solo show where he shares with you the five things you can do to increase the ROI on your marketing. For most companies in the trades, it feels like leads are slowing down. The COVID boom is gone and we are in a repair economy. Or so they say. Before trying to get more leads, let's focus on getting more out of every lead. Tune into today's episode where you'll learn five things you can begin to implement right away. Don't wait another day to start achieving more money, time and freedom. Schedule a call today and receive a complementary financial assessment of your business: https://thebluecollaradvisors.com/call/

Jack Tompkins, aka Pineapple Jack, the owner of Pineapple Consulting Firm, a fractional analyst company that helps small businesses be data-driven the easy way. In today's interview, we dive into: What does it mean to be data driven? How do we know what data to focus on? What's the ONE metric you should be tracking? How to start becoming financially savvy. Going from a technician to a CEO Transform from a stressed out, uncertain business owner, to a confident, respected CEO. Visit today: https://thebluecollaradvisors.com/

Andy is the founder of Canlas Capital where he helps business owners gain access to capital to grow and scale their business. Whether it's for a real estate transaction, working capital or acquisition, Andy acts as your coach and advocate. He specializes in not only looking at traditional sources but also alternative sources. In today's interview, Andy discusses: What it means to be "bankable." What you need to do to become "bankable." The current market conditions and interest rates. The biggest financial mistakes he sees business owners make. Different types of lending. Don't wait another day to start achieving more money, time, and freedom. Schedule a call today and receive a complementary financial assessment of your business. We'll figure out what's working, what's not working and what's getting in the way of you achieving your goals: https://thebluecollaradvisors.com/

Jon Torrey is the co-founder and Director of Marketing at SearchLight, a data and analytics company in the Home Services vertical. SearchLight first started as a digital marketing agency, but realized there were gaps with accurately tracking revenue generated by various marketing channels. The team and company fully pivoted into developing this software and have spent the last half-decade building their solution from the ground up specifically for trade businesses. In today's interview, Jon dives into: Why you don't need more leads. How to close more unsold estimates. What metrics you need to be tracking. Why you might have a sales problem and not a lead problem. Ready to get your business financially on track? Book a call with me today to learn how a CFO can transform your business: https://thebluecollaradvisors.com

David Moerman is founder at Home Service Business Coach which has impacted 100's of home service entrepreneurs around the world. He is also the Owner at Revive Services, which is his home service business that runs with a management team. Outside of business Dave enjoys spending time with his wife Alex and son Beckham and going on walks with his golden retriever, Charlie. In today's interview, Paul and David chat about: Getting off the truck Getting out of the office Recruiting great people to run the business. Most common mistakes trades business owners make. Ready to get your business on track financially? Book a call with me today to learn how a CFO can help you achieve your goals: https://thebluecollaradvisors.com/call/

In this week's podcast, Paul hosts his monthly solo show where he shares with you the #1 reason businesses in the trades fail...AND the five things you can do today to prevent it. As an outsourced CFO, Paul's #1 job is to help his client create consistent, positive cash flow so they can achieve their personal and professional goals. Unfortunately, most business owners in the trades never end up achieving their goals. They lack the knowledge and confidence in navigating their financial future as they are experts in the trades. Every blue collar business owneer believes they should have more time, more freedom AND more money in the bank. Paul agrees! Which is why in today's episode he gives you FIVE things you can do today, to avoid failure and start improving your cash flow. Don't wait another day to start achieving more money, time and freedom. Schedule a call today and receive a complementary financial assessment of your business: https://thebluecollaradvisors.com/call/

Brad is one of the founders at ZyraTalk. They've been in the automation and AI space for nearly 10 years now. They got their start by automating chat on home service business websites and work with over 5,000 customers. Last year they rolled out an AI voice product that many businesses call their AI CSR to handle overflow and afterhours calls. Some even use the AI as their first line of defense. They're approaching over 1,000 customers using their AI CSR and are handling 10s of thousands of calls per week. In today's interview, we focus on: How AI voice can improve your client experience. The #1 goal of AI voice. How to turn your CSR's into revenue generating machines. The future of AI in the trades. To continue the conversation with Paul, go to https://thebluecollaradvisors.com/call/

Tom Casey is 3rd generation SOB aka son of a boss. Most awarded contractor in the country with more Quality Home Comfort and Design Build awards than anyone. 2022 Contracting HOF. 2001 Residential Contractor of the Year. Now with The Best Postcards. Happily married for 25-years with 3 grown children and the 1st grandchild on the way. In today's interview we go deep into: Why direct mail isn't dead. How to diversify your marketing budget properly. Who should be in charge of your marketing. The importance of branding and repetition. Creating a marketing strategy that works for your size business. Why listening into your call center will unlock hidden revenue. To continue the conversation with Paul, go to: https://thebluecollaradvisors.com/call/

Danielle Putnam is President of The New Flat Rate. As a serial entrepreneur, Putnam enjoys building and growing The New Flat Rate, coaching, and sharing best practices with other small business owners and dabbling in multi-unit rental properties. She is also honored to serve as an advisory board member for Women in HVACR and board member for the EGIA Foundation to help promote more women in the industries. Outside of the office, she loves spending time with her husband cheering him on as he remodels historic homes and hiking with their four young children. In today's interview, we talk about: Why menu pricing serves the client better. Why you should take payment before starting work. How to get your service techs to discuss replacement. Why it's your technicians responsibility to discuss all the issues they discovered in the home. Asking your client "what should we do?" To continue the conversation with Paul, go to https://thebluecollaradvisors.com/call/