

Turnaround Boardroom
Paul Maskill, Blue Collar Business Advisors
Most $3–10M home service businesses don't fail from lack of sales.
They fail from hidden financial leaks, broken pricing, and decisions that quietly destroy cash flow and valuation.
The Turnaround Boardroom is a private conversation for growth-minded operators who know their business is underperforming—but still believe it can be fixed.
This show dissects:
• Why profit disappears despite rising revenue
• How labor, pricing, and overhead silently crush cash flow
• What banks and buyers actually see when they look at your numbers
• And what decisive owners do to reverse the damage
Hosted by a turnaround-focused CFO who works behind the scenes inside $3–10M home service companies, this is where real financial conversations finally happen.
If your business looks successful on the outside—but feels tight, stressful, or fragile underneath—this show is for you.
They fail from hidden financial leaks, broken pricing, and decisions that quietly destroy cash flow and valuation.
The Turnaround Boardroom is a private conversation for growth-minded operators who know their business is underperforming—but still believe it can be fixed.
This show dissects:
• Why profit disappears despite rising revenue
• How labor, pricing, and overhead silently crush cash flow
• What banks and buyers actually see when they look at your numbers
• And what decisive owners do to reverse the damage
Hosted by a turnaround-focused CFO who works behind the scenes inside $3–10M home service companies, this is where real financial conversations finally happen.
If your business looks successful on the outside—but feels tight, stressful, or fragile underneath—this show is for you.
Episodes
Mentioned books

Mar 3, 2025 • 15min
041: What Should Your Financial Margins Be with Paul Maskill
In this week's podcast, Paul hosts his monthly solo show where he shares with you what each major financial margin should be in order to have a financially healthy business: Cost of Goods Sold Gross Profit Marketing Spend Office Payroll Overhead And...some sneaky scenarios that will eat into your cash flow Not sure if your pricing is right? Download my free pricing calculator: https://thebluecollaradvisors.com/price

Feb 24, 2025 • 32min
040: How to Sell Your Business for Maximum Value with Patrick Lange
In this installment, Patrick Lange, a seasoned business broker with over 130 successful sales in the HVAC and plumbing sectors, shares his expertise on maximizing business value. He highlights essential strategies for cleaning up financial records and implementing sustainable revenue streams before a sale. Patrick delves into the 2025 acquisition market outlook and offers insights for owners who wish to sell without private equity involvement. He also discusses the crucial steps to transition from stressed owner to confident CEO, ensuring smooth operation during business sales.

Feb 17, 2025 • 25min
039: Streamline Your Sales Presentations and Rebate Processing with David Zhao
Most CRMs are great at helping you run your business but their sales presentations and process leave much to be desired. Pika (www.withpika.com) is using AI to help solve that problem. They are also automating your entire rebate submission & payment process. Joining me today is co-founder of Pika, David Zhao. Pika is building the next-generation sales platform for home services contractors. Before starting Pika, David was an AI researcher at Microsoft, Stanford and the VA, and led product management for utility services at Google. David and Paul talk about: Where AI is helpful and not helpful during the sales process. Where does AI fall short in the trades. How do we deal with different buyers demographics when it comes to leveraging technology. The importance of competing on value instead of price. Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today to finally solve your pricing problems: https://thebluecollaradvisors.com/price

Feb 10, 2025 • 27min
038: How to Leverage the SBA to Grow or Sell Your Company with Dillon Caraway
Dillon Caraway, a Loan Officer with Live Oak Bank, specializes in helping contractors thrive through SBA financing. In this discussion, he reveals why Live Oak Bank outshines local banks and its rise as the largest SBA lender in the U.S. Listeners learn how to utilize SBA funds for growth and acquisitions, along with the best timing for engaging banks. Dillon also shares insights on eligibility criteria and strategic financial health, empowering blue-collar owners to confidently navigate their business journeys.

Feb 3, 2025 • 18min
037: Q&A with Paul - Implementing Performance Pay
In this week's podcast, Paul hosts his monthly solo show where he answers some listeners questions that came in via email. Some of the questions are: What is the quickest way to fix cash flow? What are the most common bookkeeping mistakes I see? How do we implement performance pay? How can I recruit more technicians in order to continue to grow? How to avoid competing on price? Not sure if your pricing is right? Download my free pricing calculator: https://thebluecollaradvisors.com/price

Jan 27, 2025 • 25min
036: Maximize Your ServiceTitan ROI with Ryan Wyatt
If you wish your company could better use ServiceTitan, this interview is for you. Ryan Wyatt joins Paul Maskill on the show today. Ryan is the co-founder of Titan Wizards, a company that bridges the gap between the hard work of the trades and the cutting-edge capabilities of technology. Ryan's unique blend of hands-on experience and tech expertise makes him a game-changer for home service businesses looking to maximize their potential with ServiceTitan. Ryan spent years in the trenches, working in shops owned by ServiceTitan's Tom Howard, as well as time at ServiceTitan as an Enterprise Project Manager and Project Engineer, where he mastered the platform's ins and outs. In today's interview, we talk about: Why is ServiceTitan so hard to implement? What are some ServiceTitan features that most people aren't using? What are the biggest mistakes people make with ServiceTitan? How do we ensure we maximize our ROI with ServiceTitan? Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today to finally solve your pricing problems: https://thebluecollaradvisors.com/price

Jan 20, 2025 • 33min
035: Recruit, Hire and Retain the Best Service Technicians with Ryan Englin
Ryan Englin, founder of Core Matters, joins Paul on the podcast today. Ryan is a disruptive leader in the blue collar hiring and retention space. Ryan's dedication to the trades stems from his childhood with an owner/operator dad who worked tirelessly. As the CEO and Founder of Core Matters, Amazon #1 Best Selling Author, and host of Titans of the Trades Podcast, Ryan has the experience and the expertise to help businesses hire better people faster. In today's interview, Ryan and Paul chat about: Why is hiring so hard? What's the biggest mistake businesses make when recruiting? What's the #1 thing we can do to make hiring easier? How can we retain our top people and ensure they don't leave? Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today to get your pricing right: https://thebluecollaradvisors.com/price

Jan 13, 2025 • 38min
034: Turn Your Call Center into a Profit Center with Brigham Dickinson
Brigham Dickinson is the founder and president of Power Selling Pros. At Power Selling Pros, they are known as the customer service training company. In today's interview, Brigham and Paul chat about: Turning your call center into a profit center. How to build a career path for your CSRs. How to overcome price pushback as a technician or CSR. What are signs that scream "your CSR's need training"? How will AI Voice impact CSRs? Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today: https://thebluecollaradvisors.com/price

Jan 6, 2025 • 17min
033: Why Most Businesses Never Make it to $5mm with Paul Maskill
In this week's podcast, Paul hosts his monthly solo show where he shares with you the steps you have to nail in order to break past the $5mm revenue mark: Who is the next hire? When do you hire them? How can you afford them? How long until they pay for themselves? The most important steps in setting them up for success. Avoid the revolving door of employees. Not sure if your pricing is right? Download my free pricing calculator: https://thebluecollaradvisors.com/price

Dec 30, 2024 • 30min
032: How to Maximize Your Revenue Per Lead with Kent Boll
Kent Boll is a nationally known sales and business coach serving the home service industry. Kent started an electrical company in 2005 where his annual revenue was $100,000 a year. Today he operates a home service company with revenue over $20,000,000 per year doing electrical HVAC and plumbing. In Kent's interview with Paul Maskill, he shares: The biggest changes to home service in the last 20 years. What is Call-by-Call Management? And how to implement it properly. Why you no longer need a Service Manager or a Dispatcher. Why it rarely works to promote your best technician to an office role. Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today: https://thebluecollaradvisors.com/


