

Turnaround Boardroom
Paul Maskill, Blue Collar Business Advisors
Most $3–10M home service businesses don't fail from lack of sales.
They fail from hidden financial leaks, broken pricing, and decisions that quietly destroy cash flow and valuation.
The Turnaround Boardroom is a private conversation for growth-minded operators who know their business is underperforming—but still believe it can be fixed.
This show dissects:
• Why profit disappears despite rising revenue
• How labor, pricing, and overhead silently crush cash flow
• What banks and buyers actually see when they look at your numbers
• And what decisive owners do to reverse the damage
Hosted by a turnaround-focused CFO who works behind the scenes inside $3–10M home service companies, this is where real financial conversations finally happen.
If your business looks successful on the outside—but feels tight, stressful, or fragile underneath—this show is for you.
They fail from hidden financial leaks, broken pricing, and decisions that quietly destroy cash flow and valuation.
The Turnaround Boardroom is a private conversation for growth-minded operators who know their business is underperforming—but still believe it can be fixed.
This show dissects:
• Why profit disappears despite rising revenue
• How labor, pricing, and overhead silently crush cash flow
• What banks and buyers actually see when they look at your numbers
• And what decisive owners do to reverse the damage
Hosted by a turnaround-focused CFO who works behind the scenes inside $3–10M home service companies, this is where real financial conversations finally happen.
If your business looks successful on the outside—but feels tight, stressful, or fragile underneath—this show is for you.
Episodes
Mentioned books

Mar 30, 2026 • 22min
090: Your Pricing Strategy Is Wrong Because of This with Paul Maskill
In this boardroom briefing, Paul Maskill tackles the frequently misunderstood connection between pricing and cost structure in the home service industry. He clarifies that many business owners mistakenly blame pricing for their financial difficulties when the true issue often resides in their overhead. This episode highlights how understanding your cash flow and aligning pricing with actual costs is essential for maintaining financial health and a sound business strategy. In today's episode, Paul briefs us on: Why discounting can damage customer trust and hurt financials. How financing can be beneficial if the costs are factored in correctly. Why overhead should align with the size of the business to avoid inefficiencies. How chasing more volume without understanding costs can worsen cash flow issues. How misalignment between pricing and cost structure can erode profit margins over time. If your business looks successful on the outside—but feels tight, stressful, or unclear underneath—this podcast is for you. If you want to be interviewed on the podcast email me at paul@thebluecollaradvisors.com

Mar 23, 2026 • 40min
089: Scaling $5M to $15M: The Financing Roadmap with Dillon Caraway
In this episode, Dillon Carraway from Live Oak Bank shares expert insights on financing options for your home service business. Learn how to prepare your business for growth, secure working capital, and plan effective exit strategies. This discussion covers essential aspects of business acquisition and funding, offering practical tips and industry knowledge. In today's episode, Paul and Dillon dive into: Access to working capital for growth Business acquisition financing and SBA options Succession planning and exit strategies If your business looks successful on the outside—but feels tight, stressful, or unclear underneath—this podcast is for you. If you want to be interviewed on the podcast email me at paul@thebluecollaradvisors.com

Mar 16, 2026 • 23min
088: Your Biggest Business Mistake: Confusing Busy With Profitable with Paul Maskill
In this boardroom briefing, Paul tackles a dangerous lie in the home service industry: busy is not profitable. He emphasizes that true business success comes from understanding your margins and labor efficiency. This episode provides essential insights for effective business management and sound money management, ensuring your company builds a solid financial foundation for sustainable growth. In today's episode, Paul discusses: Activity can increase stress without increasing profit. More revenue does not solve underlying financial issues. Understanding labor inefficiencies is crucial for profitability. Emotional decision-making can hinder financial success. If your business looks successful on the outside—but feels tight, stressful, or unclear underneath—this podcast is for you. If you want to be interviewed on the podcast email me at paul@thebluecollaradvisors.com

Mar 9, 2026 • 43min
087: The Real Reason Contractors Struggle to Sell Their Business with Brad Wallace
In this episode, Paul Maskill interviews Brad Wallace, a financial expert specializing in mergers and acquisitions, focusing on the process of selling your business, particularly in the home service industry. They discuss the importance of business valuation and the steps involved in preparing a business for sale. Tune in for practical how to sell a business tips to avoid common pitfalls and understand the financial implications of your decisions. In today's episode, Paul and Brad discuss: A formal business valuation is essential before selling. Marketing materials are crucial for attracting buyers. Stability in financials is a key selling point. Understanding EBITDA is vital for business valuation. M&A advisors can help navigate the complexities of selling a business. If your business looks successful on the outside—but feels tight, stressful, or unclear underneath—this podcast is for you. If you want to be interviewed on the podcast email me at paul@thebluecollaradvisors.com

Mar 2, 2026 • 22min
086: Making $8M But Broke? Here's What's Wrong with Paul Maskill
In episode 86, Paul Maskill welcomes you to the Turnaround Boardroom Podcast to discuss why many small business owners generating $5-8 million in revenue still face "money problems". This episode focuses on the critical aspect of cashflow within residential service businesses and offers practical business tips for better business management. Discover key insights for entrepreneurship in the home service industry. In today's episode, Paul discusses: Businesses often run out of cash despite high revenue due to structural issues. Pricing strategies must be mathematically sound to ensure profitability. Predictability in cash flow is essential for business stability. Understanding true labor costs is vital for accurate pricing. Sustainable growth is more important than simply increasing revenue. This is not a motivational podcast. This is not a tactics show. And it's not for everyone. If your business looks successful on the outside—but feels tight, stressful, or unclear underneath—this podcast is for you. If you want to be interviewed on the podcast email me at paul@thebluecollaradvisors.com

Jan 5, 2026 • 12min
085: This Podcast Is No Longer for Everyone with Paul Maskill
Most $3–10M home service businesses don't fail because of effort, marketing, or sales. They fail because the numbers are lying. Revenue looks strong. The team is busy. But cash is tight, stress is high, and the business feels fragile underneath. This episode marks a clear shift in the direction of this podcast. Going forward, The Turnaround Boardroom is a boardroom-level conversation about financial pressure, margin breakdowns, cash flow, debt risk, and valuation—inside real $3–10M home service businesses. You'll hear: • Conversations with owners who are still under financial pressure • Stories from operators who nearly lost their business and rebuilt it • Insights from lenders, CFOs, and turnaround professionals who see what actually kills deals behind closed doors. This is not a motivational podcast. This is not a tactics show. And it's not for everyone. If your business looks successful on the outside—but feels tight, stressful, or unclear underneath—this podcast is for you. If you want to be interviewed on the podcast email me at paul@thebluecollaradvisors.com

Dec 29, 2025 • 34min
084: Why Most Contractors Get Off the Truck Wrong with David Moerman
In this episode of the Blue Collar Prosperity Podcast, Paul interviews David Moerman, an accomplished entrepreneur, CEO of Home Service Business Coach, and author of "Get Off the Truck." David shares his expertise in business strategy and offers valuable business coaching to help home service business owners achieve greater freedom and income. Tune in for practical business tips and effective scaling strategies to ensure your business success. In today's interview, Paul and David discuss: Why block scheduling is crucial for effective time management. Why creating playbooks is essential for operational consistency. Why business owners need to carve out time for strategic planning. Why not every owner needs to get off the truck; it depends on their goals. How David's book, 'Get Off the Truck,' aims to help business owners scale. Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to book a free call: https://thebluecollaradvisors.com/call/

Dec 22, 2025 • 31min
083: From Startup to Multi-Million Dollar Sale with Ryan Lee
In this episode of the Blue Collar Prosperity Podcast, Paul interviews Ryan Lee, a leading voice in the landscape lighting industry. Ryan shares his 17 years of experience in building and selling a multi-million-dollar lighting business, offering valuable insights into outdoor lighting ideas and exterior lighting. He discusses the importance of pricing strategies, understanding costs, and the significance of key performance indicators (KPIs) in driving business success. Ryan emphasizes the power of referrals and effective marketing, as well as the need to build trust with clients to close high-value deals. Tune in for guidance on achieving prosperity in your business. In today's interview, Paul and Ryan discuss: Navigating Economic Challenges Understanding Your Costs and Pricing Key Performance Indicators for Success The Power of Referrals and Marketing Closing Deals Effectively Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to book a free call: https://thebluecollaradvisors.com/call/

Dec 15, 2025 • 30min
082: What $100M in Sales Taught Me About Sales Strategy with Christian Jack
In this episode of the Blue Collar Prosperity Podcast, Paul interviews Christian Jack, who shares his incredible journey in entrepreneurship. He discusses powerful sales strategy and sales training that helped him generate over $100 million in sales revenue. This conversation offers practical sales tips and guidance for business development for any blue-collar owner looking to improve their sales process. In today's interview, Paul and Christian discuss: Sales professionals can overcome objections by reframing them. Understanding customer perspectives is key to effective selling. Effective communication is essential in sales negotiations. Sales mastery requires adaptability in approach. Sales techniques should focus on perspective shifts. Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to book a free call: https://thebluecollaradvisors.com/call/

Dec 8, 2025 • 32min
081: Essential Actions for Business Growth and Development with Jim Kruspe
In this episode of the Blue Collar Prosperity Podcast, Paul sits down with Jim Kruspe to discuss common business issues that leave small business owners feeling stuck and financially strained. Jim, an expert advisor, provides practical business tips and valuable business advice to help owners achieve more profit. This conversation offers clear guidance for running a successful blue-collar operation. In today's interview, Paul and Jim discuss: Common Pitfalls for Home Service Owners Hiring the Right Operations Manager Key Performance Indicators for Success Building a Business That Runs Without You Navigating Employee Loyalty and Growth Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to book a free call: https://thebluecollaradvisors.com/call/


