The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders

Russ Perry shut down his creative agency, dressed up as a pickle at a conference, and handed out 600 pickles from a Mexican popsicle cart. Two years later, his bootstrapped SaaS growth story had Design Pickle at $160K MRR with 45 full-time employees. Facebook ads outperformed his sales hire by 10,000%, and the simplest sales funnel always beat every elaborate strategy. The bootstrapped SaaS growth playbook was deceptively simple. Russ tried enterprise sales, webinar funnels, and evergreen fake-live webinars. None came close to scaling SaaS with a simple Facebook ad: "here is what we do, try it, get your money back if you don't like it." The average purchase cycle dropped from 30-plus days to under seven. Russ Perry is the founder of Design Pickle, a productized service offering unlimited graphic design for a flat monthly fee. He was cash-flow positive from day one, growing without funding by reinvesting profits into marketing from month one. 🔑 Key Lessons 🚀 Simple offers beat complex funnels for bootstrapped SaaS growth: Design Pickle tried webinar funnels, enterprise sales, and evergreen fake-live webinars. None outperformed a simple "try it, money back guarantee" Facebook ad that reduced purchase cycles from 30 days to under 7. 💰 Be cash-flow positive from day one to fund bootstrap growth: Russ reinvested profits into marketing immediately, sponsoring his first conference in month two. Having money to invest from the start meant he never needed outside funding. 🎯 Target customers by happiness, not revenue, when scaling SaaS: In-house marketers churned at the first problem because they had no emotional investment. Small business owners stayed because they cared personally about the outcome. 📉 Facebook ads can outperform B2B sales hires by 10,000%: Russ hired a sales guy and built a CRM, but the enterprise sales process just added friction. He fired the sales hire and went all-in on Facebook. 🛠️ Productize what you are already doing for bootstrapped SaaS growth: Russ was already running an outsourced design team on a ticketing system. Reading The 7 Day Startup showed him his setup was already a productized business waiting to be formalized. Chapters Introduction What gets Russ out of bed at 4am What Design Pickle does Why Russ left the agency model The aha moment from Dan Norris's 7 Day Startup Parallels with Built to Sell From aha moment to $6K MRR in 30 days Building the team in the Philippines Email outreach and getting blacklisted by Google The ridiculous offer that caught people's attention Dressing up as a pickle at the Infusionsoft conference Why Facebook ads became the primary growth channel Why enterprise sales and webinar funnels failed Cutting out conversations in favor of trials Choosing small business owners over in-house marketers Dealing with agencies and pain-in-the-ass customers How the unlimited design model actually works Maintaining quality while growing to 45 employees Lightning round Resources Full show notes: https://saasclub.io/139 Join 5,000+ SaaS founders: https://saasclub.io/email

Matt Ekstrom built Prospectify in two months for $30K and hit $20K MRR in nine months. His SaaS sales process was pure hustle - outbound prospecting through professional groups, integration partnerships with Reply, HubSpot, and Salesloft, and founder-led customer success that turned users into advocates. The SaaS sales process started with targeting Salesforce power user communities, then using Prospectify's own tool to verify emails and personalize startup sales outreach. Integration partners actively recommended each other during their B2B sales process conversations, creating a referral channel that cost nothing beyond the integration work. Matt Ekstrom is the co-founder of Prospectify, a B2B prospecting platform that automates lead generation through data search, enrichment, and email verification. The company was self-funded for the first year before raising $1 million and joining TechStars. 🔑 Key Lessons 🚀 Outbound SaaS sales process can replace inbound for early-stage companies: Matt targeted Salesforce power user groups to find prospects, then used Prospectify's own tool to verify emails and personalize outreach - no inbound traffic needed. 🤝 Integration partnerships drive mutual startup sales referrals: Reply, HubSpot, and Salesloft actively recommended Prospectify during their SaaS selling process, creating a referral channel that cost nothing beyond the integration work. 🎯 Founder-led customer success drives word of mouth better than automation: Matt personally contacted users who had not tried key features within a week. Customers appreciated the personal touch and many referred others because of it. 📉 Running a beta too short hides painful SaaS sales process surprises: Beta users were all experienced salespeople. When non-technical users signed up post-launch, many could not even install a Chrome extension. 💰 Rapid growth can overwhelm a two-person team: At $12K MRR, Matt and his co-founder were working 16-18 hour days. They raised $1 million to hire engineers and customer success staff. Chapters Introduction What drives Matt and what Prospectify does How Prospectify differs from other prospecting tools The origin story and scratching their own itch Why they decided to build despite competing tools Skipping customer interviews and building in two months Three strategies that drove $20K MRR Integration partnership with Reply as a case study Getting marketing value from integrations Partner integrations with Salesforce, HubSpot, and Salesloft Customer success tactics for early-stage growth Automated vs. manual customer outreach Outbound sales using professional interest groups Lessons learned from running the beta too short Diversity of customer use cases they missed Pricing challenges with different customer segments Rapid growth problems with two founders Plans for the $1M funding round Lightning round Resources Full show notes: https://saasclub.io/138 Join 5,000+ SaaS founders: https://saasclub.io/email

Claudiu Murariu built PadiCode to $300K in annual revenue with clients like Adidas and Vodafone. Then a SaaS co-founder conflict over differing visions forced him to walk away from everything. In this episode, Claudiu reveals the warning signs of choosing a co-founder he ignored, why he brought on investors at InnerTrends specifically to prevent co-founder conflict, and how he went from zero to 10 paying customers by focusing on user onboarding. The core SaaS co-founder problem was different visions - Claudiu wanted to grow the business while his partner wanted to build something she could exit without being involved. They avoided the hard conversation for years until the relationship was beyond repair. At InnerTrends, Claudiu made two deliberate changes: he brought on investors as external mediators and chose a co-founder based on current skills, not future potential. Claudiu Murariu is the founder of InnerTrends, a growth analytics platform that uses data science to help SaaS companies understand user onboarding and convert first-time users into customers. 🔑 Key Lessons 🤝 Choose your SaaS co-founder for today's skills, not tomorrow's: Claudiu's PadiCode partner was a salesperson, but there was no product to sell early on. The mismatch created an imbalance that destroyed the partnership. 🧠 Avoiding hard conversations with a SaaS co-founder makes things worse: Small disagreements grew unchecked for years because Claudiu feared confronting them. By the time they tried to fix things, six months of effort could not repair the relationship. 🔄 Focus on solving one problem deeply, not many superficially: InnerTrends scrapped months of work on a general analytics tool after user testing showed nobody could even formulate a question. Narrowing to user onboarding made the product sellable. 🚀 Clone competitors' buzz to build your own awareness: Claudiu cloned KissMetrics using free Google Analytics data, got featured on Google's blog, and used that credibility to land guest posts and partnerships for under $100. 💰 Integration partnerships can replace paid marketing entirely: PadiCode grew to $300K ARR by negotiating that each integration partner send newsletters and publish blog posts, creating organic growth with zero ad spend. 🎯 Investors serve as SaaS co-founder mediators: Claudiu brought on investors at InnerTrends not just for capital but to have an external party who would catch wrong co-founder tensions before they became destructive. Chapters Introduction What drives Claudiu as an entrepreneur What InnerTrends does and how it uses data science Building PadiCode and growing to $300K ARR How cloning KissMetrics got PadiCode featured on Google's blog Using proactive support to boost conversion How InnerTrends was born from PadiCode frustrations Answering questions vs. showing reports Growing PadiCode through integration partnerships Leveraging Google credibility for guest posting Using customers to get introductions to partners The co-founder conflict that destroyed PadiCode Warning signs of a bad co-founder What Claudiu did differently at InnerTrends Scrapping two months of work to find the right focus Why user onboarding became the core product Pricing at $300 per month and targeting post-PMF companies Lightning round Resources Full show notes: https://saasclub.io/137 Join 5,000+ SaaS founders: https://saasclub.io/email

Antonio Carlos Soares started RunRun.it as an internal hack and priced it at $6.50 per user per month. At that recurring revenue rate, he would have needed 200,000 customers to build a $100M company. So he raised prices 12 times over, killed the freemium plan, and added inside sales to reach $2M ARR with 1,000 paying customers. Each recurring revenue price increase caused a 15-day dip in sales, then conversion rates returned to normal - proving customers valued the product more than Antonio assumed. When he raised SaaS pricing on existing customers, upsells at new rates outpaced cancellations at old rates, producing negative net revenue churn and accelerating subscription revenue growth. Antonio Carlos Soares is a serial entrepreneur from Sao Paulo, Brazil. He quit consulting at Monitor, put his mother's apartment up as collateral for a business loan, and grew his second company to $20M in revenue before selling it to a media conglomerate. 🔑 Key Lessons 💰 Low recurring revenue per user requires impossible scale: At $6.50 per user, RunRun.it would have needed 200,000 customers to build a $100M company - proving the unit economics were broken from the start. 📉 Freemium creates unmanageable recurring revenue pipelines: Free users told sales reps "I'll buy, but not today," creating hundreds of stalled accounts. Switching to a 14-day trial forced decisions and made the pipeline workable. 💰 Raising SaaS pricing recovers faster than founders expect: Each price increase caused a 15-day dip in sales, then conversion rates returned to normal - proving customers valued the product more than founders assumed. 🔄 Negative net revenue churn offsets pricing backlash: Upsells at new rates outpaced cancellations at old rates, producing negative net revenue churn that more than compensated for lost accounts and boosted MRR growth. 🏢 Wrong capital structure forces product companies into services: Antonio's previous company started as a product business but shifted to services because it lacked capital to sustain low monthly subscription revenue fees. Chapters Introduction Antonio's entrepreneurial philosophy What RunRun.it does and how it differs from US competitors Cultural differences in management software From consulting at Monitor to serial entrepreneurship Cash flow struggles and putting mother's apartment as collateral How RunRun.it started as an internal hack Growing to $2M ARR and 1,000 customers Four layers of product validation 60 free companies before official launch Services trap vs. product company vision Freemium as a marketing strategy Realizing unit economics were broken at $6.50 per user Switching from freemium to 14-day trial The cost of raising prices on existing customers Exploring enterprise channels as a third growth moment Lightning round Resources Full show notes: https://saasclub.io/136 Join 5,000+ SaaS founders: https://saasclub.io/email

Before Gleam hit 5,000 customers and $1M+ ARR, Stuart McKeown had six or seven failed businesses. His SaaS customer development journey started with cold emails that got a 90% response rate from founders, a single case study that generated half a million views, and one blog post that made visitors 600% more likely to convert. Stuart breaks down three SaaS customer development tactics that took Gleam from zero to 5,000 paying customers in under three years: personalized cold outreach through Twitter and LinkedIn, long-form content marketing that took 6-12 months to compound but eventually generated hundreds of daily leads, and 40+ strategic integrations including 3,462 active Mailchimp connections and Shopify App Store distribution. Stuart McKeown is the co-founder of Gleam, a growth platform that helps businesses drive SaaS customer acquisition through giveaways, rewards, and user feedback. Before Gleam, their coupon affiliate site peaked at $50,000/month before Google Panda wiped out 90% of traffic overnight. 🔑 Key Lessons 🤝 Personalize cold outreach for high SaaS customer development response rates: Stuart achieved 90% responses from founders by searching Twitter for competitors' campaigns, finding contacts on LinkedIn, and offering to rebuild campaigns for free. 🎯 Create one conversion-focused blog post as your customer validation centerpiece: Gleam's "25 Growth Hacks" post made visitors 600% more likely to convert and was linked in every email signature, social profile, and onboarding flow. 🛠️ Build integrations that open SaaS customer development channels: Gleam's Mailchimp integration connected 3,462 of 5,000 customers, while Shopify and Zapier opened co-marketing opportunities and app store distribution. 📉 Pivot messaging early when your target market will not pay: After four months targeting bloggers who wanted free tools, Stuart changed positioning to "grow your business," broadening the market to paying companies. 🚀 Built-in virality compounds customer discovery without extra spend: The "powered by Gleam" branding on competition widgets meant every customer campaign exposed the product to competitors and new prospects. Chapters Introduction Stuart's philosophy - under promise, over deliver What Gleam does - a suite of growth marketing tools Origin story - building the first Gleam prototype in a weekend hackathon Growth trajectory - 100 to 2,000 to 5,000 customers Six failed businesses before Gleam - coupon sites, Pinterest clone, web hosting Google Panda wiping out $50K/month revenue overnight Lessons from failure - why direct SaaS revenue beats affiliate models The mistake of targeting bloggers and pivoting messaging How quickly they realized the target market was wrong Content marketing strategy - quality over quantity, one to two posts per month In-app content syndication to 400,000 registered users How long the blog took to generate meaningful leads The "25 Growth Hacks" post that became a sales page Balancing informational content vs. product promotion Cold email outreach - 90% response rate from founders Integration strategy - Mailchimp, Shopify, and 40+ platforms How to decide which integrations to build Built-in virality and the Beardbrand case study Lightning round Resources Full show notes: https://saasclub.io/135 Join 5,000+ SaaS founders: https://saasclub.io/email

Most SaaS founders pick a price, put it on their website, and never touch it again. Patrick Campbell built an entire company around fixing that mistake. His SaaS pricing methodology has been used by Wistia, BigCommerce, Optimizely, Zapier, and hundreds of other companies to optimize their pricing strategy and packaging. Patrick cashed in his 401k to bootstrap Price Intelligently, spent nine months as a solo founder grinding out deep content on SaaS pricing, and grew to 30 employees charging a minimum of $30,000 per engagement - all without raising a dollar. His four-step framework covers buyer personas, willingness-to-pay surveys, feature preference analysis, and pricing model alignment. Companies that never update their SaaS pricing lose years of revenue because customer value perceptions shift constantly. Patrick Campbell is the co-founder and CEO of Price Intelligently, a Boston-based startup that helps SaaS businesses figure out the right subscription pricing using data instead of gut feeling. The company also launched ProfitWell, a free SaaS metrics tool. Patrick's background is in economics and math, with experience at the US Intelligence community and Google. 🔑 Key Lessons 💰 Use willingness-to-pay surveys instead of guessing your SaaS pricing: Patrick's four-question survey asks at what price a product is too expensive, getting expensive, a good deal, and too cheap to trust - revealing price elasticity for each buyer persona. 🎯 Align SaaS pricing tiers to quantified buyer personas: Instead of guessing which features belong in each tier, survey your personas on feature preference using forced-choice questions, then build packages that match what each segment values. 🔄 Revisit pricing every quarter to capture lost revenue: Companies leaving prices unchanged for years miss enormous growth because product improvements and market changes constantly shift what customers will pay. 📉 Deep content marketing compounds into a growth engine: Price Intelligently's deep blog posts on pricing strategy drove 80-90% of all revenue, even though early posts got just 30 views - proving that content compounds over time. Chapters Introduction What drives Patrick - blue collar work ethic and Teddy Roosevelt's speech Patrick's nonprofit work and data consulting for grants How Price Intelligently started - economics background, Google, and a hunch First steps - building models and pounding the pavement Customer development using the same pricing methodology Is Price Intelligently a software product or consulting service? How the pricing data collection works Company size - from 14 to 30 employees in nine months Growth trajectory and the first nine months as a solo founder Inbound marketing - the HubSpot Playbook and deep content Blogging as the primary growth engine - 80-90% of revenue Health challenges - burnout and beating cancer as a founder Step-by-step SaaS pricing framework overview Defining and quantifying buyer personas Survey design - current customers, prospects, and strangers Feature preference surveys - forced-choice methodology Pricing surveys - four open-ended willingness-to-pay questions Analyzing pricing data and setting tiers Resources Full show notes: https://saasclub.io/134 Join 5,000+ SaaS founders: https://saasclub.io/email

Gregg Pollack moved across the country for a new job - then found out he did not have one. That forced career change led him to Ruby on Rails, blogging, and eventually a $36M SaaS acquisition when Pluralsight bought Code School. The secret was not the product. It was the audience he spent three years building through free developer content. Code School launched with a single $45 course that cost $20K-$30K to produce and paid for itself within two months. Gregg kept releasing one course per month, growing to $5M ARR without paid advertising. Free courses co-branded with GitHub, jQuery, and Google Angular drove massive signups. The selling a SaaS business decision came when Gregg realized his team lacked sales expertise to scale to $50M. Gregg Pollack is the founder of Code School, an online learning platform that taught programming and web design to developers worldwide. He bootstrapped the business from consulting revenue at Envy Labs, a 16-person web consultancy. His SaaS exit strategy focused on finding a culture match - and Pluralsight's reference library model solved Code School's biggest weakness. 🔑 Key Lessons 🎯 Build your audience before building the product for a faster SaaS acquisition path: Gregg spent three years creating free developer content before launching Code School, which meant the product was profitable from month one with zero paid acquisition. 💰 Bootstrap from consulting revenue to retain full ownership until the SaaS acquisition: Gregg used Envy Labs consulting income to fund Code School's development, avoiding VC dilution and maintaining control through the $36M exit strategy. 🤝 Partner with platforms that have your audience to drive growth: Code School created free co-branded courses with GitHub, jQuery, and Google Angular, tapping into each partner's developer audience to grow email signups and paid subscriptions. 📉 Know your weakness before pursuing a deal: Code School's low customer lifetime value from single-course subscribers was its biggest weakness, and Pluralsight's reference library model directly solved that problem - making the SaaS acquisition strategic for both sides. 🧠 Use a leadership coach when scaling hits cultural problems: After layoffs damaged team morale, Gregg hired an organizational psychologist who helped rebuild trust - something internal leadership alone could not accomplish. Chapters Introduction What drives Gregg - passion for creating educational content How Code School started - losing a job and discovering Ruby on Rails Using blogging and podcasting to drive consulting leads How long it took to start making money with Code School Building Envy Labs - from freelance to a 16-person consultancy Where consulting clients came from - content as warm lead generation Growing Code School through free content and strategic partnerships Darkest days - layoffs, morale damage, and hiring a leadership coach Course success rates and customer lifetime value challenges Free content strategy - co-branded courses with GitHub, jQuery, Google Why Gregg decided to pursue a SaaS acquisition at $5M ARR Personal branding and building an audience for the next venture Advice for early-stage founders - build audience first, product second Perfectionism and content paralysis as a founder Lightning round Resources Full show notes: https://saasclub.io/133 Join 5,000+ SaaS founders: https://saasclub.io/email

Since 1895, eye exams have worked the same way - lenses in front of your face, "which is better, one or two?" Aaron Dallek and his co-founder found B2B product-market fit by replacing the entire process with a computer screen and a smartphone. Opternative lets you take an eye exam at home, get a prescription reviewed by an ophthalmologist, and buy glasses or contacts anywhere you want. This vertical SaaS hit 100,000+ signups, maintained a 0.06% refund rate, and raised $9.5 million - all while fighting industry lobbying trying to shut them down. Opternative ran 1,500 side-by-side refractions to prove their industry-specific SaaS was statistically equivalent to traditional in-office testing. That clinical validation was the foundation for their SaaS product-market fit. Aaron Dallek is a serial entrepreneur who started his first business at 14. His co-founder, Dr. Steven Lee, had performed 20,000 refractions when a patient asked "Why can't we do this at home?" That question became Opternative - proving B2B product-market fit in healthcare takes longer than expected but produces extraordinary results. 🔑 Key Lessons 🎯 B2B product-market fit requires replacing broken paradigms, not improving them: Opternative did not make eye exams faster - they eliminated the lens-based method entirely with digital screens and smartphones, creating a new category. 🛠️ Validate B2B product-market fit with clinical rigor: Opternative ran 1,500 side-by-side refractions comparing their technology to traditional exams and proved statistical equivalency before scaling. 🤝 Partner with industry insiders for credibility in regulated markets: Aaron partnered with Dr. Steven Lee, an optometrist with 20,000 refractions of experience, giving the product clinical credibility a pure tech team could not achieve. 📉 Expect regulatory pushback when disrupting incumbents: Optometry trade groups lobbied to ban Opternative through state legislation, while ophthalmology groups supported it - requiring the team to fight on legal and political fronts. 💰 Use proof of concept to unlock funding rounds: Aaron self-funded the initial build, used the working prototype to raise a $1M seed round, and each subsequent round was funded by investors who saw clinical validation and customer traction. Chapters Introduction Aaron's entrepreneurial journey from age 14 Previous startups - carbon management, printer cartridges, Inc 5000 How Aaron met Dr. Steven Lee and joined Opternative How the online eye exam works Validating the idea with 1,500 refractions What the first version of the product looked like Technical challenges of building a digital eye exam Step-by-step walkthrough of the Opternative experience Accuracy and reliability - 0.06% refund rate Getting the first customers and beta testing Surprises from early user testing Why it took two and a half years to achieve B2B product-market fit Industry response - ophthalmology support vs. optometry opposition Funding journey - from self-funded to $9.5M raised Company size - 29 employees and 100K+ signups Patent protection for the digital eye exam technology Business model - free exam, paid prescriptions Lessons learned - everything takes longer than expected Lightning round Resources Full show notes: https://saasclub.io/132 Join 5,000+ SaaS founders: https://saasclub.io/email

Two university students with a machine learning thesis, no coding skills, and no money wanted to build a SaaS company. Seven years later, their patience with startup funding paid off - they raised $20M in a single round, skipping VC funding entirely. Pini Yakuel turned down $1.5 million in SaaS fundraising in 2012 and kept bootstrapping. Optimove's startup funding strategy was unconventional. Pini used consulting revenue to self-fund the business, grew 100% year over year, and waited until the company had real traction before raising a seed round from a growth fund instead of a traditional VC. That delayed approach to startup funding led to better terms and stronger culture. Pini Yakuel is co-founder and CEO of Optimove, a platform that predicts customer behavior across the entire lifecycle. The company has 100+ employees and offices in Tel Aviv, New York, and London. Pini shares why startup funding timing matters more than raising itself. 🔑 Key Lessons 💰 Startup funding works best from a position of strength: Pini always met VCs as a profitable founder who did not need money, which gave him leverage and allowed Optimove to raise $20M on favorable terms. 🧠 Use consulting revenue to self-fund your SaaS before startup funding: Optimove started as a consulting business, using client revenue to hire developers and build the product - turning real customer data into a stronger product. 📉 Turning down VC funding can protect your company culture: Pini rejected $1.5M because VC pressure to grow faster than the business was ready for would have damaged culture and forced premature decisions. 🎯 Every SaaS founding team needs a founder who can sell: Startups with all-technical co-founders struggle in early sales because hired salespeople only work once the brand is established. 🚀 Reinvest every dollar as an alternative to startup funding: Optimove grew 100% year over year by reinvesting all revenue, never taking dividends, and spending aggressively only on proven bottlenecks. Chapters Introduction What Optimove does - predictive customer modeling How Pini and his co-founder came up with the idea Spending 4-6 months meeting companies to find the right problem Not knowing how to code and outsourcing the first build Starting a consulting business to fund the SaaS product Building the first product version with a $30K grant Reaching product-market fit Why every founding team needs a salesperson Competing in the CRM and marketing automation space Turning down $1.5M in VC startup funding in 2012 Why Pini rejected VC money and waited 7 years Patience as a strategy - growing 100% year over year Data-driven decisions vs. gut instinct as a founder Lightning round Resources Full show notes: https://saasclub.io/131 Join 5,000+ SaaS founders: https://saasclub.io/email

Garrett Moon wrote a blog post before writing a single line of code. He mocked up screenshots in Photoshop and got 300-400 email signups in 24 hours. That inbound marketing SaaS approach - writing content before building product - became the foundation for CoSchedule's organic growth SaaS story to 7,000 customers and a seven-figure business. CoSchedule's inbound marketing SaaS strategy was built on SaaS content marketing at scale: 500+ in-depth blog posts, each several thousand words with downloadable resources. The content marketing SaaS playbook used Blue Ocean strategy - creating dramatically better content than competitors were willing to produce. The Headline Analyzer tool, built from 1 million headlines, drove massive traffic. Garrett Moon is the CEO and co-founder of CoSchedule, a content marketing and social media publishing calendar helping 7,000+ customers in 100+ countries. The company raised around $500,000 and self-funded the rest from consulting revenue. 🔑 Key Lessons 🎯 Write content before code for inbound marketing SaaS validation: CoSchedule's first "MVP" was a blog post and Photoshop mockups that generated 300-400 email signups in 24 hours - proving demand before development. 📉 Don't sell to existing clients when validating inbound marketing SaaS: Garrett deliberately avoided pitching consulting clients because SaaS must sell to strangers - leveraging relationships creates false validation. 🚀 Apply Blue Ocean strategy to SaaS content marketing: CoSchedule published fewer but dramatically better posts - several thousand words, deeply researched, always actionable - because most competitors won't invest that effort. 💰 Build free tools from your data to drive growth: CoSchedule's Headline Analyzer, built from 1 million headlines, drove massive traffic and email signups by giving back insights to the community. 🧠 Being 50% focused on two businesses means 100% focused on nothing: Garrett's hardest lesson transitioning from consulting to SaaS was that split focus dilutes everything. Chapters Introduction Meet Garrett Moon and CoSchedule The problem CoSchedule solves Four failed products before CoSchedule Self-funding from consulting revenue The hardest part of transitioning from services to SaaS Writing a blog post before writing code Your MVP is a blog post and 10 slides Why you shouldn't sell to consulting clients Inbound marketing SaaS as the primary growth engine How long it took to see content marketing traction Standing out with Blue Ocean strategy Product development mistakes Building an editorial calendar for consistency How to brainstorm content ideas Social media promotion and the re-queue feature Lightning round Resources Full show notes: https://saasclub.io/130 Join 5,000+ SaaS founders: https://saasclub.io/email