The Publisher Podcast by Media Voices

Media Voices
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May 15, 2017 • 32min

TheMediaBriefing: Cosmopolitan UK's editor-in-chief Farrah Storr

In this week's edition of TheMediaBriefing, Esther talks to Cosmopolitan UK's editor-in-chief Farrah Storr about the brand's Snapchat success, whether women's magazines have a duty to be representative of an entire gender, and what the magazine might look like in the future. In the news roundup Chris and Esther discuss Snap Inc's disappointing results, El Pais' plans partnership with Amazon to deliver a print product in under two hours and why Amazon Prime is launching a live concert division. An argument ensues over who owns the MediaBriefing office crown.
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May 9, 2017 • 36min

TheMediaBriefing: The New European's Matt Kelly on bravery and business models

In this week's episode of TheMediaBriefing, The New European's editor Matt Kelly discusses the respective strengths of right- and left-wing rhetoric, the ephemeral nature of pop-up publishing, and what it means for the paper to have been rewarded with four prizes at the British Media Awards last week. In the news round-up Chris and the newly-married Esther discuss Snapchat, Twitter and Facebook's race to own video, newspaper owners' desperate pleas for advertisers to come back to print and Airbnb's new print partnership with Hearst. In our new regular feature 'Who Hath Blighted The Consumer This Week' we discuss whether anyone really needs an IoT-enabled salt shaker.
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Apr 24, 2017 • 34min

TheMediaBriefing: Virtual Umbrella's Samantha Kingston on the opportunities of VR marketing

In this episode of TheMediaBriefing's podcast, Virtual Umbrella co-founder Samantha Kingston explains the business case for VR marketing, takes us through what is required before the technology is mainstream, and describes the kinds of experiences that are best for convincing people of the medium's potential. Chris tries and fails to not mention the VR mode of Resident Evil 7. In the news roundup Chris and Peter discuss the duopoly's latest moves in terms of ad-blocking and cloning Snapchat, Reed Hastings saying Netflix's biggest competitor is 'sleep', and launch a new feature called 'Who Hath Blighted The Consumer This Week?'
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Apr 3, 2017 • 31min

TheMediaBriefing: Bauer's head of ePublishing Jim Foster on native app strategy

On the latest episode of TheMediaBriefing, Bauer's head of ePublishing Jim Foster takes us through the publisher's app and distributed publishing strategies and provides a look back at how the company went from having no apps to considering one for each publication. Chris and Esther try not to sound too incredulous when he describes a time in magazine publishing when the market could support multiple magazines about carp.
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Mar 27, 2017 • 31min

TheMediaBriefing: Trinity Mirror's digital innovation editor Alison Gow

In the March 28th episode of TheMediaBriefing, we talk to Trinity Mirror's digital innovation editor Alison Gow on the opportunities afforded by live video for national and regional media, in addition to talking AR and best practice for engaging with communities on social platforms. In the news round-up Chris and Esther discuss the ongoing YouTube ad blackout, why reddit is introducing profile pages, Twitter's new premium offering and more success for The Times' subscription model.
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Mar 20, 2017 • 29min

TheMediaBriefing: NewsThump founder Richard Smith

The definition of Fake News went from 'specific term for misinformation spread via social networks' to 'objective fact I disagree with' within a week of its conception. In the same way you can physically watch bamboo grow, you could watch the the term 'fake news' become meaningless with your bare eyes. While the term itself is nebulous and ill-defined now, the responses to it have been very real and concrete. Facebook, a vector for the spread of misinformation, has now implemented its response, making it much harder for users to spread 'fake news'. But there are other efforts underway behind the scenes, and attempts to curb the spread of misinformation is hitting satirical humour sites too. In this episode of TheMediaBriefing's podcast, NewsThump's founder Richard Smith explains how his site has been caught in the crossfire. In the news round-up, Chris and Esther discuss TMB favourite Quartz becoming profitable after four years, George Osborne's ascension to editorship of the London Evening Standard and how the Hustle email newsletter raised $300k from its readers in 55 hours.
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Mar 13, 2017 • 34min

TheMediaBriefing: 'Beyond the Article' author Kevin Anderson

In this episode of TheMediaBriefing's podcast we talk to Kevin Anderson, author of the Beyond the Article: Frontiers of Editorial and Commercial Innovation report for the Reuters Institute. We discuss platform plurality, the need for good project managers and why editorial and commercial innovation need to be wed. In the news round-up Chris and Esther discuss the Metro's circulation 'success', Vimeo's 360 video project and Instant Article disappointment.
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Mar 6, 2017 • 32min

TheMediaBriefing: Ethical Journalism Network director Aidan White

In this episode of TheMediaBriefing, we speak to the director of the Ethical Journalism Network Aidan White about publishers, platforms and fake news, before hearing about the ongoing problems for self-regulation in China and the pressures on journalists and publishers outside of the UK.
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Feb 27, 2017 • 29min

TheMediaBriefing: Editorial cartoonist Andy Davey

In this episode of TheMediaBriefing podcast, we speak to editorial cartoonist Andy Davey to dicuss his work for the Guardian; The Sun; Private Eye; Punch and more, and discuss how the homogenisation of digital news brands can be stopped. In the news roundup, Chris and Esther debate the pros and cons of Google AMP for publishers, reported declines in the number of editorial staff at the FT, Slate, Thrillist and other, and Esther fails to prevent Chris evangelising about virtual reality and its use at publishers.
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Feb 20, 2017 • 32min

TheMediaBriefing: Digital Media Strategies special

In this very special episode of TheMediaBriefing podcast, we hear from four speakers at Digital Media Strategies '17, Europe's premier media conference. In the news round-up, Chris and Esther discuss Facebook, Google and Playboy.

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