The Publisher Podcast by Media Voices

This week, Lydia Mossahebi, Head of Editorial for the Beano Digital Network, talks to us about how they bring the essence of the comic to life online. We discuss the role of data and the 'Beano Brain' in making editorial decisions, how they keep up with what the next 'big thing' is for kids, and how video is becoming a huge part of the work they do. Farting zebras may come up in conversation. In the news roundup the team debates the ethics of Facebook cracking down on medical misinformation in the newsfeed, Apple News+ going on a 'listening tour' after a disastrous first few months, and good news for The Economist's newsletter team. The team invites Big Bird onto a panel about online misinformation for some reason.

On this week's episode of Media Voices, the founder and editor of The Overtake Robyn Vinter candidly takes us through the challenges and compromises involved in running a local news outlet. She discusses the importance of being independent, the strictures and sacrifices that comes from being a small news outlet, and why there needs to be variety and diversity of journalistic voices. In the news roundup, the team succumbs to the heat and discusses bad news around social media, whether journalists should be incentivised to chase clicks, and whether a Cosmopolitan x Tinder branded podcast is a model to be emulated. Peter and Chris perform their first single live on the podcast.

On this week's episode of Media Voices, we hear from Dr Bibiana Campos Seijo, VP of the Chemical and Engineering News Media Group at the American Chemical Society. We spoke about finding a broader audience for chemistry content, about covering subjects like the environment and diversity in a professional publication, and how to say "those men stole my shoes" in Spanish. In the news roundup the team exorcise a depressing week of news about the failure of journalists to cover some huge political issues by talking about whether Chrome 76 is a Trojan horse for Subscribe With Google, The Atlantic introducing a daily idea for smart speakers, and take a trip down memory lane as Twitch acquires Bebo.

This week, Den of Geek's UK Editor Rosie Fletcher talks to us about the mainstreaming of geek culture, finding an angle for entertainment stories everyone is covering, and how to maintain a friendly online community. She also explains how they used a 'time travel expert' to get a fresh angle on the latest Marvel movie. In the news round up, Peter and Esther debate whether 'time travel expert' is even a job title, what the publisher deal is with new aggregator app 'Mogul News', and the findings of Reuters' Digital News Report 2019. They both try to work out what the Brexitcast podcast could look like as a TV show, and Peter learns more about Snapchat filters.

On this week's episode of Media Voices, Google's Head of News Ecosystem Development Madhav Chinnappa takes us through his views on the often-fraught relationship between publishers and platforms, what lessons he's learned from the Google News Initiative, and what best practice looks like for subscriptions success. In the news roundup the team each share their own take on the state of micropayments for news, some job cuts at The Sun, and a weird tale about traffic at Mail Online. Chris sets Peter and Esther homework.

This week, we hear from veteran of the magazine industry Paul Rayner about his career trajectory from Dennis to LadBible to the Chelsea Magazine company and the lessons he’s learned along the way. In the news roundup, the team tries and fails to discuss DMGT's latest results with a particular focus on Mail Online, whether Fortune going behind a paywall is the canary in the coalmine for other paywall plays, and whether the sale of Sports Illustrated to a non-publishing company tells us anything about the future of magazine brands. It's snark week this week on Media Voices.

Direct reader revenue is back on top of publishers’ priorities, as re-igniting the relationship with an audience is seen as the single best guarantee of a sustainable media business model. At the same time, publishers’ strategies around subscriber acquisition and retention are maturing, and the sophistication of subscription tools is increasing enormously. There is a surfeit of choice of strategy for publishers looking to capitalise on increasing consumer propensity to pay, and while there are some standout successes in the subscription market it is still far from an easy process to convince consumers to pay. In this special Conversations episode of Media Voices, Chris is joined by Michael Silberman, SVP of Strategy at Piano, and Katie Vanneck Smith, co-founder of slow journalism outlet Tortoise. The trio discusses everything from how publishers and partners can model propensity to pay, the difference between membership and subscription strategies, and best practice around user data. This episode of Media Voices is sponsored by Piano, a platform dedicated to helping publishers develop and grow their direct reader revenue strategies. Piano believes there will always be a demand for words and scenes that make a difference, whether that’s through hard-hitting journalism or emotive articles that resonate with audiences, and is passionate about helping media businesses grow the revenue required to produce it. Find out more at piano.io.

On this week's episode of Media Voices, WIRED's Editor-in-Chief Nicholas Thompson talks about the brand's positioning as a tech magazine in a digital world, the impact of two huge Facebook features, lessons learned from WIRED's paywall a year on, and what his dream paywall would look like. In the news roundup the team discusses TI Media's sale of NME to a tech platform, Quartz's low-key paywall launch, and the dangers of churnalism come to light as the Daily Star offends Scotland. Esther doubts whether the last item counts as 'news'.

This week Julia Raphaely, CEO of Associated Media Publishing, takes us through how magazines can act as storefronts, the differences between the SA and UK magazine markets, why people are continuing to make time for print products, and the benefits of international collaboration between people who love magazines. In the news roundup the team discusses Byline's 'pivot to print', Disney taking a write-down on its investment in Vice, and belately discuss the Guardian breaking even.

Our 100th episode special was recorded live in front of an audience in London on May 2nd. We were joined by four fantastic guests - EMPIRE’s Editor in Chief Terri White, The Week’s Chief Executive Kerin O’Connor, PinkNews’ Head of Platforms Ellen Stewart, and Bibblio’s founder Mads Holmen - to discuss whether publishers can maintain brand identity in a world of distributed content. Many thanks to Bibblio for helping to organise the event, to our media partner What's New In Publishing, and to the guests who turned out to celebrate with us!