Stay Paid Podcast

You may think you know just what to do when you start work every day. But do you know your "Why?" What is your motivating factor for success? For ReminderMedia's #1 inside sales rep of 2018, Joe Frazier, Jr., that "Why" is his daughter, Sage. When he needs a little bit of an extra push, he looks at a photo of Sage and remembers why he's doing what he does each day. In this episode of Stay Paid, Joe sits down with hosts Luke and Josh to discuss his personal sales philosophy, the importance of mentorship, and the book that changed the way he starts his day. Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/ Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM Follow ReminderMedia: https://twitter.com/remindermedia https://facebook.com/RMconnect Visit www.remindermedia.com to generate more referrals and repeat business.

Are you giving your customers an experience they'll remember? There's a big difference between providing basic customer service and creating an exceptional experience that's truly worth talking about. On this week's episode of Stay Paid, hosts Josh Stike and Luke Acree are joined by Mike Graziola, the VP of Operations and Client Success for ReminderMedia. Now in his 14th year with the company, Mike shares what he's learned about providing a customer experience that goes above and beyond. Key Points Get out of the "vendor mindset." Customers will tell everybody about an amazing experience. Be proactive, not reactive. Get out of the vendor mindset. It's an uncomfortable truth, but many basic customer service functions are able to be performed by computers. In the face of automation, the professionals who will succeed are the ones who can create a real, emotional connection with customers. When you view each customer interaction as just a transaction, you're missing a chance to build a lasting, meaningful relationship. Look for opportunities to help your clients achieve more than they're expecting. Empower them to reach their goals. When you show commitment to your customers, they'll come back to you again and again. Customers remember exceptional experiences. At the end of the day, your customers are not going to remember sales experiences that went as expected—those which were, effectively, just "okay." What they will remember are the experiences that were truly unforgettable, and they'll be sure to tell their family and friends. There are some simple, yet practical ways to create this kind of experience for your customers. For example, if a client needs a plumber, rather than just giving them the name of one, offer to make an appointment with a plumber whom you know and trust. If they go out to eat frequently, provide a list of the five best area restaurants. Think of it as concierge service. Ultimately, when your customers know they can come to you for a variety of needs, they won't forget about you. Be proactive. If you don't give your clients value, someone else will. The key is to become invested in your customers' lives. If you don't already have one, get a CRM. Then, use it to keep track of not just your clients' names and contact information, but who they are. Make a note of the best methods and times for getting a hold of your customers. Use the CRM to record other information that might come in handy. Do they have pets? Do they like to exercise? What kinds of services might they need that might not necessarily fall in your wheelhouse, but for which you could provide a referral? When you learn about your customer's individual needs and values, you'll be better able to provide them with truly exceptional service. Action Items Find out when and how to best reach customers. Decide the three best ways to personalize your services and be prepared to take action. Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/ Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM Follow ReminderMedia: https://twitter.com/remindermedia https://facebook.com/RMconnect Visit www.remindermedia.com to generate more referrals and repeat business.

For Stay Paid podcast, 2018 was a year full of great conversations. Hosts Joshua Stike and Luke Acree picked the brains of thought leaders of all stripes—from real estate moguls and financial experts to social media influencers and insurance agents. Earlier this week, we shared highlights from four of the year's best interviews. Today, our look back at 2018 concludes with four more. Andy Dane Carter – Investment Specialist Full episode: https://remindermedia.com/podcast/interview-with-andy-dane-carter-how-to-remove-your-fear-and-commit-to-your-business/ Key Quote: "There are people that really want to know your journey." Key Point: Posting 10-20 times per day to your Instagram Story increases your ranking in the algorithm and makes your posts more visible. In a matter of months, Andy Dane Carter grew his Instagram following exponentially. Following advice from his friend, entrepreneur Gary Vaynerchuk, he decided to focus his online strategy on the continually growing platform. When his initial attempts failed to gain much traction, he decided to let his real self shine through—using his Instagram stories as a daily vlog. People responded in a big way. Jillian McGowan – Insurance Agent Full episode: https://remindermedia.com/podcast/interview-with-jill-mcgowan-how-to-use-your-niche-market-to-grow-your-business/ Key Quote: "Pain has purpose." Key Point: Find your niche and work hard to become the go-to person in your area. Jillian McGowan saw her business garner a great deal of success in only a year's time. Before she started her own company, she was pulling huge numbers in both the sales and insurance departments at a motorcycle shop. When she wasn't financially rewarded for her efforts, she "took a leap of faith" by opening her own agency. She's succeeded by going the extra mile in a niche market, building relationships with salespeople who, in turn, helped grow her business. Leonard Schiffman – Broker/Owner, Direct Realty Full episode: https://remindermedia.com/podcast/interview-with-leonard-schiffman-how-to-build-a-successful-sphere/ Key Quote: "Through commitment and consistency, you gain confidence." Key Point: It takes time to grow your network and develop into a successful salesperson. Growing your sphere can be difficult when you're starting from ground zero. As a self-described introvert, it wasn't easy for Leonard Schiffman to put himself out there. He used American Lifestyle magazine as a networking tool, leading to him building better relationships and more. Today, he cites ReminderMedia as a major resource for salespeople looking to get more leads. Sina Azari – Founder, Present Financial Full episode: https://remindermedia.com/podcast/interview-with-sina-azari-how-to-adopt-an-entrepreneurial-mindset/ Key Quote: "I'm going to get uncomfortable and lead the initiative of how the industry needs to start marketing." Key Point: It's important to embrace current technology in your marketing efforts. As a co-founder of Present Financial, Sina Azari is viewed as an expert in marketing to millennials. He believes many of the larger insurance companies are stuck in routines they mastered before the "new era," neglecting tools and platforms that didn't exist 10 years ago. He's succeeded by embracing these tools and platforms, where others have failed. Action Items: For more on each of the topics covered in this week's show, click the links above for the full episodes. And, if you haven't already, subscribe to Stay Paid on your favorite podcasting platform today! Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/ Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM Follow ReminderMedia: https://twitter.com/remindermedia https://facebook.com/RMconnect Visit www.remindermedia.com to generate more referrals and repeat business.

For Stay Paid podcast, 2018 was a year full of great conversations. Hosts Joshua Stike and Luke Acree picked the brains of thought leaders from a variety of industries—from real estate moguls and marketing experts to social media influencers and motivational speakers. So, if you're looking for some priceless nuggets of wisdom, get ready. This week's episode of Stay Paid includes highlights from four of 2018's best interviews. Eric Feng – Motivational Sales Speaker Full episode: https://remindermedia.com/podcast/interview-with-eric-feng-how-to-become-highly-sought-after-in-your-market/ Key Quote: "Until you become a somebody, nobody appreciates you." Key Point: Before a person can give you their money, they need to give you their time. Today, Eric Feng is respected far and wide for his compelling speeches on sales and marketing topics, but his reputation didn't always precede him. He tells the story of his transition from "just another trainer" to a world-renowned expert in his field—providing proof that, in the world of business, nothing truly happens overnight. Tiffany Beltran – REALTOR® Associate Full episode: https://remindermedia.com/podcast/interview-with-tiffany-beltran-how-to-brand-yourself-on-social-media/ Key Quote: "I was really good at telling my story." Key Point: Never underestimate the power of the hustle. Only two years into her career, Tiffany Beltran has established herself as a real estate star. She's done this by building her personal brand on social media, tapping into tools like Instagram polls to keep her followers engaged. Beltran explains how she's used non-real estate topics (such as her fitness goals and bodybuilding competitions) to draw attention to her business. Colton Lindsay – Real Estate Sales Entrepreneur Full episode: https://remindermedia.com/podcast/ep-25-how-emotion-and-sales-go-hand-in-hand/ Key Quote: "If I can't build a long-term relationship with you, I am not going to do a deal with you." Key Point: By delivering results consistently, you'll earn more repeat business. Colton Lindsay is widely recognized as a force in the world of real estate, but, like anyone else, he learned from his early mistakes. Lindsay talks about the importance of checking in regularly with customers, and how that can yield significant (and sometimes unexpected) benefits for you down the line. Nick Ahren – Sales Partner Full episode: https://remindermedia.com/podcast/interview-with-nick-ahrens-how-to-use-social-media-to-capture-referrals/ Key Quote: "One thing I do is create genuine, personal relationships." Key Point: By showing that you are a real human being, you'll build trust with customers. Now boasting nearly 14,000 followers on Instagram, Nick Ahren has proven that social media can still be a great way to generate leads for free. He talks about the different ways he's used Instagram to connect with people, as well as why it's important to let followers see your quirks and flaws. Action Items For more on each of the topics covered in this week's show, click the links above for the full episodes. And, if you haven't already, subscribe to Stay Paid on your favorite podcasting platform today! Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/ Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM Follow ReminderMedia: https://twitter.com/remindermedia https://facebook.com/RMconnect Visit www.remindermedia.com to generate more referrals and repeat business.

Are you satisfied with the results you're getting from your marketing efforts? Considering all the money businesses sink into advertising, it's unfortunate that those great expenditures—not to mention all that hard work—don't always yield returns. That's why it's crucial that your marketing campaigns are deliberate, backed by research, and executed as planned. On this week's "best of" episode of Stay Paid, you'll find some of the best pieces of marketing advice shared on the show over the last 12 months. Episode 19 – Develop a Marketing Budget That Works Full episode: https://remindermedia.com/podcast/ep-19-develop-a-marketing-budget-that-works/ Key Point: Marketing isn't always cheap, but it's an investment. Think of your marketing budget as an investment in the future of your business. If you're working a commission-based job, your marketing budget should be about 10% of your gross commission income, or GCI. (This may be even higher in your first year, as you need to spend money to get your name out there.) If you're worried you might not make your marketing budget back, bank the money you'll need to spend today, so that you can go into the year with confidence. Episode 24 – Scale Your Business with Growth Hacking Full episode: https://remindermedia.com/podcast/ep-24-scale-your-business-with-growth-hacking/ Key point: Find the most important thing customers value about your business. Out of all the transactions you've done this year, do you know what clients have appreciated it the most? ReminderMedia used small data (interactions with clients) to shape our overall presentation and our sales pitch process. Survey your clients and find out exactly why they chose you, how they felt through the process, and possibly even how you can improve. If you're failing and don't know why, you won't be successful. Episode 30 – The Value in Relationship Marketing Full episode: https://remindermedia.com/podcast/ep-30-the-value-in-relationship-marketing/ Key point: The deals you've already closed will provide the framework for future deals. Instead of being in a transactional mindset, focus on relationships. Building a relationship with someone now is going to earn you business later. A study found that 70% of real estate clients will forget the name of their agent a year later. Don't be a part of that statistic. Instead, develop a CRM to catalog your clients, and then use it to keep in touch with them. You never know when they might need your services again. Episode 34 – Leave Your Mark with an Impression Piece Full episode: https://remindermedia.com/podcast/ep-34-leave-your-mark-with-an-impression-piece/ Key point: Leave a sticky asset that is useful to customers and reminds them of your business. Your brand isn't just your logo—it's also how people perceive you. When you leave your closed deal behind, what do you leave with the client to ensure that you stay top of mind? Your business card likely won't be held onto. Give them a sticky asset, which is often a tangible item they won't throw away. Make sure the impression piece you choose reminds people of your business, but is also relevant and useful to the person you're leaving it with. Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/ Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM Follow ReminderMedia: https://twitter.com/remindermedia https://facebook.com/RMconnect Visit www.remindermedia.com to generate more referrals and repeat business.

Did you know that 80% of New Year's resolutions fail by the second week of February? If you don't want to contribute to that number, it's time to get serious about the goals you'd like to accomplish in 2019. Developing a marketing plan should be at the top of your to-do list. In this special "New Year's Eve" episode of Stay Paid, Luke and Josh discuss the importance of a focused marketing budget, while offering some suggestions for reaching the audience you really want. Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/ Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM Follow ReminderMedia: https://twitter.com/remindermedia https://facebook.com/RMconnect Visit www.remindermedia.com to generate more referrals and repeat business.

As anyone who's done it knows, there's no shortcut to becoming a great salesperson. It takes plenty of real world experience, not to mention the guidance of seasoned veterans who've spent years honing their craft. This special "best of" episode of Stay Paid highlights some of the most useful pieces of expertise shared on the show so far—touching on everything from the importance of cold calling to incorporating real emotion into your sales pitches. Episode 4 – Four Things Salespeople Should Do Daily: https://remindermedia.com/podcast/four-things-salespeople-should-do-daily/ Key Point: Begin your day by prospecting, since that's when you have the most energy. Though it's often the most awkward part of your job, networking with new people helps build your customer base. Prospecting for 1-2 hours each day, consistently, can lead to greater returns down the line. Similarly, it's important to be engaged on social media—not just posting regularly, but also liking and commenting on what others have posted. Be authentic on social media, as who you project yourself as online is who people assume you are in the "real world." Building trust with your customers begins with presenting yourself authentically. Episode 25 – How Emotion and Sales Go Hand-in-Hand: https://remindermedia.com/podcast/ep-25-how-emotion-and-sales-go-hand-in-hand/ Key Point: Emotions close sales. Scripts serve an important purpose in sales calls, but it's important not to come across as robotic. Prospects judge salespeople based on their words, their tone of voice, and even when they take pauses. That's why it's so crucial to convey emotion in your calls, as people buy based on emotion. When you truly believe in what you are selling, potential customers are far more likely to believe you. Episode 18 – Why Every Salesperson Needs a Unique Selling Proposition: https://remindermedia.com/podcast/ep-18-why-every-salesperson-needs-a-unique-selling-proposition/ Key Point: Be able to define what you can provide that the competition can't. Whether you're selling real estate, financial services, or anything else, what you're really selling is your brand. The first step is determining what it is your potential customers really want, and then figuring out how you can provide this. Rather than repeating a slogan or bragging about your credentials, emphasize how you can make things better for the person you are talking to. This will help you stand out from the competition and, ultimately, close more sales. Episode 3 – The Art of Cold Calling: https://remindermedia.com/podcast/the-art-of-cold-calling/ Key Point: "Smile and dial." When you face rejection, don't lose the script. Actors don't win awards for simply reciting scripts, and you won't make a sale just by reading one. Let your personality and enthusiasm show through in the words you are saying. Learn the lingo of the industry you're targeting and incorporate it into the script. Most importantly, don't be discouraged by failures. Studies have shown that people can hear you smiling over the phone—so be persistent, and don't be afraid to put in the work. Action Items For more on each of the topics covered in this week's show, click the links above for the full episodes. And, if you haven't already, subscribe to Stay Paid on your favorite podcasting platform today! Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/ Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM Follow ReminderMedia: https://twitter.com/remindermedia https://facebook.com/RMconnect Visit www.remindermedia.com to generate more referrals and repeat business.

In this episode of Stay Paid, Josh and Luke chat with Chairman of Bill Good Marketing System, Bill Good: an author of two books, a marketing entrepreneur and a prospecting expert who gives his secrets on how to succeed in the business. Follow Our Guest: Bill Good Facebook | Bill Good Marketing Linkedin | Bill Good Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/ Follow Luke Acree: Instagram: https://www.instagram.com/lukeacree Facebook: https://www.facebook.com/lukeacreeRM/ Linkedin: https://www.linkedin.com/in/lukeacree Follow ReminderMedia: Twitter: https://twitter.com/remindermedia Facebook: https://facebook.com/RMconnect Visit www.remindermedia.com to generate more referrals and repeat business.

We all know it's better to give than to receive, but in business, sometimes you have to give in order to see a return. The term "reciprocity effect" refers to the idea that by extending a gift or favor to clients, they are more likely to return the favor and do something for you, as well. It's a basic human tendency. In this episode of Stay Paid, Luke and Josh discuss how you can apply the reciprocity effect to your business and marketing, and how to make sure your client gifts are appreciated. Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/ Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM Follow ReminderMedia: https://twitter.com/remindermedia https://facebook.com/RMconnect Visit www.remindermedia.com to generate more referrals and repeat business.

Mike Cuevas, also known as the "Real Estate Dude," started his career as an agent and a broker—seeing great success in both. He has since branched out to start his own marketing company, which specializes in personal branding services, content creation, websites, and video marketing—among others. In today's episode of Stay Paid, Josh sits down with Cuevas to discuss the importance of building relationships to sustain leads and maximize profitability for your business. Follow Our Guest: Mike Cuevas Instagram: Mike Cuevas Facebook: Mike Cuevas Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/ Follow Luke Acree: Instagram: https://www.instagram.com/lukeacree Facebook: https://www.facebook.com/lukeacreeRM/ Linkedin: https://www.linkedin.com/in/lukeacree Follow ReminderMedia: Twitter: https://twitter.com/remindermedia Facebook: https://facebook.com/RMconnect Visit www.remindermedia.com to generate more referrals and repeat business.