Stay Paid Podcast

One of the greatest challenges in creating content for your brand is actually having the time to create all the content you need to keep an audience engaged. One way to lighten your load is to repurpose content—creating multiple pieces of content from one long piece of content. We use the Content Pyramid to show you how you can maximize the potential of your content by turning it into multiple pieces that you can use across different platforms. And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources PDF download: The GaryVee Content Model - https://bit.ly/3p2pOwp To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Everyone can always use another source of leads. The more lead-gen sources you have, the less reliant you become on any single one and the more opportunities you have to find and be found by potential clients. This week's Stay Paid guest and top producer, Faina Shapiro, has taken to the classroom to offer educational workshops that generate leads and boost her brand's expertise. She's created interest, gained exposure, and converted enough workshop leads to be named the top seller's agent and the top buyer's agent in her office for the last two months. Listen to hear what she can teach you about using workshops to persuade leads to come you! And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Faina invites listeners to email her at faina@bhhspagerealty.com or to call her at 617-820-0600. [1:43] Preview [2:56] Faina's business journey [6:43] Starting an educational workshop [10:55] Marketing benefits of educational workshops [15:50] Why now is the time for agents to develop an educational workshop [18:35] Where Faina's find leads during this low-inventory market [21:04] Advice for succeeding in a competitive market [24:48] Authenticity, being client-centric, and the importance of doing what you love [30:55] Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Facebook video ads can be one of the biggest lead generators in your business. With 100 million hours of video content being watched on Facebook daily, it can be a huge opportunity for you to connect with your audience and a way to find new audiences. But it's hard to know where to start before you invest your hard-earned dollars. In this episode, we offer four tips to get you started creating effective Facebook video ads that stop people from scrolling and get them into your funnel. And be sure to check out the show notes, where you'll find more information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Webinar: The 3 Facebook Ads That Every Agent Needs - https://bit.ly/3f5owNV Website: Facebook Ads Library - https://bit.ly/3oy8e3g Episode 189: Maximize Your Facebook Advertising with Grant Wise - https://bit.ly/3f7D5AO To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

It's true that new technologies are increasingly threatening the stability of jobs across professions and industries. All we need to do is consider new tools that have either already replaced employees or that are being used to make work easier, more efficient, and more cost-effective. To stay relevant during this fourth industrial revolution, Michael McGlothlin, this week's Stay Paid guest, suggests three courses of action. And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Website: highperformingpractice.com Podcast: High Performing Practice on Apple Podcasts Book: Winning Strategies: The New Rules of Retirement Planning - https://amzn.to/33HYwBY Book: Above the Clouds . . . Winning Strategies from 30,000 Feet - https://amzn.to/3tLs9N2 Book: Free Throws for Financial Professionals: Winning Principles for Unlocking Business Success - https://amzn.to/2RUuxnp We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Everybody knows that in order to get people to know you, like you, and trust you, you have to be consistent. And not only consistent in how many times you contact someone, but also in your words, actions, and service. But that's easier said than done. So, in this episode, the Stay Paid pals talk about how many touchpoints they believe you should be having with your sphere, how to create a consistent brand experience, and how to combat the greatest threat to executing on your consistency goals. And you can always check out the show notes for more in-depth information and added details not included in the episode at www.staypaidpodcast.com Connect | Resources Special offer for podcast listeners at ReminderMedia.com/staypaidoffer Free, printable one-year anniversary cards - https://bit.ly/3uYimEW Free, printable birthday cards - https://bit.ly/3ov1gfA ReminderMedia Community on Facebook - https://bit.ly/3yhqouC To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpod... Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

If you struggle to convert audience engagement with your Facebook ads into bona fide appointments, then Gus Munoz Castro has proven advice that can help. Gus is the owner of PowerISA, one of the largest inside sales teams in North America. (They make 50,000 outbound calls a day!) During his interview, he shares the valuable, practical lessons he's learned about what it takes to convince a lead to confirm an appointment. And when you've finished listening, don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Website: www.powerisa.com/ FREE e-book: Lead Generation for Real Estate Agents at remindermedia.com/leadgeneration Complete our listeners' survey at staypaidpodcast.com/survey [4:00] Preview [5:25] Gus's business journey [11:17] Prospecting in the real estate space [13:53] Transitioning into building an ISA company [20:28] The critical importance of your lead source [22:00] Ranking the various lead sources; quality vs. quantity [29:22] Tactics for getting the appointment [40:45] Advice for tracking your numbers [43:03] Scripts and the need to build rapport [49:37] Speed to lead [50:58] Gus's routines/habits [58:00] Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpod... Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Building and growing a business or practice requires that you keep an eye on where the market is and where the trends are heading. If you don't, you run the risk of getting left behind. And now that we've successfully navigated the "panic pivoting" of 2020, it's time to start looking ahead again and preparing for what the future holds. Bazaarvoice, a shopper engagement platform, published a blog titled "5 Consumer Trends Brands and Retailers Should Lean into Next Year," and we thought it would be a good idea to go through its list and offer our insights into how service-based sales professionals can prepare for these trends. And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit staypaidpodcast.com. Connect | Resources 5 Consumer Trends Brands and Retailers Should Lean into Next Year (Bazaarvoice e-book) - https://bit.ly/3xWgIFC FREE lead magnets from ReminderMedia - https://bit.ly/33r3OBs To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

There comes a time when everyone asks whether their marketing is paying off. Is the time, money, and effort they're spending really worth it? Today's episode answers that question with an unequivocal yes! Frank Isoldi is an agent who's been farming the same area for 20 years, and he's has become synonymous with real estate in his area. His consistency has paid off in a big way—he averages 50–70 transactions a year—all in the neighborhood of $1M. Listen and discover how Frank maintains a strategy of omnipresent marketing and how you can do the same. And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Website: www.theisoldicollection.com Instagram: @frankdisoldi Facebook: The Isoldi Collection Waze: www.waze.com [3:09​] Preview [4:20​] Frank's business journey [7:25​] Thoughts on consistency [11:29​] Lead sources [12:58​] Thoughts on holistic marketing and being omnipresent [16:40​] Advice for new agents looking to build their database/sphere [20:42​] The "pandemic pivot" [23:34​] Even successful agents have pain points [26:53​] Frank's routines [28:59​] Frank's advice [31:17​] Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast​ https://www.facebook.com/staypaidpodcast​ https://www.instagram.com/staypaidpod...​ Follow Luke Acree: https://www.instagram.com/lukeacree​ https://www.linkedin.com/in/lukeacree​ https://www.facebook.com/lukeacreeRM/

Social selling is just one of the many sales tools that we have in our toolbox in the digital age, but does it work? According to a study from Sales for Life, the average ROI for social selling is $5 for every $1 invested, and those who use social selling find, on average, 45% more opportunities than those who don't. In a survey done by eMarketer, participants told researchers that the top three benefits of using social selling tools are 1) they reduce the amount of time spent researching prospects; 2) they increase the number of leads; and 3) they encourage a deeper relationship with clients. This week, the Stay Paid pals discuss some tools you can use for social selling and offer tips for executing your social-selling strategy. Don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Chet Holmes, The Ultimate Sales Machine - https://amzn.to/3gHlY9Q Episode 69: When Persistence Makes Perfect (with Keith Wilson) - https://bit.ly/3t5FTBS Episode 185: Create a LinkedIn Profile That Will Have Prospects Calling You (with Jimmy Coleman) - https://bit.ly/3vpyAqg Episode 209: Don't Be Famous. Be MicroFamous. (with Matt Johnson) - https://bit.ly/3eIHDff To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ #MakeAMillionInRealEstate #StepByStepSalesMarketingTips #RepeatReferralBusiness

Do you struggle with knowing how to implement relationship marketing? Do you want to be consistent in reaching out to your sphere but find it hard when it comes to doing it? Do you ask yourself how are you supposed to calculate the ROI of relationships? This week's guest, Glennda Baker, has answers to all your questions. With 30+ years of experience using relationship marketing, Glennda has proven its value to her long-term success. In her interview, she shares the philosophy, systems, processes, and attitude that have earned her lifelong clients. Listen and share Glennda's enthusiasm for real estate and passion for relationships. And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Glennda Baker & Associates, Inc. - https://bit.ly/3eFkFpw The Glennda Show - https://bit.ly/2QKcGiO Find Glennda on social media. Search "GlenndaBaker." To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/