Stay Paid Podcast

In this week's interview, Jason Martin, who leads one of the country's top real estate teams per the Wall Street Journal, talks about how video has changed his lead generation strategy and the super unique tactic he uses to attract and retain only the best agents. But what stands out is his view on personal growth and the priority he gives it in his professional and personal life. His perspective, and how he puts what he believes into practice, has the potential to fix what he feels is wrong in real estate—and probably a lot of other industries as well. Tune in to find out the one factor that distinguishes top performers from all others in every industry, why some of the most successful leaders are able to achieve a delicate balance that most of us are afraid to try for, and the adverse consequences of choosing a road our lives will travel on before we decide upon a destination. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect on Instagram or Facebook @jason.d.martin.5 Set an appointment with Jason on Calendly: https://calendly.com/jasonmartin1on1/jason_martin 0:00 Introduction 2:04 Jason's backstory 5:11 Most effective lead-gen strategy 7:20 The key to lead gen is consistency 10:31 It's too easy to give yourself a free pass 12:11 The master of discipline – Michael Jordan, the master of discipline 15:07 Finding motivation in the setbacks 17:31 A leader's first great balancing act 19:16 A leader's second great balancing act 23:22 Attracting and keeping good agents 28:10 "What do you want out of life?" 34:26 Advice to agents who are struggling 38:19 Action Item Want to find a way to generate a new consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/ Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Find Your People | Build Your Tribe | GROW Your Business

Some of the most successful guests we've spoken to on Stay Paid agree that having a loyal group of social media followers is indispensable to growing a business. But having followers suggests that there is a leader, so the key question is how do you become a leader that others want to follow? In today's Silver Dollar episode, we talk about how to build a tribe that is invested in your success. When you listen, you'll discover the biggest mistake people make when trying to grow an audience on social media, the secret to standing apart and above the vast majority of businesses on these platforms, and the fundamental reason why people join and stick with a tribe. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Tribes: We Need You to Lead Us by Seth Godin · Tribes: The Ultimate Guide to Create a Following for Your Business Using Social Media by Seth Godin We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 0:54 What defines a tribe 2:29 Your vibe, your tribe, your niche 4:15 Tribe leaders need to be remarkable 6:52 Quality leaders provide value to their tribe 9:23 Be intentional about people allowed into your life 13:31 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

We're super excited to have Caroline Pinal, cofounder of Giveback Homes, talk about the amazing way this organization is offering real estate professionals a means to inspire social change and build trust among their prospects and clients. If you've been thinking about finding a way to stay better connected with your clients, have a desire to become more involved and visible in your community, want to support a charity but aren't sure how to pick a legitimate cause, or wonder whether prioritizing purpose over profit is really a sound way to build a successful business, then this is an episode you don't want to miss. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: givebackhomes.com 0:00 Introduction 2:25 Giveback Homes backstory 4:34 Balancing profit and charity 6:34 How Giveback Homes operates 7:53 Opportunity to involve your clients [Golden Nugget] 9:10 Benefit of incorporating philanthropy into a business 10:49 How to select a charity to support 12:10 The fear of taking the first step 14:49 The power of storytelling 15:52 Doing social good makes good business sense 17:18 Caroline's advice to struggling entrepreneurs 21:48 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Want help becoming unforgettable with your clients? Visit: https://remindermedia.com/forgottenagent/

In this week's bonus episode, Luke reveals the 3 things that all successful people have in common. Do you know what they are? Listen to this episode to find out! This episode was pre-recorded from Luke's weekly Monday Mindset program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at podcast@remindermedia.com.

There is one thing that the world's most successful entrepreneurs all have in common: they act. It's the real secret to their success. In this episode, we explain a very simple strategy that will enable you to take meaningful action—and produce guaranteed business growth. Join us to find out why school dropouts seem to have a knack for becoming super successful businesspeople, which business ideas are most likely to succeed while the majority of other ideas fail, what it means (in practical terms) to "fail fast," and a three-step strategy that will safely get you to the other side. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. The Ironclad Key to Growing Your Business

Marie Lee ditched all her lead-generation strategies except one—posting content on Instagram. Of course, there is a keen method to her madness, and it's working to the tune of $10 million in sales in only two years. When you listen to her interview, you'll hear her explain what she does, how she does it, and the advice she has for agents who want to experience their own success. Tune in to discover the key strategy for turning your Instagram followers into paying clients, a tried-and-true technique for posting content that ensures your audience will keep coming back for more, and three criteria you can use to generate content that will resonate with your followers. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Connect with Marie on Instagram: @movemetotennessee · Recommended book: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 1:38 Marie's backstory 3:35 Her move into real estate 5:06 Going all-in on Instagram 7:55 Driving business with a niche strategy 9:47 Content strategy to promote reach/exposure 11:59 Moving/nurturing leads through her funnel 14:02 Her email strategy 17:56 Her Reel content strategy 20:35 Following people outside your industry 22:28 Gaining efficiencies [Golden Nugget] 25:08 Advice for new agents 28:25 Action Item Want to become unforgettable with your own personally branded magazine? Visit: https://remindermedia.com/forgottenagent/ Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast How to Grow Your Instagram | Agent's ORGANIC Secret Netted $7M

Savvy entrepreneurs know that their brand is their most valuable asset, and they take great care in controlling it because they know if they don't, someone else will. In this episode, you'll discover the six essential steps for building and promoting a brand that your audience will consider their go-to choice for the service or product you provide. Listen to find out the elements of authenticity that will attract an audience, how to ensure you website immediately captures and builds visitors' trust, and the results-driven formula to use when developing an irresistible value proposition. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Article: "How to Build a Personal Brand (Complete Guide)" from Thinkific.com. · Book: Building a Story Brand by Donald Miller · Tool: answerthepublic.com We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ 0:00 Introduction 0:54 Competition among brands 1:25 Brand control 2:18 Step 1: Build a foundation 4:22 Step 2: Choose a target audience 5:38 Step 3: Create an irresistible value proposition 7:21 Step 4: Optimize your personal website 10:55 Step 5: Create a content strategy 14:07 Step 6: Build a community 16:56 Action Item

We're talking with Ryan Zook, cofounder and CEO of the Dwellus Group. Ryan's been recognized by REALTOR® Magazine as a top "30 Under 30" agent, was named one of Virginia's 100 most influential agents, and has been featured on HGTV's House Hunters. Listen to his interview to hear more about creating and promoting a value proposition, the art and science of finding, keeping, and releasing talented agents, and the phenomenal success he's had since joining Real Broker, LLC a little less than a year ago. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Website: dwellus.com · Instagram @ryanzook 0:00 Introduction 1:16 Ryan's backstory 2:00 Filming "House Hunters" 3:55 Keys to success: strong branding 7:27 Promoting your value prop [Golden Nugget] 10:11 The art and science of keeping talent 12:36 Policy on team meetings 14:48 Cutting an agent from the team 17:45 Thoughts on maximizing talent 20:03 Coaching dual-career agents 22:21 Coaching agents to generate leads 26:09 Real Broker: recruiting downline agents 32:13 Know and promote your value prop [Golden Nugget] 35:55 Action Item

This week on Stay Paid, we're taking the time to examine a few thoughts—we call them truths—that have the power to make you reconsider the way you think about fortune and failure. Taken to heart, these three truths will encourage you to take positive actions that are guaranteed to create breakthroughs in both your business and your personal life. Listen to find out the key to believing you are doing exactly what you need to be doing—and sticking with it; how to make failures, missteps, and setbacks work for you and not against you; and a critical reason so many feel stuck and what you have to do to move forward. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources If you believe you have what it takes to be an outstanding salesperson, then consider working with us! Visit careers.remindermedia.com for the latest opportunities. 0:00 Introduction 0:51 Truth #1: The grass is greener where you water it 3:49 You get to the other side through patience 4:35 Be disciplined, be consistent, fix the cracks 7:25 Truth #2: Any failure can be overcome 8:17 Admitting failure retains control over it 9:44 Drop the façade and be authentic 11:05 Truth #3: Create an environment in which you can thrive 12:10 Be willing to fire people from your life 15:21 Action Item 3 Truths Everyone Should Live By

We are excited to be speaking with Janet Brinck, cofounder and director of strategy and growth of Dwellus real estate and owner of Real, a national coaching and training program for agents. Listen to her interview to discover strategies for expanding your business through the art of leverage, how to generate meaningful conversations, ways to elevate your credibility through your social media content, and how to overcome adversity when the going gets tough. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Connect with Janet: janet@dwellus.com · Instagram: @janet.brink · Website: dwellus.com 0:00 Introduction 1:48 Janet's business bio 3:04 Building a successful team at The Dwellus Group 7:00 Training agents to generate leads 8:45 Using video on social media to generate leads 11:30 Being authentic on social media 16:16 Don't create; document instead 17:28 Client touchpoints – examples 19:12 A deeper dive into client events 22:09 Motivation: Share the good and the bad 27:26 Faithful Agent Conference 30:33 Action Item Want to become unforgettable with your very own branded magazine? Visit: https://remindermedia.com/forgottenagent/ Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/