The UnNoticed Entrepreneur

Get Noticed! Send a text.Learn the top strategies to elevate your business game from former pro basketball player turned high-performance coach Dre Baldwin, CEO of Work On Your Game. Discover how to build a champion mindset, laser focus on results, and leverage platforms through content creation.Get the inside tips on overcoming mistakes and using advertising, collaboration, and unrelenting content publishing to stand out from the crowd. With over 35 books published and 100 million entrepreneurs reached, Dre shares his proven game plan for getting noticed, conditioning greatness, and playing to win as an ambitious entrepreneur. Key lessons reveal how to package your knowledge into money-making products and evolve your skills over time through insight and applied effort. It’s time to step up and dominate in your field.Book recommendation: Work On Your Game by Dre BaldwinViddyoze: Create client-grabbing videosClient-grabbing videos in just 3 clicks with the world's most powerful video animation platformTurn your ideas into unique productsCreate custom products with your own design!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Struggling to convert podcast appearances into leads? Stewart Townsend reveals how his platform Podcast Hawk uses AI to match entrepreneurs with relevant shows and creates accountability to drive traffic and sales. Learn why podcast guesting builds authority and generates more leads than you think.Discover how to attribute podcast appearances to revenue, create compelling pitches, and leverage communities to get noticed. Stewart also shares common marketing mistakes like stopping promotion too early and over-optimising content. Key takeaways include always having a trackable CTA and joining paid masterminds. An easy way to start is using Podcast Hawk's templates and built-in email campaigns.Podcast recommendation: The Tropical MBAAWeber - free email marketing Grow, sell, and engage with your audience—simple email marketing in one place. Free trial.Podcastpage.io - Launch your podcast website in minutesDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Feel lost interpreting your company's finances? Accountant Roger Knecht brings clarity as the Rosetta Stone between entrepreneurs and their businesses. He explains how your books communicate what's working and what's not.Yet most owners fail to listen, instead outsourcing accounting tasks and hoping for the best. This prevents leveraging financial data to make smarter decisions. Knecht advises tapping your accounting partner as a strategic advisor to translate key signals.With over 20 years helming his firm Universal Accounting, Knecht also shares branding tips and his book "In the Black: 9 Principles to Make Your Business Profitable." One principle: abundance and gratitude lift all entrepreneurial boats, so avoid scarcity mindsets.Knecht's parting wisdom? "If it's about accounting, it is universal."Peppertype - Virtual Content AssistantGenerate better content copies in seconds with the power of Artificial Intelligence.AI Writer - Content writing made easierGenerate Accurate, Relevant & Quality Content in 2 MinutesRiverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Struggling to attribute leads in a post-cookie world? Jeff Greenfield offers clarity. He unpacks the seismic digital marketing shifts caused by privacy changes at Google and Apple. With third-party cookies dying, hyper-targeting and precise measurement are fading. Frustrated marketers pine for the old days.Yet Greenfield sees hope. His company, Provalytics, blends mathematical formulas from the 1700s and 1960s with machine learning. This concoction attributes leads without personal data, unlocking upper-funnel awareness channels like CTV and podcast ads.One key takeaway: "Recognise that if what you’re doing today is working, it’s not going to be working in the future." So stay nimble.Recommended book: Lemon: How the Advertising Brain Turns Sour by Orlando WoodGraphic design toolbox - VismeVisme is an online form builder specifically built to optimize for better conversions.Vidyard - Use Video In Your EmailsVidyard is the easiest way to record and send videos that build personal connections.Search Engine Optimisation from the UKRank higher on Google with SEO. Fill out the form to receive a FREE quote.Kajabi Course Platform Kickstarter!Get the foundations you need to start your online business On Kajabi For $69/mo. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Frustrated your fabulous social media presence fails to move product? Wayne Mullins, Founder and CEO of  Ugly Mug Marketing, gets why your artsy efforts flop – advertising ≠ marketing.The “ugly and effective” pro explains why starting with compelling content outperforms leading with layout and colors. Learn exercises revealing ideal customer emotions to craft messages that truly resonate. Discover where funnel focus should shift from chasing strangers to empowering evangelists.If you’re weary of wasting spend on flashy yet fruitless tactics, embrace the method in Wayne’s madness. Let time-tested fundamentals fuse with original thinking to humanise outreach and align teams. Soon you’ll smile at sales, not ads, that deserve the “beautiful” label.Recommended book: Michael Jackson, Inc by Zack O'Malley GreenburgGet Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Prowly - the media relations platformProwly has everything you need to get your PR work done.Build responsive quizzes.Generate higher quality, higher converting leadsDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Struggling to promote your niche ICT consultancy? Introvert Peter Banigo, founder of Target ICT and host of The Tech Your Business Podcast, shares how he has built awareness despite his shy nature.Learn how Peter overcame self-doubt to launch an engaging tech podcast reaching 59 episodes. Follow his journey leveraging Toastmasters training to find his broadcasting voice.Hear how avoiding technical jargon and simplifying concepts created content that resonates. See how guest conversations convert organically into new business relationships.Understand why a personalised approach and exceeding customer expectations have been key to growing an audience and reputation. Appreciate how solving people’s problems generously is Peter’s proven recipe for referrals and word-of-mouth.Book recommendation: The Hard Thing About Hard Things by Ben HorowitzBuzzsprout - Let's get your podcast launched!Start for FREEBrilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Struggling to communicate clearly and simply? Ben Guttmann, marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them, shares the science behind crafting messages that connect.Learn the 5 principles to bridge the gap between what audiences want - fluent, frictionless messaging - and what senders naturally create. Applying these concepts of beneficial, focused, salient, empathetic and minimal communication helps remove obstacles and emphasise what truly matters.Discover the common mistakes businesses make by focusing on product features rather than real-life benefits. Ben stresses going straight to the source and asking real people for feedback to ensure your message resonates.Follow Ben’s guidance on using AI as a supplement to craft more effective communications, not as a crutch. The key is understanding human needs don’t change even as technology evolves.Book recommendations:Influence by Robert CialdiniOgilvy on Advertising by David OgilvyLinkedIn Engagement using AIEngage AI use AI to write insightful and relevant comments on LinkedIn™ Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Struggling to create compelling content? Wendy Lieber, CEO and Co-founder of ContentBacon, shares how to tap into your passion to craft engaging stories that build lasting connections.Wendy emphasises going beyond surface-level messaging to uncover deeper insights. By taking a stance, showing vulnerability and evolving your narrative, you create content that resonates.Learn how to identify high-value audiences, solve their problems and guide them through their buyer journey. Wendy explains how mapping content to different stages converts more leads.Discover where AI fits as a content creation tool - and where the human touch is irreplaceable. Wendy stresses the magic of genuine service, listening and empowering your team.Key lessons for crafting content that wins customers’ hearts.Book recommendation: Unreasonable Hospitality by Will GuidaraBuyers Into Loyal Fans With IncentivesGive away free marketing incentives including free hotel nights. #1 Release Distribution ServiceTell the World about Your Company with e-releases. $130 Off Newsmaker distribution.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Feel stuck running “same old” operations and crave fresh purpose? Zach Colman, CEO and founder of Creatitive, empathises; his sports marketing firm withered until he reconnected to his “why” and current community needs.Learn Zach’s process helping entrepreneurs “pivot” branding by focusing inward before outward. Hear how confidence builds once you re-clarify contributions. Discover cold outreach mistakes Zach advises avoiding altogether.If you know you’ve outgrown current customers but struggle birthing new products, Zach ignites action. Let his self-awareness fuel your own reinvention. Stay master of your brand by not outsourcing key activities counter to character. Start with soul before strategy and build a powerful legacy.Book recommendation: Grit by Angela DuckworthSearch the whole Internet's podcastsListen Notes, The Best Podcast Search EngineTest before you invest - with PickFuRun a poll and get in-depth feedback from real people in minutes. Coupon: THEUNNOTICEEDDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Crave an inspiring tale of entrepreneurial resilience? Keen to expand globally but dread disrupting your business? Best-selling author and Founder of Brueckmann Executive Consulting, Alex Brueckmann shares his against-all-odds journey migrating from Germany to Canada amid the 2020 COVID shutdown.Alex recounts uprooting his young family practically overnight when borders slammed shut. Hear how he tapped past networking and personal introductions to reboot consulting in an unfamiliar market. Learn why he cautions entrepreneurs to never just “think” about next steps – take action.If you need encouragement to make major transitions or consider international expansion, Alex delivers. Let his perseverance through pandemic pandemonium and starting over in a foreign region motivate your own bold moves. Just don’t get stuck struggling to escape that “bowl of jelly!”Viddyoze: Create client-grabbing videosClient-grabbing videos in just 3 clicks with the world's most powerful video animation platformTurn your ideas into unique productsCreate custom products with your own design!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/