The UnNoticed Entrepreneur

Get Noticed! Send a text.I saw that 57% of listeners are on mobile devices and so probably don't read the shownotes.Andy Palmer - CEO of Aston Martin is ignominiously sacked. Read the news here It's a lesson in how not to do PR.How VW took the news of another fine, offers an alternative way to manage a crisis. What can you learn from my shopping experience at B&Q; one of the countries largest home improvement retailers.And I share a thought that social media metric give us an insight into the real reason why Aston Martin shares have lost 95% of their value since floatation Oct 3 2018. [Palmer’s annual salary was £1.2m and he was entitled to a maximum yearly bonus of £2.4m and share awards worth up to £3.6m under a performance share plan. At £17.75 a share, his 0.6% stake in the company is worth £24m. As of writing this - the share price is 34.96p. We shall see what news of his departure does to the share price.  Same company different leadership - it's all about the story the markets will hear, and this is PR at its most effective.]Interested to see Similar Web analysis of the B&Q website analysis hereFor a blog post which accompanies this please visit:https://www.eastwestpr.com/blogs/You can reach Jim James on Linkedin:I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.What does the financial chaos surrounding Hertz, McLaren and JLR tell us about the need to focus on growth areas of the economy, as bike sales surge 23% and Halfords shares add 80% in a week?Dominic Cummings has a PR nightmare; it's one thing to break the rules but another to be seen doing so. Did he forget that he is famous, that a 70 year old member of the public can look up car plates online, and that social media means Durham is no further away than down the road. More importantly, the response on social media and mainstream media demonstrates why 'who we are' matters when it comes to leadership. How can you show leadership to your team, partners and customers during lock down?Do you want to share your website and lots of other information with people who can't or won't read it? How about using AI enabled readers like http://talkify.netTalkify reads the content of any website and we automatically detect any of the supported languages for you. Our idea is simple - Enter a url to a website and we will read it aloud for you, you can of course download the audio as mp3 to listen to at a later time. Today, the foundrs have a big variety of users ranging from study material used by Universities, bloggers that proof reads their blogs, students and more. Could this increase engagement on your site/app/materials/guidebooks/manuals?Getting your company noticed with just 18 minutes per day of PR activity. That's my focus now for the SPEAK|pr program. I've built the tools and was thinking about how I can make it useful when entrepreneurs, including me, have so little time.The answer is automation. I share on this podcast my statistics after one week of using the ZOHO Social platform to centralise and manage our social media posts to Linkedin, Facebook and Twitter. (Instagram to come later once I've solve the workflow).I won't bore you with the stats here but the numbers are in the >100's % increase in engagement. It's off a low base for sure, but we have to start somewhere. Where are you starting from, and how can my team and I support you and your organization to get noticed? See more details at our website below.For a blog post which accompanies this please visit:https://www.eastwestpr.com/blogs/You can reach Jim James on Linkedin:I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Public relations is about more than press relations; I have to say that I hate it when people think that PR is about having articles published. 'The profession or practice of creating and maintaining goodwill of an organization's various publics (customers, employees, investors, suppliers, etc.), usually through publicity and other nonpaid forms of communication. These efforts may also include support of arts, charitable causes, education, sporting events, and other civic engagements.'Business Dictionary.comI chat today about what I am learning from the Girls Day School Trust in the UK about pivoting, communication and being aligned to their "so that.""So that" was shared by Paul Dunn who is the Chairman of the B1G1 (Buy1GIVE1) is a global giving business movement that helps businesses give back easily in meaningful ways. Since 2007, B1G1 has worked with more than 2,000 businesses from all industries around the world, creating over 130 million giving impacts.As I walked downtown in Bath today I surveyed the banks and shops, then took a look at their websites when I got home. Listen to my review of their high street and net street personalities and what it says about their "so that" motives. As we keep saying, those with a COVID strategy will survive. See my slideshare on the need for pr to be Compassionate, Optimistic, Values Based, Informative and Digital. See hereFinally - how is a tech newspaper in Vietnam putting big companies to shame when it comes to helping its vulnerable readers? With over 2m visually impaired in the UK and  285 million people visually impaired worldwide (about the same as the population of the USA), how is your company showing it cares for employees and customers who are vulnerable at this time? Doing so now will build lasting loyalty.For a blog post which accompanies this please visit:https://www.eastwestpr.com/blogs/You can reach Jim James on Linkedin:I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Support the show (http://www.eastwestpr.com)Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.How a dispute over a farmer's bonfire sparked a train of thought about mistrust, and how the Edelman Trust Barometer report backs up the impression that people aren't in favour of anyone that's in authority. That means entrepreneurs and business too! We've all got a bad reputation before we've started communicating. If we made money during COVID we're mercenary, if we lost money during COVID we are bad at business and possibly out of business.So how can entrepreneurs use PR to build their reputation and put the fires out as they rebuild loyalty and trust. The answer is in this podcast, and on my website at http://www.eastwestpr.com/speakprFor a blog post which accompanies this please visit:https://www.eastwestpr.com/blogs/You can reach Jim James on Linkedin:I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy http://www.eastwestpr.com/speakprSubscribe to our newsletter hereEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Support the show (http://www.eastwestpr.com)Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Automation in PR is available to all companies regardless of size, and the deployment of AI assisted content generation will allow content to be available at a rate to match the possibilities of the automation tools.  In this podcast I am going to talk about the McKinsey report on the first 90 Days of COVID-19 Recovery Plan, the impact of the Allen Curve on people working at home, and what my Shanghainese wife is listening to on her iPad in the countryside of England which speaks to the future impact of AI on us all.McKinsey Report can be found here.For a blog post which accompanies this please visit:https://www.eastwestpr.com/blogs/You can reach Jim James on Linkedin:http://www.linkedin.com/in/jamesjimI also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy http://www.eastwestpr.com/speakprEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.I discuss the news that Haymarket will close it's finance publications in Asia, and what that means for everyone who relies on traditional print as a means of getting PR.I'll also share about ZOHO Social, the content scheduling toolset that we started using today which looks set to save us lots of time and will help us to reach our communities across 5 platforms. Steve Judge, 2 x World Paralympian Champion inspired me this morning with his talk on ActionCoach about taking one step at a time. I've been guilty of setting standards so high for myself that I wasn't putting one foot forward. Today this changes. As an entrepreneur for over 25 years across the world, I want to share what I know works to get a company noticed which is free, or nearly free.  As we see that traditional print publications are going all digital, or going out of business, the opportunities for entrepreneurs have been been greater to leverage technology for profitable business.I mention toolsets which you can download for free from my website. SPEAK|pr tools and a Technology Applications Directory.http://www.eastwestpr.com/speakprKeep communicating!Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Speaking to the Action Coach south west community, Jim James shared his new mindset for PR during COVID Times. Jim says that entrepreneurs need to adopt a new approach in light of the paradigm shift brought about by the Corona Virus.CompassionateOptimisticValues basedInformativeDigitalJim also shares the SPEAK|pr process:StorifyPersonaliseEngageAmplifyKnowThe powerpoint from this webinar and video and templates are all available at:http://www.eastwestpr.com/speakprSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Andy Clayton and I met in Beijing in 2008, as he was a fellow British entrepreneur, and so he was one of the first people I called when I wanted to learn how other returning expatriates have managed the transition. Fast forward from our first meeting and now Andy is a successful and articulate Gazelles and Petra certified coach with the European rights to the training methodologies of the American firm providing the tools of Scaling Up.Andy sees the world differently to most people. Bi-lingual, he has a powerful sense of focus and clarity which helped Andy to found, grow and sell the UK’s largest China Operations outsourcing agency, helping Western companies to operate over $50m of sales in China. He achieved this through deployment of the tools of Scaling Up, and has since certified as a Petra and Gazelles Coach, helping organisations implement the tools of Scaling Up, aligning teams to unlock growth and potential in their organisations.Andy’s passions included extreme distance running, and supporting Autistic causes, including founding Autistic Entrepreneurs. We talk here about how he planned the sale of his China business when he decided that he didn't want to fly back and forth any more.He shares the way in which he approached the Petra coaching company in America to bring their Scaling Up methodology to the UK.Andy has also been working on SODA - his own methodology for saving time, which is being successfully implemented by executives saving them literally days in the month.You can contact him here:Andy Claytonlinkedin.com/in/andyclaytonukThis is a Silver Fox Entrepreneurs Production.Our mission is to enable mature men to create a meaningful business which enables them to enjoy their middlessence.Check out our community here:Http://www.silverfoxentrepreneurs.lifePlease share this and rate it too.Thank you Jim JamesBathEnglandSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Tax Tips from Simon Robinson, ATT (Fellow) FMAAT. 11.7 million returns due. 94% were filed online. Just over 700k filed on the 31st.  26.5K filed in the last hour. Last year, last filing was with 17 seconds to go! However just short of 1 million missed the deadline.Late filing penalties£100 late filing penalty. If still unfiled after three months (30 April 2020) then £10 per day up to £900. If still unfiled after 6 months, 5% of tax due or £300 if greater. Same again at 12 months. Latter penalties capped at 100% of tax due.Late payment penaltiesInterest accrues from day one (3.25%). If unpaid at 30 days, 5% of tax due. At six months, 5% of any tax outstanding. Ditto 12 months.Example: File and pay on 1 February 2021 (1 year and a day late). Liability £10,000. Interest and penalties would total £3,825.How to avoid thisSpeak to an adviser/accountant! Keep good records as you go, it is easier and aids budgeting. Aim to file as early as possible, no adverse effect on payment/amendment dates and gives more notice of any liability.If you are late, don’t panic. Aim to complete asap to limit penalties. Also consider making an estimated tax payment to limit interest and penalties in respect of late payment.You can appeal penalties if you have a reasonable excuse, but the acceptable list is limited (bereavement, hospital stay, HMRC technical issues).Common business expenses to make sure you claimUse of home as office - £4 per week with no evidence, more if properly calculatedMileage for business miles – 45 per mile for the first 10,000 miles, 25 thereafter. Keep mileage logAccountancy costs(!) – for company accounts and returns or personal tax return if self-employedIR35 changesOr ‘off-payroll working’. Where an individual works via a personal service company (PSC) and would otherwise be considered an employee. Rules in place since 2000 but notoriously hard to enforce.Previously if applied, the PSC was the deemed employer so any income was (broadly) taxed as if PAYE. This stopped the income tax efficient profit extraction profile of relatively low salary and dividends. From April 2020, the emphasis switches to the engaging party to operate the tests and decide whether the rules apply. If they do, payments are treated as employment income.Contract for a project or ongoing services? Paid by time or for a task? Mutual obligation?Right of control/substitution?Own tools/equipment?Multiple clients?Financial risk (work rejected and remedied at your cost)?Entrepreneurs and saving 10%If concerning Capital Gains Tax (CGT), need to make sure shares in company qualify (need to be a 5% holding and an officer/employee) or if assets in self-employed business check that their use qualifies and they are sold around the time the business ends/is sold.If general taxation, best advice is to get an adviser if they do not have one! Should easily be able to save you 10% in maximising expense claims and giving you back time to increase income.Topical tax tip would be to consider an electric car. For 2020/2021, there will be on benefit in kind (and therefore no income tax or class 1a NI) on providing an electric company car. The company can claim 100% of lease payment or purchase price and running costs against corporation tax. 1% and 2% rates confirmed for the following two years.Simon Robinson ATT (Fellow) FMAATsrobinson@lesliewardanddrew.co.uk www.lesliewardanddrew.co.ukSubscribSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Nick Hems has a mission, "to help men create more opportunity and get more of the results they want in life through the power of presenting themselves in the best possible way.His aim is to provide a premium but accessible service for men that gives advice on various ways to elevate style, dress with intention, form the right mindset for success and ultimately create the best possible first impression."We talk about how women check out the heels of shoes, the role of attention to detail and accessories, and importantly how we present ourselves will be a good indication of how much attention we pay to our business.None of this is expensive according to Nick; it's an attitude and about making an effort to take control of your personal branding.This was a Silver Fox Entrepreneurs ProductionSubscribe to our podcasts - visit our website here: https://silverfoxentrepreneurs.life/podcastsBuilding a worldwide community for mature men with enterprise.Contact the Host: Jim JamesPost Production by Beheard. Talk with Nick Hemsnick@nickhemsstyle.co.uk+44 7957 265 295WebsiteSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/