The UnNoticed Entrepreneur

Get Noticed! Send a text.Keynote Speaker Rusk shares how you can make a podcast a powerful sales tool. He also shares key considerations when considering your podcast strategy (he thinks you should have one btw), and his views on repurposing your audio for Youtube."Getting clear on why you want to start a podcast is first and foremost, the next thing in line is making sure that you're in line with your own level of commitment" says podcast guru Sebastian Rusk. Podcast Launch Specialist. Podcast Coach, 🎧 Podcast Producer,🕺Podcast Content Creator, LIVE Event Emcee/Host. 📚Author of #PodcastsSUCK (if you don’t have one) Digital Storyteller.YouTube.com/PodcastLaunchLab  (Blog)SebastianRusk.com  (Personal Website)PodcastLaunchLab.com  (Company Website)Full show is here: https://www.buzzsprout.com/850540/8712715Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text."The definition of what's considered media from the traditional sense has definitely changed and there's a lot of opportunity out there. It really just comes down to putting in the effort to finding who those people are and who the right fit is. And I think you have to understand who your audience is and who you're talking to the most; that's the number one key I would say. "Justin Goldstein of Press Record in New York explains step by step detail on how to engage the media. Then he pops off to take care of his new born son.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text."The definition of what's considered media from the traditional sense has definitely changed and there's a lot of opportunity out there. It really just comes down to putting in the effort to finding who those people are and who the right fit is. And I think you have to understand who your audience is and who you're talking to the most; that's the number one key I would say. "Justin Goldstein of Press Record in New York explains step by step detail on how to engage the media.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Overcoming trust anxiety is a central part of mapping out the customer journey and in this episode I share what I learnt from how one company fixed a broken MacBook Air. The company is e-Fix and frankly I recommend both their practice and their service.I mention some customer journey mapping tools including:https://creately.com/totango.commiro.comSEMrush.comBuzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Overcoming trust anxiety is a central part of mapping out the customer journey and in this episode I share what I learnt from how one company fixed a broken MacBook Air. The company is e-Fix and frankly I recommend both their practice and their service.I mention some customer journey mapping tools including:https://creately.com/totango.commiro.comSEMrushSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Factmata spots really toxic, really racist, really harmful content much earlier than a human could possibly find in the mess of social mentions, and importantly understands the stance taken by those influencers sharing that content. This matters.According to CEO Ant Cousins, the technology developed by AI visionary Dhruv Ghulati can automatically extract relevant claims, arguments and opinions, and identify threatening, growing narratives about any issue, brand, or product so that you can take action before the negative chatter kills the company.Here is how it works and why it's essential to have this kind of AI working for your brand.  Factmata are a founding member of the Credibility Coalition, a working group hoping to build standards for truth and credibility online.If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me, Jim James, on the unnoticed show.Buzzsprout - Let's get your podcast launched! Start for FREEThank you for listening to this episode of the unnoticed to show. I hope that you've enjoyed. If you have, please do rate it on any of the players. If you'd like more information, go over to EASTWEST PR and subscribe to our weekly newsletter. Or connect with me on Linkedin that's just Jim James.  I'd be delighted to connect with you and let me know how i can help you to get noticed.Episode is Not LivePublish: Jun. 05, 2021 @ 5PM EditPublishTranscript is LiveDelete this transcript.UnpublishBuzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Factmata spots really toxic, really racist, really harmful content much earlier than a human could possibly find in the mess of social mentions, and importantly understands the stance taken by those influencers sharing that content. This matters. According to CEO Ant Cousins, the technology developed by AI visionary Dhruv Ghulati can automatically extract relevant claims, arguments and opinions, and identify threatening, growing narratives about any issue, brand, or product so that you can take action before the negative chatter kills the company.Trailer for the full show coming up next.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.At the heart of human centered design, which is where a number of businesses are moving into, which has really genuinely put the customer at the heart of the business, you need empathy or to take that competence thing further, you need compassion with the competence and when you do the business results are outstanding.The full show is here but will also be coming up in your player.  Peter Dorrington, CEO of Anthrolytics shares how his company is designing systems and training bots to deliver empathy at scale, and also gives practical advice for business owners to deliver compassion oriented service to stakeholders just by using simple verbatims and templates.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.At the heart of human centered design, which is where a number of businesses are moving into, which has really genuinely put the customer at the heart of the business, you need empathy or to take that competence thing further, you need compassion with the competence and when you do the business results are outstanding. Peter Dorrington, CEO of Anthrolytics shares how his company is designing systems and training bots to deliver empathy at scale, and also gives practical advice for business owners to deliver compassion oriented service to stakeholders just by using simple verbatims and templates.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Press briefings are the mainstay of media outreach but most people treat the build up and the event in ways that undermine the chances of success. With over 25 years experience I share 6 key considerations in the 3 stages of build up, during and post briefing. I include details of a recent virtual event my Agency hosted in SE Asia with media from Thailand, Indonesia and Malaysia to remind us of the importance of thinking about the language used by the spokespeople; and I don't just mean which the mother tongue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/