The UnNoticed Entrepreneur

Get Noticed! Send a text.It's Half A World away but China is on every entrepreneurs mind - full of opportunities and risks. Having lived in Beijing for 13 years I was keen to hear the views of UK based Yishu Wang on how she thinks entrepreneurs can access the markets of the far east, and how Chinese companies are coming to the west.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.What are the challenges of securing coverage in a fast-moving emerging tech sector like blockchain, and how to set realistic expectations with your agency? Just some of the questions I cover with Nick Vivion.  Working from his RV on the Mississippi River, Nick is the founder of Ghost Works Communications, a boutique integrated communications agency focused on blockchain and emerging tech.Check out Nick's RV on the BBC.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.What are the challenges of securing coverage in a fast-moving emerging tech sector like blockchain, and how to set realistic expectations with your agency? Just some of the questions I cover with Nick Vivion.  Working from his RV on the Mississippi River, Nick is the founder of Ghost Works Communications, a boutique integrated communications agency focused on blockchain and emerging tech. Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Andrea Pacini always tells their clients, "you need to animate your audience, not your slides." Presentation and Public Speaking Coach Pacini is an Italian living in England, he politely didn't mention the Euro 2020, instead he was still willing to talk with me about his real passion, helping entrepreneurs to get their presentations to be a gift to their audience. Practical advice for anyone considering how to improve their presentations, and how to make them without even using slides.He mentions also his partner at Ideas on Stage, Phil Wakenell, and their presentation questionaire all of which can be found on their corporate site: https://www.ideasonstage.com/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Andrea Pacini always tells their clients, "you need to animate your audience, not your slides." Presentation and Public Speaking Coach Pacini is an Italian living in England, he politely didn't mention the Euro 2020, instead he was still willing to talk with me about his real passion, helping entrepreneurs to get their presentations to be a gift to their audience. Practical advice for anyone considering how to improve their presentations, and how to make them without even using slides. He mentions also his partner at Ideas on Stage, Phil Wakenell, and their presentation questionaire all of which can be found on their corporate site: https://www.ideasonstage.com/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.If you are scared of producing video, and are questioning if it is possible for you, then Gert-Jan Buseck has the answers here. The former sales manager in Holland has discovered the power of video content creation on a budget, doubling the engagement he has on Linkedin and doubling the number of connections he has within only 12 months. He now has over 13% engagement on his video's compared to the industry benchmark of 5%. We mention the Shield app for LinkedIn analysis and InShot for editing and Adobe Creative Studio,Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.If you are scared of producing video, and are questioning if it is possible for you, then Gert-Jan Buseck has the answers here. The former sales manager in Holland has discovered the power of video content creation on a budget, doubling the engagement he has on Linkedin and doubling the number of connections he has within only 12 months. He now has over 13% engagement on his video's compared to the industry benchmark of 5%.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Imagine if teachers at graduation spent the entire ceremony talking about how well they had done or what great facilities the school had, if only you would give them more money. That's not what happens, and it's also not what MacDonalds, Google, Apple or other big brands do. They all tell the story of their customers, yes children are the customers, and make them into the hero. This is classic text book marketing, and here I share how you can look at the 14 stages of the hero's journey for your business publicity.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Imagine if teachers at graduation spent the entire ceremony talking about how well they had done or what great facilities the school had, if only you would give them more money. That's not what happens, and it's also not what MacDonalds, Google, Apple or other big brands do. They all tell the story of their customers, yes children are the customers, and make them into the hero. This is classic text book marketing, and here I share how you can look at the 14 stages of the hero's journey for your business publicity.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.There are times when the media aren't interested in your story, but there are also times when the news wires, which are the professional services that are there to send out your press releases,   also don't want to send out your press release. So what can you do about that? Today, I'm going to share with you a case study on how I turned a press release about caged eggs into a story about salmonella which gained national attention in Singapore.You can see the coverage hereSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/