The UnNoticed Entrepreneur

Get Noticed! Send a text.Even when you're a successful small business, you tend to face a glass ceiling. Uh, you can't, as a small business, you can't win the big contracts because you can't win the big contracts you remain a small business. This is a problem Callum Laing is solving with his company MBH, the UK listed Plc in which privately held companies switch equity for shares in the public company.  Callum talked to me from Singapore not only about the business model but how he built an entrepreneur portal EnterpriseZone.cc with over 2000 entries and his micro podcast strategy for brand building and finding potential investee companies. Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Prowly - the media relations platformProwly has everything you need to get your PR work done.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Making a noise in public without measurement is going to lead to wasted money, time and creates a reputation risk. After all we don't start manufacturing something and never check on quality or output at any stage in the process, so why would that work for what your company says about itself; and increasingly what other say about you. Jack Richards of Carma shares how having people to help is important to complement all the technology available, and that a measurement service is surprisingly affordable.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platformProwly has everything you need to get your PR work done.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Having been the official PR Agency for a number of large international trade shows in Singapore (CommunicAsia to name one), I know how the PR system for shows works and will share with you to stand out from the competition. With COVID restrictions giving way to physical events the need for publicity to restock sales funnels has never been greater. Indeed those companies which fail to embrace lead generation in the new post COVID era will eventually fall victim to the killer virus. I discuss practical PR tips for pre, during, and post-trade show publicity. Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Prowly - the media relations platformProwly has everything you need to get your PR work done.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.31st August saw the last of the US and allied forces withdrawal from Afghanistan, and an objective look at how the Taliban handled the media provides 6 lessons for anyone managing regime change. If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.31st August saw the last of the US and allied forces withdrawal from Afghanistan, and an objective look at how the Taliban handled the media provides 6 lessons for anyone managing regime change. Prowly - the media relations platformProwly has everything you need to get your PR work done.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.If you don't like the selling part of running your business, then Mark Layder and his company provide a possible solution. The Biz Connectors organization gets people & businesses connected to the resources they need and want, so they can create sales without engaging full-time staff.  Mark explains how this works, and also how he is growing his business by partnerships with other silver fox entrepreneurs, chambers of commerce, and some innovative marketing strategies.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platformProwly has everything you need to get your PR work done.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.The credibility problem is big. It is hurting and, is going to continue hurting the publisher's bottom line. With Credder there is a communication tool that will at least allow them to understand how and why they're gaining or losing a reader's trust. We talk with CEO Chase Palmieri .Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platformProwly has everything you need to get your PR work done.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.When recipients note a business gift as memorable ROI of their business with the giver of the gift increases by 40 % according to an article by Forbes. So why don’t we do it more often? This episode looks at the simple power of giving, a GBP7bn industry in the UK which has grown 9.3% during COVID. So let's talk about what could be a strategy, how much is appropriate, and how to build feelings of reciprocity and trust with employees, partners and customers.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platformProwly has everything you need to get your PR work done.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.If you are asking people to do something for you and all you can muster is an email, then it's going to be pretty lame in my view. Especially when you are asking a group of PR experts and entrepreneurs to pre-order a book, even though they are in it. This podcast explains how I spent the day making a 3 minutes video - so that it doesn't have to take that long for you. I explain how I used Descript for recording the Amazon store pages with my book on it, and edited that video (unbelievably easy as it converts the audio to text which one edits). I used QRcode-Monkey to make a link to the Amazon page and added that to the end of the video so that people can scan and go. The hosting of the video is on Vimeo with a call to action end frame (there is a little bit of detail to follow there), and then I explain how ZOHO campaigns enable me to send the emails to my 50 contacts based on when they are most likely to open the email! IF we are going to ask people to help, buy, support us...then how we do it makes a big difference to whether they are going to do so. This podcast explains how to use the picture superiority effect to your advantage using tools which are available on subscription at all in less than US$50 per month.Finally here is the video (note -  also use the branding in the file name)https://vimeo.com/eastwestpr/unnoticedbookDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platformProwly has everything you need to get your PR work done.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.If you are asking people to do something for you and all you can muster is an email, then it's going to be pretty lame in my view. Especially when you are asking a group of PR experts and entrepreneurs to pre-order a book, even though they are in it. This podcast explains how I spent the day making a 3 minutes video - so that it doesn't have to take that long for you. I explain how I used Descript for recording the Amazon store pages with my book on it, and edited that video (unbelievably easy as it converts the audio to text which one edits). I used QRcode-Monkey to make a link to the Amazon page and added that to the end of the video so that people can scan and go. The hosting of the video is on Vimeo with a call to action end frame (there is a little bit of detail to follow there), and then I explain how ZOHO campaigns enable me to send the emails to my 50 contacts based on when they are most likely to open the email! IF we are going to ask people to help, buy, support us...then how we do it makes a big difference to whether they are going to do so. This podcast explains how to use the picture superiority effect to your advantage using tools which are available on subscription at all in less than US$50 per month.Finally here is the video (note -  also use the branding in the file name)https://vimeo.com/eastwestpr/unnoticedbookDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Prowly - the media relations platformProwly has everything you need to get your PR work done.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/