The UnNoticed Entrepreneur

Get Noticed! Send a text.We talk about how to distill your business into 3 minutes,  cutting a 5 minute video into 100 clips and using movies as an inspiration for creating the 'toilet deck.'  Nir Zavaro is a marketer at heart. His company streetwise helps companies with the story, brand, marketing and sales. He has written two novels and is about to publish "Fuck the slides  - how to help you raise from seed to A and above." He teaches, consults, mentors and has worked with some of the biggest brands and startups. He traveled Europe as an EO member teaching storytelling techniques to over 200 members in 19 cities, all in one month.Build responsive quizzes.Generate higher quality, higher converting leadsDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.How can combining opposites into your brand name help your marketing? That's just one of the insights I have from today’s guest, the bestselling author of Drinking & Knowing Things, Michael Juergens. Michael runs the wildly popular Drinking & Knowing Things wine blog which was adapted into a book that provides 52 specific wine recommendations. He is the founder of the Bhutan Wine Company and is leading the development of the wine industry in the magical Himalayan country. Based in California, Michael Juergens is a Certified Sommelier with the Guild of Master Sommeliers, a Certified Specialist of Wine, and a Master of Wine Candidate with the Institute of Masters of Wine.   Michael also owns the award-winning SoCal Rum company, which was recently awarded the highest point score in history for any Silver Rum. Michael Juergens is a professor at the Paul Merage School of Business at the University of CA, Irvine. He lives in SoCal, where he spends his time blind tasting and doing extreme sports. Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Vidyard - Use Video In Your EmailsVidyard is the easiest way to record and send videos that build personal connections.Prowly - the media relations platformProwly has everything you need to get your PR work done.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.To empower your entire organization to post to the social media accounts of the business is to lighten the load of the marketing manager, or entrepreneur, and also generate massive engagement within the team; plus more interesting content!We discuss how employee advocacy can turn  employees into the biggest ambassadors and have fun at the same time.Matthew Stormoen has been a digital marketer for the past 20 years. He is the founder and CEO of a marketing technology company called Mobibi, based in Santa Monica, California. Mobibi makes it easy to empower and reward employees for sharing important company news and creating engaging content. Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.To empower your entire organization to post to the social media accounts of the business is to lighten the load of the marketing manager, or entrepreneur, and also generate massive engagement within the team; plus more interesting content!We discuss how employee advocacy can turn  employees into the biggest ambassadors and have fun at the same time.Matthew Stormoen has been a digital marketer for the past 20 years. He is the founder and CEO of a marketing technology company called Mobibi, based in Santa Monica, California. Mobibi makes it easy to empower and reward employees for sharing important company news and creating engaging content. Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.My guest accuses marketing people of being liars, but of course unintentionally. It's because there is one fundamental problem with the way organisations work; people don't communicate meaningfully. In 20 delightful minutes, we talk about how to fix the human communication problem: by figuring out what truly connects us, rather than what pulls us apart. Gina Balarin is an inspirational TEDx and keynote speaker, storyteller and B2B marketing leader. An FCIM Chartered Marketer with an MEd in management communication, she is the author of The Secret Army: Leadership, Marketing and the Power of People. Gina’s goal is to inspire meaningful communication as part of a larger BHAG – to eliminate human suffering at work!References will include theory and models of communication, personality profiles including the DISC model, references to the WHY institute (and our 9 WHYs) and how marketing has evolved.p.s. Gina, this one is for you. :) Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Vidyard - Use Video In Your EmailsVidyard is the easiest way to record and send videos that build personal connections.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.My guest accuses marketing people of being liars, but of course unintentionally. It's because there is one fundamental problem with the way organisations work; people don't communicate meaningfully. In 20 delightful minutes, we talk about how to fix the human communication problem: by figuring out what truly connects us, rather than what pulls us apart. Gina Balarin is an inspirational TEDx and keynote speaker, storyteller and B2B marketing leader. An FCIM Chartered Marketer with an MEd in management communication, she is the author of The Secret Army: Leadership, Marketing and the Power of People. Gina’s goal is to inspire meaningful communication as part of a larger BHAG – to eliminate human suffering at work!References will include theory and models of communication, personality profiles including the DISC model, references to the WHY institute (and our 9 WHYs) and how marketing has evolved. Buzzsprout - Let's get your podcast launched!Start for FREEBrilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.The Telecom industry is worth over US$1 trillion and yet there are only 4-5 podcasts which serve the industry out of the 4 m or so podcasts; and this is just one vertical industry which is unserved by this new and emerging content category. Podcasts are such an effective way to build a personality for a company, and to host conversations within an industry, and create content for other platforms including Linkedin, Medium etc. Most podcasts in the telco space have been started but not been continued, suffering podcast fade. I'm researching telco for a client, but outside the obvious industries e.g. auto, tech, the podcast community is just waiting for more B2B content. I share considerations before starting and options to avoid podcast fade.I mention ListennotesAlso Issuu.comDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.The sharing function on Amazon Kindle is a simple and easy way to share content to your social channels, especially if you hook it up with an amplification platform as I show here with ZOHO Social.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.You can remain an "invisible expert", unknown to all but your referral network, and have a successful business. But apparently the riches are in the niches, or the cash is in the pigeon holes according Alastair McDermott. Alastair McDermott explains how to lose that reliance on referrals which is the handicap of over 90% of small businesses.  Host of The Recognised Authority podcast, McDermott also gives a link to an equipment list in the episode which he is giving away for free. Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Graphic design toolbox - VismeVisme is an online form builder specifically built to optimize for better conversions.Vidyard - Use Video In Your EmailsVidyard is the easiest way to record and send videos that build personal connections.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/