

The UnNoticed Entrepreneur
Jim James
Business marketing for entrepreneurs.I talk with entrepreneurs and experts about how to build a brand and generate more leads.My name is Jim James. I've built my own companies on 3 continents since 1995 , including a multi office public relations agency. On the show I bring you tools and tactics that you can put into practice on the same day.I also publish a magazine and newsletter.Please visit and sign up to stay up to date:https://www.theunnoticedentrepreneur.com
Episodes
Mentioned books

Mar 30, 2023 • 22min
Become a go-to expert by narrowing down your focus; with Thomas Gelmi
Get Noticed! Send a text.In this episode, Jim James interviewed Thomas Gelmi, a top B2B business coach with clients like Siemens and the WTO, where he shares how he built his teaching brand and increased his visibility by hiring a German personal branding and marketing firm to build his communication strategies. He also discusses the importance of curating content with Buffer to share third-party content that adds value to his target audience.Thomas also emphasises the importance of self-reflection and narrowing down your focus to a specific area to establish yourself as a go-to expert and shares how he allied with big brands like Marshall Goldsmith and Forbes Council to expand his reach and build credibility.Gelmi advises entrepreneurs to look for brands that are aligned with their branding and serve the same target group, have more reach, and are stronger and well-established in the market. By associating with a well-known industry name, entrepreneurs can leverage their visibility and credibility.The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasksPost-production, transcript and show notes by XCD Virtual AssistantsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Mar 29, 2023 • 3min
Associating yourself or your business with well-known industry names to leverage visibility and credibility; with Thomas Gelmi
Get Noticed! Send a text.In this episode, Jim James interviewed Thomas Gelmi, a top B2B business coach with clients like Siemens and the WTO, where he shares how he built his teaching brand and increased his visibility by hiring a German personal branding and marketing firm to build his communication strategies. He also discusses the importance of curating content with Buffer to share third-party content that adds value to his target audience. Thomas also emphasises the importance of self-reflection and narrowing down your focus to a specific area to establish yourself as a go-to expert and shares how he allied with big brands like Marshall Goldsmith and Forbes Council to expand his reach and build credibility. Gelmi advises entrepreneurs to look for brands that are aligned with their branding and serve the same target group, have more reach, and are stronger and well-established in the market. By associating with a well-known industry name, entrepreneurs can leverage their visibility and credibility.The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasksPost-production, transcript and show notes by XCD Virtual AssistantsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Mar 28, 2023 • 19min
Boosting your business and brand visibility by adopting sustainable practices; with Brian Wong of Normans
Get Noticed! Send a text.In this episode, Jim James interviews Brian Wong, co-founder of Normans, a sustainable online clothing brand that offers comfortable clothing for those who work from home. The brand aims to promote eco-friendliness by making small changes, such as using end-of-line materials to reduce waste. Normans' ambassadors are non-influencers who have inspiring stories to tell, promoting the brand while inspiring others.Brian shares the story behind the name Normans and how it represents the company's focus on sustainability, comfortable clothing, and inspiring ambassadors. He also emphasises how sustainability is increasingly important to customers, and how Normans' eco-friendly pledge is critical to their brand image. Brian also highlights Normans' efforts to promote sustainability through small changes and the importance of non-influencer brand advocates to promote the brand's ethos.Brian discusses how Normans is making a positive impact on the fashion industry by prioritising sustainability and promoting eco-friendliness through small changes. Additionally, he also emphasises the importance of brand advocates who share inspiring stories and promote the brand's values and how sustainability is becoming increasingly essential to customers.The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasksPost-production, transcript and show notes by XCD Virtual AssistantsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Mar 27, 2023 • 3min
Going Green to boost your business and brand to #getnoticed; with Brian Wong of Normans
Get Noticed! Send a text.In this episode, Jim James interviews Brian Wong, co-founder of Normans, a sustainable online clothing brand that offers comfortable clothing for those who work from home. The brand aims to promote eco-friendliness by making small changes, such as using end-of-line materials to reduce waste. Normans' ambassadors are non-influencers who have inspiring stories to tell, promoting the brand while inspiring others.Brian shares the story behind the name Normans and how it represents the company's focus on sustainability, comfortable clothing, and inspiring ambassadors. He also emphasises how sustainability is increasingly important to customers, and how Normans' eco-friendly pledge is critical to their brand image. Brian also highlights Normans' efforts to promote sustainability through small changes and the importance of non-influencer brand advocates to promote the brand's ethos.Brian discusses how Normans is making a positive impact on the fashion industry by prioritising sustainability and promoting eco-friendliness through small changes. Additionally, he also emphasises the importance of brand advocates who share inspiring stories and promote the brand's values and how sustainability is becoming increasingly essential to customers.The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasksPost-production, transcript and show notes by XCD Virtual AssistantsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Mar 24, 2023 • 32min
LinkedIn Safari: Session 7 of 12
Get Noticed! Send a text.Slide decks are the highest-performing format on LinkedIn.This week Simon Chappuzeau works with me on my slide deck.Since we started this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.I have increased my followers from 10,850 to 11,097But most importantly my engagement rate has increased >100%In other words I am spending much less time posting and getting better results.What we look at today- is where the time should go. And that is on content creation instead of content dumping. If you prefer to watch this then the video is on YouTube.https://youtu.be/rwSuLXlpCYMSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Mar 23, 2023 • 22min
How you could create your own gold mine for your business to make business come to you; with Mark Myers
Get Noticed! Send a text.In this episode, Jim James meets Mark Myers, the Founder of Peak Profit Solutions, a financial services and business advice company. Myers talks about how he transitioned from managing other people's companies to becoming an entrepreneur and founding his own business. He also talks about how he found a niche within the financial services industry by focusing on tax planning and how this niche helped his business stand out from competitors. Throughout the conversation, Myers shares his expertise in tax planning and how his approach has helped his clients save money and become more profitable, the importance of finding a niche within your industry and leveraging it to provide value to clients, and also stresses the importance of having a deep understanding of your work and niche and how this knowledge can be used to help businesses grow. The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasksPost-production, transcript and show notes by XCD Virtual AssistantsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Mar 22, 2023 • 3min
The power of niching and leveraging to standout; with Mark Myers
Get Noticed! Send a text.In this episode, Jim James meets Mark Myers, the Founder of Peak Profit Solutions, a financial services and business advice company. Myers talks about how he transitioned from managing other people's companies to becoming an entrepreneur and founding his own business. He also talks about how he found a niche within the financial services industry by focusing on tax planning and how this niche helped his business stand out from competitors. Throughout the conversation, Myers shares his expertise in tax planning and how his approach has helped his clients save money and become more profitable, the importance of finding a niche within your industry and leveraging it to provide value to clients, and also stresses the importance of having a deep understanding of your work and niche and how this knowledge can be used to help businesses grow. The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasksPost-production, transcript and show notes by XCD Virtual AssistantsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Mar 21, 2023 • 25min
Can a spat shoes with neon lights help you #getnoticed? With Richard Blank
Get Noticed! Send a text.Richard Blank, the guest on today's Unnoticed Entrepreneur podcast, offers his advice on how to create a profitable call center and maximise client engagement. At the age of 27, Richard departed Philadelphia for Costa Rica and established a fantastic call center with 115+ positions. He discusses the challenges that foreign startups experience as well as how companies can gain recognition abroad.He emphasises the value of communication and how learning a new language and culture can help businesses adapt and thrive. Despite their unfavorable reputation in popular culture, he also discusses the advantages of contact centers.A call center can be the success center of a business with the right technological advantages and framework. In order to keep clients and settle disputes, Richard emphasises the value of keeping interpersonal communication while sharing his teaching techniques for better communication.On this Unnoticed Entrepreneur episode, learn more about the value of communication and how to maximise engagement for company success with hosts Jim James and Richard Blank.The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasksPost-production, transcript and show notes by XCD Virtual AssistantsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Mar 20, 2023 • 3min
Why charm and good looks isn't enough to help you standout; With Richard Blank
Get Noticed! Send a text.Richard Blank, the guest on today's Unnoticed Entrepreneur podcast, offers his advice on how to create a profitable call center and maximise client engagement. At the age of 27, Richard departed Philadelphia for Costa Rica and established a fantastic call center with 115+ positions. He discusses the challenges that foreign startups experience as well as how companies can gain recognition abroad.He emphasises the value of communication and how learning a new language and culture can help businesses adapt and thrive. Despite their unfavorable reputation in popular culture, he also discusses the advantages of contact centers.A call center can be the success center of a business with the right technological advantages and framework. In order to keep clients and settle disputes, Richard emphasises the value of keeping interpersonal communication while sharing his teaching techniques for better communication.On this Unnoticed Entrepreneur episode, learn more about the value of communication and how to maximise engagement for company success with hosts Jim James and Richard Blank.The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasksPost-production, transcript and show notes by XCD Virtual AssistantsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Mar 16, 2023 • 32min
Linkedin Safari: Session 6 of 12
Get Noticed! Send a text.Slide decks are the highest-performing format on LinkedIn.This week Simon Chappuzeau works with me on my slide deck.Since we started this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.I have increased my followers from 10,850 to 11,070But most importantly my engagement rate has increased >100%In other words I am spending much less time posting and getting better results.What we look at today- is where the time should go. And that is on content creation instead of content dumping. If you prefer to watch this then the video is on Youtube.https://youtu.be/4gfoFeEAZLo Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/


