

The UnNoticed Entrepreneur
Jim James
Business marketing for entrepreneurs.I talk with entrepreneurs and experts about how to build a brand and generate more leads.My name is Jim James. I've built my own companies on 3 continents since 1995 , including a multi office public relations agency. On the show I bring you tools and tactics that you can put into practice on the same day.I also publish a magazine and newsletter.Please visit and sign up to stay up to date:https://www.theunnoticedentrepreneur.com
Episodes
Mentioned books

Dec 19, 2023 • 29min
80% Stop at the Headline: Kelsey Formost’s Top Tips for Headline Hits
Get Noticed! Send a text.Ever tried to craft the perfect sentence, only to end up staring at a blank screen? Don't despair! Learn proven techniques from former actress turned copywriter Kelsey Formost. Discover how to hook readers by answering “what’s in it for me?” in succinct, benefit-focused headlines. Kelsey advises verbal vomiters to let words flow then edit down, while formula lovers can leverage prompts to overcome writer’s block. Learn to funnel awareness on webpages through clear over clever headlines. Key takeaways include defining your core value proposition, hiring for non-genius tasks earlier, and optimizing the 80% of readers who only see headlines. Kelsey emphasizes that copywriting creates results by guiding ideal customers to desired actions through psychology and strategy. Follow her guidance to communicate your unique story and boost conversions across platforms.Viddyoze: Create client-grabbing videosClient-grabbing videos in just 3 clicks with the world's most powerful video animation platformTurn your ideas into unique productsCreate custom products with your own design!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Dec 14, 2023 • 26min
Brand Story Secrets from an Ad Legend: Henry Wong Reveals All
Get Noticed! Send a text.Imagine the thrill of getting Gordon Ramsay, the fiery chef himself, to be a brand ambassador for a product you're marketing. Learn how to craft a compelling personal narrative from ad legend Henry Wong. Drawing on decades in advertising, Henry reveals techniques to identify your core essence and attributes. Learn to summarise your story in just six words for brevity and impact. Henry advocates gathering objective feedback from others to shape your perspective. He explains common mistakes like projecting an inauthentic persona. Key takeaways include using classic storytelling frameworks, connecting emotionally through shared experiences, and aligning your brand with your values. Henry emphasises being true to yourself above all. Follow his guidance to develop a strong sense of purpose that attracts your ideal audience. Tell your story powerfully by tapping into timeless human insights.Peppertype - Virtual Content AssistantGenerate better content copies in seconds with the power of Artificial Intelligence.Riverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.AWeber - free email marketing Grow, sell, and engage with your audience—simple email marketing in one place. Free trial.Podcastpage.io - Launch your podcast website in minutesDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Dec 12, 2023 • 23min
Beyond Defensive Automation, Boost Revenue with Offensive Tactics
Get Noticed! Send a text.Struggling to scale your marketing outreach? Learn how to leverage automation to hack growth from entrepreneur Yaron Been. After losing his ecommerce business overnight, Yaron rebuilt by automating repetitive tasks. He explains the difference between defensive automations that save time, and revenue-generating offensive automations. Discover free tools like Microsoft Power Automate to build sequences at scale. Yaron demystifies scraping prospect data and crafting personalised outreach with AI. He shares common automation mistakes like over-engineering and failing to nail the manual process first. Key takeaways include respecting platforms' terms, constantly optimising campaigns, and only automating high-impact tasks. Yaron emphasises that overdelivering value, not tactics, builds customer loyalty. Follow his advice to drive more leads and sales through strategic automations.Build responsive quizzes.Generate higher quality, higher converting leadsGraphic design toolbox - VismeVisme is an online form builder specifically built to optimize for better conversions.Vidyard - Use Video In Your EmailsVidyard is the easiest way to record and send videos that build personal connections.AI Writer - Content writing made easierGenerate Accurate, Relevant & Quality Content in 2 MinutesDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Dec 7, 2023 • 26min
Hook, Nurture, Convert: The Power of Marketing Automation
Get Noticed! Send a text.Feeling overwhelmed tracking your digital marketing? Learn how to simplify and automate your customer journey for better results. Marketing expert and Co-founder of DBSS Digital Seb Brantigan explains how to audit your strategy and tech stack to identify quick 1% tweaks. Discover easy tools like Zapier to connect platforms and coordinate touchpoints. Seb demystifies marketing automation, advising to start small with basic sequences. Learn common virtual event mistakes and how planning follow-up in advance helps recoup costs. Get Seb’s top tips on social media content to build your brand. Key takeaways include niche targeting your audience, converting through multiple touchpoints, and keeping funnels simple. Seb emphasises focusing on what works rather than trying every new tool. Follow his advice to drive more sales through strategic automations that earn back your most valuable asset: time.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platformProwly has everything you need to get your PR work done.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Dec 5, 2023 • 27min
How to build the Spotify of the art world
Get Noticed! Send a text.How to build the Spotify of the art world.Hussein Hallak shares how his platform Momentable.art makes art accessible like never before. Providing museum-quality images, customized channels and immersive experiences, it empowers artists to showcase work on their own terms. Hussein explains how blockchain enables digital ownership, tips and subscriptions. Key insights include building community, leveraging the product for marketing, and constantly engaging users. With over 20 years' experience launching companies, Hussein stresses the importance of involving the team and maintaining open conversations. Learn how a mission-driven approach and flipping business models can revolutionize industries. This inspiring episode shows how entrepreneurs driven by purpose and passion can make culture available to all.Buzzsprout - Let's get your podcast launched!Start for FREEBrilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Nov 30, 2023 • 28min
How Startups Can Strategically Boost Their Brand
Get Noticed! Send a text.Wondering how PR can boost your brand? PR pro Kathleen Lucente, Founder of Red Fan Communications, demystifies public relations for startups and small businesses. With 15 years growing her own agency, she shares when to engage PR help and how to maximise value on a budget. Key takeaways include defining your niche, hiring specialists who know your industry, and scaling support as you grow. Kathleen advises crafting an authentic brand narrative, aligning internal and external messaging, and leaning into what makes you unique. Learn how PR establishes credibility, provides "air cover" for sales, and positions you as an expert. Discover low-cost ways to benefit from PR skills early on. This candid, tactical episode empowers entrepreneurs to strategically communicate their vision and values.Search the whole Internet's podcastsListen Notes, The Best Podcast Search EngineTest before you invest - with PickFuRun a poll and get in-depth feedback from real people in minutes.
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Nov 28, 2023 • 27min
Fighting back from bankruptcy, you should focus on this sales technique.
Get Noticed! Send a text.Karl Becker explains the sales strategy that he used to recover after a bankruptcy. Now he has written that into a book entitled Iceberg Selling.On this episode he explains how to take back control and improve cash flow by closing more deals which he credits with this one key principle, that he explains on this podcast with Jim JamesKarl Becker , Founder and CEO at Improving Sales Performance.Viddyoze: Create client-grabbing videosClient-grabbing videos in just 3 clicks with the world's most powerful video animation platformTurn your ideas into unique productsCreate custom products with your own design!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Nov 23, 2023 • 23min
The Agency Matchmaker - How to Find Marketing Partners You Can Trust
Get Noticed! Send a text.Struggling to find the right marketing agency? Behdad Jamshidi, Founder of CJAM Marketing, shares his secrets to vetting and matching businesses with agency partners they can trust. After losing 25% of his business overnight in the recession, Behdad rebuilt by focusing on lead generation and brand building. He explains how he creates a constant stream of high-quality content across platforms and nurtures authentic relationships. Key takeaways include only partnering with agencies operating for 5+ years, mapping customer journeys, and joining exclusive communities. With insights on standing out online, bouncing back after setbacks and building a personal brand, this episode is essential listening for service providers and agency-seekers alike. Discover how to find reliable collaborators so you can focus on what matters most - delighting clients.AWeber - free email marketing Grow, sell, and engage with your audience—simple email marketing in one place. Free trial.Podcastpage.io - Launch your podcast website in minutesLinkedIn Engagement using AIEngage AI use AI to write insightful and relevant comments on LinkedIn™ Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Nov 21, 2023 • 25min
How to stop your brand being destroyed by AI based content creators.
Get Noticed! Send a text.Are you struggling to keep brand messaging consistency as you sale creation using AI? As Rob May explains, generative AI allows endless personalized content at scale, but also creates a massive risks.His solution is BrandGuard, which uses AI models trained on your brand guidelines to automatically check creative assets. Tune in to find out about the low cost browser plug in which can save your brand from being destroyed by being out of control.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Prowly - the media relations platformProwly has everything you need to get your PR work done.Build responsive quizzes.Generate higher quality, higher converting leadsDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Nov 16, 2023 • 24min
Sobering up the beer industry with a hoppy alcohol-free mission
Get Noticed! Send a text.How to break the norm and challenge the stereotype? Here's how Impossibrew shook the beer industry.Mark Wong faced health problems from drinking and realised much of his social life depended on it. He started Impossibrew to create great-tasting beers that relax you without the alcohol. After a big branding misstep, Mark focused on listening to customers to keep improving. He candidly shares mistakes and wins on social media, gaining 35k Instagram and 65k TikTok followers with just a few raw, real videos. Mark explains how they use natural nootropics to stimulate feel-good dopamine and serotonin. Now Impossibrew sells a beer every 20 seconds, with people enjoying the light buzz without the hangover. Mark offers invaluable tips for any startup on avoiding common traps like overspending on branding and the power of social media authenticity. His mission delivers a delicious alcohol-free alternative that keeps the fun without regret.Buzzsprout - Let's get your podcast launched!Start for FREEBrilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platformProwly has everything you need to get your PR work done.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/


