Farm4Profit Podcast

We sit down with Kris Thayer, a man who’s worn more hats than a tractor seat at a consignment sale. A former college wrestler from Nebraska, Kris took his competitive mindset straight into the ag world. He started at AgriVision Equipment, representing John Deere in some of the most equipment-savvy regions in the country, and hasn’t stopped moving since.Kris shares how his time on the mat taught him grit, discipline, and the power of work ethic—lessons that now drive his success in multiple ag ventures. Today, he not only sells seed to area farmers but also flips used equipment and works with DPA Auctions, helping farmers across the Midwest get the most out of their iron.We talk about spotting undervalued equipment, how online auctions are changing the game, and what buyers and sellers should really be thinking about when they make a deal. Plus, Kris dives into what farmers should be asking their seed dealers, and why adding value (not volume) is the key to standing out.Whether you’re into wrestling, wrenching, or winning in the business of ag, Kris’s journey is packed with takeaways you can bring back to your operation today. Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Farm4Profit, we explore the digital tools transforming the cattle industry with the innovators behind Performance Livestock Analytics. The spotlight is on two core technologies—Performance Beef and Cattle Krush—both designed to simplify the complexities of raising and marketing cattle.Performance Beef is a cloud-based cattle management software tailored for feedlot and cow-calf producers. It digitizes feed management, health records, cost-of-gain tracking, and market prep—all in one simple dashboard. With real-time updates and seamless integration with feed trucks, Bluetooth scales, and QuickBooks, it saves time, reduces errors, and supports more profitable decisions. And with more than 5 million cattle on feed and a 96% customer retention rate, producers are clearly seeing value.We also dig into Cattle Krush, a real-time market insights app that pulls data from the Chicago Board of Trade to help producers make informed buying and selling decisions. Tools like Auction Advisor, My Lots, and Profit Alerts show exactly where a producer stands—down to the head—on profitability and breakevens.The team shares how they identified this massive need in the industry, how user-friendly the platforms really are, and where they see the cattle industry heading as technology and data play a growing role in profitability. We wrap with real-world success stories and advice for anyone looking to upgrade how they manage their livestock operation. Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we sit down with Ryan Bare, the visionary behind Century Farms Distillery—a craft distillery rooted in agricultural tradition and dedicated to producing premium farm-to-bottle spirits. Growing up on his family’s Iowa farm, Ryan learned early the value of hard work, precision, and pride in the land. After earning a degree in mechanical engineering from Iowa State University, Ryan spent over 15 years refining oil and producing ethanol before circling back to his agricultural roots with a bold idea: start a distillery that pays tribute to the very ground he grew up on.Founded in 2017, Century Farms Distillery celebrates the legacy of Iowa’s multigenerational farms. Ryan walks us through the journey—from navigating complicated distilling regulations to sourcing high-quality local grains that deliver standout flavors in every batch. We discuss the differences between producing energy and crafting spirits, how farm practices directly influence taste, and what it means to distill with purpose and pride.Ryan also shares insights on branding, connecting with consumers through storytelling, and expanding the distillery’s reach beyond Iowa. Whether it’s whiskey, bourbon, or celebrating agricultural heritage, Ryan’s mission is clear: honor the past while innovating for the future. Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We sit down with Mark, the founder of SimpleHedge, to discuss how his platform is changing the way farmers manage price risk. After building a successful career in the tech world—working at Meta and McKinsey—Mark turned his attention to agriculture, recognizing a gap in farmer-accessible risk management tools.Mark explains that while hedging is essential for protecting farm revenue, it’s long been confusing, expensive, and out of reach for most producers. SimpleHedge aims to fix that, providing a platform that delivers clear recommendations, personalized strategies, and confidence—without requiring a background in trading.He walks us through how the platform works, how it pulls and analyzes market data, and how it customizes strategies based on a user’s unique operation. We also cover farmer concerns around safety and control—highlighting how SimpleHedge provides guided recommendations, not hands-off execution, and how users can get started without connecting sensitive accounts.Throughout the episode, Mark shares real-world success stories, ROI examples, and where the future of tech-enabled farm risk management is headed. Whether you're a seasoned marketer or just getting started with options and futures, this conversation demystifies a topic that can make or break a year’s profit. Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

James Pieper is a first-generation farmer who’s only four years into his operation—but you’d never guess it based on the way he’s embraced both the challenges and the spotlight. Known on social media as @allaboutfarming, James takes his followers behind the scenes of day-to-day farm life, breaking down everything from planting to drainage upgrades in a relatable, easy-to-understand way.In this episode, James shares how he went from city kid to Southern Minnesota farmer, inspired by hands-on trials and ag studies at North Dakota State University. We dive into the realities of 2024’s tough weather, what it took to upgrade tile on 108 acres, and the big decision to invest in new fertilizer storage and tillage equipment. Plus, James gives us a look into his personal life, celebrating the recent birth of his daughter Hazel Rose and what it’s like to farm alongside his wife—who now drives tractor!We also talk about the importance of storytelling in agriculture, what it’s like working with brands like Pioneer, and how sharing the simple "why" behind each farming decision can build trust with consumers and future farmers. Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Prioritize Your Goals Worksheet &Des Moines workshop registration links:uncommonfarms.com/successionCommon Traits Webinar:Common Traits Webinar RecordingMike’s Linkedin profile:https://www.linkedin.com/in/mikedowney-farmraised?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BOARBPKDWRRehBWqC62Y0Gg%3D%3DMichael C. “Mike” DowneyFarm Business Coach & Succession Planning Lead (O): 618.372.7431 (M): 319.361.2409 Mike Downey of UnCommon Farms to talk all things succession planning. Mike shares how his own farm background inspired him to help other families navigate the often difficult but crucial process of transitioning the farm to the next generation. We explore the emotional and financial side of succession—covering everything from estate planning and business governance to family harmony and leadership development.Mike also previews the 2025 Succession Workshop Series, including an in-person, full-day event in Des Moines on July 23rd, co-hosted with Paul Neiffer, The Farm CPA. He shares why it’s essential for farmers to have a plan, what common mistakes families make, and the simple tools that can jumpstart progress—like the “Prioritize Your Goals” worksheet.We close with a discussion on legacy, communication, and the future of the family farm. If you've ever said, “We need to figure out succession—but don’t know where to start,” this episode is for you.🧩 Bonus: Mike shares how a past guest inspired a listener to take action and bring in UnCommon Farms to help their own family. Succession is personal—and this episode proves it. Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Andrew, founder of Tulip Valley Farms—a vibrant, immersive flower farm in the heart of Washington’s Skagit Valley. But Andrew’s path to farming is anything but traditional. From his early career as a U.S. Air Force intelligence officer to high-level roles at tech giants Amazon and Expedia, he’s built a career defined by bold pivots, community commitment, and strategic vision.Raised in Mount Vernon, Andrew returned home after years in the corporate world to invest in his roots—literally. With a law degree, MBA, and master’s in organizational leadership, he leveraged his diverse background to launch Tulip Valley Farms, a business now recognized nationally for its experiential approach to floriculture and farm tourism.He opens up about being colorblind and how he and his wife Holly—Tulip Valley’s self-appointed Chief Color Officer—have made it work. We also dive into the challenges of entrepreneurship, including his removal as CEO from a previous tulip venture and how that setback ignited the vision for something even greater.Andrew shares how Tulip Valley Farms blends agriculture, innovation, and storytelling to create authentic farm experiences—from U-pick tulip fields to hands-on events. With features in national media and honors from the World Tulip Summit, his farm is not just beautiful—it’s a blueprint for how agritourism can inspire, educate, and thrive. Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We dig into how Vytelle is changing the game in cattle production. Founded in 2015, Vytelle has grown into a global force in genetic improvement, recently being ranked as the #392 fastest-growing tech company in North America by Deloitte.We begin by breaking down the basics of in-vitro fertilization (IVF) and why hormone-free IVF offers cattle producers a more natural, lower-stress, and scalable alternative to traditional embryo programs. Through Vytelle ADVANCE, producers can collect eggs weekly—even from pregnant cows—leading to shorter generation intervals and more rapid genetic gain.Next, we explore Vytelle INSIGHT, a powerful AI-powered platform that turns data into genetic decisions. Combined with Vytelle SENSE—their real-time feed intake and in-pen weight tracking system—INSIGHT helps identify the top-performing animals and guides smart, targeted mating decisions.You’ll hear real-world stories from feedlots and seedstock operations using Vytelle to identify elite cattle, boost feed efficiency, and drive profitability. Whether you raise show cattle, run a dairy, or manage a cow-calf operation, Vytelle’s tools deliver practical advantages that make a difference.We also discuss how these technologies are shaping the future of livestock genetics—making it more predictive, efficient, and sustainable. This is an episode for anyone looking to do more with less and take the guesswork out of herd improvement. Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Brian Hefty, a name synonymous with practical, farmer-first agronomic education. As co-host of Ag PhD TV and Radio, Brian shares what it’s like to grow up on a livestock and crop farm, learn from his father’s teachings, and eventually build one of the most respected agronomy platforms in agriculture alongside his brother Darren.We discuss how the Hefty Seed Company has grown to 50 locations across 12 states, making it the 7th largest crop protection retailer and 11th largest seed dealer in the country. Brian shares what it means to focus on ROI—not just cost—and why pulling more soil samples may be one of the biggest untapped opportunities in ag. He explains how trying new things, experimenting on-farm, and remaining a lifelong learner are key to long-term profitability.Brian also talks about his book, 100 an Hour Jobs: Lessons from Dad, and how early advice from his father shaped his outlook on time, value, and purpose. From his Christian faith to his family life, Brian brings authenticity to both his work and words.We get a sneak peek into upcoming events like Ag PhD Field Day (July 31) and Cultivate 2025 in Fargo, both designed to bring growers together to learn, network, and find new solutions. Plus, we explore how Ag PhD is expanding its reach through platforms like AcresTV, social media, and podcasts—helping farmers stay informed no matter where they are. Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

we welcome Ethan Branscum, a farmland investment leader with a deep background in ag finance, to explore the growing intersection of agriculture and alternative investment. As Partner and Director of Farmland Investments at Sower Farmland Fund and Legacy Farmland Fund, Ethan helps manage a portfolio of properties that connect farmland owners with investors—all while prioritizing legacy, flexibility, and profitability.Ethan shares his personal path from his upbringing and education at the University of Arkansas to over a decade in ag finance and credit. He breaks down the mission behind Legacy Farmland Fund: giving landowners a new path to transition their asset without selling out their identity. Listeners will get a refresh on how Legacy enables contributors to trade farmland for ownership shares—maintaining long-term exposure to farmland returns, gaining liquidity, and relieving themselves from day-to-day operations.We dive into today’s land investment landscape, exploring what investors are looking for, how farmland compares to other asset classes, and which U.S. regions are catching the most interest. Ethan also unpacks how technology and data are changing the way land is valued, managed, and selected for investment.For farmers, this episode provides guidance on what makes a strong farmer-investor partnership, what Ethan looks for in operators, and how Sower supports profitability and growth from the ground up. He offers candid advice for producers considering leasing versus owning, and shares examples of farmer success stories made possible through Sower’s model. Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.