Farm4Profit Podcast

In this episode of the Farm4Profit Podcast, we're honored to welcome Justin Bruch, a fifth-generation Iowa farmer and Co-Founder of AgFunder.com. With a rich background in agriculture spanning four continents, Justin brings a wealth of experience to the discussion.Justin's journey in agriculture began on his family's farm in Iowa, where he cultivated a deep appreciation for the land and its potential. After earning his bachelor's degree in Agronomy from Iowa State University in 2000, Justin embarked on a remarkable career that has taken him across North America, South America, Europe, and Africa. Along the way, he has gained invaluable insights into different agricultural practices, market dynamics, and investment opportunities.As the Co-Founder and Chairman of AgFunder.com, Justin has played a pivotal role in revolutionizing agriculture crowdfunding. With a 100% focus on funding agriculture projects, AgFunder.com has become one of the largest platforms of its kind in the world, empowering farmers and entrepreneurs to bring their ideas to life.In our conversation with Justin, we explore the intriguing topic of land investment and its significance in securing the farming future. We delve into the reasons why people invest in land, examining its long-term benefits and potential for growth. Justin shares his insights on alternative methods for land acquisition beyond traditional means, such as inheritance, cash purchases, or bank financing.Furthermore, we discuss the economics of purchasing land in the current environment, addressing common concerns about cash flow and record-breaking land prices. Justin sheds light on how implementing organic practices can affect access to land, highlighting the challenges and considerations involved in transitioning to organic farming.One particularly fascinating aspect we explore is the role of land investment in the carbon market. Justin explains how investing in land can contribute to carbon sequestration and water conservation, aligning with sustainable farming practices and environmental stewardship.Throughout our conversation, Justin emphasizes the enduring appeal of land investment, despite potentially lower returns compared to other market options. We examine the non-monetary benefits of land ownership, including lifestyle factors, legacy considerations, and the satisfaction of preserving the environment.As we look to the future, Justin shares his predictions for emerging trends in land investment and sustainable practices. He discusses potential challenges and opportunities on the horizon, offering valuable insights for farmers and investors alike. Don’t forget to like the podcast on all platforms and leave a review where ever you listen!Websitewww.Farm4Profit.comShareable episode linkhttps://intro-to-farm4profit.simplecast.comEmail addressFarm4profitllc@gmail.comPhone515.207.9640Subscribe to YouTubehttps://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTokhttps://www.tiktok.com/@farm4profitConnect with us on Facebookhttps://www.facebook.com/Farm4ProfitLLC/ Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

@bmreadel      Instagram 1.6k    TikTok 661  Facebook 1.2k   Twitter 14.6kSukup Booth 2/29/2024 11:00 AM Bridgette ReadelHow’s the family - do they farm with family?Wife, mom, passionate agriculturalist, NDSU Bison & rhubarb advocateWhat do they want to make sure they see before they leaveAbout BridgetteFarm kid extraordinaire…..NDSU gradBoth herself and husband are heavily involved in agriculture and have two adult childrenGraduated as a high school ag teacher….Now active teaching adults about agriculture product+25 years of industry experience in sales and technical agronomyWorked for Corteva for 10 yrs (until 2022) - market development specialist, enlist field specialistServed as mentor and trainer for +70 students and new hires in salesActive public speaker, radio host, sales mentorAg director at WDAY 970 AM - broadcasting and media productionLilac Lane MediaAgriculture sales training…Negotiations training for ag sellers, personality styles, media trainingWeekly Ag EducationVoice OversPartners: Rural Minds: mental health … Ag Mafia … Agronomy on IceNooner Chats on twitter - little podcast episode with different guestsRight now, who inspires you? Would you ratherBe constantly itchy or constantly stickyEat cold pizza or hot cereal for breakfastHave a cow or horse living in your houseBeen the oldest or youngest child in your familyLive in a boat or a treehousePublicly speak or do a voice overGo to a trivia night or go to a standup show Don’t forget to like the podcast on all platforms and leave a review where ever you listen!Websitewww.Farm4Profit.comShareable episode linkhttps://intro-to-farm4profit.simplecast.comEmail addressFarm4profitllc@gmail.comPhone515.207.9640Subscribe to YouTubehttps://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTokhttps://www.tiktok.com/@farm4profitConnect with us on Facebookhttps://www.facebook.com/Farm4ProfitLLC/ Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Van Carlson, the Founder & CEO of SRA, brings over 25 years of risk management experience to the discussion. He dives into the world of Micro-Captive Insurance, specifically the 831(b) Plans, revealing how small to mid-market businesses can retain significant risk and premiums while enjoying tax benefits. Van explains the parallels between 401(k) and 831(b) accounts, emphasizing proactive risk management. His insights are a game-changer for farmers and business owners looking to gain control over their financial futures.

In this episode of the Podcast, we sit down with Farmer Froberg, a fifth-generation farmer hailing from Alvin, TX. With a rich history in farming and a passion for educating consumers about modern agricultural practices, Farmer Froberg shares insights into their family farm, Froberg Farms.We delve into Farmer Froberg's background, including his time as an Army veteran and his experience working at a nonprofit farm that trained veterans—a venture that unfortunately lost its grant funding. Now, Farmer Froberg channels his passion for agriculture into managing Froberg Farms' social media presence and bridging the gap between consumers and the realities of farming.Froberg Farms is a year-round operation, offering a wide array of homegrown fruits and vegetables, along with other goodies like eggs, jellies, and even Christmas trees. Their farm is a hub of activity, boasting an in-store bakery and snack bar, as well as opportunities for visitors to pick their own produce, including strawberries and blackberries.With a rich history dating back to 1936, Froberg Farms has evolved over the years, from its humble beginnings of growing strawberries to a thriving enterprise spanning hundreds of acres. Farmer Froberg shares touching anecdotes about the farm's journey, from family milestones to pivotal moments in its growth and expansion.Don’t forget to like the podcast on all platforms and leave a review where ever you listen!Websitewww.Farm4Profit.comShareable episode linkhttps://intro-to-farm4profit.simplecast.comEmail addressFarm4profitllc@gmail.comPhone515.207.9640Subscribe to YouTubehttps://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTokhttps://www.tiktok.com/@farm4profitConnect with us on Facebookhttps://www.facebook.com/Farm4ProfitLLC/ Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we sat down with Clayton Lind, founder of Atlas Media Solutions, who shared his inspiring journey of transitioning from a farmhand to a media entrepreneur dedicated to spreading awareness about agriculture. Clayton's passion for storytelling drove him to scale his business, aiming to reach 100 million people online by 2024 and produce Netflix-level pro-ag documentaries by 2025-2026. Through Atlas Media Solutions, Clayton crafts high-quality digital media to showcase the agriculture industry's story, helping clients better connect with consumers. We explored Clayton's background and how his farmhand experience during the pandemic shifted his perspective on agriculture. He highlighted the importance of addressing misconceptions about food origins and empowering consumers through knowledge. Clayton also discussed the role of technology in shaping agriculture's future and shared tips for supporting sustainable practices. Transitioning from a one-man operation to a team of three posed challenges, but Clayton overcame them, offering advice to aspiring entrepreneurs in agriculture. Tune in as we unravel Clayton's journey and the challenges and opportunities of bridging the gap between consumers and the agricultural industry.www.johndeere.comwww.meridianmfg.comwww.terraplexag.comwww.agleader.comDon’t forget to like the podcast on all platforms and leave a review where ever you listen!Websitewww.Farm4Profit.comShareable episode linkhttps://intro-to-farm4profit.simplecast.comEmail addressFarm4profitllc@gmail.comPhone515.207.9640Subscribe to YouTubehttps://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTokhttps://www.tiktok.com/@farm4profitConnect with us on Facebookhttps://www.facebook.com/Farm4ProfitLLC/ Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome back to another episode of the Farm4Profit podcast! Today, we're joined by the incredible Michelle Martin, a powerhouse in the agricultural industry with a fascinating journey to share. Michelle hails from South Texas, where she and her husband Clayton farm vegetables, raising their son Knox almost on the border with Mexico. Despite her marine degree from A&M, Michelle found her passion in media and reporting, eventually starting her own ag magazines and hosting the popular TV show, Ag On Wheels. With her Ag Marketing company and FarmHer Who initiative, Michelle is revolutionizing how consumers connect with their food, using QR codes to share farmer stories. From growing over 50 varieties of vegetables to spreading ag awareness and even overcoming personal challenges, Michelle's story is one of resilience, innovation, and a deep love for agriculture. Tune in as we delve into her inspiring journey and glean insights from her wealth of experience in the industry. www.johndeere.comwww.sowerlegacyfarmlandfund.comwww.brandt.cawww.agleader.comDon’t forget to like the podcast on all platforms and leave a review where ever you listen!Websitewww.Farm4Profit.comShareable episode linkhttps://intro-to-farm4profit.simplecast.comEmail addressFarm4profitllc@gmail.comPhone515.207.9640Subscribe to YouTubehttps://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTokhttps://www.tiktok.com/@farm4profitConnect with us on Facebookhttps://www.facebook.com/Farm4ProfitLLC/ Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Fastline: 1:00Economics Show 10:00www.johndeere.comwww.brandt.caDon’t forget to like the podcast on all platforms and leave a review where ever you listen!Websitewww.Farm4Profit.comShareable episode linkhttps://intro-to-farm4profit.simplecast.comEmail addressFarm4profitllc@gmail.comPhone515.207.9640Subscribe to YouTubehttps://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTokhttps://www.tiktok.com/@farm4profitConnect with us on Facebookhttps://www.facebook.com/Farm4ProfitLLC/Guest:David WidmarAgricultural economist specializing in ag trends and the farm economy Co-founded Ag Economic Insights in 2014Prior: Researcher with the Department of Agricultural Economics at PurdueWho is Ag Economic Insights?History, Mission, VisionFounded in 2-14 by Dr. Brent Gloy and David WidmarBegan writing weekly articles focused on insightsRegularly spoke at famr and agribusiness eventsProvides the Crop Budget OutlookWhat is the current “state of the union” for agriculture?What have been some key factors that have led us to where we are?What needs to happen to help things rebound?How does now differ from the “80’s”?How are global food systems evolving in response to population growth, urbanization, and changing dietary preferences?How are changing consumer preferences influencing agricultural production and marketing strategies, and what opportunities do these trends present for farmers and food producers?How are demographic shifts and labor market trends influencing the availability and composition of the agricultural workforce, both domestically and internationally?What role do immigration policies play in shaping the labor supply and demand dynamics in agriculture, and how might they evolve in the future?How have trade policies and international relations affected the agricultural markets and trade flows?How are policies and incentives evolving to address environmental challenges such as soil degradation, water scarcity, and greenhouse gas emissions from agriculture?What are key challenges and opportunities for rural development in agricultural regions, particularly in terms of infrastructure, access to markets, and rural poverty alleviation?How are digital technologies such as blockchain being used to improve supply chain efficiency and traceability in agriculture?Looking ahead, what do you see as the most promising opportunities and potential disruptions in agricultural economics, and how can stakeholders prepare for the future?What did we miss?Summary and Challenge Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Randy NessmanWest Central MNWife and two boysLikes to camp and be on the lake, down hill skiing, snowmobiling, and ice fishingKids in hockey? – other sports?What do they want to make sure they see before they leave Drain Tile ContractorOther jobs16/17: worked for agronomy center and then got his CDL Has also done custom harvesting, spraying, fertilizing, and building grain handling equipment FarmerBorn and raised on a dairy farm that was run by his parentsFamily quick dairy farm when he was 18 yrs old FirefighterJoined the fire department at 19 years oldPodcasterco-host “Off The Husk” w/ the millennial farmer (why no recent shows?)Mission to become a national voice for agriculture, provide farmer to farmer education and facilitate a collaborative conversation between farmers and the public Last episode was 6/28/2022If you were an animal, what do you think you would be?Right now, who inspires you?If you could make anything bigger on your body what would it be?www.johndeere.comwww.meridianmfg.comwww.terraplexag.comwww.agleader.comDon’t forget to like the podcast on all platforms and leave a review where ever you listen!Websitewww.Farm4Profit.comShareable episode linkhttps://intro-to-farm4profit.simplecast.comEmail addressFarm4profitllc@gmail.comPhone515.207.9640Subscribe to YouTubehttps://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTokhttps://www.tiktok.com/@farm4profitConnect with us on Facebookhttps://www.facebook.com/Farm4ProfitLLC/Start, bench, cutMilk chocolate, dark chocolate, white chocolateCurly fry, waffle fry, totsZach Bryan, Chris Stapleton, Jason Aldean Sea, snow, sun Planting, Combining, Laying PipeBeer, Whiskey, Seltzer/Cider Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

www.johndeere.comwww.brandt.cawww.agleader.comDon’t forget to like the podcast on all platforms and leave a review where ever you listen!Websitewww.Farm4Profit.comShareable episode linkhttps://intro-to-farm4profit.simplecast.comEmail addressFarm4profitllc@gmail.comPhone515.207.9640Subscribe to YouTubehttps://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTokhttps://www.tiktok.com/@farm4profitConnect with us on Facebookhttps://www.facebook.com/Farm4ProfitLLC/Cultivating Prosperity: How Sower Legacy Farmland Fund Nurtures Farmers' FuturesJohn Deere Booth – Wednesday 11:00 AM Sower’s Legacy Farmland Fund is a first-of-its-kind solution to one of the largest threats to American farmers – succession. Contributing your farm into the Legacy Farmland Fund allows farm owners to receive financial gain, farms to stay in production and legacies to be preserved. Introduction:Eric Mueller, Founder and CEO of Sower Legacy Farmland Fund.Briefly introduce the mission of Sower Legacy Farmland Fund.Eric shares the story behind the inception of Sower Legacy Farmland Fund.“I saw succession planning issues tear families apart time and time again along with producers losing acres to farm.I felt called to create a solution that preserves family legacies and helps farmland owners benefit financially from their land.”            What motivated him to establish a company focused on farmland investment?Discuss the core values and vision driving Sower Legacy Farmland Fund.Understanding Farmland InvestmentDefine the concept of farmland investment and its significance in today's agricultural economy.Explore how Sower Legacy Farmland Fund approaches farmland investment differently.Highlight the benefits and opportunities for both investors and farmers in this model.Empowering FarmersHow does Sower Legacy Farmland Fund directly benefit farmers?Ability to offer an innovative and powerful solution to maximize estate assets Can be used as an alternative to 1031 exchange to defer capital gains Greater means of preserving the family legacy IMPROVED CONTROL & FLEXIBILITY OF A FARMLAND ASSET DIFFERENTIATING ESTATE PLANNING TOOLUnit ownership won't trigger capital gains & leaves the estate intact, with the flexibility to gift, bequest, or liquidate in flexible increments. Unit holders have access to liquidity after the 1-year contribution period has expired; access that doesn't require the sale of the asset.Discuss the support, resources, and opportunities provided to farmers through the fund.Unit holders immediately diversify their holdings, insulating against indirect factors & expenses that are often outside of an individual landowner's control. Professional farm managers maximize returns with proper lease structures and oversight, discounts, capital improvements & progressive partnerships.Share success stories or examples of farmers who have been positively impacted.Overcoming Challenges and Future OutlookAddress common challenges faced by both investors and farmers in the agricultural industry.Discuss strategies employed by Sower Legacy Farmland Fund to mitigate risks and ensure long-term success.Share insights into the future of farmland investment and the role of Sower Legacy Farmland Fund in shaping it.Summary/Challenge Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

www.johndeere.comwww.meridianmfg.comwww.terraplexag.comwww.agleader.comDon’t forget to like the podcast on all platforms and leave a review where ever you listen!Websitewww.Farm4Profit.comShareable episode linkhttps://intro-to-farm4profit.simplecast.comEmail addressFarm4profitllc@gmail.comPhone515.207.9640Subscribe to YouTubehttps://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTokhttps://www.tiktok.com/@farm4profitConnect with us on Facebookhttps://www.facebook.com/Farm4ProfitLLC/Kelsey BanksHow’s the family - do they farm with family?Morrisburg, ONPregnant Currently with Ceresco as a Buyer and Agriculture Advisor covering south eastern OntarioPreviously with NexusBioAgOntario Grain farmers is sponsoring her to take part in the 2023-24 cohort of the ASA Corteva AgriScience Young Leaders program Two phases1) in november came down to Johnston to Corteva2) conjunction with the Commodity Classic Agronomist Grew up in the ag industryLikes to work with canolaLicensed Seed Crop Inspector - as of September, 2023Laurel Lea FarmsGrew up growing pumpkin and asparagus…..Known as the Pumpkin Queen 2016: moved and began cash cropping and pumpkin farming2021: farm in 2 counties on family’s farm Farms 300 acres corn, soybeans, wheat, and canola Runs share-cropping on 2 farmsGoals:Expanding the land she farms Expanding her involvement as a leader within the ag industryBrain Cancer Survivor Diagnosed in February, 2020 Named the tumor BobA seizure and pneumonia ended up being a brain tumorTold she couldn’t drive A first wanted to keep it secret but figured it was better to share everythingJoined a group with people diagnosed with similar tumorsWas able to spend more time with her dad in the fields February was the first time she drove to the farm 5 hrs away from home since being diagnosedSpoke with oncologists about cancer from an adolescent and young child perspective Hot takes - agree or disagree with the statement and why Pineapple goes on PizzaPeanut butter and eggs make a good burgerGetting up at 6 am is too early Apple music is better than SpotifyFrench fries dipped in ice cream is goodMaking an itinerary ruins a trip How have they figured out how to learn something new the quickest? Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.