Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders

ICR
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Aug 27, 2025 • 23min

Ciaran Long, CEO, a.k.a. Brands – Dress Rehearsal: Using a 'test and repeat' strategy to adapt quickly to consumer trends

Summary:a.k.a. Brands have seen incredible success bringing their digitally native brands into the physical marketplace. A big part of that success comes from their 'test and repeat' retail strategy, which allows them to gauge and adapt to consumer trends extremely quickly. Ciaran Long has been serving as the CEO of a.k.a brands for more than two years. He was previously CFO at Samsclub.com, and held other leadership positions at Walmart's e-commerce division, as well as at CBS, CNET Networks and KPMG.Ciaran joins us to break down the test and repeat strategy, and explains why it can be so effective at minimizing guesswork and mitigating risk. He also delves into a.k.a. Brands' unique approach to influencer marketing, their strategy when it comes to M & A, and the philosophy that will guide their expansion efforts in the years to come. Highlights:The a.k.a. Brands portfolio (2:05)What sets a.k.a apart? (3:12)a.k.a.'s evolution (4:43)Expansion strategy (5:50)Dealing with fickle consumers (8:56)Test and Repeat (10:55)Culture Kings (13:39)Navigating volatility (16:02)Sustainability in fashion (17:37)M&A (18:53)Looking ahead (21:06)Links:Ciaran's LinkedIna.k.a. Brands' LinkedIna.k.a. Brands' WebsiteICR LinkedInICR TwitterICR WebsiteFeedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.
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Aug 20, 2025 • 28min

Steve Kislow, CEO, Firebirds Wood Fired Grill – Controlled Burn: Achieving consistent growth in the restaurant sector without sacrificing quality

Summary: There are a lot of different brands fighting for market share in the "polished" segment of the restaurant industry. To stand out, you need to offer great food, at great value, in a great atmosphere. But above all, you need to make sure you have the right people at your side.And if anyone knows the value of people, it's Steve Kislow, the CEO of Firebirds wood-fired Grills. Since joining the Firebirds team in 2003, Steve has helped open dozens of locations, as the brand has grown from three restaurants in two states to 60 plus locations in 22 states.Steve joins us to talk about Firebirds' approach to innovation, their commitment to customer experience, and their plans to expand their reach even further in the coming years. He also discusses the emphasis Firebirds places on always hiring the best.Highlights:Path from chef to CEO (2:23)Firebirds' niche (4:27)How Covid Changed Things (6:44)Menu Innovation (8:17)AUVs (11:18)Price Adjustments (12:37)Growth Strategy (13:41)Changes to 'The Box' (15:48)Growing While Preserving Quality (16:58)Changes in Consumer Behavior (19:10)Approach to Technology (21:41)Evolution of the Corporate Culture (22:49)10 Year Outlook (24:09)Favorite Dishes (25:34)Links:Steve's LinkedInFirebirds LinkedInFirebirds WebsiteICR LinkedInICR TwitterICR WebsiteFeedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.
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Aug 13, 2025 • 26min

Andy Goldberg, President & CEO, PCH Media – A Winning Strategy: Leveraging data-driven insights to evolve and thrive in a shifting landscape (Re-broadcast)

It's been nearly a year since we sat down with Andy Goldberg, the CEO of PCH media, to discuss how the company has successfully navigated more than 40 years of shifts in the media industry. A lot has changed since we spoke, which in a way, makes this conversation all the more relevant. We hope you enjoy, and we'll be back with a fresh episode next week. Summary: Longevity in any business is something to celebrate, but when a media company can successfully evolve through several decades of seismic shifts, it's also a huge lesson in the art of pivoting. Today's guest has navigated through 41 years of change and his company has come through stronger than ever.We're sitting down with Andy Goldberg, CEO of PCH Media. Andy is leading PCH's multi-year transformation as the company continues to pivot from direct-to-consumer retail towards an identity and data-driven advertising business. This includes a concerted effort to attract and hire top media talent to align with the company's new focus. The company is aimed at creating incremental shareholder value based on PCH's unique value exchange and unparalleled ability to generate peer audience authentication, permission first-party data, and tremendous user engagement.Andy has led the company through several successful evolutions via acquisitions in the online search, casual games, and mobile advertising markets. In addition to being CEO, he's also Chairman of the Board of Directors and a past member of the Board of Directors and Executive Committee of the Direct Marketing Association.Recognized for excellence in the industry, Andy has been honored with the Silver Apple Award from the Direct Marketing Club of New York. He earned a BS in Marketing from the Wharton School at UPenn.Highlights:PCH's background and history (3:16)How Andy got involved at PCH and his path to leading transformation initiatives (4:43)User base and engagement at PCH (7:50)The value of PCH's audience and engagement data to marketers and advertisers (9:02)How PCH partners with clients to help them build their databases (13:24)The differences between zero, first, and third-party data (14:47)Andy's take on the discussion around depreciating third-party cookies (16:39)PCH's marketing collaborations with third-party players (19:12)The role of AI in the evolution of PCH (20:39)Andy's outlook on future goals and opportunities for PCH (22:31)Links:Andy Goldberg on LinkedInPublishers Clearing House on LinkedInPublishers Clearing House WebsiteICR LinkedInICR TwitterICR WebsiteFeedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.
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Aug 6, 2025 • 31min

Stephanie Pugliese, President and CEO, Duluth Trading – Back to Basics: How a storied workwear brand is righting the ship with a focus on customer needs

As a workwear and outdoor apparel company, it's imperative that you stay attentive to the needs of your customer, and remain nimble enough to adapt to the demands of an ever-shifting retail landscape. Well, the folks at Duluth Trading are doing exactly that.Today we're sitting down with Stephanie Pugliese, the CEO of Duluth Trading, which trades under the symbol DLTH. She first joined Duluth trading in November of 2008, and In 2015, she became President and CEO until 2019 when she left to become president of the Americas for Under Armour.Now, Stephanie is back as president and CEO of Duluth. She joins us to discuss the innovation, customer experience, and brand awareness that's made them a force in the American retail sector for more than 3 decades, and how she plans to double down on those things to keep Duluth profitable in the decades to come.Highlights:The Duluth Story (2:13)Stephanie's return to Duluth (5:05)Urgency vs. Thoughtfulness (6:40)Brand Engagement (7:50)Brand Awareness (9:15)Solutions Based Products (10:44)Duluth Portfolio of Products (12:36)Approach to Innovation (13:56)Direct to Factory Sourcing (15:31)Opening new stores (17:00)Finding Savings (19:19)Optimizing Inventory Levels (21:10)Promotions (22:46)Tariffs (24:20)Expanding beyond workwear (26:27)Outlook for the future (28:11) Links:Stephanie's LinkedInDuluth LinkedInDuluth WebsiteICR LinkedInICR TwitterICR WebsiteFeedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.
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Jul 30, 2025 • 46min

Michael Saylor, Executive Chairman, MicroStrategy – The Bitcoin Buy-in: Embracing a New Paradigm of Digital Capital (Re-broadcast)

As we take a brief hiatus from releasing new episodes this week, we thought it would be interesting to revisit this episode from December 2024 with Michael Saylor. Ahead of the Trump administration officially taking office, Michael explained why he thought the year ahead would be a seminal one in the history of Bitcoin. Was he correct? You be the judge. Summary: With a new, crypto-friendly administration incoming, 2025 may be the year we see Bitcoin integrate more fully into mainstream finance in America and globally. Though volatile, and with an uncertain future that will heavily depend on how macroeconomic conditions and regulatory policies play out across the year, there's reason to believe that Bitcoin could soon be more prominent than ever. Today's guest is here to tell us why.Michael Saylor is the Executive Chairman and co-founder of business intelligence company MicroStrategy (Nasdaq: MSTR), and a leading advocate of Bitcoin. MicroStrategy considers itself to be the world's first Bitcoin Company, and under Michael's leadership have adopted a unique Bitcoin acquisition strategy with approximately $42 billion in Bitcoin held to date. In this episode, Michael describes his journey from skeptic to Bitcoin maximalist, emphasizes the importance of understanding Bitcoin as a digital capital asset, and discusses its potential to disrupt traditional valuation methodologies in finance.Highlights:Michael recommends resources for Bitcoin beginners (2:37)Why fear of progress holds us back (3:55)Michael points out the clues suggesting Bitcoin is here to stay (7:11)What USD maximalists get wrong (13:15)How we can understand the potential of Bitcoin through an engineering lens (16:25)Why valuation methodologies need to adapt to include Bitcoin (18:48)How Bitcoin outperforms traditional investments (28:09)Why supportive regulatory environment is crucial for Bitcoin's growth (30:54)Michael explains why the current capital market structure favors a select few (34:59)Why sound money is critical for societal progress (39:00)Links:Michael Saylor LinkedInMicroStrategy WebsiteBook: The Bitcoin Standard by Saifedean AmmousICR LinkedInICR TwitterICR WebsiteFeedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.
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Jul 23, 2025 • 26min

John Kiernan, President & CEO, Alico – Growing Oranges to Growing Communities: How weather and disease forced one of the nation's largest citrus producers to pivot to real estate

In their 125 years in existence, Alico had grown to become one of America's leading citrus producers. In January 2025, owing to adverse weather events and crop disease, they made the difficult decision to wind down their citrus operations and adopt a new real estate-focused business model.Today, we sit down with John Kiernan, president and CEO of Alico, which trades on the NASDAQ under the symbol ALCO. John has been overseeing Alico's recent efforts to transition out of the citrus industry towards a strategy that makes full use of their extensive holdings in Florida real estate, valued somewhere between 650-750 million dollars.Going from growing oranges to building communities is no easy feat. John explains how Alico is leveraging their great team, and ample liquidity, to make it work.Highlights:Alico's history (2:10)Alico's land holdings (4:09)Pivot to Real Estate (5:03)Florida Population Growth (6:04)A Diversified Land Company (8:18)Shareholder Returns (10:35)Alico's Identity (12:18)Alico's Role in Development (13:30)Corkscrew Grove (14:53)Regulatory Hurdles (17:22)Entitlements (1945)Mitigating Risk (22:18)Links:John's LinkedInAlico LinkedInAlico WebsiteICR LinkedInICR TwitterICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.
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Jul 16, 2025 • 26min

Gerard Barron, CEO, The Metals Company – Depth Perception: Harvesting critical minerals from the ocean floor

The Trump administration has made American reindustrialization a top priority, but to do that, the US is going to need access to an abundance of metals like copper, manganese and nickel. The challenge then is to find a way to source these materials that doesn't rely on Chinese supply chains, and won't lead to serious environmental harm.Gerard Barron is the co-founder, CEO and chairman of The Metals Company, which trades on the Nasdaq under the symbol TMC. The Metals Company mission is to harvest and process metal-containing nodules from the sea floor, providing a clean and abundant source of raw materials for an array of critical industries, like steelmaking and EV production. Gerard walks us through the evolution of TMC, their groundbreaking tech, and some recent regulatory breakthroughs that have brought them closer to achieving their goals than ever before.Highlights:The Metals Company Mission (2:07)The history of seabed harvesting (3:43)Land-based supply chains (7:17)TMC's tech (10:44)Regulatory roadblocks (12:28)Defense implications (15:51)EVs (17:37)Korea Zinc deal (19:41)Looking ahead (21:34)PE Involvement (24:22) Links:Gerard's LinkedInThe Metals Company LinkedInThe Metals Company WebsiteICR LinkedInICR TwitterICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, Joe@lowerstreet.co.
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Jul 9, 2025 • 23min

Ken Haines, CEO, Wrench Group – Climate Control: How one firm built a national home-services powerhouse

Summary: When your A/C breaks down in the middle of summer, you want someone at your house to fix it that same day. And one firm has been able to leverage that reliability into a national home services empire. Ken Haines was appointed CEO of Wrench Group almost 10 years ago and he has since guided the company to become the second largest non-franchised home services company in the United States. Ken joins us to discuss his philosophy on leadership, the benefits of Wrench Group's innovative partnership model, and the impact of emerging tech in the home-services industry.  Highlights:Wrench Group Services (1:59)Ken's path through the industry (2:40)Company-owned vs. Franchised (4:50)Autonomy vs. Consistency (5:49)Evaluating Culture Fit (7:03)Customer Experience (8:34)Covid's Impacts (11:24)Emerging Tech (13:10)Recruitment (16:42)Where does Wrench Group go from here? (19:32)Links:Ken's LinkedInWrench Group LinkedInWrench Group WebsiteICR LinkedInICR TwitterICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.
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Jul 2, 2025 • 25min

Michael Benstock, Chairman and CEO, Superior Group of Companies – Through Adversity with Diversity: Building recession-resilience using smart acquisitions

Investors often talk about the desire for companies to diversify. Well, you'd be hard pressed to find a firm who's done that better than the Superior Group of Companies (SGC), which operates in three distinct buckets: healthcare apparel, branded products and contact centres.  Our guest today is Michael Benstock, the Chairman and CEO of SGC. Michael takes us through the evolution of SGC since its founding more than a century ago, and its successful diversification efforts over the years. We also discuss SGC's adeptness at pivoting, as well as their commitment to service quality, advanced technology, and omnichannel commerce. Highlights:The SGC Story (1:51)Michael's journey (4:40)SGC's Global Footprint (6:03)Total Addressable Markets (8:25)Pivoting (11:32)Acquisitions (13:43)Leveraging tech (16:13)Divestment (19:29)Philosophy on Capital Allocation (20:34)Legacy (22:26) Links:Michael's LinkedInSGC LinkedInSGC WebsiteICR LinkedInICR TwitterICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.
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Jun 25, 2025 • 24min

Christopher Ruddy, CEO, Newsmax – Breaking News: How an independent digital outlet grew into a global multimedia empire

Summary: At this point, most Americans will probably be familiar with the media company, Newsmax. Their political slant has garnered the company its fair share of criticism, but their growth in recent years has been undeniable.  Chris Ruddy is the CEO of Newsmax Media, which trades under the symbol NMAX. Chris began his career as a journalist at the New York Post and Pittsburgh Tribune-Review before founding Newsmax in 1998. Since then, it's grown into one of the nation's leading broadcasting and digital media companies. Chris joins us today to talk about the public perception of NewsMax, the rationale behind their recent IPO and their plans to leverage their massive reach into future growth. Highlights:Founding Newsmax (2:06)Product offerings and reach (3:14)Political leanings (5:23)Attracting younger viewers (8:14)IPO (9:59)Capital allocation (11:16)Avenues for growth (12:24)Podcasting (14:38)International expansion (15:52)AI (18:21)What do investors get wrong about Newsmax? (19:34) Links:Christopher Ruddy LinkedInNewsmax LinkedInNewsmax WebsiteICR LinkedInICR TwitterICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, Joe@lowerstreet.co.

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