Next in Media
Mike Shields
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
Episodes
Mentioned books
Jul 11, 2023 • 33min
Why Google may have just handed regulators a layup, and what Linda Yaccarino has to do to bring brands back to Twitter
Next in Media chatted with Wall Street Journal reporter Patience Haggin about her recent bombshell piece on Google delivering ads for YouTube all across the web while violating the company's own terms of service. Patience talks about why this sort of thing keeps happening, what the ramifications are, and what this might mean in the broader context as regulators assess whether to break up Google. Guest: Patience HagginHost: Mike ShieldsSponsored by: MiQIn partnership with: Beet.TVProduced by: Fresh Take
Jun 20, 2023 • 36min
Why consolidation in ad tech will be a major challenge when everything is an ad network
Next in Media spoke with Charlie Neer, chief commercial officer at MiQ, about why retail media is poised to dominate even further this year, whether brands are actually ready for a post-cookie world, and why in-game advertising is a sleeping programmatic giant. Guest: Charlie NeerHost: Mike ShieldsIn partnership with: Beet.TVSponsored by: MiQ (https://www.wearemiq.com/next-in-media)Produced by: Fresh Take
Jun 13, 2023 • 29min
Why an electronics brand like LG may have a shot at controlling the TV OS
Next in Media spoke to LG Ads' CMO Tony Marlow about the company's push to control more of the TV user interface, and why he believes 'controlling the glass' provides a major measurement and targeting advantage. Tony also talked about how AI might change TV commercial production and why he's changed his mind about shoppable TV ads. Guest: Tony MarlowHost: Mike ShieldsIn partnership with: Beet.TVSponsored by: MiQProduced by: Fresh Take
Jun 6, 2023 • 35min
'Everyone's hair is on fire'
Next in Media talked to Morning Brew's Ryan Barwick on how the ad industry is prepping for increased regulation, why DC lawmakers may be more tuned into the inner workings of Google and Facebook than you think, and how everything has become an ad tech story. Guest: Ryan BarwickHost: Mike ShieldsIn partnership with: Beet.TVSponsored by: Miq (https://www.wearemiq.com/next-in-media)Produced by: Fresh Take
May 30, 2023 • 44min
How brands are prepping for the would be AR revolution
"When we talk about augmented reality to brands, we talk about enriching all of their marketing". This week on Next in Media, we spoke to Adam Shlachter, Head of Marketing, Strategic & Brand Partnerships at Niantic. Adam talked about how Niantic is bring brands into Pokemon GO, while helping to make augmented reality shopping an standard behavior. Adam is also bullish on bringing more brands to gaming, and thinks consumers are ready to start wearing digital glasses on an everyday basis. Guest: Adam ShlachterHost: Mike ShieldsIn partnership with: Beet.TVSponsored by: MiQ (https://www.wearemiq.com/next-in-media)Produced by: Fresh Take
May 23, 2023 • 32min
Why it might be a rough summer for digital advertising
Next in Media spoke to Jessica Lee. Partner at Loeb & Loeb, who is the Chair, of the firm's Privacy, Security & Data Innovations about how various state privacy laws could rock programmatic advertising in the coming months. Lee talked about why she expects the State of California is going to very excited to start their enforcement. Depending upon how these laws are interpreted, many ad tech company's businesses could be compromised, and the flow of ad targeting data could be seriously choked off. Guest: Jessica LeeHost: Mike ShieldsIn partnership with: Beet.TVSponsored by: MiQProduced by: Fresh Take
May 16, 2023 • 36min
Horizon's Dave Campanelli on Nielsen frustrations, whether the JIC needs to exist, and why TIkTok hasn't joined YouTube at the TV table - yet
Horizon's Dave Campanelli on Nielsen frustrations, whether the JIC needs to exist, and why TIkTok hasn't joined YouTube at the TV table - yet. Guest: Dave CampanelliHost: Mike ShieldsIn Partnership with: Beet.TVSponsored by: MiQProduced by: Fresh Take
May 9, 2023 • 35min
Jordan Levin, general manager of Rooster Teeth on surviving the streaming wars as niche player, reaching gamers, business model fluctuations and the future of traditional TV
Jordan Levin, general manager of Rooster Teeth on surviving the streaming wars as niche player, reaching gamers, business model fluctuations and the future of traditional TV. Next in Media talked to Levin about the company's journey from subscription video service to podcasting giant and gaming fandom hub within the Warner Discovery kingdom. Guest: Jordan LevinHost: Mike ShieldsIn Partnership with: Beet.TVSponsored by: MiQProduced by: Fresh Take
May 2, 2023 • 34min
"I think in sort of a crisis mode in digital advertising" - Sorin Patilinet, Senior Director Consumer Insights on why people block and skip ads - and what to do
Next in Media talked to Sorin Patilinet, along with Realeyes Max Kalehoff on some ground breaking research on measuring the effectiveness of various digital ad formats...and the results were not encouraging. "People are sending us a message," said Patilinet. But there is how, as the two executives explained their findings, which suggest that brands can be a lot smarter about what ads they show people and where, before they waste billions. Guest(s): Sorin Patilinet + Max KalehoffHost: Mike ShieldsIn partnership with: Beet.TVSponsored by: MiQProduced by: Fresh Take
Apr 25, 2023 • 38min
How Instacart is trying to prove that retail media really drives incremental sales
Next in Media spoke with Ali Miller, Vice President of Product Management, Ads Instacart about building an advertising company at 100 mph, how the company is using data science to prove that its ads are getting people to buy things they weren't planning to, and what might be next for conversational shopping backed by AI. Guest: Ali MillerHost: Mike ShieldsIn Partnership with: Beet.TVSponsored by: MiQProduced by: Fresh Take
