Omni Talk Retail

Rachel Frederick, VP & GM of Ecommerce at Sur La Table, joins us at eTail West 2024 to discuss Sur La Table's omnichannel retail strategy. Learn how they are leveraging artificial intelligence to generate product images and drive personalization. Hear about their goals for boosting loyalty programs, implementing a customer data platform, moving to progressive web apps, and enhancing product returns. We also cover how they expanded into same day delivery and the Amazon marketplace to grow online.Thanks to Firework for making all our live coverage at #etail2024 possible.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

We chat with Sam's Club's VP of Digital Merchandising Jordan Eddie about why he fell in love with retail, the membership model, frictionless shopping rollouts, data-driven decisions, and member obsession. Jordan discusses curating the Sam's Club assortment for quality and value, the pace of innovation, and why he's excited to execute at an even higher level in 2024. Whether you're interested in club retail, digital operations, delightful experiences, or NPS, this interview provides an inside look at Sam's Club's approach.A big shout out to Firework for making all our #etail2024 content possible!This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

Katie Reeves, Managing Director of COS North America, joins us at eTail West 2024 to discuss how fashion retailers can leverage technology like RFID and data visualization to enable omnichannel experiences. Learn how they've invested in “smart store” tech for inventory management, operational efficiency, and frictionless customer experiences across brick-and-mortar stores and ecommerce. We cover all the top trends in retail's digital transformation across stores, online shopping, mobile apps, and more.Thanks to Firework for making all our #etail2024 content possible.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

We chat with Firework founder Vincent Yang about innovations in live stream shopping and shoppable video to create personalized 1:1 shopping experiences that double e-commerce conversion rates. Vincent explains how Firework is bringing the tactile, high-touch experience of physical stores online with tools like digital humans and AI assistants. We discuss the post-purchase experience, the future of omnichannel retail, and why these digital innovations are key for brands with high AOV products. Whether you're interested in brick and mortar conversion optimization or leading edge e-commerce, this interview provides unique insights into the digital retail experience of the future.Thanks to Firework for making all our #etail2024 coverage possible.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

We chat with Target's SVP of Apparel & Accessories Gena Fox about partnerships with brands like DVF, navigating fast-changing trends on TikTok, the importance of supply chain speed, and Target's focus on sparking joy through fashion. Gena discusses Target's specialty in store fulfillment, same-day delivery, how they adapt processes to meet guest demand, and why she's so excited about Target's upcoming collaborations and ability to deliver newness. Whether you're interested in Target, apparel retail, fast fashion, or omnichannel, this interview provides unique insights from one of Target's long-tenured executives.Thanks to Firework for making all our #etail2024 content possible.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

Learn about the importance of unified marketing measurements for retail success, including shifting away from legacy metrics, implementing a full-funnel approach, and establishing a testing framework. Discover insights on proper valuation of funnel efforts and gaining stakeholder buy-in through revenue-linked metrics. Explore Ovative's evolution in marketing measurement, career progression in measurement solutions, and optimizing marketing budgets for retail success.

Tom Burgess, the President of SnippMedia, joined Anne and Chris to share his thoughts on how CPGs can attribute in-store retail purchases by leveraging banks’ loyalty programs, and how retailers can also plug these same loyalty programs into their retail media networks.In this podcast, Chris and Anne go deep with Tom on:The history of bank card loyalty programs and attributionHow new digital media channels can power attribution by connecting banking apps and retail purchasesHow payments media allows banks to offer targeted deals and cash back to incentivize their card usageHow CPGs, in particular, can now reach bank loyalty program members with offers at the point of purchase on their banking appsAnd ultimately how the whole process simplifies digital attribution by connecting ad views to store purchasesWith 60 million engaged consumers on banking apps, payments media represents the potential for retail media to expand in innovative directions, linking financial services to in-store buying in a new win-win structure.Music by hooksounds.com*Sponsored Content*This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

In the latest edition of Omni Talk’s Retail Fast Five sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW, and Sezzle, Chris Walton, Anne Mezzenga, and guest hosts from the Alvarez & Marsal Consumer and Retail Group Joanna Rangarajan and Cassie Ryding discussed: How Retailers Should Approach ElectrificationFor the full episode head here: https://youtu.be/UJ5nNgAF7EoThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

In the latest edition of Omni Talk’s Retail Fast Five sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW, and Sezzle, Chris Walton, Anne Mezzenga, and guest hosts from the Alvarez & Marsal Consumer and Retail Group Joanna Rangarajan and Cassie Ryding discussed: A 50% SKU Reduction Is Quite Drastic – What’s The Rationale?For the full episode head here: https://youtu.be/UJ5nNgAF7EoThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

In the latest edition of Omni Talk’s Retail Fast Five sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW, and Sezzle, Chris Walton, Anne Mezzenga, and guest hosts from the Alvarez & Marsal Consumer and Retail Group Joanna Rangarajan and Cassie Ryding discussed: If Bank Loyalty Programs An Untapped Gold Mine For Retail Media Networks?For the full episode head here: https://youtu.be/UJ5nNgAF7EoThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy