

Startup Mindsets
Dan Gonzales
Welcome to Startup Mindsets! Dan Gonzales is your host! Each week, we'll dive into how founders across technology and innovation leaders think about running their business and why entrepreneurship is important in today's world. Subscribe & discover your Startup Mindset today!
Enjoy the show! :) -Dan
Instagram: @startupmindsetspod
Website: startupmindsets.com
Linkedin: Startup Mindsets
Enjoy the show! :) -Dan
Instagram: @startupmindsetspod
Website: startupmindsets.com
Linkedin: Startup Mindsets
Episodes
Mentioned books

May 23, 2024 • 56min
E127: Julia Enthoven: Getting Mentored by Carol Dweck, Quitting Google for Entrepreneurship, Raising a Series A, Growth Hacks
Julia Enthoven is the Founder & CEO @ Kapwing, the startup that provides a new, collaborative platform for creating images, videos, and GIFs.
Highlights:
📝 GROWING UP IN DALLAS AND MOVING TO STANFORD & SAN FRANCISCO
📝BEING MENTORED BY CAROL DWECK
📝 INNOVATE ON DISTRIBUTION PROCESS
📝 LEAVING GOOGLE TO START KAPWING
📝 HOW KAPWING CREATES CONTENT IN LESS TIME
📝 SEEING THEIR WATERMARK ON PRESIDENT ZELENSKY'S SPEECH VIDEO
📝 The startup environment in 2019 vs 2024 and why it's harder to raise money
📝Why content creators should keep creating, best restaurant in SF
Give Kapwing a try for your next video edit: kapwing.com
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SHOUTOUT TO OUR SPONSOR: SHRED SAFE LLC is a Dallas Fort Worth based shredding company for those with paper shredding needs.
VISIT: https://www.shredsafe.org OR DIAL 469-265-8142 FOR MORE INFORMATION
OUR BOOK: STARTUP MINDSETS: A BLUEPRINT TO THRIVE IN AN INNOVATION DRIVEN AND GLOBALLY CONNECTED WORLD is set to publish this year with Penguin Random House.
To stay in the loop: subscribe to our email list: https://www.startupmindsets.com/contact

May 2, 2024 • 7min
Starting a Business is a Personal Finance Decision
What up Startup Mindsets fans! I just had to come on here and spill my 2 cents about what it's actually like running a business and its affect on your personal finances.
Last year as a side hustle we made about 2.5K from the podcast which is something to celebrate as an entrepreneur. A lot of people will judge you for starting a company but only you know how fulfilling and rewarding it truly is.
Your business has costs and so do you! What are you willing to pay to grow? AKA what are you willing to sacrifice in exchange for what you want? Is there an asymmetrical ROI?
How sustainable will it be? How much cash runway do you have?
https://www.startupmindsets.com
https://youtube.com/@startupmindsets
Thank you for listening be sure to subscribe!

Apr 25, 2024 • 54min
150,000 Rides Later Circuit Cofounder Alex Esposito
Dan catches up with one of the first startup founders he met while working as an analyst at VU Venture partners.
Circuit is an all-electric, on-demand, local shuttle service. Download the app & Ride Circuit. https://www.ridecircuit.com
Connect with Alex on Linkedin: https://www.linkedin.com/in/espositoalexander
Interested in sponsoring this podcast via strategic ad placement? Give us a holler: https://www.startupmindsets.com/contact
Time Stamps
2:45 What is Circuit? On demand shuttle service focused on small trips
10:00 Selling advertisers
19:00 Operating and scaling a mobility operation,
20:00 Moving 150K passengers a month
21:25: Thoughts on autonomous cars
27:00 When was your first Uber ride?
34:10: Getting first customer and starting the company
35:10 testing out an idea for a company and keeping desk jobs until it made sense financially to leave
Taking out 3 car notes to start the business
38:00 Closing first advertiser for 10K
44:00 Differences of working as an employee of a company vs being a founder
Get in touch with Startup Mindsets/Dan. Join the discussion with me and other like minded listeners on our Substack email list.
Website: https://www.startupmindsets.com
Instagram: https://www.instagram.com/dan.podcasts
Youtube: https://youtube.com/@startupmindsets
Linkedin: https://www.linkedin.com/in/dangonzales1

Apr 18, 2024 • 1h 10min
Ed Latimore | Secrets to Transform Your Mindset
Ed Latimore is a writer, physicist, and Professional Heavyweight Boxer. He's been on the world's top podcasts such as Fresh n Fit, Knowledge Project, and Modern Wisdom. It was an honor to interview Ed and we're delighted to share our conversation.
Ed's Website: https://edlatimore.com
Learn how to control your mind, body, and emotions with my Stoic Street-Smarts Newsletter
Follow Ed on X: https://x.com/EdLatimore
Get in touch with Startup Mindsets/Dan. Join the discussion with me and other like minded listeners on our Substack email list.
Website: https://www.startupmindsets.com
Instagram: https://www.instagram.com/dan.podcasts
Youtube: https://youtube.com/@startupmindsets
Linkedin: https://www.linkedin.com/in/dangonzales1
Interested in sponsoring this podcast via strategic ad placement? Give us a holler: https://www.startupmindsets.com/contact
Time Stamps
(14:34) If you don’t take a risk, there’s no way to get tough.
(30:11) Approach 1,000 women to get with 100.
Approach to a formidable situation. There’s an a symmetrical ROI
(39:54) Getting quoted by Steven of Diary of CEO
(40:32) Getting quoted by James Clear
(46:32) Setting limitations, Why people do it
(50:32) Era of humanity we’re in is way different
(64:40) We only see the highlights not the downs on social media

Apr 9, 2024 • 47min
Culture is how you do everything - Francis Lacoste the VPE Coach
Experienced coach for VPs of Engineering, Francis Lacoste, shares insights on nurturing amazing engineering cultures and transitioning CTOs into building orgs. He discusses his remote work experience, the evolution of tech companies like Heroku and Salesforce, and the importance of organizational culture in achieving success. Emphasizing continuous learning and treating all aspects as hypotheses in the startup world.

Apr 6, 2024 • 35min
Exciting Updates from Rene Morkos and ALICE
In this podcast episode, Dan catches up with Rene Morkos, CEO of Alice Technologies about his company's advancements in construction scheduling and simulation.
Rene highlights the invention of a parametric scheduler and simulator, which now deploys 100 times faster, and the unexpected optimization of schedules with their software. The company has seen positive beta feedback and a shorter sales cycle.
Morkos discusses targeting conferences for customer acquisition, maintaining company culture in a distributed team, and the complexities of scaling and managing a growing organization.
The episode delves into Alice Technologies' impact on the construction industry and its commitment to continuous innovation.
Entrepreneurs shouldn't value themselves based on how well a company performs.
ALICE Core harnesses the power of optioneering to find the most efficient construction paths, all based on your existing P6 or Oracle Primavera Cloud schedule.

Mar 26, 2024 • 1h 21min
Attract Don't Sell: Bureau of Small Projects CEO David Gaz
David Gaz is the founder and creative director behind several successful ventures, including the award-winning documentary "Kindness Is Contagious" and The Bureau of Small Projects, a branding agency dedicated to amplifying the impact of small businesses, startups, and nonprofits.
The Bureau of Small Projects is a think tank of sorts. They're rated in the top 5 agencies in the Los Angeles area for branding and marketing.
Their clients are not these well known brands but unknown organizations struggling to make a difference or well known people in their own right with noble missions, but not huge budgets, like Animal Planet Star Jackson Galaxy who has an incredible nonprofit to help at-risk shelter cats, or Bill Nye the Science Guy.
The Bureau Of Small Projects started as an incubator within their old firm and it was so successful that it actually out-performed the parent company so in the spring of 2014, they spun The Bureau Of Small Projects off into its own company.
Kindness is central to our brand values and our vision.
Attract Don't Sell, Create attractors (15:30)
Problems Scaling a company (18:30) A $100,000 Problem
Learning how to Trust and Delegate to employees (25:18)
Pricing a service: websites, marketing (30:00)
You can't fail if you don't quit (43:00)
How word of mouth of one client lead to AI startups becoming their clients (48:00)
A film on luck (01:08:33)
Hear how Kindness is Contagious
Be a path, not a goal person

Mar 19, 2024 • 56min
Dorothy Chang on starting Lynx Collective, Running Kode with Klossy, Investing in Bitcoin in 2012
Our guest today is Dorothy Chang who has had an incredible career from venture capital, leading a successful nonprofit working with celebrities and billionaires to being an entrepreneur. She shares cool career stories and her take on being an entrepreneur, and lessons throughout her journey.
She's the Co-Founder of Lynx Collective - Supporting startup founders, helping them make their dreams come true: https://www.lynxcollective.com
Read their substack: https://lynxcollective.substack.com
Previously, as the President of Kode With Klossy, she worked with the org to empower young women to break into the tech industry.
Dorothy spent her career working in technology. Leading marketing and communications for category-leading technology startups and enterprises like Foursquare, Paxos, Brew Media.
In 2012, she was the first woman to startup a VC fund (Liberty City Ventures) investing in the crypto/blockchain space. I continue to angel invest and advise tech companies - especially where I can be supportive of emerging technologies (Web3, metaverse, etc), female founders and social impact.
Check out our new & improved website: startupmindsets.com

Mar 7, 2024 • 58min
#119 Customer Success 101: Luke Diaz CSM @ Optimizely, AppsFlyer, Clearbit, and now Appzen
Luke Diaz has a passion for building and leading high-performance Customer Success orgs (CSM, AM, SA, Support) to drive 3
outcomes: 1) accelerate product adoption, 2) drive quantifiable business impact for customers, and 3) achieve best-in-class gross & net retention.
Customer Success is an underrated segment of startup success, it ensures users are getting value out of the product and even increases their customer value in an increasing revenue stream.
Luke is also an angel investor and managing partner at DBT (Do Big Things) Ventures having invested in Kahawa 1893 coffee. If you're a coffee drinker use code: Luke at Kahawa's website at checkout for a discount. On the show, Luke shared a story about investing 100K into the company before they got into Trader Joe's and major grocery stores.
Take a gander at their book summaries of over 40 business and self help books: https://www.dbtventures.com/library

Feb 23, 2024 • 38min
Julia Arpag: Laid Off to CEO of Aligned Recruiting
Julia Arpag joins Startup Mindsets to detail her roller coaster career journey from working at SoulCycle to a career in recruiting. After she was laid off from her job she scrambled to get 6 job offers within a few months and decided to take one from Alanna the cofounder of Aligned Recruitment.
Julia is also an English Major from Hamilton College and describes the best part of her job as seeing people land offers. Julia has successfully run challenging recruitment searches & led high-performing recruitment teams, with a laser focus on the tech industry. She prides herself on deeply understanding her clients so she can deliver best-in-class talent that matches their needs.
Learn more at alignedrecruitment.com


