Filmmakers In Advertising

A deep dive into the emotional storytelling of Chevrolet's ad, Holiday Ride, with insights from McCann Global Creative Director, Nick Allen. Explore the delicate balance between enhancing creative work and imposing personal voice, journey from Traffic Coordinator to Global Creative Director, crafting impactful presentations, selecting and collaborating with directors, and the importance of authenticity and emotional depth in advertising.

...with Codey WilsonI’m gonna share how I almost botched a huge campaign for filmCRY, what we learned from it, and what we’ve implemented since to make sure it didn’t happen again. The role, I’ll be discussing has a few different names depending on where you work or the size of your production company or agency you’re working with, but the most familiar one we’ll use for this discussion is - THE AGENCY PRODUCER.Reference Linkshttps://theindustryclub.co.uk/agency-producer-and-production-company-producer-who-does-what/https://www.wrapbook.com/blog/agency-producerIf you want a shoutout in a future episode please leave us a written review on Apple Podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

Your copy - the words you use to communicate with your ideal customers - is what makes people decide if they like you and trust you enough to buy from you.Today’s guest, Kelsey Formost, specializes in teaching NON-writers (like us) how to write copy that quickly connects to our ideal customers, and converts them into paying clients (and maybe even fans).This is a high-value episode. There are literal steps that Kelsey shares that you can apply to your own business and website copy. So grab a notepad, or bookmark this episode for later, because you’ll want to take notes and then go to her website to take advantage of her templates, courses, and freebies. *This one’s a little ZOOMY, and I’m SORRY about that, but we’ve since solved the Zoom - electro-sound debacle. Otherwise, I hope you get as much as we did out of this episode with Kelsey Formost.Kelsey's Website - https://kelseyformost.comIf you want a shoutout in a future episode please leave us a written review on Apple Podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

Today we have on Jackson Adams, a director & writer based in Los Angeles. Originally from Western Massachusetts, Jackson graduated from Emerson College in 2010. He’s worked extensively in original and commercial content online, which has been viewed more than a billion times. He also directed the most “disliked” YouTube video of all time!Jackson is the Associate Creative Director at Portal A.This episode is one of those ‘hang out ’ types where we get to know Jackson and learn a little bit about how he got into his current role, his perspectives, and what’s working for him right now. Jackson has some good tips to share, as well as some familiar but validating experiences, such as: If someone gives you an opportunity to direct, whether you feel you’re ready or not, - just say yes and figure it out. ...A little bit about casting and working with talent and influencer talent, as well as working with some high profile brands and creators, such as Infiniti and Stephan Curry, and an important reminder, that whether your content is branded or not, this stuff should be fun to watch. As always, if you have any recommendations for guests just message us on instagram or facebook at filmmakers in advertising, or head to filmcry.com and shoot us an email. //jacksonhadams@gmail.comhttp://www.jacksonhadams.com/Steph Curry Infinityhttps://www.portal-a.com/projects/infiniti-life-lived/Portal Ahttps://www.portal-a.com/If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

Today is very exciting because we got to talk to Natalie Metzger and I’m so happy that she was willing to talk to us because I don’t think it’s going to be easy to get her on the phone in the near future. Natalie and her friends are living the filmmaker's dream and if you want to know how you could replicate that for yourself you should listen to what she has to say. Her films have premiered at top festivals around the world including Sundance, Cannes, Berlin, SXSW, Tribeca, and Locarno. She is now the VP of Production & Development at Vanishing Angle, making several films a year now while running commercial and marketing companies at the same time. Like many others, I saw the Thunder Road short about six years ago, then followed along to watch their team fight to get the Thunder Road feature made, which has been talked about by Jim Cummings and there’s great coverage and articles about that which can be found with a simple google search, but today we’re going to talk about Natalie because I think she’s a powerhouse behind the scenes making a lot of this exciting stuff happen. She’s awesome, soak up some wisdom, and please enjoy this episode with Natalie Metzger. Natalie’s website - https://www.nataliemetz.com/Natalie’s instagram - https://www.instagram.com/nataliemetzger/Natalie’s Twitter - https://twitter.com/metzartVanishing Angle - https://vanishingangle.com/Thunder Road Sundance Case Study - https://www.sundance.org/case-studies/creative-distribution/thunder-roadThe Beta Test Wefunder Page - https://wefunder.com/thebetatestIf you have any ideas for future episodes or who you’d like to hear from next, please DM us or leave us a comment on Instagram or facebook and we’ll try to make it happen. If you want a shoutout in a future episode please leave us a written review on Apple Podcasts. Brought to you by CRY https://filmcry.com/Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

If you pay attention to the advertising or commercial production world, you’d have noticed over the last few years that a small agency from Chattanooga, Tennessee, has quietly been climbing the ranks of AdAge’s annual agency A-list awards. That agency, or brand production studio, is Humanaut.You’re about to hear from a few of the awesome personalities that make them so good at what they do,  because today, we’re talking to Tommy Wilson and Dan Jacobs, as they share some of the secret sauce that makes Humanaut one of the top ten agencies in the country. LinksHumanauthttps://www.humanaut.is/Humanaut Instagramhttps://www.instagram.com/humanaut.is/?hl=enThe agency is No. 10 on Ad Age’s 2020 A-Listhttps://adage.com/article/special-report-agency-list/how-humanaut-regional-small-agency-winner-2017-made-it-top-10/2249826Nice Talk https://www.instagram.com/nicetalkshow/Brought to you by CRY https://filmcry.comIntro mixed by Micheal Hartman - michaelhrtmn4@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

Matt is the creator of CineTracer, a Cinematography Simulator that enables filmmakers to visualize films, tv shows, and commercials in 3D in the app before shooting in real life. He also runs Cinematography database - which, to best understand what he does there, you should just visit his YouTube channel, where he showcases what he’s working on. Also, recently he started a new channel called project MetaHuman 1, and has been concentrating lately on motion capture.Basically, he does a lot, and he runs several virtual production blogs where he’s sharing his progress and projects, mostly in Unreal Engine. For those of you who don’t know about Unreal Engine, or if like me you’ve wondered how to incorporate Unreal into your filmmaking, this is a nice way to ease your way in and get a broad scope overview of how it works. Matt’s Twitterhttps://twitter.com/cinedatabaseCinematography Databasehttp://www.cinematographydb.com/https://www.youtube.com/c/CinematographyDatabase/videosCineTracerhttps://www.youtube.com/channel/UCN0HxYF_yeEOGEodgK6ww0QCitizenMetaOne https://www.youtube.com/channel/UC2gH3UhyNvsyNZwubGTBhIgUnreal Engine Showcase - Directed by Matthttps://www.youtube.com/watch?v=bErPsq5kPzEIf you have any ideas for future episodes or who you’d like to hear from next, please DM us or leave us a comment on Instagram or Facebook and we’ll try to make it happen. If you want a shoutout in a future episode please leave us a written review on Apple Podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

We are trying something new, where we invite others in our industry to take over the podcast for an episode and share some helpful tips and information, what is and what isn’t working for them right now, or anything else they may find useful. Marybeth and Chris recently linked up to start their new company - Electric Creative, and on this episode, they discuss building a foundation for content creators who specialize in creating video content.This should be helpful to those of you who are just starting out, or who want to give your business a bit of a boost by trying new strategies, or want to simplify what you’re doing, refocus, and clarify your brand in pursuit of better business results.So, please let us know if you like this format and we’ll do it again. If you like this episode, check out  Electric Creative and go to www.electriccreative.studio/fia and schedule a free idea session with Marybeth and Chrishttps://www.electriccreative.studio/If you have any ideas for future episodes or who you’d like to hear from next, please DM us or leave us a comment on Instagram or Facebook and we’ll try to make it happen. If you want a shoutout in a future episode please leave us a written review on Apple podcastsBrought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

Brought to you by CRY www.filmcry.com (The nicest filmmaker you may ever meet) - Noam Kroll is a champion for filmmakers and up-and-comers who seek knowledge. I’ve been listening to his podcast SHOW DON’T TELL for years, I think it’s one of the best filmmaking podcasts out there, and I was thrilled when he agreed to join us and talk to us about his experiences with filmmaking and advertising. If you want to hear about (1) how to balance your filmmaking career with your commercial production and advertising career (2) different strategies for managing your own production company, (3) and other related topics, this episode may be for you. To know Noam, visit https://noamkroll.com/about-noam/Noam’s newsletterhttps://noamkroll.com/newsletter-archive/SHOW DON’T TELL Podcasthttps://podcasts.apple.com/us/podcast/show-dont-tell-micro-budget-filmmaking/id1228448011Website: https://noamkroll.com/Podcast Website: https://noamkroll.com/category/podcast/Instagram: https://instagram.com/noamkrollTwitter: https://twitter.com/noamkrollIf you have any ideas for future episodes or who you’d like to hear from next, please DM us or leave us a comment on Instagram or Facebook and we’ll try to make it happen. If you want a shoutout in a future episode please leave us a written review on Apple Podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

Today we’re talking to Casting Director, Erica Arvold. This episode is packed with knowledge. Erica shares a lot about her experiences and perspectives, her education programs, and memberships, among many other things. Erica has spent the past 30 years as a casting director, producer, writer, and has contributed to the making of over 140 films, 85 television shows, and a lot of commercials. She’s also kind and generous and she does a lot for the acting and filmmaking community. If you want to learn about: Casting and Production, the state of the industry on the East Coast and in the Southeast, intensives, and educational opportunities for actors and directors, then this episode is for you. Also joining us for the interview is Director Justin Rossbacher. He and Erica have worked together before so we thought it would be fun to expand the conversation a bit …..and he just has a great podcast voice. Check out Erica and her endeavors at www.Arvold.comhttps://www.facebook.com/arvoldofficial/https://twitter.com/arvoldofficial?lang=enhttps://www.twitch.tv/arvoldofficialYou can also checkout Justin Rossbacher at https://filmcry.com/If you have any ideas for future episodes or who you’d like to hear from next, please DM us or leave us a comment on Instagram or facebook and we’ll try to make it happen. If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com Episode Edited by Dylan Giovanetto - DylGio@gmail.com | www.DylanGio.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com