

SportsPro Podcast
SportsPro
Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.
Episodes
Mentioned books

Nov 21, 2018 • 46min
Dinnage's Premier League to-do list, F1's end-of-year assessment, and A-Rod's baseball blueprint
English soccer's elite club competition has its first new leader in two decades, with Susanna Dinnage now confirmed as the Premier League chief executive and successor to Richard Scudamore. SportsPro editor at large Eoin Connolly and print editor Michael Long discuss the hulking in-tray facing the Animal Planet and former Discovery UK chief, from Brexit to breakaways, and fan concerns to a content revolution.
As Formula One's 2018 season comes to a close, there's another chance to assess the progress made by owner Liberty Media, with comment from commercial partnerships exec Zarah Al-Kudcy.
And with Mitel confirmed as the title sponsor of the MLB London Series, baseball icon Alex Rodriguez explains what the UK can expect from the Yankees-Red Sox rivalry, and lays out his own vision for getting another generation of fans enamoured with America's pastime.

Nov 14, 2018 • 55min
A fresh identity for men's tennis and the ATP; new frontiers for Alipay and DAZN
As the Nitto ATP Finals brings the best players in men's tennis back to The O2 in London for a tenth year, SportsPro editor-at-large Eoin Connolly sits down with the ATP SVP for marketing and business development, George Ciz. The conversation covers a new brand launch for the organisation and its elite tour, the lessons from the radical Next Gen Finals event, working with Amazon, why the series is like Rafa Nadal, getting the Tube with Federer and Djokovic, and plenty more besides.
Meanwhile, SportsPro print editor Michael Long is on hand to talk about a new deal for Uefa and Chinese payments giant Alipay and a new frontier for DAZN, which is heading into Spain on the back of a three-year deal with the Premier League.

Nov 7, 2018 • 60min
Football Leaks, WADA creaks, Masayoshi Son speaks
SportsPro editor at large Eoin Connolly is joined by New York Times sports news correspondent Tariq Panja to discuss an industry week dominated again by murky soccer business, with Der Spiegel's Football Leaks reports to the fore.
Items on the agenda include the prospect of a European Super League, Gianni Infantino's role in efforts by Paris Saint-Germain and Manchester City to circumvent Financial Fair Play laws, and just how shocked fans will actually be to find out how the sausages are made. There's also time to reflect on governance issues elsewhere, including a contentious presidential race in boxing's AIBA and ongoing debates around sport and Saudi Arabia, and a brief note of optimism.
Meanwhile Press Association chief sports reporter and SportsPro columnist Matt Slater is on hand to explain the latest goings-on in the world of anti-doping, as the Russian saga drags on to draw USADA into conflict with global body WADA.

Oct 31, 2018 • 59min
Tragedy in Leicester, intrigue at Fifa, outrage in Brazil and the NFL in London
SportsPro editor-at-large Eoin Connolly talks to print editor Michael Long, freshly returned from the Sportel Monaco media convention, about a chaotic and traumatic week in the sports industry.
There are reflections on the contribution of the tragically departed Leicester City owner Vichai Srivaddhanaprabha, Fifa's latest machinations around its Club World Cup plans and the examinations of Saudi state money in international sport after the murder of journalist Jamal Khashoggi, and the small supporting role of soccer stars in the election of far-right candidate Jair Bolsanaro as president of Brazil.
Elsewhere in a packed pod there's a review of the MLB World Series and a step-change at LA 2028, while NFL EVP of international Mark Waller discussed the league's experiences in London this year and its ambitions for Mexico, China and Germany.

Oct 24, 2018 • 53min
A new NBA season with Mark Tatum, LeBron in LA, microtransactions and other distractions
As the SportsPro Podcast goes weekly for the first time, editor-at-large Eoin Connolly and print editor Michael Long consider the sports industry events of recent days and look ahead to a new season in the NBA, perhaps the world's most forward-thinking league.
On the agenda are potential franchise relocations and additions; the move of basketball's biggest star, LeBron James, to the Los Angeles Lakers and the commercial activities of the players and their union; the microtransaction revolution in watching the NBA; and an interview with NBA deputy commissioner and chief operating officer Mark Tatum.
There's also the sad duty of reflecting on the contributions of two recently departed major figures in the sport: Portland Trail Blazers owner Paul Allen and Fiba general secretary Patrick Baumann.

Oct 15, 2018 • 46min
IBM on the future of AI, and sports broadcasting right now at Eleven, DAZN, ESPN and Sky Sports
SportsPro editor-at-large Eoin Connolly is joined by print editor Michael Long, who talks through the wealth of sports broadcasting features in the upcoming issue 102 of the magazine. With the likes of Eleven Sports, DAZN, ESPN+ and Sky Sports' Barney Francis on the agenda there is plenty to discuss, including Eleven's provocative decision to air La Liga matches during the UK's traditional Saturday 3pm TV soccer blackout.
Then Jeremy Waite, the chief strategy officer at IBM for Watson Customer Engagement in Europe, joins the pod to talk through the possibilities and challenges that artificial intelligence will create for sport and entertainment. What will we learn about fans? Will AI change how sports formats are created? And what impact will voice and visual search have?

Sep 25, 2018 • 34min
Reimagining Formula One: Sean Bratches and the future of motorsport's leading series
Formula One is deep into its second full season under its new owners at Liberty Media and the picture is beginning to emerge of how the leading series in motor racing will look in the years ahead.
Speaking to broadcaster Nicki Shields at the Black Book Motorsport Forum in London, the ever-quotable F1 managing director of commercial operations Sean Bratches covers everything from a first-ever marketing campaign to the launch of F1TV, the retirement of Fernando Alonso, the need for greater competition and pioneering engineering, a revitalised sponsorship offering and plenty more.

Sep 7, 2018 • 1h 12min
SportsPro 50 Most Marketable Athletes 2018: The who, where and why
It's the list that everyone - or some people, at least - has been talking about: SportsPro's annual rankings of the world's 50 most marketable athletes. SportsPro editor at large Eoin Connolly is joined by editor Michael Long and senior writer Sam Carp to discuss the list, the episode also features Roger Breum, from SportsPro's data partner Hookit, who explains the spontech side of this year's 50MM

Aug 30, 2018 • 5min
Mini-pod: Sportlogiq's Craig Buntin - Olympian to businessman
A special mini-pod with Sportlogiq's Craig Buntin discussing the origins of the business and how he made the switch from athlete to chief executive.

Aug 30, 2018 • 19min
Patrick Nally and Match Poker - the life of a new sport in 2018
In a snack-sized edition, SportsPro editor-at-large Eoin Connolly revisits a conversation at SportAccord in Bangkok with magazine editor Michael Long and Patrick Nally, the founder and president of the International Federation of Match Poker.
Nally, widely regarded as a sports marketing pioneer for his work with the likes of Fifa, the Rugby World Cup and world athletics' IAAF, reflects on his decision to begin again and build a new pastime from the ground up. He discusses the challenges of bringing a young organisation into the world of sports politics, his excitement at the potential of match poker, and how new sports will fare in a changing federation environment.


