Will Power Podcast by Will Humphreys

The healthcare industry is facing a quiet crisis: declining reimbursement rates, rising burnout, and a clinical model that hasn’t evolved in 40 years. In this episode of the Will Power Podcast, Ben Barron sits down with Will Humphreys, founder of Virtual Rockstar, to pull back the curtain on the operational shifts happening inside successful medical practices.Will shares his journey from a catastrophic rock-climbing accident that broke 21 bones to becoming a physical therapy practice owner and, eventually, a leader in the offshore staffing space. They discuss why the "mirror fogging" method of hiring is killing clinics, why physical therapists struggle with the business of medicine, and how virtual assistants (VAs) are becoming the secret weapon for practices to reclaim their time and profitability.Key Takeaways:The "Profit vs. Purpose" Myth: Why financial success is actually the fuel that allows healthcare providers to fulfill their mission, not a "necessary evil."The Virtual Revolution: How clinics are using offshore talent for front-desk support, insurance verification, and billing to solve the turnover crisis.The Leadership Gap: Why technical competence as a clinician doesn’t equal business acumen—and how to bridge that gap through coaching.The Future of Care: Moving away from the "2–3 times a week" linear treatment model to reach more patients without burning out staff.Recruiting in a Scarcity Market: Shifting from "hiring anyone with a pulse" to building a culture-first recruitment engine.Send us Fan MailVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy. 

What would your practice look like if you never had to worry about marketing or lead follow-up again? In this episode of the Will Power Podcast, host Will Humphreys sits down with Carl Mattiola, co-owner of Breakthrough Marketing, to discuss the seismic shift AI is bringing to the world of physical therapy and private practice.Carl reveals how Breakthrough is using AI "Agents" to handle the most time-consuming part of running a clinic: lead conversion and patient reactivation. From reducing 16 hours of manual follow-up to just 30 minutes, this conversation explores how technology is helping clinic owners reclaim their time while scaling their impact.Key Takeaways:Content is a Commodity: Why high-quality copywriting is now accessible to everyone through AI. If you know how to prompt it correctly.Meet Your New Digital Employee: Defining AI Agents and how they act as 24/7 virtual assistants for your practice.The Power of Reactivation: Why your past patient list is your most valuable asset and how to automate the "checking in" process.Human-Like Interaction: How AI is now capable of having complex, compassionate conversations with patients that are nearly indistinguishable from human staff.Solving the Staffing Crisis: Using automation to handle high-volume responses that would otherwise overwhelm a short-staffed team.Send us Fan MailVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy. 

Episode SummaryIn this transformative episode of the Will Power Podcast, host Will Humphreys sits down with one of his closest mentors and friends, Greg Todd. Greg is a licensed physical therapist turned serial entrepreneur who manages five successful businesses while working only part-time.Greg breaks down the "4 Levels of Value" that determine your income and freedom in the marketplace. If you feel stuck trading your hours for dollars, this conversation provides the blueprint for shifting from "Implementation" (physical labor) to "Imagination" (solving problems with your mind). They also dive deep into the psychology of relationships, specifically the difference between Givers, Takers, and Matchers, and how a spirit of benevolence can unlock doors you didn't even know existed.Key TakeawaysThe 4 Levels of Value: Understand where you currently sit in the marketplace hierarchy and how to move up:Implementation: Trading time for physical tasks (Lowest value).Unification: Managing and overseeing the implementers.Communication: Moving people to action through speech, writing, or performance.Imagination: Using your mind to create solutions and scale businesses (Highest value).Buying Back Your Time: Why the goal of making more money should always be to purchase more options and freedom.The Givers, Takers, and Matchers Framework: Why Greg suggests avoiding "Matchers" (score-keepers) just as much as "Takers," and how being one of the rare 5% of "Givers" builds an elite inner circle.The Power of Acknowledgment: How Greg uses "Random Acts of Kindness" and the "Beach Walk" method to build high-value relationships simply by acknowledging someone’s artistry.Leveraging AI in 2026: How clinicians and entrepreneurs can "productize" their knowledge using tech to create assets that work while they sleep.Send us Fan MailVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy. 

What does it take to walk away from a multi-million dollar business empire to serve the homeless? On this episode of the Will Power Podcast, we sit down with Dr. Charles Mulli, a man whose life is a masterclass in resilience and faith.Dr. Mulli's story begins in the depths of despair, abandoned by his parents at age five and begging on the streets of Kenya. After nearly taking his own life at age 16, a miraculous encounter set him on a path of radical transformation. He rose to become one of Kenya's most successful entrepreneurs, only to hear a divine call that would change the course of history: "I want you to be a father to the fatherless."Dr. Mulli shares how he exercised the "Will" to sell every asset he owned and the "Power" he found in the Gospel of forgiveness. Today, the Mully Children’s Family (MCF) has rescued over 40,000 children, turning "destitute" street kids into world-class doctors, lawyers, and leaders.Key Discussion Points:The Survival Instinct: How childhood abandonment forged a resilient will to survive and succeed.The Tipping Point: Why a stolen car triggered a three-year spiritual crisis that led to a global ministry.Radical Sacrifice: The mental and emotional strength required to sell a fleet of buses and oil businesses to live among the poor.The Miracle of the Well: How prayer literally changed the climate and ecosystem of a barren land.The Science of Forgiveness: Why Dr. Mulli believes forgiveness is the "powerful tool" that unlocks a child's potential.Legacy Building: How MCF became the largest family in the world.Send us Fan MailVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy. 

Are you tired of "vanilla mayonnaise" job postings that attract uninspired candidates? In this high-energy episode, Will Humphreys, founder of Virtual Rockstar, joins Jimmy McKay to flip the script on the talent crisis in healthcare.They breaks down the fundamental difference between hiring (the transaction) and recruiting (the emotional buy-in). You’ll learn why your current job ads are failing, how to leverage the "Speed of Trust," and why Will’s goal for every employee is to help them find their next job, even if it’s not with him.Whether you are a practice owner struggling to find physical therapists or a leader looking to build a "bench" of elite talent, this episode is a masterclass in authenticity, storytelling, and creating a culture that people never want to leave.What You’ll Learn in This Episode:Recruiting vs. Hiring: Why recruiting is a 24/7 public relations mission, while hiring is just the final agreement.The "Love Letter" Strategy: How to write job postings that lead with emotion and authenticity to weed out "tire kickers."The Power of the VA: How Will is using virtual assistants to offload non-clinical roles and save owners $20k+ per year in profit.Starting in the Middle: Why your communication (and your job ads) should skip the small talk and go straight to the "signal."The Rockstar Summit: A preview of the only event in the industry where you can learn to recruit and actually interview students in real-time.Resources MentionedThe Speed of Trust by Stephen M.R. CoveyStart with Why by Simon SinekTrainual (Chris Ronzio)Empower EMRUS Physical TherapyAttend the Rockstar Summit: summit.virtualrockstar.com (Use the "End of Year" special for 50% off!)Send us Fan MailVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy. 

In this dynamic episode of the Will Power Podcast, host Will Humphreys sits down with Amy Somerville, CEO and founder of Moment of Clarity and former CEO of Success Enterprises, to explore the vital connection between leadership, culture, and personal transformation.Amy, a veteran in the personal development and human growth space with over 20 years of experience (including executive roles at RE/MAX and Buffini & Company), shares her deep-seated passion for serving entrepreneurs and helping people reach their highest potential.Key Takeaways & Discussion PointsCulture is Strategy, Not Luxury: Amy breaks down the common misconception that culture is a "nice-to-have." She emphasizes that your organization's culture is your strategy, defining success, product development, and team loyalty.Culture is What You Allow: Learn why a top-down mandate doesn't work. True, thriving culture is co-created by the entire team, weaving through the soul of the organization and empowering members.The 'We' vs. 'I' Language Test: Discover key trigger words that reveal a toxic or selfish culture. A healthy culture shifts from "I" and "me" to "we" and "ours."Leadership is a Behavior, Not a Title: Amy shares her journey of shedding the "duck" mentality (calm on the surface, paddling furiously underneath). Vulnerability and authenticity build trust far more than the facade of perfection.The Art of Storytelling in Leadership: Find out how leaders can use their imperfections, failures, and lessons learned, not just their successes—to create an empathic connection and a non-judgmental coaching space for their teams.Hiring for Heart, Training for Skill: Amy outlines the strategy of making your culture crystal clear in job descriptions to act as a natural magnet or repellent. Plus, she reveals her favorite non-obvious interview question ("perfect or on time?") and what the best answers reveal about a candidate's team focus.Protect Your Culture: Understand the importance of consistently revisiting your co-created mission, vision, and values, and why neglecting behavioral misalignment is a fast track to culture decay.Tune in to learn Amy's hard-won lessons on servant leadership, co-creating vision, and protecting the culture you allow.Send us Fan MailVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy. 

In this candid leadership meeting, Virtual Rockstar team navigates real-time crises, dealing with the aftermath of a major earthquake and super typhoon that caused power outages for team members, while simultaneously celebrating monumental company growth.Listen in as they discuss the immediate need to pivot roles for a major upcoming virtual event, the inspiring perseverance of team members like Andre, and the incredible success of their recent event marketing, which has led to a record-breaking number of discovery calls.The second half of the episode offers a powerful deep dive into the company's 90-Day Leadership Challenge, emphasizing the foundational role of trust in building a high-performing, committed team.Key Discussion Points & Wins:Pivoting Through Disaster: The immediate operational challenges caused by a recent magnitude 7 earthquake and power outages, and how the team quickly delegates key roles for the upcoming Virtual Rockstar Quarterly Town Hall.Record-Breaking Growth: The team celebrates being on track to hit their "Super Bonus" goal, with a massive influx of discovery calls, 18 in just four days! following successful industry events.The Power of Events: Will shares humbling stories from recent industry events (Mindshare and Therapy) where clients praised their VAs, validating their specialization in the PT/SLP space.New Recruiting Strategy: Introducing a new "School Group" intended to become a massive thought-leader community, acting as an internal candidate pool to cherry-pick the best VAs for future hires.Deep Dive: The Leadership Challenge: A discussion on the core themes of their leadership training:Trust as the Foundation: Why Trust is the most important element of leadership, enabling healthy conflict and commitment.Leading from Love and Authenticity: The realization that powerful leadership comes from being authentic and operating from a place of genuine care (like Hope's and Denise's shares)."Good" When Things Go Wrong: A reminder of the military concept that bad things are "Good" because they present an opportunity to learn and grow.Policy Change for Wales: The decision to change the hiring policy for their largest clients ("Wales") to accommodate temporary full-time contracts (2-6 months) to ensure they never lose a valuable relationship, confident they can repurpose skilled VAs quickly.The Greater Purpose: Will explains that the true "why" of the leadership training is not just business success, but to empower each team member to be a more effective mother, sister, and leader in their own families.This is a masterclass in demonstrating vulnerability, accountability, and the strength of a team built on trust, even when facing external crises.Send us Fan MailVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy. 

In this electrifying episode of the Will Power Podcast, we break down a historic legislative victory in Utah that designated Physical Therapists as primary care providers for all musculoskeletal (MSK) disorders—the first state in the nation to do so!Our guest, Brad Powell, Physical Therapist, entrepreneur, and host of "The Healthcare Revolution" podcast, was a key changemaker in this movement. He shares his incredible journey—from recovering from severe motocross injuries to leading the charge to elevate the physical therapy profession.Brad reveals the detailed strategies used to achieve this legislative success, overcome internal professional resistance, and build a thriving, mission-driven private practice, Foundation Physical Therapy.This is more than just a legislative update, it's a call to action for all physical therapists, occupational therapists (OT), and speech-language pathologists (SLP) to claim their rightful roles as doctors in the community and musculoskeletal leaders. Learn how embracing your value can create a profitable practice and change patients' lives on a greater scale.Key Takeaways from This EpisodeThe Utah Law: Learn the details of the groundbreaking bill that designates PTs as the initial point of entry for MSK disorders, effectively establishing them as primary care providers in this domain. Reclaiming PT's Role: Why physical therapists are uniquely positioned to lead the musculoskeletal industry and how this change benefits patients by avoiding unnecessary delays and costs. Overcoming Resistance: Brad discusses the challenge of getting buy-in, noting that the most resistance often came from within the physical therapy profession itself. Diagnostic Accuracy: Brad cites research showing PTs are highly accurate in diagnosing MSK conditions, nearly matching orthopedic surgeons, making a compelling case for Direct Access and primary care status. The Future is Prevention (Medicine 3.0): The shift towards focusing on prevention and longevity, where PTs play a critical role in proactive health management. Building a World-Class Practice: Strategies for scaling a practice, including creating internal growth pathways (Master Clinician, Clinic Director), unlimited C/E budgeting, and an employee NPS of 9.2. The Power of Serving: How focusing on genuinely serving people and creating an "attractive" company culture is the ultimate recruiting and marketing strategy. If you are a PT, OT, or SLP passionate about the future of your profession, share this episode on your social media and with your colleagues! Brad and the host issue a plea to amplify this message and help drive the national revolution in healthcare.Send us Fan MailVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy. 

Are you a successful medical professional or leader trapped by the "golden handcuffs" of your high-income, high-demand career? In this episode of The Willpower Project, host Will Humphreys welcomes Clint Harris, a former medical sales professional who built his own off-ramp to achieve financial, time, and location independence.Clint, who spent 16 years selling medical devices, realized the unsustainable nature of trading time for money. He and his wife strategically invested in real estate—starting with single-family homes and eventually building a portfolio of short-term rental properties and a property management company.Now, as the co-founder of Nomad Capital, Clint has shifted focus to a high-scale, less-headache model: converting vacant big-box retail buildings (like Kmart) into climate-controlled self-storage facilities using syndication.Listen in as Clint breaks down the powerful, yet often misunderstood, world of real estate syndication. Learn why seasoned investors, including the "Sharks" on Shark Tank, consistently point to real estate as the ultimate foundation for wealth creation and generational financial velocity. Clint offers a transparent look at the pros and cons of passive real estate investing and how busy, high-net-worth individuals can leverage their capital to grow wealth without sacrificing their valuable time.Key Takeaways You'll Learn:The Problem with Golden Handcuffs: Understanding the cycle of trading more time for more money, and why it's a barrier to true freedom.The Three Components of Real Estate Success: Why you need a combination of time, experience, and money, and how syndication allows you to leverage other people's time and experience.Syndication Explained: What it is, why it's a powerful tool for diversification, and how busy professionals can get started without becoming real estate experts.The Power of Conversion: Why Clint's strategy of converting old retail spaces into self-storage is so lucrative, yielding potential double to triple returns on asset valuation.The Difference in Valuation: Learn why commercial real estate, unlike residential, is valued by Net Operating Income (NOI) and a market cap rate—and how operators can force appreciation by increasing rents.Passive Investor Returns: What a typical investment profile looks like, from minimum investment amounts to projected annualized returns (often in the 15-20% range) and how the "general partners" (like Clint) make their money.Focusing on Independence of Purpose: Clint shares the deeper motivation behind his financial goals: creating a life of freedom, travel, and empathy to raise better humans.Don't Invest Blindly: Clint's crucial advice on vetting operators based on their ethics, transparency, and communication—not just the glossy deal sheet.Leveraging Retirement Funds: How you can use self-directed 401ks and IRAs for alternative investments to diversify beyond volatile paper assets.As Will wisely notes, "If you have any money that's sitting in a bank account, you're losing money with inflation." This episode provides an actionable roadmap for medical professionals who are ready to make their money work for them and start building a life defined by purpose, not just practice.Send us Fan MailVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy. 

In this powerful conversation, Will and long-time friend Dr. Dimitrios Kostopoulos dive deep into the most critical challenges facing physical therapy private practice owners today: low reimbursement rates and the crippling staffing and recruitment crisis.Dr. Kostopoulos shares the origin story of HODS, revealing the "ultimatum letter" in 2002 that forced him to pivot from being an "effect" to a "cause" in his own business. The discussion highlights the unsustainable disparity in reimbursement between private practices and large hospital organizations, and how this directly fuels the current struggle for talent and profitability.What You'll Learn:The two major themes causing PT burnout and the industry's "massive exodus."Dr. Kostopoulos' powerful advocacy plan for the APTA to lobby for an exemption of the $\$100,000$ H-1B visa fee for physical therapists to solve the immediate staffing shortage.The three ways any private practice can grow their bottom line, and why cutting expenses is the lowest-yield activity.Will's proven, high-yield solution to the staffing and time crisis: Virtual Assistants (VAs).Why Dr. Kostopoulos and his partner sold the physical therapy component of their organization to focus on diagnostic testing and industry education through HADS.A combined final takeaway: The importance of hope, action, and refusing to live in the "zone of maybe."This is an essential listen for any private practice owner looking for actionable strategies to improve profit, gain time, and secure the future of their practice.Send us Fan MailVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.