The Amy Porterfield Show

Amy Porterfield
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Apr 7, 2026 • 1h 2min

Your Team Needs Your Armor, Not Your Feelings

Dr. NaTasha Jordan, executive development expert and former Air Force officer who coaches leaders on performing under pressure. She explains who you must become to lead well. Short practices for clarifying identity, converting hospitality into firm standards, and building a performer “armor” are discussed. Practical frameworks for holding clarity, quelling triggers, and fixing one urgent fire in 30 days are highlighted.
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16 snips
Mar 31, 2026 • 39min

Why the Women Winning Fastest Never Figure It Out Alone

Conversations about the rooms and networks that accelerate business growth. Stories of peer groups, masterminds, and aspirational circles that push people to think bigger. Practical criteria for choosing where to spend your time and money. Tips on showing up and adding value even when you feel less experienced.
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52 snips
Mar 24, 2026 • 33min

How to Cover Your Ad Spend Before Your Next Launch

They unpack a self-funding ad strategy that uses low-priced offers to cover ad costs up front. They explain tripwires versus tiny standalone offers and how the math shifts risk. Practical examples of low-ticket products and delivery tips get discussed. Three readiness checks for running ads finish the conversation.
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105 snips
Mar 17, 2026 • 48min

How She Built a 7-Figure Business Without Ever Going Live Again.

Anna Konchar, an ad strategist and evergreen funnel expert who has scaled course and coaching offers to seven figures with a small contractor team. She explains why giving instant webinar access kills conversions. Shorter funnels and paid ads are now the keys to predictable sales. She breaks down pricing ranges, tech stack choices, and how to run everything without full-time staff.
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33 snips
Mar 10, 2026 • 26min

Delete These Subscribers Now (Why a Smaller Email List Makes You More Money)

A surprising case for deleting inactive email subscribers to boost inbox placement and engagement. How disengaged contacts can sabotage deliverability and launch performance. Practical ways to find non-openers and run a re-engagement sequence. Choices after re-engagement and the long-term gains of a smaller, healthier list.
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70 snips
Mar 3, 2026 • 47min

Stop Overthinking. Write Instead.

Laura L. Rubin, creative coach and author of The Big Unlock who teaches mindful journaling to leaders. She explains why journaling sharpens decision-making and creativity. Short, practical habits like the 4x4x4 method and pen-to-paper practices make it doable. Learn simple prompts, privacy tricks, and how writing reveals patterns to move past stuckness.
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23 snips
Feb 24, 2026 • 40min

The Truth About the 4-Day Workweek

They unpack what it really takes to run a four-day workweek in a real business with a team. Practical systems like protected days, deadlines, and tools are discussed. Team reactions reveal productivity boosts, scheduling challenges, and emotional trade-offs. Tips for gradually testing shorter weeks and handling busy seasons are shared.
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22 snips
Feb 17, 2026 • 39min

Why Your Launch Feels So Hard (And What You're Missing Before Cart Open)

Brenna McGowan, launch strategist and creator of Anticipation Marketing, helps creators build momentum and belief before cart open. She explains why deep pre-launch work matters, what Anticipation Marketing is and how neuroscience drives excitement. Hear practical timelines, the PACE content framework, and why messaging precision and selling the process change launch outcomes.
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25 snips
Feb 10, 2026 • 35min

I Had A $100K Month And Still Lost Money

A founder recounts hitting a $100K month only to discover she lost money. The conversation contrasts gross revenue, net revenue, and profit. Practical tactics include quarterly profit check-ins, simplifying offers, raising prices, auditing subscriptions, and smarter hiring.
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28 snips
Feb 3, 2026 • 1h 4min

How to Build Wealth Without Sacrificing Your Life

Vivian Tu (Your Rich BFF), former Wall Street and BuzzFeed pro and author of Well Endowed, breaks down practical wealth-building for busy women. She explains why money shouldn’t sit in savings, how to separate business and personal finances, when to hire, and a simple time-based equation to decide purchases. Conversations on scaling without burning out and redefining what richness means round out the talk.

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