

So Money with Farnoosh Torabi
Farnoosh Torabi
*** Named a Best Podcast By The New York Times, Time Magazine, Real Simple and MSNBC *** Host Farnoosh Torabi is an award-winning financial strategist, TV host and bestselling author. With over 40 million downloads and multiple Webby wins, So Money is dedicated to sharing inspiring money strategies and stories straight from today's financial leaders, bestselling authors and entrepreneurs. One day, hear an intimate money conversation with industry greats like Queen Latifah, Barbara Corcoran or Margaret Cho. Another day learn the basics of cryptocurrency and its impact on our wallets. On Fridays, tune in as Farnoosh answers our most pressing financial questions about saving, investing and building wealth. Advice and insights always delivered through a lens of equity, inclusivity and the changing world we live in. Want more? Join the So Money Members Club at SoMoneyMembers.com.
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Episodes
Mentioned books

Oct 21, 2020 • 31min
1111: Kara Goldin, Founder of Hint Water and Author of Undaunted
Like so many great entrepreneurs’ stories begin, Kara Goldin discovered her business idea through solving a problem in your own life, wanting to regain her health in her 40s. As she committed to drinking more water in her own life - and adding natural flavors to the drink - a business was born. Hint is now one of the leading beverages in the world and Kara called one of the leading six distruptors in business — alongside Steve Jobs and Mark Zuckerberg. Her latest endeavor is the launch of her book: Undaunted: Overcoming Doubt and Doubters. Part autobiography, part business memoir and lots of insights on self-development, Undaunted offers inspiring stories that impart lessons that any reader can apply to their own path. While most motivational business and life books try to offer quick fixes, Undaunted focuses on long-term success, showing you how to take control of breaking down barriers and moving forward.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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Oct 19, 2020 • 25min
1110: Sally Taylor: Vice President and General Manager, FICO
This episode is part of a two-episode series in partnership with FICO. Our initial episode tackled all of your top credit score-related questions. FICO's Joanne Gaskin joined to co-host. You can listen to the full episode here.Today we welcome Sally Taylor, Vice President and General Manager of B2B Scores at FICO. As a product executive in the predictive analytics and decision management space, Sally has many years’ experience shaping, managing and delivering products that help businesses improve their operations and generate high ROI. She's been part of amazing transformations – such as leading the FICO Scores adoption to revolutionize the mortgage industry, to initial business uses of mathematical optimization in the credit industry – to currently making analytics accessible and consumable via the FICO Analytic Cloud Marketplace.In her current role, Sally manages a team of 60 professionals responsible for business development and partner relations, product strategy and management, marketing, analytic and software development, analytic delivery and project management for global business-to-business FICO score products.Learn more about Sally:FICO Blog: FICO Celebrates 30th Anniversary of the FICO Score Spotlighting global financial inclusion innovation at 2019 FICO WorldVIDEO – Fox Business: What is a FICO Score?Forbes byline: Top Three Data Trends Helping To Transform LendingThrive Global: FICO VP Sally Taylor: “As with any social movement, walls come down when people respect and understand each other.”Yahoo Finance: 10 Powerful Women in Finance Share Their Ideas on Achieving on Gender ParityLearn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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Oct 16, 2020 • 22min
1109: Ask Farnoosh: Should I wait to invest until after the election?
How do elections impact the stock market and is there reason to pause your investment strategy until after November 3? This week's Ask Farnoosh responds to audience questions related to the election, as well as whether it's smart to withdraw from one's 401(k) to invest in real estate?Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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Oct 14, 2020 • 27min
1108: How to Talk to Your Kids About Money with Authors Doug Nordman and Carol Pittner
Whether you’re struggling for the words (and patience) to discuss topics like allowances and college costs with your teenager or want to encourage your 4th grader to save at a young age, my guests have advice on how to teach financial principles to your kids throughout the years. Doug Nordman and Carol Pittner are the father-daughter authors of the book Raising Your Money-Savvy Family for Next Generation Financial Independence. The book is part personal stories, part practical advice, guiding readers on how to instill financial values in their kids starting as early as Kindergarten, or as the authors say, “after they stop eating money.” We discuss their own personal memories of discussing money when Carol was growing up, as well as how families that may be struggling with money can open up to their kids about it in a meaningful (and not scary) way.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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Oct 12, 2020 • 39min
1107: The future of school and a new business that solves a massive problem.
They say that necessity is the mother of invention, and in the pandemic, as families struggle to address the education gap for their kids, a group of moms got together to create an essential platform for parents and teachers to connect called The Learning Match. Julie Plake McMinn and her co-founders built The Learning. Match to connect families to trusted, qualified and experienced educators in their local community and virtually nationwide. Access to The Learning Match is always free for educators, and during the current beta testing is also free for families.With more than 15 years of experience, Julie is an all-around marketing, branding, and PR pro. She is equally at home planning a major event, creating marketing strategies andcommunications plans, or engaging top editors and producers. A move to New York City after she graduated from Penn State University, marked the start of her communications career: She began as a marketing and advertising assistant at Niche Media, a luxury-lifestyle magazine publisher. Working on Niche titles such as Gotham and Hamptons, Julie was thrown head first into the world of networking and relationship-building for the jet set. As a result of Julie’s own networking, entrepreneur and business owner Bethenny Frankel reached out when she needed an assistant. In 2008, she became Bethenny’s right hand—coordinator of chaos—handling everything from scheduling to marketing to product launches to the development of the Skinnygirl Brand.Learn more about The Learning Match.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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Oct 9, 2020 • 27min
1106: Ask Farnoosh: Should I Buy or Lease a Car?
**This episode of So Money is sponsored by Auto Navigator from Capital One.**Today we're answering your money questions related to buying a car, a deep-dive on all-things auto.The fact is many of us are shopping for a new set of wheels these days. Sales of new vehicles are up big time, thanks to extremely low interest rates and rising demand from those who want an alternative to buses, trains and taxis…and more freedom to get around. Given this trend, I thought it would be helpful to dedicate an entire Friday show to providing advice and strategies for securing a great auto deal in today's market. I've recently partnered with Capital One and I'm excited to soon bring on Dave Kang, the CMO of Capital One’s Consumer Auto Finance, for his insights. We discuss:When leasing may make more sense than buying a car?Should I buy a new car or used?How to best negotiate in this economy?To check out Capital One's AutoNavigator tool described on the episode, visit www.capitalone.com/cars.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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Oct 7, 2020 • 32min
1105: How to Pick Winning Investments (and What is Going on with the Markets?) with The Investing Tutor, Dr. Hans Boeteng
If you're looking at the stock market and wondering why it's not suffering as much as the economy, my guest can explain. Dr. Hans Boeteng is also known as The Investing Tutor and he dedicates his work to teaching others how to analyze and engage wisely in the stock market. Dr. Hans shares his methodology for picking winning stocks (not something we recommend if you aren't already investing for retirement through a diversified portfolio in your 401k or IRA). But if you're ready to "play" in the market with some extra cash that you don't absolutely need, Dr. Hans has a strategy for us.More about Dr. Hans: He was born and raised in Ghana, West Africa. He earned his Path of Distinction MBA from William and Mary and holds a Doctor of Pharmacy from St. John Fisher College. After he discovered how rich families built their fortune using the stock market, he decided to become an investor. He has read over 400 books, 40,000 financial articles and spent 11 years pursuing mastery. Dr. Hans has impacted the lives of countless professionals and placed many families on the path to Generational Wealth.You can learn more about Dr. Hans and his teachings at www.theinvestingtutor.com Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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Oct 5, 2020 • 29min
1104: How Race Impacts Real Estate Decisions with Popcorn Finance Host Chris Browning
A lot of Americans are choosing to relocate in the pandemic, but as my guest Chris Browning, host of the podcast Popcorn Finance explains, moving to a new part of the country can be challenging when you're Black or a person of color. Worrying about being accepted and safe is something he and his wife have experienced when thinking about whether to relocate from Los Angeles.More about Chris: He is the creator and host of the award-winning, short-form podcast Popcorn Finance & the call in, money advice show This is Awkward. Each week Chris discusses finance in about the time it takes to make a bag of popcorn. Topics range from understanding the basics of investing to his love of tiny homes. Chris holds a bachelor’s degree in Finance with an emphasis in financial planning and still maintains his position as a financial analyst specializing in revenue analysis.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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Oct 2, 2020 • 42min
1103: Ask Farnoosh: Should We Wait to Buy a House and Rent, Instead?
Is now a 'good time' to buy or rent? Do I need life insurance? How should I tackle my fiance's student loans? All these questions answered and more in this week's Ask Farnoosh. Guest co-host is So Money fan and listener Susan Reade, General Manager of multiple radio stations in Edmonton, Canada, breadwinning wife and mom of two.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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Sep 30, 2020 • 36min
1102: Money and Mimosas Founder Danetha Doe
Danetha Doe is the creator of Money & Mimosas® and host of the Money Sex Power podcast.Money & Mimosas is a financial well-being resource enjoyed by readers in over fifty countries. Danetha was named a personal finance expert by TIME, Fast Company and the Wall Street Journal.She was recognized as a millennial thought leader by the Hong Kong Institute of CPAs and a millennial entrepreneur to watch by the office of Congresswoman Barbara Lee. Danetha is the star financial expert in the Webby Award winning TV series, Going From Broke, produced by Ashton Kutcher, which garnered over 12 million views in its first season.Her work has been featured in Entrepreneur, Elle, The Chicago Tribune, Cosmopolitan, NBC and more.A former NFL cheerleader turned money maven and entrepreneur, Danetha believes that charting your own path is the key to financial freedom.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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